• Title/Summary/Keyword: Consumer' sensibility

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Public Telephone Design by Approach Method of Human Sensibility (감성적 접근방법에 의한 공중전화기 디자인에 대한 연구)

  • 홍현주;정석길;이상도
    • Archives of design research
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    • v.11 no.3
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    • pp.35-44
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    • 1998
  • Acording to the trend of highly increasing the public telephone, understanding consumer's design sensibility is based on designing consumer products reflecting user's identity and it comes out as a result of wore competitive products. For this study, consumer's desirous sensibility of the public telephone has been measured in checkable numbers. First of all, 35 sensible words are narrowed down from 168 whole sensible(adjective) words using the SD method. By this result, 7 scale form the SD method is applied to reserch on 10 current distributed products form 30 male and female university students. Element factor analysis is used to group the selected sensible words, duster analysis is used yo dassify them, and finally discriminant analysis is used to predict the relationship between design elements and the sensible words. As a result, words of human sensibility is known to divide into 3 factors; esthetics, functionality and safety, and the correlation of design factor is closely related with the the telephone's body, handset, dial board, dial button, ontrol button, color and material. To sum up, better public telephone design comes out from scientific and systematic consumer's desire analysis not designer's design technique.

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Effects of Design Detail Types of Ladies Wear on Sensibility and Emotion (여성복 디테일 종류에 따른 감성과 상대적 영향력)

  • Jung, Kyung-Yong;Na, Young-Joo
    • Fashion & Textile Research Journal
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    • v.7 no.2
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    • pp.162-168
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    • 2005
  • The pictures of design details, such as collar type, sleeve type, skirt type, and skirt length, and color tone were evaluated by 377 persons in terms of sensibility and emotion. The data were analyzed by SPSS using ANOVA and Factor analysis to find out the most effective types of details on consumer's sensibility and emotion, and the methods were introduced. The most effective type is skirt length on sensibility and emotion of women's dress. The second type is different according to sensibility and emotion. Sensibility and emotion were composed of three concept: contemporary, mature and character. Sleeve type is second determinant to contemporary concept, and color tone is to mature concept, collar type is to character concept. 41 each details of design were positioned into 3D-concept space to connect each detail type and fashion concept of women's dress.

Human Sensibility Ergonomics Makeup Recommendation System using Context Sensor Information (상황 센서정보를 이용한 감성공학적 메이크업 추천 시스템)

  • Chung, Kyung-Yong
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.23-30
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    • 2010
  • It is important for the strategy of cosmetic sales to investigate the sensibility and the preference degree in the environment that the makeup style has been changed focusing on the consumer center. We proposed the human sensibility ergonomics makeup recommendation system (MakeupRS) using the context sensor information applying the collaborative filtering technique as one of methods in the makeup style development centered on the consumer's sensibility and the preference. In the collaborative filtering technique, the Pearson correlation coefficient applying to the case amplification is used to calculate similarity weights between the users. To investigate the sensibility according to the effect of makeup styles, the makeup styles were analyzed in terms of 6 style factors, such as, the foundation, the color lens, the eye shadow, the eye lash, the cheek brusher, and the lipstick. Ultimately, this paper suggests empirical application to verify the adequacy and the validity with the human sensibility ergonomics makeup recommendation system.

A Study on the Visual Sensibility of Clothing Texture (의복재질의 시각적 감성연구)

  • 오해순;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.10
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    • pp.1412-1423
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    • 2002
  • The purpose of this study is to objectively explain the visual sensibility of clothing torture that satisfies the consumer's sensibility. The photo stimuli on clothing texture are divided into hard, soft transparent and brilliant. For the study of image 38 kinds of costume samples is used. The Study was measured by using Semantic Differential method. The subjects were 410 females in twenties. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. Data were analyzed by SPSS. The major findings of this research were as follows: 1. As a result of the factor analysis,5 factors of visual sensibility were consist of high qualities, touches, looks, lightness, and warmness or coolness.2. There were significant difference in visual sensibility based on classification of clothing texture.3. The clothing texture was classified as thin-full, flat-lumpy. 4. As a result of the regression analysis, preferences of consumers can be connected directly with buying behavior and satisfaction can be closely related with preferences and positive buying behavior.

A Study on the Technical Demand of Human Sensibility Ergonomics (감성공학 기술수요분석에 관한 연구)

  • 이병민;윤석기
    • Journal of Korea Technology Innovation Society
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    • v.1 no.1
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    • pp.59-68
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    • 1998
  • Human Sensibility Ergonomics could be termed as an engineering approach to realize image or feeling of human into product design. Therefore, we measure qualitatively, quantitatively and scientifically the sensibility of human and apply it to design of product and environment, Later, we will try to help to manufacture products conveniently and comfortably for more pleasent human life. As the concept of products is changed from producer oriented products to consumer oriented, the technical trend of Human Sensibility Ergonomics improves and the demand of it increases. As we recognize the concept and importance of Human Sensibility Ergonomics in the country, we are going to apply to automobil, home appliance, etc. So, it is important to analyze the technical trend, survey the demand of Human Sensibility Ergonomics in the inside and outside of country, because it contributes to set up research direction and of Human Sensibility Ergonomics and to estabilish the priority of R&D, etc. This study is the analysis of the technical trend and character by fieldes of Human Sensibility Ergonomics in the country, surveyed the technical demand on automobile, home appliance in product field and the sensor of the five senses and processing technology in the infra technology field of Human Sensibility Ergonomics.

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Analysis of Fashion Sensibility on the Compound Fashion Image of Contemporary Fashion (현대패션에 나타난 복합패션이미지의 패션감성 분석)

  • Kim, Ji-Yeon;Lee, Kyoung-Hee
    • Fashion & Textile Research Journal
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    • v.11 no.1
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    • pp.6-13
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    • 2009
  • The purpose of this study is to analyze the sensibility of the compound fashion image of contemporary fashion. The specific objectives were to analyze 1)the structure of meaning about fashion sensibility on 2)the difference of fashion sensibility by categories on 3)the difference of fashion sensibility by demographical aspects on 4)the consumer sensibility on the compound fashion image. For collecting data 55 stimulus and questionnaire which consisted of bi-polar 21 pairs adjective scale were contributed 675. The results were summarized as following : 1. Factors of fashion sensibility consist of estheticism, activeness, personality and feminity. And the meaning of fashion sensibility is young and personalty. 2. The man/woman and the past/present are highly estimated personality, the main/subcultural is activeness and the local/global is feminity of fashion sensibilities. 3. gender and age have high difference of the compound fashion image so they are important variance for fashion sensibilities. 4. Preference, purchase and quality are highly influenced by estheticism, pleasure is influenced by personality. The results of this study will be utilized in the clothing design for accepting customers' specific fashion sensibility about compound fashion image.

A Fashion Design Recommender Agent System using Collaborative Filtering and Sensibilities related to Textile Design Factors (텍스타일 기반의 협력적 필터링 기술과 디자인 요소에 따른 감성 분석을 이용한 패션 디자인 추천 에이전트 시스템)

  • 정경용;나영주;이정현
    • Journal of KIISE:Computing Practices and Letters
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    • v.10 no.2
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    • pp.174-188
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    • 2004
  • In the life environment changed with not only the quality and the price of the products but also the material abundance, it is the most crucial factor for the strategy of product sales to investigate consumer's sensibility and preference degree. In this perspective, it is necessary to design and merchandise the products in cope with each consumer's sensibility and needs as well as its functional aspects. In this paper, we propose the Fashion Design Recommender Agent System (FDRAS-pro) for textile design applying collaborative filtering personalization technique as one of the methods of material development centered on consumer's sensibility and preference. For a collaborative filtering system based on textile, Representative-Attribute Neighborhood is adopted to determine the number or neighbors that will be used for preferences estimation. Pearson's Correlation Coefficient is used to calculate similarity weights among users. We build a database founded on the sensibility adjectives to develop textile designs by extracting the representative sensibility adjectives from users' sensibility and preferences about textile designs. FDRAS-pro recommends textile designs to a customer who has a similar propensity about textile. To investigate the sensibility and emotion according to the effect of design factors, fertile designs were analyzed in terms of 9 design factors, such as, motif source, motif-background ratio, motif variation, motif interpretation, motif arrangement, motif articulation, hue contrast, value contrast, chroma contrast. Finally, we plan to conduct empirical applications to verify the adequacy and the validity of our system.

Design of Web Recommendation Service Based on Consumer's Sensibility (고객 감성에 기반한 웹 추천 서비스 설계)

  • Jeon, Yong-Woong;Kim, Jae-Kuk;Park, Ji-Young;Cho, Am
    • Journal of the Ergonomics Society of Korea
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    • v.27 no.4
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    • pp.85-94
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    • 2008
  • Internet shopping has been getting more rousing due to extension of supply with PC(personal computer) and a rapid rise of use of internet. Some companies have been continually researching in how to serve individuals with each ordered information, which aimed at getting ordinary customers to induce to be loyal customers. For that, there is progress of a service of a web-recommendation which considers individual attribution. This study is suggested a method which is a service of the web-recommendation by access to sensibility ergonomics approach. Previous studies established that service had a weak point. It did not manage to realize new needs of customers. Proposed service of the web-recommendation has been designed, which preferentially propose goods included customer's sensibility to the customer who wants it. This study is expected that it will encourage a rise of products' purchasing power of customers, make an increase in a profit of both sellers and people who operate electric commercial and satisfaction of customers will go up in the same. Also, products accord with sensibility of customers will be recommended customers by the suggested service of the web-recommendation. In addition, there will be a decline of time-consuming about making a choice among some products.