• 한국가정과교육학회지
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• 제17권3호
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• pp.97-108
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• 2005

본 연구에서는 초등학생의 자아존중감과 의복행동에 대한 일반적인 경향을 살펴보고, 인구 사회학적 특성과 자아존중감 수준에 따라 의복행동에 차이가 있는지 비교해 보고, 자아존중감과 의복행동과의 관계를 분석하였다. 이를 통하여 초등학생의 의복행동을 이해하구 초등학생에게 바람직한 의생활 교육을 시행하는데 필요한 기초 자료를 제공하고자 하였다. 경기도 수원시에 위치한 초등학교 5, 6학년에 재학 중인 남녀 학생 403명을 대상으로 설문조사를 실시하였으며, 본 연구의 결과를 요약하면 다음과 같다. 첫째, 초등학생의 자아존중감과 전체적인 의복행동은 중간 수준으로 나타났다. 의복행동의 하위 요인을 살펴보면 초등학생은 의복자림성이 가장 높게 나타났고 의복편이성, 의복관리성, 의복흥미성, 의복동조성의 순으로 나타났다. 둘째, 초등학생의 인구 사회학적 특성과 자아존중감 수준에 따른 의복행동의 차이를 살펴보면 여학생은 남학생보다 의복동조성, 의복흥미성, 의복관리성이 높게 나타났고 남학생은 여학생보다 의복편이성이 높게 나타났다. 5학년은 6학년보다 의복관리성이 높게, 의복자립성은 낮게 나타났다. 한달 용돈이 2만원 이상인 집단은 다른 집단에 비해 의복동조성, 의복흥미성이 높게, 의복편이성은 낮게 나타났다. 어머니의 직업이 없는 경우는 직업이 있는 경우보다 의복흥미성이 높게 나타났다. 또한 자아존중감 수준이 높을수록 의복관리성은 높게 나타났다. 셋째, 초등학생의 자아존중감은 의복관리성과 정적 상관관계가 있는 것으로 나타났다. 즉 자아존중감이 높을수록 의복을 잘 관리할 수 있다.

• 한국생활과학회지
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• 제5권2호
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• pp.131-143
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• 1996

The purpose of this study was to investigate clothing involvement and clothing behavior of women and to indentify the relationship between clothing behavior and clothing involvement. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Scheffe test, t-test, and Multiple Regression. The results of the study were as follows: 1. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest pleasure, symbolism, and perceived buying risk. 2. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger and not married showed positive relationship among fashion, interest and pleasure of clothing involvement dimensions. Those who had higher educational background showed positive relationship with clothing involvement. Those who were empolyed showed higher clothing involvement with symbolism and perceived buying risk. 3. Age, marital status, and educational background showed important variables as factors that exert influence on clothing behavior: Those who were younger and not married attached importance to interest aesthetics, psychological dependence, and fashion. Those who were older and married attached importance to modesty and comfort. The more educated respondents were more concerned about interest aesthetics, symbolism, psychological dependence, and fashion. 4. The fashion of clothing involvement showed positive relationship in fashion, interest, symbolism, and psychological dependence of clothing behavior, and negative relationship in modesty and comfort. The interest of clothing involvement showed positive relationship in aesthetics and interest, and negative relationship in modesty and comfort of clothing behavior. The pleasure of clothing involvement showed positive relationship in psychological dependence, management, interest, and pleasure of clothing behavior. The symbolism of clothing involvement showed positive relationship in symbolism, modesty, conformity, psychological dependence, and fashion of clothing behavior. The perceived buying risk of clothing involvement showed positive relationship in management, conformity, and comfort and negative relationship in symbolism and fashion of clothing behavior.

• 한국생활과학회지
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• 제16권1호
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• pp.145-157
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• 2007

The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.

• 대한가정학회지
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• 제33권4호
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• pp.279-288
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• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• 한국의류학회지
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• 제11권2호
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• pp.1-11
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• 1987

The purpose of this study was to develope a questionaire measuring clothing behavior of elementary school children. At first, after pretest, the clothing behavior questionaire consisted of 70 items which were devidad. into 7 subscales i.e. Clothing interest. Clothing satisfaction. Clothing management, Clothing sex-role. Clothing comfort. Clothing conformity. and Clothing independence. Each item was rated on a 3-point scale. Samples were 447 boys and girls (4 th, 5 th, 6 th grade) of three elementary schools in Seoul. Korea. The data were analyzed by item analysis and factor analysis. Factor analysis was useful in attempting to establish contruct validity. Item validity was examined based on the correlation coefficients and item discriminating power through the chi-square. Reliability was examined based on the Cronbach's Alpha Reliability Coefficient and test-retest method. With this analysis the subscales were reconstructed to following 6 factors. Clothing conformity items were not clustered by the factor analysis. 52 items of 6 factors selected by the analysis. The factors characteristics were as follows: 1. Clothing interest (10 items) 2. Clothing satisfaction (11 items) 3. Clothing management (8 items) 4. Clothing sex-role (12 items) 5. Clothing comfort (6 items) 6. Clothing independence (5 items)

• 한국가정과교육학회지
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• 제13권3호
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• pp.69-84
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• 2001

The purpose of the present study is to investigate the relationship between self-concept and clothing behavior of elementary school children. For this purpose. 301 third and sixth graders two schools in Daegu-city were sampled. The \`Test of Self-Concept\` and \`Questionnaire on the Clothing Behavior\` were administered purpose of this study. The collected data were analyzed by the SPSS/PC Windows programs according to the research issues. Means and standard deviations were calculated and a three-way analysis of variance was applied to analyze the effects of grades, sex(gender) and self-concept on the clothing behavior. The major results of this study were as follows: 1. It was found that the mean score of the clothing behavior was significantly different depending the level of self-concept (group). The mean scores of manageability. psychological dependency interest and conformity of the high self-concept. group were significantly higher than those of the low self-concept group. But. there was no significant difference between the high and low self-concept groups in the mean score of comformity. 2. There were statistically significant differences between the sex of children in the mean score of the clothing behavior. It was found that the mean score of manageability, psychological dependency and interest of the female students were significantly higher than those of the male students. However the mean score of the comfortability of male students was significantly higher than that of the female students. In the meantime there was no significant difference between the sex of students in the mean score of comformity. 3. There were statistically significant differences in the mean score of the clothing behavior according to the graders of children . It was found that the mean scores of manageability, psychological dependency, interest and comfortability of the third graders were significantly higher those that of the sixth graders. But, there was no significant difference depending the grades of students in the mean score of conformity. 4. There were statistically significant interaction effects between the sex and the grade of children on the mean score of interest and comfortability. It was found that the mean score of interest of male third graders was higher than that of male sixth graders. The mean score of comfortability of the female third graders higher than that of sixth graders.

• 유통과학연구
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• 제15권10호
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• pp.51-63
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• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• 한국의류학회지
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• 제34권8호
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• pp.1341-1351
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• 2010

The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee's modified BI model and Ajzen's theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.

• 대한가정학회지
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• 제27권4호
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• pp.139-150
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• 1989

The present study was designed to answer the following questions: 1) Is there and relationship between the adolescent's sex role identity and perceived parent behavious? 2) Is there any gender differences in perceived parent behavious? 3) Is there any interaction effect between sex role identity and gender in perceived parent behaviors? 109 male and 101 female undergraduates from the five universities in Seoul served as subjects in this investigation. Subjects were administered the Parent Behavior From (PBF) and the Bem Sex Role Inventory (BSRI) in counterbalanced order. A4 (sex-role identity)×2(gender) multivariate analysis of variance was performed for the perceived paternal and maternal behaviors separately. The simultaneous confidence intervals for pairwise comparison were followed when the MANOVA was significant. In testing all hypotheses, .05 was used as a significance level in this study. For the perceived paternal behavious, 1) The androgynous group, compared with the undifferentiated group, reported greater father warmth, active involvement, greater encouragement of cognitive independence, cognitive curiosity, cognitive competence, achievement control, and conformity. 2) The androgynous individuals showed higher father warmth, congitive independence, curiosity, and cognitive competence than the feminine individuals. 3) The androgynous individuals were found to have significantly higher father warmth than the masculine individuals. For the perceived maternal behaviors, there was a significant difference between gender groups in conformity. Daughters reported higher conformity than sons. The interaction effect between sex-role identity and gender, however, was not found to be significant.

• 한국안전학회지
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• 제27권2호
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• pp.49-56
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• 2012

If cement can be manufactured with industrial byproducts such as granulated blast furnace slag, phosphogypsum, and waste lime instead of clinker, there would be many advantages, including maximum use of these industrial byproducts for high value-added resources, conservation of natural resources and energy by omitting the use of clinker, minimized environmental pollution problems caused by CO2 discharge, and reduction of the production cost. By this reason, in this study, mechanical behavior tests of non-burnt cement concrete were performed, and elasticity modulus and stress-strain relationship of non-burnt cement concrete were proposed. 6 test members were manufactured and tested according to reinforcement ratio and concrete compressive strength. By the test results, there was no difference between ordinary concrete and non-burnt cement concrete of flexural behavior. In order to verify the proposed non-burnt cement concrete model, nonlinear analytical model was derived by using strain compatibility method. By the results of comparison between test results, ordinary concrete model and proposed model, The proposed model well predicted the flexural behavior of non-burnt cement concrete.