• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.683-693
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• 2021

Shipping has become an important sector in supporting social, economic, government, defense, security, cultural and other sectors to unite separate islands and broad seas. Thus, ports automatically become an important facility in Indonesia. The purpose of this research is to test and explain the effect of Organizational readiness for change, Service Innovation, and Corporate Image on Perceived opportunity and challenge. The research model with inferential analysis uses Structural Equation Modeling (SEM) analysis with the WarpPLS approach, expected to answer the statements of problem and be able to test the desired hypothesis. The model development in this research was based on the background, statements of problem, conceptual framework and research hypotheses. The model referred to is "Complete and Comprehensive Port." Its development was carried out through studying and synthesizing various sources. The most important source is the results of literature review in the form of theoretical developments and research results, then continued with compilation. The use of Organizational Change Readiness, Service Innovation, and Corporate Image in improving Port Competitiveness is seen as one of the novelties of this research, specifically the use of the Organizational Change Readiness variable which is often used in high-flexibility companies but now used in port companies as well.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.373-385
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• 2022

Due to the lack of information, medical tourists are regarded to be at high risk. Prior medical tourism research has found that various types of perceived risks have a significant impact on medical tourists' purchase behavior. Even though medical tourism is predicted to increase, there is a lack of behavioral research to explain how perceived risks affect medical tourists' purchase behavior. In the context of Korean medical tourism, this study attempts to evaluate the effects of multi-level (macro, organizational, and personal) factors on medical tourists' perceived risks and purchase intentions. A conceptual model and hypotheses were built and empirically validated to investigate links between multi-level characteristics, perceived risks, and purchasing intentions. The data for this study was collected from Chinese tourists using a questionnaire. The impact of cognitive country image, affective country image, and medical service quality on fundamental risk is confirmed by statistical testing. Surprisingly, expectancy discrepancy risk is influenced only by cognitive country image and information search capabilities. Both fundamental and expectation discrepancy risks lower medical tourists' purchase intentions. The findings of this study show that a multi-level strategy is required to investigate the links between perceived risks and medical tourism purchasing intentions based on macro, organizational, and personal factors.

• 한국프랜차이즈경영연구
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• 제12권4호
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• pp.25-40
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• 2021

Purpose: Marketing communication with customers is essential for companies to survive and grow in a fiercely competitive environment. Advertising is one of the most readily accepted marketing communications by consumers. Unlike a company that owns a distribution network, advertising is vital for a franchise. In general, many advertising models select celebrities. Celebrities are more likely to attract audience attention and influence consumers' purchase intentions. Customers satisfied with advertising are more likely to stay loyal and buy again when the company launches a new product. In addition, customers form a brand image through advertisements. Therefore, in this study, the effect of the characteristics of the foodservice franchise advertising model characteristics on model satisfaction, brand image, and purchase intention. Research design, data, and methodology: The survey of this study was conducted among consumers over the age of 20 who had seen a restaurant franchise advertisement and visited a store within the last 2 months. 305 copies were collected for 7 days during the survey period, from October 21 to October 27, 2021. Among the collected questionnaires, 12 insincere questionnaires were excluded, and 293 were used for analysis. SPSS 25.0 and Smart PLS 3.0 were used as data collected to test the hypothesis. Result: As a result of the study, among the advertising model characteristics of a foodservice franchise, reliability, attractiveness, expertise, and closeness all had a significant positive (+) effect on model satisfaction. In addition, reliability and closeness were found to have a significantly positive (+) effect on brand satisfaction, but attractive and expertise did not significantly affect brand image. Finally, model satisfaction was found to have a significant positive (+) effect on brand image and purchase intention. Brand image also appeared to have a significant positive effect on purchase intention. Conclusions: Research Results First, this study verified the effect of a restaurant franchise advertising model using celebrities by using the characteristics of the advertising model. Second, this study developed a conceptual structure for model characteristics - model satisfaction - brand image - purchase intention. Third, the restaurant franchise marketer needs to select a model in consideration of the privacy of the advertising model. Fourth, consumers tend to equate advertising models with advertising

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.86-91
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• 2004

As many organizations are searching for ways to compete more effectively in today's market environment. Image of Product is become the most important fact to improve their competition. The objectives of this paper are to provide an overview of PDM(Purchasing Decision Factor) and to discuss how to measure it more efficiently. This study develops a conceptual 'relation model of the purchasing decision factor', which identifies only performance based measurement, and proposes Fuzzy Measuring Method which uses the Fuzzy rule based algorithm to adept survey to date sets.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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• pp.193-196
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• 2006

The meaning of the color which has from modern interior space has played important role, i.e. color itself Is the concept creation tool as well as the unique expression sphere in field of interior space far away from fixed idea relevant to the existing color which was only simple decoration or secondary element in space. Thus, this current work expresses that the color is related with decoration effect as well as basic designed-conceptual work process including the space is formed. Furthermore, through the side-composition with color, It activates the various space aspect perceptually, which created the colorful environment in using lightning, reflection of glass and penetrated nature etc. The keyword on color concept is as like various aspects, third dimension, non-materiality and symbolical meaning. In addition, it provides the color space equipped with functionality and artistry capable to arouse the diverse sensual capacity to space users on default of color image language.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.67-70
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• 2007

The meaning of the space planning which has from modern interior space has played important role, space composition planning itself is the concept creation tool as well as the unique expression sphere in field of interior space far away from fixed idea relevant to the existing space which was only simple division or secondary element in design. Thus, this current work expresses that the space-Function is related with space-division as well as basic designed-conceptual work process including the space is formed. Furthermore, through the side-composition with form, it activates the various space aspect perceptually, which created the visual environment in using lightning, reflection of glass and penetrated nature etc. The keyword on elevation design concept is as like various aspects, third dimension, non-materiality and symbolical meaning. In addition, it provides the color space equipped with functionality and artistry capable to arouse the diverse sensual capacity to space users on default of image language.

• 대한기계학회논문집A
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• 제27권11호
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• pp.1925-1932
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• 2003

Topology optimization is widely accepted as a conceptual design tool for the product design. Since the resulted layout of the topology optimization is a kind of digital images represented by the density distribution, the seamless process is required to transform digital images to the CAD model for the practical use. In this paper, the general process to construct a CAD model is developed to apply for topology images based on elements. The node density and the morphology technique are adopted to extract boundary contour of the shape and remove the noise of images through erosion and dilation operation. The proposed method automatically generates point data sets of the geometric model. The process is integrated with Pro/Engineer, so that the engineer in practice can directly handle with curves or surfaces form digital images.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.48-53
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• 2004

As many organizations are searching for ways to compete more effectively in today's market environment. Image of Product is become the most important fact to improve their competition. The objectives of this paper are to provide an overview of PDM(Purchasing Decision Factor) and to discuss how to measure it more efficiently. This study develops a conceptual 'relation model of the purchasing decision factor', which identifies only performance based measurement, and proposes Fuzzy Measuring Method which uses the Fuzzy rule based algorithm to adept survey to date sets.

• 대한교통학회지
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• 제24권2호
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• pp.43-51
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• 2006

본 연구는 항공기를 이용한 승객들이 인지하는 항공사의 서비스품질과 마케팅 요소들이 차후 행동의도에 어떤 영향을 주는가를 알아보는데 목적이 있다 이를 위하여 항공권 가격, 서비스 품질, 서비스 효용, 승객 만족, 항공사 이미지, 행동의도를 의사결정의 영향요인으로 하여 연구모형을 설정하고 설문을 통하여 수집된 자료를 경로분석하였다. 분석 결과 항공권 가격, 서비스 품질, 서비스 가치 고객 만족, 항공사 이미지가 직접적 또는 간접적으로 항공사 승객들의 의사결정에 긍정적인 영향을 미치는 것으로 나타났다.

• 한국지구과학회지
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• 제30권7호
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• pp.855-868
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• 2009

본 연구의 목적은 망원경에서 별빛이 결상되는 원리를 교사들이 어떻게 이해하고 있는지를 알아보고자 하는 것이다. 경기도와 서울지역의 지구과학 교사 101명을 대상으로 설명식 지필문항 검사를 수행하고, 지구과학교육 전공자 3명이 교차분석을 실시하였다. 대부분의 교사들이 볼록렌즈에서 상이 형성되는 과정에 대한 체계적인 개념을 가지고 있지 않았고, 특히 상의 개념과 스크린의 역할에 대한 이해가 많이 부족하였다. 또한 망원경에서 별빛이 결상되는 원리에 대한 과학적 개념을 가지고 있는 교사는 참여교사의 3%로 극히 낮았으며 거의 대부분의 교사들이 볼록렌즈나 빛의 단편적인 성질을 이용하여 별빛의 결상을 이해를 시도하는 비과학적 혹은 대체개념을 가지고 있는 것으로 나타났다.