• Title/Summary/Keyword: Component Map

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Can Threatened Moral Self Make People Prefer Ecological Product? - An Eye Tracking Research based on Chinese Face Consciousness

  • Shi, Zhuomin;Zheng, Wanyi;Yang, Ning
    • Asia Marketing Journal
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    • v.17 no.4
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    • pp.21-42
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    • 2016
  • Purpose: Social influence has a decisive role in shaping a person's cognition and behavior. Chinese face consciousness, including moral component, is an important part of Chinese traditional culture, which influences people to implement moral behavior. With both eye-tracking technology and traditional questionnaire, this research aims to explore people's moral psychology and the psychological processing mechanisms of Chinese face consciousness, as well as the impact of Chinese face consciousness on the preference for the ecological product. Method and Data: 75 college and MBA students' eye movement data were collected when they read different kinds of moral materials, as well as data from the subsequent questionnaires. To test the hypothesis, ANOVA analysis and Heat Map analysis were performed. Besides, the PROCESS of bootstrap was used to test mediation effect. Findings: The results reveal that: 1. Compared to the moral-situation reading, when subjects read immoral situations, they need more processing time due to the moral dissonance and cognitive load. 2. Compared to the control condition, when threatened moral self is primed, subjects prefer to choose ecological product. 3. Protective face orientation is the mediator between threatened moral self and preference to ecological product. Key Contributions: First, this study broadens the use of eye-tracking technology in marketing and demonstrates a better understanding of the relationship between morality and consumer behavior in a more scientific way. Second, this study not only distinguishes the meanings between "protective face orientation" and "acquisitive face orientation", but also innovatively validates that when moral self is threatened, consumers tend to choose ecological product as moral compensation in order to protect their face. It can shed light on the promotion of ecological product in practical applications.

Development of Loading Information System in Shin-Chon Region (하숙 정보 시스템 구축:신촌지역을 중심으로)

  • 이숙임;성효현;강애띠
    • Spatial Information Research
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    • v.6 no.2
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    • pp.133-152
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    • 1998
  • This article considers the experimental foundations of geographical phenomena for the distribution of lodging houses and the development of lodging Information Systems in Shin-Chon Area. This system allows the rural students to find their lodging houses conveniently. We examine the geographical reality of lodging houses in Shin-chon area and explores the lodging information system, reflecting how students select the lodging houses. Criteria for selection of lodging houses are travel time to school, interior facilities, rent fee, members, owners of lodging houses, which are collected by field swvey. The lodging information system is built in integration of Visual Basic with spatial data which are created in Mapinfo and Arcview through MapObject, component GIS software. This system provide query tools to efficiently investigate data as well as interactive map display. Also it displays the characteristics of a selected lodging houses using the identify tool on the map.

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High Resolution Gravity Mapping and Its Interpretation from both Shipborne and Satellite Gravity Data in the Ulleung Basin (울릉분지에서의 선상중력과 위성중력 통합에 의한 중력 해상도 향상 및 해석)

  • Park, Chan Hong;Kim, Jeong U;Heo, Sik;Won, Jung Seon;Seok, Bong Chul;Yu, Hae Su
    • Journal of the Korean Geophysical Society
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    • v.2 no.1
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    • pp.27-38
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    • 1999
  • The errors between track segments or at the cross-over points of shipborne gravity were successfully reduced by applying a cross-over error adjustment technique using satellite gravity. The integration of shipborne and satellite altimeter-implied free-air gravity anomalies after the cross-over error adjustment resulted in a high resolution gravity map which contains both short and long wavelength components. The successful adjustment of the cross-over errors in the shipborne gravity using the satellite gravity suggests that the shipborne gravity can be combined with the satellite anomalies characterized by a stable and long wavelength component. The resulting free-air anomaly map is evenly harmonized with both short and long wavelength anomalies. Thus the corrected anomaly map can be better used for the geological interpretation. Free-air anomalies with more than 140 mGal in total variations generally correspond to the seafloor topographic changes in their regional patterns. A series of gravity highs are aligned from the Korea Plateau to the Oki Island, which are interpreted to be caused by seamounts or volcanic topographies. The gravity minima along the western and southern shelf edge are associated not only with the local basement morphology and thick sediment fill at the continental margin, but also possibly with the crustal edge effect known for passive continental margins. Series of NE-trending linear anomalies are possibly caused by a swarm of volcanic intrusions followed the initial opening of the Ulleung Basin. The linear high anomalies in the Ulleung Plateau are terminated by the straightly NNW-trending anomalies with a sharp gradient in its western boundary which indicates a fault-line scarp. The opposite side adjoined with the fault-line scarp shows no correlation with the fault-line scarp in geometry indicating that the block might be horizontally slided from the north. A gravity high in contrast to the deepening in seafloor toward the northeastern central Ulleung Basin is probably responsible for the thin crust and shallow seated mantle. The gravity minima along the western and southern shelf edge are associated not only with the local basement morphology and thick sediment fill at the continental margin, but also possibly with the crustal edge effect known for passive continental margins. Series of NE-trending linear anomalies are possibly caused by a swarm of volcanic intrusions followed the initial opening of the Ulleung Basin. The linear high anomalies in the Ulleung Plateau are terminated by the straightly NNW-trending anomalies with a sharp gradient in its western boundary which indicates a fault-line scarp. The opposite side adjoined with the fault-line scarp shows no correlation with the fault-line scarp in geometry indicating that the block might be horizontally slided from the north. A gravity high in contrast to the deepening in seafloor toward the northeastern central Ulleung Basin is probably suggestive of a thin crust and shallow seated mantle.

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Person Identification based on Clothing Feature (의상 특징 기반의 동일인 식별)

  • Choi, Yoo-Joo;Park, Sun-Mi;Cho, We-Duke;Kim, Ku-Jin
    • Journal of the Korea Computer Graphics Society
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    • v.16 no.1
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    • pp.1-7
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    • 2010
  • With the widespread use of vision-based surveillance systems, the capability for person identification is now an essential component. However, the CCTV cameras used in surveillance systems tend to produce relatively low-resolution images, making it difficult to use face recognition techniques for person identification. Therefore, an algorithm is proposed for person identification in CCTV camera images based on the clothing. Whenever a person is authenticated at the main entrance of a building, the clothing feature of that person is extracted and added to the database. Using a given image, the clothing area is detected using background subtraction and skin color detection techniques. The clothing feature vector is then composed of textural and color features of the clothing region, where the textural feature is extracted based on a local edge histogram, while the color feature is extracted using octree-based quantization of a color map. When given a query image, the person can then be identified by finding the most similar clothing feature from the database, where the Euclidean distance is used as the similarity measure. Experimental results show an 80% success rate for person identification with the proposed algorithm, and only a 43% success rate when using face recognition.

XSLT Stylesheet Design for Building Web Presentation Layer (웹 프리젠테이션 레이어 생성을 위한 XSLT 스타일쉬트 설계)

  • 채정화;유철중;장옥배
    • Journal of KIISE:Software and Applications
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    • v.31 no.3
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    • pp.255-266
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    • 2004
  • In the Web-based information systems, separating the business process logic from the data and presentation logic brings about a wide range of advantages. However, this separation is not easily achieved; even the data logic may be not separated from the presentation layer. So, it requires to define an model for business processes, and then to map the model into the user's dynamic interface using the logic separating strategy. This paper presents a stylesheet method to recognize the process by extending XSLT (Extensible Stylesheet Language Transformations), in order to achieve the logic separation. To do this, it provides an specification of the business process, and a scheme that extracts business model factors and their interactions using a Petri-net notation to show the business model into the process point of view. This is an attempt to separate users' interaction from the business process, that is, dynamic components of interaction Web document from the process structure of Web applications. Our architecture consist mainly of an XSLT controller that is extended by a process control component. The XSLT controller is responsible for receiving the user requests and searching the relevant templet rule related to different user requests one by one. Separation of concerns facilities the development of service-oriented Web sites by making if modular. As a result, the development of service-oriented Web sites would be very easy, and can be changed without affecting the other modules, by virtue of the modularization concept. So, it is easy to develop and maintain the Web applications in independent manner.

A Study on the Development of GIS Based Integrated DB Management System for Ecological Environmental Management of Yeongsan Estuary (영산강 하구역 생태.환경 관리를 위한 GIS기반의 통합 DB관리시스템 개발)

  • Lee, Sung-Joo;Kim, Kye-Hyun;Seo, Jung-Taek
    • Journal of Wetlands Research
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    • v.13 no.3
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    • pp.593-602
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    • 2011
  • The estuarine area of the ecological environment had been seriously damaged by reckless developments during the past half century. The demand for management in estuarine area increased but the efficient management system did not exist. Therefore the aim of this study is to develop a GIS-based integrated DB management system by integrating the ecological environmental data of each division in estuarine area. To achieve this, the system used integrated DB. It is classified into a surveyed monitoring DB in 2010 at estuarine area of Yeongsan and GIS DB to express the spatial data. The integrated DB management system was developed using VisualBasic.NET languages and Arcobjects component for Map-based spatial analysis. Also, to improve the utilization of data, the composition of GUI(Graphical User Interface) through user needs analysis, the expression of monitoring DB, the priority of layer and the function for modular unit were defined. Ultimately the system was developed based on the defined items. GIS-based integrated DB management system can support to understand the ecological environment in estuarine area of Yeongsan river. Also it will provide the users with effective sharing and environmental management of the data. In the future study, comprehensive diagnosis for ecological environment in estuarine area and the reliable prediction need to be made by connecting modeling system.

Changes in Riparian Vegetation After Restoration in a Urban Stream, Yangjae Stream (도시 하천 양재천에서 복원후 하안식생의 변화)

  • Cho, Hyung-Jin;Woo, Hyoseop;Lee, Jinwon;Cho, Kang-Hyun
    • Journal of Wetlands Research
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    • v.10 no.3
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    • pp.111-124
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    • 2008
  • The changes in flora and distribution and structure of vegetation were monitored for seven years at a restored reach of an urban stream, the Yangjae Stream, southeast of Seoul, Korea. In the restored reach, diverse kinds of the close-to-nature stream restoration techniques were adapted and implemented in the winter of 1998-1999. The species numbers and diversity indices of riparian plants at the restored reach were higher than those at the unrestored reach seven years after the restoration implementation. But plant diversity was decreased from the early restoration stage of 1999 - 2001 to seven years after the implementation. The dominant species changed from a ruderal annual, Humulus japonicus, to a perennial, Phragmites australis. The floral structure was distinctly different between in the early stage and seven years later on the results of principal component analysis (PCA) because of decreasing in numbers of exotic or ruderal species and planted or introduced plants in newly disturbed habitats. The distribution areas of communities of Humulus japonicus and Erigeron annuus were decreased and those of communities Phragmites australis and Miscanthus sacchariflorus were increased after the restoration implementation. The results of detrended correspondence analysis (DCA) of plant communities revealed that the community structure were changed from the disturbed vegetations to the stable and natural vegetation after the restoration implementation. Total seven species of willows were found at the restored reach, of which two species were planted and the others were naturally introduced. The monitoring results showed that the stream ecosystem of the study reach were successfully recovered in flora and vegetation and could be used as a model site for the stream restoration in urban streams.

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ICT inspection System for Flexible PCB using Pin-driver and Ground Guarding Method (핀 드라이버와 접지가딩 기법을 적용한 모바일 디스플레이용 연성회로기판의 ICT검사 시스템)

  • Han, Joo-Dong;Choi, Kyung-Jin;Lee, Young-Hyun;Kim, Dong-Han
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.47 no.6
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    • pp.97-104
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    • 2010
  • In this paper, ICT (in circuit tester) inspection system and inspection algorithm is proposed and detects whether inferiority exists or not in the mounted device on the flexible PCB in cell phones or mobile display devices. The system is composed of PD (pin-driver) and GGM (ground guarding method). The structural characteristics of these flexible PCB are analyzed, which is needed to input or output the test signal. Test signal to investigate the characteristics of passive components is generated using modified circuit diagram and proposed inspection algorithm. PM (pin-map) is decided on the basis of circuit diagram and has the information about the kind of test signal to be applied and the pad number for the test signal to be connected. PD is designed to load a proper test signal for a specific pad and is adjusted according to PM so that the reconstructed circuit has minimum node and mash. The proposed ICT inspection system is realized using PD and GGM. Using the system, an experiment for each passive component is done to investigate the measurement accuracy of the developed system and an experiment for real flexible PCB model is done to verity the effectiveness of the system.

An Integrated Approach to the GIS Data Reengineering for the New Korea Geodetic Datum (세계측지계 도입에 따른 공간데이터 재정비를 위한 통합모델 연구)

  • Lee Yang-Won;Park Key-Ho
    • Journal of the Korean Geographical Society
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    • v.40 no.2 s.107
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    • pp.153-171
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    • 2005
  • The newly adopted Korea Geodetic Datum (a.k.a. KGD2002) calls for massive reengineering work on geospatial dataset. The main focus of our study is placed on the strategy and system implementations of the required data reengineering with a keen attention to integrated approaches to interoperability, standardization, and database utilization. Our reengineering strategy includes file-to-file, file-to-DB, DB-to-file, and DB-to-DB conversion for the coordinate transformation of KGD2002. In addition to the map formats of existing standards such as DXF and Shapefile, the newly recommended standards such as GML and SVG are also accommodated in our reengineering environment. These four types of standard format may be imported into and exported from spatial database via KGD2002 transformation component. The DB-to-DB conversion, in particular, includes not only intra-database conversion but also inter-database conversion between SDE/Oracle and Oracle Spatial. All these implementations were carried out in multiple computing environments: desktop and the Web. The feasibility test of our system shows that the coordinate differences between Bessel and GRS80 ellipsoid agree with the criteria presented in the existing researches.

An Effective Method for Dimensionality Reduction in High-Dimensional Space (고차원 공간에서 효과적인 차원 축소 기법)

  • Jeong Seung-Do;Kim Sang-Wook;Choi Byung-Uk
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.43 no.4 s.310
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    • pp.88-102
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    • 2006
  • In multimedia information retrieval, multimedia data are represented as vectors in high dimensional space. To search these vectors effectively, a variety of indexing methods have been proposed. However, the performance of these indexing methods degrades dramatically with increasing dimensionality, which is known as the dimensionality curse. To resolve the dimensionality curse, dimensionality reduction methods have been proposed. They map feature vectors in high dimensional space into the ones in low dimensional space before indexing the data. This paper proposes a method for dimensionality reduction based on a function approximating the Euclidean distance, which makes use of the norm and angle components of a vector. First, we identify the causes of the errors in angle estimation for approximating the Euclidean distance, and discuss basic directions to reduce those errors. Then, we propose a novel method for dimensionality reduction that composes a set of subvectors from a feature vector and maintains only the norm and the estimated angle for every subvector. The selection of a good reference vector is important for accurate estimation of the angle component. We present criteria for being a good reference vector, and propose a method that chooses a good reference vector by using Levenberg-Marquardt algorithm. Also, we define a novel distance function, and formally prove that the distance function lower-bounds the Euclidean distance. This implies that our approach does not incur any false dismissals in reducing the dimensionality effectively. Finally, we verify the superiority of the proposed method via performance evaluation with extensive experiments.