• 한국항만경제학회지
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• 제20권1호
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• pp.153-172
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• 2004

With swelling of Chinese Economic scale, the competitive environment is swinging over the north-east Asia countries, Korea, Japan, China, and Taiwan. As the result of this circumstance, each countries in this area has been reformed their industries. According to the expanding in ocean logistic. The trends of competition on Hub port is looking forward much more severe year after year to preoccupy in logistics competitive within this Area. On the other hand, considering competitive environment & swelling of Chinese Economic scale, the structural reforms are imperative in korea. Korea have to convert the traditional sects into new high added value sects. In these trends, provincial government also should look for the plan for reinforcement of Regional competitiveness. The focus of this study is to look for the reinforcement methods on regional competitiveness of Gyeongnam Provincial Government. First, competitive industries in Gyeongnam, and second, Masan Free Trade Zone will be surveyed from data. Finally, the effects of New Hub port developing in Pusan-Jinhae will be discussed.

• 대한안전경영과학회지
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• 제12권3호
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• pp.223-230
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• 2010

Recently Korean enterprises that branch out into China have been continuously increased to achieve diverse objectives such as personnel expenses reduction, market share extension on China and globalization strategy implementation. We have studied about competitiveness reinforcement of enterprises that branch out into China in terms of TPM(Total Production Management). In this paper, we extended the concept of traditional TPM(Total Productive Maintenance) to TPM(Total Production Management) that covers extensively the concept of total management innovation activities. We explored detailed activities of TPM and voluntarily participative field research circle. Also, We suggested some prerequisite conditions for TPM settlement that might be recommended for the foreign companies in China and checked Key Performance Indicator(KPI) that could be useful to confirm how TPM contributed to enterprise competitiveness reinforcement.

• Journal of Evidence-Based Herbal Medicine
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• 제2권2호
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• pp.33-38
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• 2009

Korean Ginseng has been recognized as a representative special product in Korea and over the world for a long time, since its quality is known to be superior to Chinese, North American Ginseng. However, the export volume of Korean Ginseng products has been diminishing since 1990 because the imports of low price Chinese Ginseng and the effective marketing policy on North American Ginseng. Therefore, this study is to suggest the competitiveness reinforcement strategies through analyses of the present state and transition of the international competitiveness in Korean Ginseng. This study conducts the comparative analysis of international competitive power of ginseng between Korea and other exporting countries. There are many kinds of saponin that are competitive from a quality profile. However, price competitiveness was very low. According to the result of analysis, this study suggest the competitiveness reinforcement strategies of Korean Ginseng as follows ; First, it is necessary to establish the ginseng plan for high-quality environmentally-friendly production. Second, Korean Ginseng producer should develop various consumer-oriented products according to purchasing power and taste of target market consumers. Third, export strategies must be established by finding out every importing country’s characteristics with regard its import, circulation and consumption of the Korean Ginseng. The use of this study is to forecast useful information to concerned organization for the future policies to the ginseng products in the international market.

• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.7-18
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• 2019

Purpose: This study identifies the relative importance of the sub - factors of initial services and continuous services using AHP (Analytic Hierarchy Process) method, and calculates the competitive index for the detailed factors. The purpose of this paper is to propose the establishment of long - term and short - term management strategy for expansion of business of food service franchise, franchisors, long - term and win - win relationship with franchisees, and rationalization of operating system. Research design, data, and methodology: The population for the survey is 92 franchisees in 46 foreign brands and 46 domestic brands in the Seoul metropolitan area (Seoul / Gyeonggi / Incheon). The survey was conducted from July 1 to August 31, 2018 through the survey agency with a telephone interview and a surveyor's direct visit. A total of 100 questionnaires were collected, but a total of 92 parts were used for analysis except 8 parts that were considered to contain false information. Using the AHP method, relative importance and competitiveness index were calculated for the details of initial services and continuous services. Results: The results shows continuous services were significantly higher for both foreign brand franchises, domestic brand franchises, and overall than initial services, This suggests that the continuous services of the affiliated franchisors has a higher relative importance than the initial services. Among the continuous services, brand reinforcement and promotion were significantly higher for both foreign brand merchants and domestic brand franchises. This can be regarded as the most important factor in brand reinforcement and promotion when selecting a food service franchisors. Conclusions: In the Standard Terms and Conditions governed by the Fair Trade Commission, the franchisors should increase the fairness by creating manuals for supporting services, especially after opening, and regularly checking whether the supporting services have been carried out like manuals since the establishment of franchisees. In addition, the Brand Strengthening and Public Relations Committee (tentative name) jointly participated by the franchisors and franchisees for the purpose of strengthening and promoting the brand, suggesting a system for transparent and efficient execution of the brand reinforcement and promotion budget and monitoring afterwards.

• 대한안전경영과학회지
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• 제6권1호
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• pp.229-249
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• 2004

Quality management has been recognized as an important means to secure business competitiveness for management environment changes and competitiveness reinforcement. An effort of an ISO 9001 certification has thought that it is the best way to practice quality management. This paper checks a quality management situation of manufacturing companies that acquired ISO 9001 certification. Then, this paper investigates whether quality management is actual1y contributing to production performance and proposes proper alternatives for an improvement of production performance.

• 한국유통학회지:유통연구
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• 제16권5호
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• pp.85-101
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• 2011

제주지역의 전통시장은 전국의 전통시장과 마찬가지로 신유통 채널의 확산, 대형유통업체들의 가격경쟁력 등으로 위기에 직면해 있다. 물론 전통시장을 위협하는 요소들을 극복하기 위해 다양한 지원사업이 정책적으로 지원되고 있다. 하지만, 시장 고유의 특화된 상품 부재, 체계적인 마케팅 및 고객관리 미흡, 상인들의 의식개혁 미흡 등이 여전히 긍정적 변화를 이끌어내지 못하는데 일조하고 있는 실정이다. 본 연구에서는 전통시장 활성화를 도모하기 위해 이러한 한계를 극복할 수 있는 정책적 과제와 시사점을 제주지역 전통시장을 통해 살펴보고자 한다. 이를 위해 제주지역 전통시장 현황을 분석하고, 시너지 효과를 낼 수 있는 방안으로 전통 시장별로 취급품목과 서비스 특성화, 관광산업과 연계한 성장전략 수립, 마케팅 경쟁력 강화등을 중점적으로 제시하였다.

• 산업경영시스템학회지
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• 제45권3호
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• pp.115-122
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• 2022

As cable TV, which has been leading the paid broadcasting market, has given the lead to IPTV, which has huge communication capital, its competitiveness is gradually weakening. This study examines the operation status of local cable TV and seeks ways to strengthen competitiveness for survival. To this end, we conducted data analysis such as related statistics, broadcasting industry survey reports, IPTV growth reports, CMB management indicators, paid broadcasting literature data, marketing reports, industry success stories, and marketing mix and SWOT analysis. As a result, four strategies for strengthening the survival competitiveness of local cable TV, namely joint purchase apartment marketing strategy, influencer marketing strategy, relationship marketing strategy, and digital marketing strategy were derived. Therefore, the results of this study can contribute to the improvement of the competitiveness of local cable TV, which has been with local residents through close content, and can be used as basic data for establishing marketing strategies for local cable TV in the future.

• 통상정보연구
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• 제11권4호
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• pp.313-344
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• 2009

Corporate Social Responsibility(CSR) is considered recently a key factor for the firm's success and sustainable growth in today's changing business environments. Discussions on CSR are extensively unfolding in various sectors, public, civil society and business organizations, across the world. Consumer in foreign markets have been insisted that multinational corporations and foreign supplier need to adapt their business activities to not only the economic, but also social needs of the consumer. Therefore Korean companies operating in global markets need their global CSR strategy, which will contribute to the improvement of their international competitiveness and long term growth. Thus, the purpose of this study is to report on the strategy of corporate social responsibility through the literature review and illustration of CSR activities of the leading companies in global market. In addition, this paper is aimed to provide Korean firms the insight in reinforcement of global competitiveness in relation of strategic CSR.

• 한국유기농업학회지
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• 제17권3호
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• pp.327-345
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• 2009

Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

• 한국문헌정보학회지
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• 제40권1호
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• pp.335-351
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• 2006

도서관이 보다 효율적으로 운영되기 위해서는 도서관 내부의 강 약점과 외부의 기회 위협 요인 등을 파악하여 미래의 발생가능성을 예측하고, 이에 대응하기 위한 최적의 전략방안을도출하여 활용할 수 있어야 한다. 이에 본 연구는 전략경쟁분석기법의 하나로 각광을 받고 있는 SWOT 분석을 통하여 A대학교 도서관의 전략경쟁을 분석하였다. 본 연구를 통하여 얻어진 결론은 다음과 같다. 첫째, A대학교 도서관의 강점은 도서관 직원의 전문성 체계적인 업무추진 계획 및 분장 디지털도서관 구축에 따른 고품질의 서비스 제공이다. 둘째, A대학교 도서관의 약점은 가용자원(인력, 예산, 공간)의 부족, 미래의 도서관 운영계획 부재, 능동적인 서비스 마인드의 부족이다. 셋째 A대학교 도서관의 기회는 디지털 정보환경에 따른 새로운 도약, 외부기관 및 도서관과의 교류협력 확대, 도서관 개방을 통한 지역거점 도서관으로의 위상 제고이다. 넷째, A대학교 도서관의 위협은 학교 당국의 도서관에 대한 인식 부족, 급변하는 정보환경에 따른 이용자의 다양한 정보요구, 강화된 저작권법에 따른 도서관 서비스의 제한이다. 다섯째, A대학교 도서관의 경쟁력 강화방안은 디지털 전문 인력의 확보를 통한 디지털 서비스의 강화, 외부기관 및 도서관과의 교류협력 강화를 통한 확장 서비스의 제공. 강화된 저작권법에 따른 차별화된 서비스의 개발이다.