• 제목/요약/키워드: Competitive advantage

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Quality Improvement Strategy Development based on Competitor Analysis of Manufacturing Companies: Application to the Dashboard Camera Market (제조업 경쟁사 분석을 통한 품질 개선 전략 수립: 대시보드 카메라 시장에 적용)

  • Kang, Chang Dong;Choi, Il Young;Kim, Jae Kyeong;Park, Jae Seung
    • Journal of Information Technology Services
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    • v.21 no.2
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    • pp.27-41
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    • 2022
  • In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.

Knowledge Management Resource, Strategy, and Performance: A Test of Contingency Model (지식경영 자원, 전략, 그리고 성과: 상황모형의 검증)

  • Cheon, Myun Joong;Heo, Myung Sook
    • Knowledge Management Research
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    • v.7 no.2
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    • pp.35-52
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    • 2006
  • Increasing competitive pressure, the constantly accelerating transformation of the economy, and a stronger focus on value creation have initiated the search for sustainable sources of competitive advantage in organizations. In this context, the concept of treating organizational knowledge as a valuable strategic resource has become quite popular recently. Knowledge has become the most critical component in the struggle for sustained competitive advantage and knowledge management (KM) has also been described for its possible role in creating sustainable competitive advantage. In order to examine the contingency between KM resources, KM strategies, and KM performance of organizations, a contingency model of KM, which is based on resource-based theory as well as knowledge-based theory, is developed from the information systems and strategic management literature in order to assess the following questions: (i) What KM resources affect the organization's KM strategies? (ii) Is there a relationship between KM strategies and organizational performance enhanced by KM? A detailed exploratory analysis of survey responses from 79 Korean companies provides the following significant findings: (i) This study found support for the proposed contingency model of KM; (ii) The organization's KM strategies are determined by social resources and its capabilities; (iii) An organization with a culture-based KM strategy is more likely to enhance organizational KM performance than an organization with a technology-based KM strategy.

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The Effect of IST Structure and Competitive Strategy on Competitive Advantage : An Empirical Investigation (실증적분석을 통한 전략정보 시스템 구축 방안에 관한 연구 -경쟁적인 우위를 얻기 위한 정보기술 구조와 경쟁 전략-)

  • Kim, Seung-Nam;Jeong, Rak-Chae
    • Asia pacific journal of information systems
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    • v.5 no.2
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    • pp.177-197
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    • 1995
  • In a study involving 52 large organizations in the savings institutions industry, the relationship between information systems technology (IST) structure and competitive strategy was investigated based on structural contingency theory. Structural contingency theory argues that organizational performance is contingent on the congruence between structure and contingent factors. Competitive strategy is considered to be the most important contingent factor among organizational context variables. Two dimensions of IST structure and three types of competitive strategy were employed to test a contingency model. It was found that enhanced congruence between IST structure and competitive strategy was associated with higher competitive advantage. The structural dimension significantly associated with the "defender" strategic stance was more centralized and more integrated application of IST, while the structural dimension significantly associated with "prospector" positioning was more decentralized and less integrated application of IST.

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A Study on the Current Status and Strategies of Electrode Commerce in Korea (국내 전자상거래 현황 분석 및 경쟁력 제고 방안에 관한 연구)

  • 황경태;조남재;김정덕
    • The Journal of Society for e-Business Studies
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    • v.3 no.2
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    • pp.17-35
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    • 1998
  • Global Electronic Commerce (EC) is currently being pursued by most of the developed countries. Domestically, EC has just started and still has lots of problems to solve in terms of both technology and institutions. EC has a great potential to affect a country's competitive advantage. For EC to be adopted and diffused early, it is necessary to analyze the current status of EC and to establish the strategies to strengthen the competitive position. Therefore, the major objectives of the study are to review the current status of EC in Korea and to propose for both public and private sectors the strategies to strengthen the competitive advantage.

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Determining the Impact of Information Technology (IT) on Achieving competitive advantages in Third party logistics Companies (3PL): ISACO and SAIPALogistics

  • Javanmard, Habibollah;Ahmadi, Kourosh
    • The Journal of Economics, Marketing and Management
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    • v.3 no.1
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    • pp.1-22
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    • 2015
  • High growth and increasing traffic and transport finished vehicles, a significant impact on how organize the flow of parts to auto makers an dagencies have As a result, the automakers to improve its position as a highly responsive, with minimal costs, the out sourcing of their logistics processes. This paperis the result of field research to determine the effectiveness of the logistics industry in Iran and focuses on information technology deals the transport vehicle and parts sales deals, indicators used in the model include: IT focuses, IT Valence, IT Competency, IT Managerial Commitment, IT Resource Commitment and competitive advantage identified. Data collected by questionnaires from managers and experts have been towing companies ISACO and SAIPA trailer hypotheses using structural equation methods and software has been analyzed Amos, Results show, focusing on information technology now has significant impacts on logistics and transport. As a result the impact of, IT valence, IT competency and IT Managerial Commitment analytics to gain competitive advantage was not approved, but the rest of the factors were confirmed.

First Mover Advantage in the Internet Marketplace (인터넷 경쟁환경에서의 선발자 우위에 대한 실증적 연구)

  • Lee, Sang-Myung;Choi, Jeong-Il;Lee, Kwon-Chul
    • Journal of Information Technology Services
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    • v.7 no.2
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    • pp.59-75
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    • 2008
  • Despite our extensive understanding on the Internet business and widely understood first-mover advantage. it is not clearly answered yet whether an internet firm can enjoy the first-mover advantage in the new environment of the Internet. This is mainly because the Internet marketplace itself has a complex combination of various business models, ranging from a simple channel-extension to a whole new business model. Based on new theoretical development on the first-mover advantage, we empirically test whether being an early mover in the Internet environment materially affects firm performance, using clickstream data from Korea where broadband Internet installation is ranked as top among OECD countries. Our results show the effectiveness of first-mover advantage on the web does not exist, regardless of its business model and competitive environment. This result expands our understandings on the e-business, not to mention of the real feature of first-mover advantage.

An Empirical Study of the Interrelationship Corporate Capability, Competitive Advantage and Business Performance in IT Enterprise (정보기술기업의 역량, 경쟁전략 및 성과의 관계)

  • Chung, Dong-Seop
    • Management & Information Systems Review
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    • v.29 no.4
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    • pp.287-304
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    • 2010
  • In spite of the variety of business environments around start-up firms, almost all existing studies on business strategy of new IT firms. The purpose of the present research is to examine the relationships of the corporate capability, competitive advantage and performance of IT enterprise. There was much research for IT enterprise in other lands, but there was a little in Korea. Through previous literature, we can't find differences between IT enterprise strategies and common corporation strategies. So this research treats new strategies of IT. This research is explanatory and three research questions. This research focuses on the determining factors(corporate capability, competitive advantage) and management performance of IT enterprise in Busan area. In order to test the established 3 hypothesis, several multi-variate analyses are used. Factor analysis is used to reduce the competitive advantage question to its underlying factors. Finally, multi-variate regression and analysis is used to determine whether performance differences The result of this study would be useful to practitioners on management and entrepreneurship. Finally, this study is expected to encourage entrepreneurs to create new possibility in IT enterprise and to assist more new operating business strategy.

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A Study on Relation between Strategic Attributes of Technological Resources and Competitive Advantage: Empirical Analysis of VRIO Framework by Using Technology Evaluation Results of Technology Based SMEs (기술자원의 전략적 자원속성과 경쟁우위간의 관계에 관한 연구: 기술중소기업의 기술평가자료를 이용한 VRIO Framework의 실증분석)

  • Song, Juyoung Julian;Sung, Hyungsuk
    • Journal of Korea Technology Innovation Society
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    • v.18 no.3
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    • pp.416-443
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    • 2015
  • The resource-based view (RBV) explains that the competitive advantage is mainly based on the resources which have strategic characteristics. Therefore, finding, developing and maintaining strategically valuable resources has been one of main research topics and a starting point in the corporate strategy structure in RBV. In this regards, attempts to recognize strategically valuable resources have been one of crucial issues in RBV researches. Especially, Barney's VRIO has been widely used as a practical tool for finding strategically valuable resources. However, empirical studies on VRIO framework's effectiveness have not been sufficiently implemented, and there has been no proven relation among the components of the VRIO so far. This is mainly because the concepts or definitions on core components of the VRIO - Value, Rareness, Inimitability, and Organization - are too comprehensively explained and measurements of each component cannot be easily quantified. Considering these, this paper presents empirical results of the relation between VRIO components and competitive advantage, and tests effectiveness of VRIO Framework with utilizing sufficient technology evaluation cases and financial statements of 2,252 technology based SMEs in Korea. As a result, the components of the VRIO have a positive influence on competitive advantage. The attributes of strategic resources - Value, Rareness, and Inimitability - have a statistically meaningful positive effect on organization, while organization has a positive effect on the competitive advantage serving as a parameter between the attributes of strategic resources and competitive advantage.

An Effect of Organizational Culture of SMEs on Improving Competitive Advantage (중소기업의 조직문화가 경쟁우위 향상에 미치는 영향)

  • Lee, Mi Sook
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.183-192
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    • 2021
  • Along with the changing times, organizational culture is also rapidly changing, and such organizational culture enables companies to secure discriminatory competitive advantage in the mid-to long-term perspective. This study aims to examine the impact of organizational culture on improving competitive advantage of enterprises by dividing organizational culture into three dimensions: development culture, rational culture, and consensus culture. To this end, a survey was conducted on small and medium-sized companies. As a whole, the rational culture, which is task-oriented and puts competition as a motivating factor, was more strongly prevalent than other organizational cultures, and in order of development culture, rational culture, and consensus culture, it affects the improvement of competitive advantage. This means that development culture and rational culture, which emphasize high-tech and productivity, are more important to improve the competitive advantage of small and medium-sized companies. In addition, the analysis of differences according to the size of employees showed that rational culture was important when the size of employees was small, but the larger the size of employees, the more important the development culture was to improve the competitive advantage of companies. Through this study, we were able to understand what organizational culture should be emphasized according to the size of small and medium enterprises.

Professional Security Management and Investigation for the New Competitive Advantage

  • Button, Mark;Lee, Ju-Lak;Kim, Hak-Kyong
    • International Journal of Contents
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    • v.7 no.3
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    • pp.71-81
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    • 2011
  • This paper is mainly associated with setting out an agenda for the transformation of security by creating a new framework for a security system, which can maximise its effectiveness. Noticeably, this research shows empirically that crimes are getting a major cost to organisations, which if reduced by security and investigations could reap substantial rewards to the finances of an organisation. However, the problem is that the delivery of security is frequently delegated to personnel (e.g. security guards) with limited training, inadequate education, and no real commitment to professionalism - 'sub-prime' security, finally causing security failures. Therefore, if security can be enhanced to reduce the crime cost, this will produce financial benefits to business, and consequently could produce a competitive advantage. For this, the paper basically draws upon Luke's theoretical framework for deconstructing 'power' into three dimensions. Using this three-dimensional approach, the paper further sets out a model of how security can be enhanced, utilising a new Security Risk Management (SRM) model, and how can this SRM model create competitive advantage in business. Finally, this paper ends with the six strategies needed to enhance the quality of security: refiguring as SRM, Professional Staff, Accurate Measurement, Prevention, Cultural Change, and Metrics.