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http://dx.doi.org/10.14400/JDC.2021.19.12.183

An Effect of Organizational Culture of SMEs on Improving Competitive Advantage  

Lee, Mi Sook (Daegu University, Office of Planning Affairs)
Publication Information
Journal of Digital Convergence / v.19, no.12, 2021 , pp. 183-192 More about this Journal
Abstract
Along with the changing times, organizational culture is also rapidly changing, and such organizational culture enables companies to secure discriminatory competitive advantage in the mid-to long-term perspective. This study aims to examine the impact of organizational culture on improving competitive advantage of enterprises by dividing organizational culture into three dimensions: development culture, rational culture, and consensus culture. To this end, a survey was conducted on small and medium-sized companies. As a whole, the rational culture, which is task-oriented and puts competition as a motivating factor, was more strongly prevalent than other organizational cultures, and in order of development culture, rational culture, and consensus culture, it affects the improvement of competitive advantage. This means that development culture and rational culture, which emphasize high-tech and productivity, are more important to improve the competitive advantage of small and medium-sized companies. In addition, the analysis of differences according to the size of employees showed that rational culture was important when the size of employees was small, but the larger the size of employees, the more important the development culture was to improve the competitive advantage of companies. Through this study, we were able to understand what organizational culture should be emphasized according to the size of small and medium enterprises.
Keywords
organizational culture; development culture; rational culture; consensus culture; the improvement of competitive advantage;
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