• International Area Studies Review
• /
• v.12 no.3
• /
• pp.321-339
• /
• 2008

The purpose of this study to the analyze characteristics and purchasing activities of consumers by using the Multinomial Logit model, which is a well-known discrete selection model to explain and forecast consumers' selection activities(patterns). The study aims to determine the state of competition between National Brand and Private Band and how some demographic characters and marketing variables influence consumers' brand selections within the facial tissue market. Our analysis process includes reorganization of panel data(individuals' purchasing record at each point) to fit the purpose of our study as well as analysis of probability and influencing factors of consumers' brand selection at each point of purchases. The result showed that consumers at higher age and with higher income hold better probability to purchase National Brand. Likewise, locations also had considerable effect on selecting brand, and Private Brand was preferred in department store and discount stores. On the other hand, consumers loyal to National Brand reported higher probability to purchase if the product prices were higher while Private Brand buyers were more promoted the purchase under price discount.

• International Area Studies Review
• /
• v.22 no.4
• /
• pp.145-166
• /
• 2018

This study is due to global competition, the wall between regions is disappearing, customer needs are diversified, and market and technology are rapidly changing. Future growth engines, the importance of convergence capabilities for industrial competitiveness is being emphasized more. Therefore, companies should seek innovative means to increase the efficiency of the company by establishing optimized global management environment and establishing direction and strategy for utilization of convergence technology by improving industrial competitiveness. Firms must adopt and utilize related new technologies by strengthening their convergence capabilities through dynamic capabilities that are internal resource bases for new product development and process innovation. Globalize markets and technologies can expect higher innovation performance when aligning strategic direction with formalized technology competencies held by the firm and incorporating the convergence capabilities needed for technological innovation into processes. The study focuses on the effects of market and technology orientation on technological innovation performance, whether dynamic and convergence capabilities affect technological innovation performance, and dynamic and convergence capabilities to mediate between market and technology orientation. For the study, we surveyed 51.4% of global and multinational corporations that are internationally active or headquartered overseas. Based on the previous studies, hypotheses were established and the collected data were analyzed through utilization path analysis and Sobel test.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.490-504
• /
• 2021

The online market is gradually increasing due to the increase in single-person households, the development of information and communication technologies, the emergence of various new products, and price comparison competition. Companies need differentiation strategies to adapt to changes in the online environment and secure a competitive edge. In this environment, the objective is to consider the importance of consumer perception of websites in order to generate continuous growth and revenue in the online market as well as to differentiate them from competitors using an online service environment that can affect consumers' internal responses. In this study, we present aesthetic, functional, privacy, and interaction factors as components of e-servicescape to study the impact of e-servicescape on website trust, brand attitude, and repurchase intention. In the data analysis, 485 ordinary people with online shopping experience were surveyed. The questionnaire was based on a 7-point Likert scale for each question and statistical analysis was conducted using SPSS 24.0 and AMOS 25.0. The analysis shows that in e-servicescapes aesthetic and privacy factors influence website trust and brand attitudes and consequently affect repurchase intention.

• Journal of the Korea Convergence Society
• /
• v.13 no.3
• /
• pp.309-315
• /
• 2022

The purpose of this study is to analyze the correlation between importance and satisfaction of beauty contest using IPA(Importance-Performance Analysis) by deriving the quality factors of contest for revitalize beauty contest. For the study, a survey was conducted on participants with experience participating in beauty contest, and the collected data were analyzed using a response sample t-test and a PIA matrix. The results are as follows. First, there was a difference in importance and satisfaction as the average of importance was high. Second, in the first quadrant of the IPA matrix, contents related to contest assignment were mainly shown. This was analyzed as an effective factor that can improve the quality of the competition. Third, in the second quadrant, factors related to contest review were distributed. Accordingly, measures are required to increase the expertise and transparency of review. Fourth, in the third quadrant, the contents of the contest operation are mainly shown, and the satisfaction level is low, but supplementing it will have an improvement effect. Fifth, in the fourth quadrant, the satisfaction of the ability improvement item was high, which is analyzed that the contest experience affects the improvement of individual skills. Through this, it is significant to be used as basic data to establish a plan for revitalizing beauty contest.

• Journal of Korea Port Economic Association
• /
• v.37 no.4
• /
• pp.33-40
• /
• 2021

Currently, the shipping and port industries are implementing strategies to improve port processing capabilities through the expansion and efficient operation of port logistics resources to survive fierce competition with rapidly changing trends. The calculation of the port's processing capacity is determined by the loading and unloading equipment installed at the dock, and the port's processing capacity can be improved through various methods, such as additional deployment of logistics resources or efficient operation of resources in use. However, it is difficult to expect an improvement effect in a short period of time because the additional deployment of logistics resources is clearly limited in time is clear. Therefore, it is a feasible way to find an efficient operation method for resources being used to improve processing capacity. Domestic ports are also actively promoting informatization and digitalization with the development of the 4th industrial revolution technology. However, the calculation of the number of Y/T (Yard Tractor) assignments in the current unloading process depends on expert experience, and related previous studies also focus on the allocations of Y/T or Calculation of the total number of Y/T required. Therefore, this study analyzed the factors affecting the number of Y/T allocations using the loading and unloading information of incoming ships, and based on this, cluster analysis, regression analysis, and deep neural network(DNN) model were used.

• The Journal of the Korea Contents Association
• /
• v.22 no.9
• /
• pp.349-359
• /
• 2022

At present, with the diversified development of the global economy, the trade of cultural products has become an important factor affecting the competition of comprehensive strength among countries. As a neighboring country to China, South Korea has a similar cultural development environment to China. As an important pillar of South Korea's economy, cultural product trade, its development experience has reference significance for China. This paper adopts literature research method, comparative analysis method and empirical analysis method to conduct research. The article firstly analyzes the export level of China and South Korea from the scale of the import and export of cultural products, and finds the difference between the import and export of cultural products between the two countries. Then, it compares and analyzes the insufficiency of China's cultural product trade structure and the advantage of Korea's cultural product trade structure. Finally, this paper uses the stochastic frontier gravity model to conduct empirical analysis and draws relevant conclusions about the trade potential of cultural products between China and South Korea. The research results show that: (1) the international competitiveness of cultural products trade in China and South Korea is relatively high, but the competitiveness of China's cultural products has been improved slowly; (2) compared with South Korea, China's cultural product exports are affected by trade inefficiency factors larger. (3) The improvement of government efficiency has a great effect on reducing the inefficiency of trade in China.

• The Journal of Society for e-Business Studies
• /
• v.27 no.1
• /
• pp.43-62
• /
• 2022

This paper is a study to analyze when ISV(independent software company) has more active participation in the platform ecosystem. According to previous studies, companies are active in technological innovation when they can appropriate the outcome of innovation and when they have complementary assets (marketing, manufacturing capabilities, etc.) that can convert the innovation into value. The effect of these two conditions to join platform ecosystem is investigated. The duplication between the ISV's product portfolio and platform service is also included as an independent variable. The two sample groups are composed of independent SW companies that signed a partner agreement with platform companies and non-participating companies in the platform. As a result of empirical study, it is found that the patent rights do not affect participation in the platform. The ISVs might have believed that the benefits from cooperation with platform companies are greater than the risks of exposure to innovative technologies and unique Biz models. On the other hand, downstream's capability and the duplication of product portfolio affect participation in the platform. If ISVs have the downstream capability to transform cooperation into value creation, ISVs are actively participating in the platform. In addition, cooperation is active when the product portfolio is complementary to platform service rather than competition. This study is the empirical study of open innovation between Korean independent software companies and digital platform companies. There are similar prior studies abroad, but there are no similar studies in Korea. It is meaningful in that the determinants of platform ecosystem participation were investigated through empirical analysis by composing a sample group of companies participating in the platform ecosystem and companies not participating in the platform ecosystem.

• Journal of the Society of Disaster Information
• /
• v.19 no.1
• /
• pp.1-9
• /
• 2023

In order to carry out construction work, it is urgent to introduce a proper wage system so that the cost burden of projects that have been won due to bleeding competition among original government buildings based on low-priced bids can be transferred to subcontractors. Purpose: Construction with illegal multi-level industrial structure needs to improve the wage reduction environment leading to order (100%) → original contractor (80%) → subcontractor (65%) → load contractor (65%) and aims to ensure wages for end workers. Method: Investigate the current status of labor cost appropriate payment plan in the construction industry, and investigate the case of the appropriate wage system (P.W) in the United States. In addition, the effect and direction of the appropriate wage system are presented. Result: Individual minimum wage security was also mentioned in the Constitution, and many researchers suggested that only the introduction of an appropriate wage system could solve the problem of reducing worker labor and ensure quality and safety. Conclusion: The proper wage system in the construction industry will block illegal multi-level and illegal foreign work, improve the labor environment in the construction market, create an influx of young workers, and have a significant impact on the construction industry's competitive structure, safety, and quality.

• Journal of Korea Society of Industrial Information Systems
• /
• v.15 no.4
• /
• pp.83-101
• /
• 2010

Competition in Internet open-market has become fiercer as much for its growth possibility in differentiating from the general commercial market. For this reason, internet open-market entrepreneurs should make effective strategy in improving customers' e-loyalty to survive in the highly competitive internet open-market as in off-line market and to aim for growth through constant profit making. To satisfy with the goal, this study has been performed as the empirical research that confirms to the influence and relationship of e-service quality affected on the perceived value, customer satisfaction and e-loyalty. This is based on the result that e-service quality affected on e-loyalty for internet open-market. The research results are shown as follows; first, all factors including the perceived value and customer satisfaction, except possibility of system use, have the effect of e-service quality. Second, the perceived value between measurements affects significantly on customer satisfaction. And third, the perceive value and the customer satisfaction are a1so meaningfully influential to e-loyalty. The result presents important point that entrepreneurs in Internet open-market need to do their best to maintain in making profits for the future by improving the customers' e-loyalty and securing customers with high loyalty via continually revealing new influential factors on e-service quality, perceived value, and customer satisfaction.

• Korean Journal of Environmental Biology
• /
• v.40 no.1
• /
• pp.25-53
• /
• 2022

In this study, trends in research methods and topics of seabird and marine fish migration were examined. Based on the framework of existing animal migration studies, future research directions were proposed in relation to the migration of seabirds and fish. In terms of research methodology, with the development of science and technology, tracking techniques using radio telemetry, acoustic telemetry, RFID (radio-frequency identification), satellite tracking, and geolocators are widely used to study seabird and fish migration. Research is also conducted indirectly through a population survey and the analysis of substances in the body. Research contents are largely classified into extrinsic factors that affect migration(such as environmental variables and interspecific competition), intrinsic factors such as hormones, anthropogenic activities including fishery and offshore wind farm, and the effect of global climate change. In future studies, physiological factors that influence or cause migration and dispersal should be identified concerning intrinsic factors. For the analysis of migration ability, it is necessary to study effects of changes in the magnetic field on the migration ability of seabirds and fish, interspecific differences in spatiotemporal migration ability, and factors that influence the migration success rate. Regarding extrinsic factors, research studies on effects of anthropogenic disturbances such as fishery and offshore wind farm and global climate change on the migration and dispersal patterns of marine animals are needed. Finally, integrated studies on the migration of seabirds and fish directly or indirectly affecting each other in various ecological aspects are required.