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http://dx.doi.org/10.5392/JKCA.2022.22.09.349

A Comparative Study on the International Competitiveness of Korea-China Cultural Products Trade  

Zheng, Yingrong (세종대학교 경제학과)
Bae, Ki-Hyung (세종대학교 경제학과)
Li, Na (세종대학교 경제학과)
Publication Information
The Journal of the Korea Contents Association / v.22, no.9, 2022 , pp. 349-359 More about this Journal
Abstract
At present, with the diversified development of the global economy, the trade of cultural products has become an important factor affecting the competition of comprehensive strength among countries. As a neighboring country to China, South Korea has a similar cultural development environment to China. As an important pillar of South Korea's economy, cultural product trade, its development experience has reference significance for China. This paper adopts literature research method, comparative analysis method and empirical analysis method to conduct research. The article firstly analyzes the export level of China and South Korea from the scale of the import and export of cultural products, and finds the difference between the import and export of cultural products between the two countries. Then, it compares and analyzes the insufficiency of China's cultural product trade structure and the advantage of Korea's cultural product trade structure. Finally, this paper uses the stochastic frontier gravity model to conduct empirical analysis and draws relevant conclusions about the trade potential of cultural products between China and South Korea. The research results show that: (1) the international competitiveness of cultural products trade in China and South Korea is relatively high, but the competitiveness of China's cultural products has been improved slowly; (2) compared with South Korea, China's cultural product exports are affected by trade inefficiency factors larger. (3) The improvement of government efficiency has a great effect on reducing the inefficiency of trade in China.
Keywords
Cultural Goods Trade; International Competitiveness; Digital Cultural Trade; Stochastic Frontier Gravity Model;
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