• Asia pacific journal of information systems
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• 제17권4호
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• pp.133-163
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• 2007

Growth in the outsourcing market signals that firms of all sizes believe outsourcing will ultimately deliver many benefits and conveniences. But there are not many firms satisfied with the results of outsourcing. What is more, previous researches were fragmentary analyses focused on specific variables of outsourcing such as sourcing decisions, partnership rather than comprehensive analysis. Thus, they could not propose general systematic methodologies applicable to the real situation. To solve these problems, we developed an integrated theoretical framework that considered both contract with the hard side and trust with the soft side from a contingency viewpoint and tested this model using 143 data of Korean companies executing outsourcing. In addition, we examined how situational factors(outsourcing task complexity and outsourcing management competence) affects each path in the research model. The results of this study are as follows. First, it was proved the theory that trust is not a substitute for contract but its complement. Previous empirical studies on outsourcing success factors were focused on the establishment of successful partnership on the assumption that trust can replace contract in many situations. According to the results of our empirical analysis, however, contract and trust were in a mutually complementary relation with each other and their emphasis was different. Furthermore, different from previous researches, it was found effective to use trust as a supplementary tool and contract as a main means in outsourcing management strategy. Second, this study provided an integrated view that sees both contract and trust from a contingency viewpoint in theoretically reestablishing the relationship between contract and trust. Previous researches leaned to specific variables or theory-centered fragmentary analysis, but this study proposed a more practical and integrated research model and tested its effectiveness. Based on the results, with the model, decision makers are expected to scrutinize outsourcing situation more closely and to have a practical insight to the situation. Third, it was found that contract mechanism and trust building do not have a direct effect on outsourcing performance but relationship management intensity mediates the effect of contract mechanism and trust building. This is considered significantly meaningful to outsourcing partners who have believed that outsourcing would be successful if a contract is made properly or trust is built. Lastly, the path from trust building to relationship management intensity was moderated by informed buying, as the path coefficients from trust building to relationship management intensity varied by the degree of informed buying competence.

• 한국콘텐츠학회논문지
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• 제10권5호
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• pp.360-369
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• 2010

최근 수업연한, 교육서비스제공방식 등에 의해 다양한 유형의 대학들이 나타나고 있으며, 소비자인 학생들의 특성 역시 점차 다양해지고 있다. 본 연구는 대학유형별로 학생-대학간 브랜드 퍼스낼리티 일치성차이가 나타나는지 검증하고, 일치성이 신뢰, 만족, 충성도에 미치는 영향을 분석하고자 하였다. 기존 연구에서 제시된 5가지의 브랜드 퍼스낼리티 척도(Brand Personality Scale: BPS)를 활용하여 다음과 같은 두 가지 연구를 진행하였다. 첫 번째 연구는 대학유형에 따라 학생-대학간 퍼스낼리티 일치성에 차이가 존재하는지 밝히는 탐색적 성격의 연구이며, 연구결과 일반대학은 능력(competence), 세련(sophistication), 강인(ruggedness)측면에서, 전문대학은 성실(sincerity)측면에서, 사이버대학은 열정(excitement)측면에서 각각 학생-대학간 퍼스낼리티 일치성이 높은 것으로 나타났다. 두 번째 연구는 학생-대학간 퍼스낼리티 일치성이 신뢰, 만족, 브랜드충성도에 미치는 영향을 분석하였다. 분석 결과, 브랜드 퍼스낼리티 일치성은 신뢰, 만족, 브랜드 충성도에 모두 유의한 영향을 미치는 것으로 나타났다.

• 보건의료산업학회지
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• 제10권2호
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• pp.1-14
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• 2016

Objectives : The aim of this study is to understand the antecedents of trust with regard to organization and interpersonal trust among the employees of a hospital organization. Methods : Data were collected from 942 employees who work at ten hospitals of Seoul in other cities in Korea. Collected data were analyzed using SPSS Ver. 18.0 and AMOS Ver. 18.0 and by a frequency analysis, t-test, ANOVA, and regression analysis. Results : The main finding here was that the trust of hospital employees is significantly affected by fairness, consideration, morality, competence, and social responsibility. Conclusions : This result implies that hospital administrators should endeavor to improve the level of trust of among the employees of their organization and in therir coworkers through a fair reward system, an ethical management philosophy, by instilling a high competency level compared to other hospitals, and by ensuring high levels of social responsibility.

• 한국병원경영학회지
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• 제22권3호
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• pp.88-104
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• 2017

The purpose of this study explains how service characteristics such as service competence, service customization, interpersonal communication and image affect service trust and affective commitments and how service trust, affective commitment play a role in affecting risk-taking and service loyalty in specialty hospital. and then confirm the mediating role of relationship quality components such as service trust and affective commitment in the above path relation. For this purpose, the research hypothesis was verified by structural equation model analysis(SEM) using SPSS 21.0 and AMOS 20.0 statistical package. The results of the study are as follows. First, interpersonal communication influenced service trust, image influenced affective commitment, service ability influenced service trust and emotional commitment, while service customization did not affect any factor. Second, service trust and affective commitment did not effect each other. Third, service trust and affective commitment were more powerful in risk-taking than the influence on service loyalty. Fourth, Risk takings affected service loyalty. Therefore, marketers of special hospitals not only medical services by providing medical service with superior service ability, but also by always strengthening interpersonal communication at the time of providing services. This will enable consumers to overcome the avoidance in the service decision process and implement a specific service marketing strategy that can continuously use the hospital service.

• The Journal of Korean Physical Therapy
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• 제35권3호
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• pp.77-82
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• 2023

Purpose: This study aimed to examine how the expertise and interactivity of a physical therapist impact a patient's intention to revisit a hospital based on trust. Methods: We surveyed 274 patients who received physical therapy in Seoul and Gyeonggi Province to assess their reliability and revisit intentions based on their expertise and interactivity. SPSS 22.0 was used for frequency analysis and reliability verification, while AMOS 18.0 was used for confirmatory factor analysis and model verification. Results: Physical therapist interactivity significantly impacted patients' intentions to revisit based on trust. The physical therapist's expertise had a significant effect on trust but did not demonstrate a significant effect on the intention to revisit. Conclusion: The interactivity of physical therapists has an important effect on patients' intentions to revisit a hospital based on trust. Although therapist-centered expertise can generate trust in patients, it positively affects the intention to revisit the hospital. Therefore, it is suggested that physical therapists' patient-centered expertise and interactivity build patients' trust and are important for revisiting intention.

• 아동학회지
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• 제22권4호
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• pp.99-113
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• 2001

In this study of the relationships between quality of children's friendships, their self-perception and school adjustment, 434 4th, 5th, and 6th graders replied to a series of questionnaires. Girls reported higher levels of quality of friendship in the areas of emotional security, help, intimacy, and acknowledgement than boys. Boys showed higher levels of self-perception in cognitive competence, athletic ability and social acceptance than girls. Positive friendship quality and friendship satisfaction were related to self-perception and school adjustment. Variables that influenced school adjustment were social behavior, cognitive competence, global self-worth, pleasure in companionship, and athletic ability. For boys, variables which influenced school adjustment were social behavior, cognitive competence, pleasure in companionship, and global self-worth. For girls, the variables were global self-worth, cognitive competence, trust, social behavior, and athletic ability.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.116-136
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• 2004

The objective of this study is to analyze the relationship between offline trust and use of online service focusing on Internet banking. For this purpose, we suggest an extended version of Technology Acceptance Model (TAM) that would explain use or acceptance of infer]nation technology especially in Internet based service areas. In order to connect offline trust with Internet banking use, TAM is extended by adding two variables - technical competence for security services that is one facet of trust on the bank's security technology and security risk that would influence use, perceived usefulness and perceived ease of use. Empirically our model is well proved with low significance level.

• 경영정보학연구
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• 제12권3호
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• pp.49-73
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• 2010

고객만족과 신뢰에 관한 문제는 인터넷쇼핑몰의 발전에 걸림돌이 되고 있다. 불확실성과 리스크가 존재하는 B2C 전자상거래에서 불안 요소를 불식시키거나 감소시켜 고객만족과 소비자의 신뢰를 구축하는 것이 인터넷쇼핑몰의 성공을 위해 필수적 요소라 할 수 있다. 본 연구는 효율적인 웹사이트 구축을 위해 오픈마켓에서 고객만족과 중개자의 신뢰가치성 요인 간의 영향관계를 조명한다. 또한 오픈마켓 이용자의 개인적 특성으로서 신뢰성향과 자기효능감이 신뢰와 구매의도 형성에 어떠한 역할을 하는지 조명하고 이해하는데 그 목적이 있다. 본 연구의 결과에 따르면 오픈마켓에서 고객만족은 신뢰가치성으로 능력, 배려, 무결성 요소에 유의미한 영향을 미치는 것으로 나타났으며, 특히 배려와 강한 관계를 맺고 있는 것으로 나타났다. 그리고 오픈마켓에서 신뢰성향은 신뢰나 구매의도에 영향을 주지 못하며, 신뢰가치성 요소로서 배려와 무결성에만 영향을 미치는 것으로 나타났다. 마지막으로 자기효능감은 신뢰와 구매의도에 영향을 미치는 것으로 확인되었다. 따라서 자기효능감이 높은 고객에게는 이탈 방지를 위해 고객충성도를 높일 수 있는 전략이 요구되며, 반면에 자기효능감이 낮은 고객을 유인하기 위해 웹사이트의 사용성 및 유용성을 고려한 기술적 측면과 마케팅적 측면에 초점을 두는 전략이 요구된다.

• 한국경영과학회지
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• 제32권2호
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• pp.53-69
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• 2007

Internet shopping websites have offered comfort to consumers in shopping and built trust relationships with them by providing electronic agents for recommendation, escrow services, and customer centers etc. But as there is little big difference among the shopping websites in terms of technical competence, website design, operational policy, they recognize online feedback (reviews or recommendation of consumers or experts) and online feedback mechanism as important marketing tools. Based on online feedback related studies, this study explores antecedents (consensus, vividness of reviews, interactions in review boards) of the perceived effectiveness of review boards which are text-based feedback mechanisms and its consequences such as trust, satisfaction, and intention to use. The results show that the perceived effectiveness of review boards is significantly affected by vividness of reviews and interactions in review boards, and the impact of interaction in review boards on the perceived effectiveness of review boards is stronger than that of vividness of reviews. The results also show that the perceived effectiveness of review boards has a significant influence on trust and satisfaction with the shopping websites, and intention to use is influenced by both trust and satisfaction.

• 한국콘텐츠학회논문지
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• 제15권2호
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• pp.455-465
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• 2015

본 연구는 종합병원에 근무하는 직원들의 조직문화인식이 조직신뢰 활동에 미치는 영향을 분석하여 병원조직 관리에 필요한 기초 자료를 제시하고자 하였다. 연구방법은 G시에 소재한 5개 종합병원 종사자 437명을 대상으로 무기명 자기입식 설문지 조사법을 사용하여 t-검정과 분산분석, 피어슨 상관분석, 다중회귀 분석하였다. 연구결과 조직신뢰 문화에 대한 인식에서는 성별, 나이, 학력, 소득수준에서 차이를 보였고, 조직 신뢰 문화 인식과 조직신뢰 활동은 유의한 정적 상관관계가 있었다. 조직신뢰 활동에 미치는 요인으로는 배려성과 사회적 책임, 도덕성, 역량등이 유의미한 정(+)의 영향을 미쳤다. 이러한 연구를 바탕으로 병원조직 차원에서 조직신뢰 문화를 향상하기 위해 병원조직 차원에서 정책적, 제도적으로 지원함으로써 병원종사자들이 인식하는 조직신뢰가 향상될 것으로 생각된다.