• Title/Summary/Keyword: Company image

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Improvement of Retrieval Performance using Automatically Weighted Image Features (영상 특징들에 자동 가중치 부여를 이용한 검색 성능 개선)

  • Kim, Kang-Wook;Park, Jong-Ho;Hwang, Chang-Sik
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.37 no.6
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    • pp.17-21
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    • 2000
  • Typical image features such as color, shape, and texture are used in content based image retrieved. Retrieval which uses only one image feature has little performance in case that the content of image is complex or database contains many images. So, many approaches for integrating these features have been studied. However, the problem of these approaches is how to appropriately weight the image features at query time. In this paper, we propose a new retrieval method using automatically weighted image features. We perform computer simulations in test database which consists of various kinds of images. The experimental results show that the proposed method has better performance than previous works, which use fixed weight for each feature mostly, in respect to several performance cvaluations such as precision vs recall, retrieval efficiency, and ranking measure.

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The Effects of Corporate Social Responsibility and Brand Image on Corporate Favorableness and Purchase Intention: Focused on LH (기업의 사회적 책임(CSR)과 브랜드 이미지가 기업호감도 및 구매의도에 미치는 영향: LH 사례를 중심으로)

  • Lee, Euijoong;Moon, Hyogon;Lee, Myunggoo
    • Land and Housing Review
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    • v.3 no.4
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    • pp.323-331
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    • 2012
  • The importance of corporate social responsibility has been more highlighted recently for the sustainable management of the company. The purpose of this study is to empirically find out if the effects of CSR activities on public corporation are shown as same as they are on the private companies which have been verified in the previous studies. We set 'CSR activities' and 'Brand Image' to the independent variables and 'Corporate favorableness' and 'Purchase intention' to the dependent variables. The empirical analysis results are as follows. We have found that high positive causal relations are shown in 'CSR activities' ${\rightarrow}$ 'Corporate favorableness', 'CSR activities' ${\rightarrow}$ 'Purchase intention' and 'Brand image' ${\rightarrow}$ 'Corporate favorableness', 'Brand image' ${\rightarrow}$ 'Purchase intention'. Therefore just as product related 'Brand image' influences positively on purchase intention, the CSR activities have positive influence on product purchase intention and on the whole corporate image as well.

Implementation of Illegal Entry Detection System using Sensor Node and Image Processing (센서 노드와 영상처리 기법을 이용한 불법 침입 감지 시스템 구현)

  • Kim, Kyung-Jong;Jung, Se-Hoon;Sim, Chun-Bo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2009.05a
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    • pp.741-744
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    • 2009
  • In this paper, we design and implement an illegal entry detection system which efficiently can detect illegal intruders applying image processing technique on the perceived value of the infrared sensor and acquired image from two-way wireless camera(DRC) for prevention of damage caused by theft and the ratio of security in the security of the square such as livestock, agricultural products, and logistics warehouse. At first, the proposed system acquires the image from wireless camera when infrared sensor detect the location of illegal intruders. and then, the system process to determine movement by applying image process technique with acquired image. Finally, we send the detected and analyzed the results and the final image to security company and mobile device of owner.

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A Study on the Primary Factors of Organization Characteristics of Midium and Small Businesses that Influence the Management Performance (중소기업의 조직특성이 경영성과에 미치는 요인에 관한 연구)

  • Park Sam-Shig;Shim Jum-Sook
    • Management & Information Systems Review
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    • v.17
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    • pp.359-380
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    • 2005
  • The aim of this study is to find out what kind of effect the management system of midium and small businesses like compensation, human resources management approach, employee benefit and service programs and managers' leadership has on the company's image which is a nonfinancial outcome and on its sale price which is a financial outcome.

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3-D measuring system of structures and pressure vessels

  • Ishimatsu, T.;Hamaguchi, S.;Suehiro, K.;Okazaki, C.
    • 제어로봇시스템학회:학술대회논문집
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    • 1989.10a
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    • pp.987-992
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    • 1989
  • A system for 3-dimensional measurement of structures like buildings, pressure vessels and ships is presented. Two electric transits, which are latest surveying instruments, are controlled with a computer in order to scan the target surface of the object. An image processing unit relieves the operator of the burden of manual adjusting for forcusing the sighting tele-scope.

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A Study on the Quality Improvement of Special Printed Wire Board Using Scale Factor (치수인자를 이용한 특수 인쇄 배선기판의 품질향상에 관한 연구)

  • Chun, Young Ho
    • Journal of Korean Society for Quality Management
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    • v.22 no.4
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    • pp.152-159
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    • 1994
  • A study of improvement of printing accuracy of special PCB has been carried out by applying the corrected data of laminate dimensional variation to real products. The result of this study improved the accuracy of product by decreasing the deviation between design specifications and end products. This paper will be useful when PCB manufacturers using paper phenol laminates make preparation for customer's needs, more complicated specifications. And so, it will be successful for image renovation of any company by assuring the reliabilities to customers.

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A Study on the Effect of Congruence between Brand-Image and Self-Image to the Preference of Product Purchase (브랜드이미지와 자아이미지가 제품 선택시 미치는 영향에 관한 연구)

  • Kim, Young-Il;Yun, Cha-Young;Kim, Hyeon-Jong
    • Korean Business Review
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    • v.17
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    • pp.83-110
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    • 2004
  • In modern society, there exists a growing tendency that the product image, rather than the substance of the product, is given more and more emphasis. In other words, consumers tend to purchase a product whose brand image coincides with their self image. Today, it is one of the essential factors for marketing strategy of a modern enterprise to have brand image perceived by consumer self-image. The image, by affecting the perception of consumers, explains the reason why some consumers choose one brand out of many brands that are available to them. Furthermore, brand-image perceived by consumers becomes more important factor in improving the company's market share. For this research, we investigated the theoretical background based on previous studies and collected statistical data through a market survey. The results of the actual research indicate that the attributes of the images differ notably depending upon demographic attributes; that the brand image judged by a customer is positively correlated to the customer's self image; and that the regression analysis of the purchase intention in accordance with coincidence of independent variables proved to be insignificant. But the correlation analysis of the variables shows that the sensuous image of a perceived brand image product notable differences in the purchase intention. Most of Consumers tend to prefer certain brand of causal wears in accordance with their cognized brand-image and self-image: social self-image and actual self-image. Corporate must not spare any effort to establish differential advantage. through better image or changing image. Also marketers have to identify the strengths and weakness of their brand in relation to the competition in setting up their brand management strategy. In conclusion, the outcomes of the study suggest that the consumers purchase the images of the brands, rather than the products themselves. Accordingly, in the clothes markets with similar quality levels, the emphasis should be put on differentiation of the brand images in order to further increase sales and maximize profits.

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Design Analysis of Hydraulic Excavator since 1990 (1990년대 유압굴삭기 조형 분석에 관한 연구)

  • 윤진필;문무경
    • Archives of design research
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    • v.13 no.4
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    • pp.233-242
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    • 2000
  • The traditional image of hydraulic excavator started to change in two ways since 1990. First, post-heavy equipment's visual image was new waves to traditional image of heavy, strong, and wild. They are the negative aspect that excavators have. Another movement of getting rid of its negative image can be found in late-heavy equipment, which was intended to adapt traditional and positive, but off negative images. In 1990s, the design trend is moving from warm/hard to warm/soft, and KOBELCO can be exceptional example that went even further, gone up to cool-soft image. KOBELCO specially aimed 'post- excavator image' strategy, which has been successful. Image of cabin as a human space changed little bit further than outside image. Each company tried to differentiate the design of cabin focusing on its safety. Following paragraphs show specific trend of image change in form, colour, texture, and the composition. Major visual image change in form tries to follow the image of cars and home appliances which are showing the movement from tough and hard image to soft one. Structural change on local image shows the movement from angular edge to edgeless and the movement of cabin's pillar C placed to back of the equipment with gentle inclination. All of these movements are the result of effort to improve traditional excavator's negative image, that top structure is assembled separately, to positive ones. Today's tendency about its color becomes important to apply two different colour styles. Each style has brightness and tone comparison. As an enormous power convey system, it was in common that its brightness comparison was useful because of the alarm of its damage possibility. However, as its colour control and its design have been emphasized gradually, the tone comparison takes a part in an important role, too. As an example, there is an occasion that these comparisons are compromised simultaneously. In the respect of its image creation, its texture treatments make the tendency of being the same as passenger cars. It is caused from its development of the manufacture techniques of from the fabrication method in small business to the press method in big firm. Further, it is also because of its improvement of painting & coating skills. It may prohibit the reflection effect from solar rays. In the point of view of its visual images, it is recognized the prominent tendency that its composition has been gradually decreased. Lots of windows and the frames tends dark-colour as a whole. It is more preferred to have one colour image, but except KOBELCO and HITACHI. As well, there is another high-tendency to improve its standard treatments, especially for its corner and texture treatments.

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Hyper-Parameter in Hidden Markov Random Field

  • Lim, Jo-Han;Yu, Dong-Hyeon;Pyu, Kyung-Suk
    • The Korean Journal of Applied Statistics
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    • v.24 no.1
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    • pp.177-183
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    • 2011
  • Hidden Markov random eld(HMRF) is one of the most common model for image segmentation which is an important preprocessing in many imaging devices. The HMRF has unknown hyper-parameters on Markov random field to be estimated in segmenting testing images. However, in practice, due to computational complexity, it is often assumed to be a fixed constant. In this paper, we numerically show that the segmentation results very depending on the fixed hyper-parameter, and, if the parameter is misspecified, they further depend on the choice of the class-labelling algorithm. In contrast, the HMRF with estimated hyper-parameter provides consistent segmentation results regardless of the choice of class labelling and the estimation method. Thus, we recommend practitioners estimate the hyper-parameter even though it is computationally complex.