• 농촌지도와개발
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• 제17권4호
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• pp.897-918
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• 2010

This paper researches conservative value evaluation of rural tourism villages with "CVM(Contingent Valuation Method)" focusing on visitor to offer the guide for preservation and management in landscape of rural tourism villages based on critical consciousness for conservation and utilization by regional development. The option value is 37,624won(36.7%), the bequest value is 34,856won(34.0%), existence value is 30,073 won(29.3%), and overall average willingness to pay of conservation value is 102,517won(100.0%) for conservative value of sesim-village in Kyung-Ju. The results show that landscape of rural tourism villages has great value historically and culturally. In conclusion, it suggested that planners and staffs of rural tourism villages recognize that it is positively necessary to be considered not only multiple landscape index but also conservation policy in process of development planning in rural tourism villages.

• 농촌지도와개발
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• 제26권3호
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• pp.113-126
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• 2019

The healing tourism has been growing rapidly in Korea. This study examines the restoration experience of rural healing tourism by qualitative method. The restoration environment is based on nature, and rural areas are the representative places for nature-based tourism. Therefore, this study aims to explore the meaning of restoration experiences of rural healing tourism. An in-depth interview process was used as the primary qualitative research method for this study. Nine interviews were given and from a thematic analysis of the data, six themes of restoration environments were emerged. The restoration environment of the rural settings are as follows; being away, fascination, extent, compatibility, healing nature, and leisure activity. Attention restoration theory provides a model that helps explain the results of this study. The results of this study can be useful for establishing effective marketing strategies through understanding the restoration environment in rural healing tourism.

• 농촌지도와개발
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• 제27권2호
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• pp.65-74
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• 2020

The study aims to identify the factors affecting business performance of rural tourism operators. For this study, 1,004 questionnaires were collected by field survey of rural tourism operators. The linear multiple regression analysis were used to identify factors affecting performance of rural tourism business. The result indicate that the factors influencing the sales of rural tourism business were in order of owning sales facilities, perception of multi-functional value of agriculture and rural, group promotion, number of rooms, and gender. In the case of gender, it was found that females had a high probability of positively affecting sales. The factors influencing the satisfaction of the rural tourism business were in the order of management strategy, number of days of operation, perception of multi-functional value of agriculture and rural, and business career. In the case of management strategy, it was found that the differentiation strategy have a positively affecting the satisfaction of the rural tourism business. As for the business career, the shorter the career, the higher the probability of positively affecting the satisfaction of the rural tourism business. The results of this study would be useful for establishing strategies to improve the management performance of the rural tourism business.

• Journal of Korea Trade
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• 제27권4호
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• pp.101-122
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• 2023

Purpose - Acknowledging the limitations of the widely-used concept of destination image, this study proposes the concept of tourism image using trade in tourism service on the basis of Leiper's (1990) tourism system. This new concept incorporates an image formed from South Koreans focusing on the tourist holistic experience relevant to the United States based on the tourist rather than the tourism destination. Design/methodology - A convergent parallel mixed-methods study design constituted the concept, which emerges from the analysis of narratives and quantitative examinations of South Koreans focusing on tourism experience to the United States. Findings - The study considers the following aspects in addition to destination image: first, images formed outside the destination, e.g., in the tourist generating region and the transit region; second, non-hedonic images, which are a part of the tourist experience despite not directly involving a visit to the tourist attractions; and third, non-service-driven elements, such as co-created destination images formed from interaction with residents and fellow tourists. Originality/value - The tourism image concept allows consideration of aspects that have been overlooked in destination image studies yet may affect the image of the tourism experience.

• 한국경제지리학회지
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• 제6권2호
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• pp.339-353
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• 2003

본 연구는 지역축제의 개최를 통해 지역의 이미지 개선에 기여하고 있는 전남의 함평나비축제를 사례로 축제에 참가한 관광객의 관광행태를 고찰하였다. 1995년 지방자치제가 실시되면서 전국의 대부분 시$.$군에서는 지역경제의 활성화를 목적으로 지역축제의 이벤트화가 추진되었다. 전국의 지자체에서 개최되는 축제중에서 전국적인 경쟁력을 가진 생태관광축제로 등장하고 있는 축제가 1999년부터 함평군에서 개최되고 있는 나비축제이다. 나비축제가 전국적인 주목을 받으면서 함평군은 낙후된 농촌지역에서 친환경적인 생태농업지역으로 지역의 이미지가 바뀌고 있다. 1999년 제1회 이후, 축제의 관광객이 증가하고 있으며, 제4회에 참가한 외래 방문객은 약 87%로 조사되었다. 제4회 나비축제에 관광객들의 만족도는 비교적 높게 평가되었고, 경쟁력있는 생태관광축제로 인식하였다. 그러나 나비축제가 전국적으로 우수한 관광문화축제로 뿌리내리기 위해서는 관광편의시설 확충을 포함한 다양한 정책적 검토가 요구된다.

• 농촌지도와개발
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• 제22권3호
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• pp.245-260
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• 2015

Since the Discussion on responsible tourism sector began in the 1980s, the interest in responsible tourism has increased. Responsible tourism aims to preserve the local culture and environment, and make the benefits return benefits to local stakeholders. This study aims to obtain an empirical understanding of the responsible tourism market by using a segmentation approach to provide better information for responsible tourism marketers in Korea. A self-administered survey was obtained from 471 tourists in seven responsible tourism sites. As for the motivations of responsible tourism, seven factors ('faimly togetherness', 'escape relaxation', 'personal growth', 'social interaction', 'various experience', 'learning' and 'natural experience') were extracted. Six distinct segments were identified based on the motivation: escape from daily life relaxation seekers (19.15%), overall low motivation (7.8%), family togetherness seekers (21.18%). various experience seekers (12.77%), noverlty learning seekers (22.46%) and want-it-all (16.55%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of responsible tourism marketing and operation.

• 농촌지도와개발
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• 제23권3호
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• pp.295-308
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• 2016

The purposes of this research are to not only investigate the time-based and regional characteristics in process of development of rural tourism in China, but also explain the significances of rural tourism in China by economic-political significance and social-cultural significance. The characteristics and significances investigated throughout this research are as follows. First, the development of rural tourism in China can be divided by three stages: the first stage(1980-1990), the second stage(1990-2000), the third stage (2000 -). Second, the rural tourism in China has been mainly developed around the metropolitan city such as Beijing, Chengdu. But, they showed different characteristics in process of development of rural tourism. Third, rural tourism in China has been used in solving san-nong(三農) problems which are the most urgent issues in contemporary China and reducing the gaps of living standard between urban and rural area. Forth, rural tourism in China has contributed in satisfying the needs of travel and leisure caused by the improvement of living standard of people due to China's rapid economic growth. Last, it is suggested in this research that the legal and institutional systems be prepared to guarantee the benefits of farmers.

• 한국지역사회생활과학회지
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• 제27권4호
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• pp.755-777
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• 2016

This study was conducted to investigate food needs for dining out in the context of rural healing tourism by surveying food preference characteristics. A total of 600 adults in an urban area completed an online questionnaire on food characteristics for rural healing tourism. Regarding the purpose of rural healing tourism, 61.2% of respondents answered 'relaxation' while 6.3% answered 'promotion of health'. Exactly 66.3% of respondents selected Korean foods (rice) as the preferable food type for dining out in the context of rural healing tourism. Respondents considered 'regionality' and 'ingredient' as more important among food quality characteristics, whereas 'professionality' was less important. Females perceived 'nutrition' and 'cooking' as more important than males. Among food characteristics of professionality, regionality, and traditionality, respondents most preferred 'using regional specialty food'. Preference for 'using traditional food' significantly increased with subject's age. Respondents rated 'balanced nutrition' most highly among food characteristics of health and nutrition. 'Seasonal food' was the most preferred food characteristic among cooking and ingredients. Females showed higher interest in nutrition, cooking, and ingredients and higher preferences related to food characteristics of nutrition, cooking, and ingredients than males. In conclusion, Korean foods (rice) or Korean full course menu items using local specialty foods or seasonal foods with balanced nutrition are needed for dining out in the context of rural healing tourism.

• 한국유기농업학회지
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• 제13권3호
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• pp.261-279
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• 2005

This study tried to examine the possibility of rural tourism policy in Nam-Hae county and to provide a strategy for development of the local economy. It was carried out on a basis that the rural tourism businesses are operated by the local government(Nam-Hae county office). In doing so, this study investigated social, cultural and geographical characteristics and the regional tourism resources of Nam-Hae area. Based on the survey, it classified the types of rural tourism and suggested provisional tourist maps by the type. This study assumed that the local government has a full responsibility for the rural tourism businesses from the initial stage of setting up development plans to the operation of the businesses. Rural tourism theme courses of each small-position area provided tourists with tour courses and time schedules depended on geographical features of the areas. It produced a map that actually makes possible the theme rural tourism. The conclusion of this study is that the quality of living in Nam-Hae county would be improved with the rural tourism businesses which lead to increase in farm household income and to develop local settlement areas.

• 농촌지도와개발
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• 제22권3호
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• pp.285-292
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• 2015

Recently, the demand of rural tourism has been increased to promote farm household income and rural economy. Korean government has supported to promote rural tourism. One of the most difficult tasks in estimating the economic impact of the tourism industry is how the industry should be defined in terms of an economic sector, since tourism is not defined in national Input-Output (I-O) tables or in the Standard Industrial Classification code. Moreover, there is no specified Standard Industrial Classification for rural tourism. The purpose of the study aims to examine specified Standard Industrial Classification of rural tourism using the I-O model analysis to estimate the economic impacts of rural tourism. Results showed that there were two components considered as inputs. One is the inputs that final demand can move to input of rural tourism in I-O tables. The other is one that the final demand was provided by farm household as intermediate inputs.