• Management & Information Systems Review
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• v.9
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• pp.139-163
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• 2002

While the corporate practice of sponsoring major events has existed since the turn of the century, it has only recently become one of the fastest growing areas of advertising and promotion. Despite its long history and recent growth, however, event sponsorship has yet to receive the same kinds of rigorous theoretical and methodological attention that marketing researchers have devoted to other areas of advertising and promotion. Also, the recent Olympic Games in Sydney serve as excellent showcase of the sponsorship phenomenon. On the hand it becomes very clear that an event of such magnitude cannot take place without the commercial support of the sponsors. At the same time, there is a growing concern that the Olympic Games are losing their spirit and are over-commercialized because of the excessive sponsorship-linked marketing activities. At the centre of the debate is the impact and the reaction of the consumers to the growing use of sponsorship to stage major events. While the Olympic Games might be an extreme example of the growth and impact of sponsorship, the proliferation of the phenomenon is widespread across other sports events as well as other cultural and community based events. But a comprehensive model of sponsorship is not currently available in the literature. This research is the aim of the current research to investigate consumer attitude constructs towards sponsorship such as sport involvement, attitude towards the event, attitude towards commercialization. The results still have potentially significant applied and theoretical implication. First, This investigation is the first known effort, grounded in consumer behavior theory, to model antecedent variables believed to influence consumer response to event sponsorship in Korea. Second, these findings are in line with previous research, as sports involvement attitude towards the event, and attitude towards commercialization are found to be significant influences on respondents' ability, motivation and opportunity to process sponsorship information, as well as directly and indirectly impacting emotional response.

• Journal of Engineering Education Research
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• v.21 no.1
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• pp.27-36
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• 2018

This study aims to deduce operational implication of R-WeSET program through women students in science & engineering and companies's perception and assessment on the basis of NCS key competency. The significant results are as follows. Firstly, companies and women students in science & engineering share a similar perception on importance of NCS key competencies. The programs should be reviewed and improved for women students who are truly aware of companies' needs. Secondly, the main areas of NCS key competency that are poor in companies' perception are 'positive thinking & drive', 'creativity & challenge spirit', 'communication skills' and 'problem-solving skills'. To enhance these weak skills, activating the actual programs such as "Convergence Design Camp", "Field Adaptability Improvement" and developing the new communication program are required. Lastly, most of women students have attained the satisfying result from "Field Competency Reinforcement Program". Especially, "Industry Field Training" shared the great progresses on all skills of key competency, hence why the progressive model should be developed in the future. This study figures out who's the right person for the 4th Industrial Revolution era, producing a meaningful result in order to change in the higher education system of women students and to grow human resources who will contribute to the community and company.

• Archives of design research
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• v.20
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• pp.99-109
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• 1997

The Bauhaus movement can be said to be the by-product of forming work pursued through the method of constituents even under endless discord between the so-called modern ages and anti-modern ages rather than to say that it was progressed consistently on the assumption of a design. Accordingly, all instruments of Bauhaus education which contributed to form the source of the modern ages realized educational value related to the actual problem at the point of time when the student evercomes all internal and production can be managed most effectively under one system was originated inevitably. The most exential point of the work of Bauhaus workshop is the fact that all products show homogeneity as time passes, which is appeared as the result of the spirit of consciously developed community based on cooperation between various characters and personalities. Also, the homogeneity does not exist in formative detailed aspect appeared externally but in the basis of effort having produced things simply and faithfully, and on the other hand, in accordance with essential rule. Therefore, the original form of Bauhaus products can be said not to be fashionable but the crystal of work process at the workshop through much thought and contemplation in view of endowed form following art, technology and economy.

• Asian Journal for Public Opinion Research
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• v.8 no.3
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• pp.265-296
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• 2020

Macao, a special administrative region of China, has been able to maintain the records of zero deaths and keep confirmed cases under 50 since the outbreak of COVID-19 for more than half a year as of July 2020, despite being the world's most densely populated city. The current paper utilizes the dialogic public relations theory to analyze the situation using both literature review on how the various government actions and strategies during the pandemic were corresponding to the theory, and a quantitative random digital dialing (RDD) telephone survey, with a sample of 502 Macao residents aged 18 or above, to study the public reactions towards the government pandemic prevention actions. Survey results show a high level of public satisfaction towards epidemic prevention performance, as well as some forms of collaborative information redissemination behavior in social media platforms. Literature review and analysis from dialogic theory found that spirit of mutual equality, collaboration with local community, immediacy of presence in crisis time, engagements with stakeholders through maximum media channels and networks, supportiveness to public with both useful information and practical social support like subsidy program, as well as commitment to transparent and genuine communication, are all the dialogic communications strategies that describe what the Macao government has done in the crisis of COVID-19. The dialogic strategies that could be learned from the Macao government may be used as a reference for similar urbanized and densely populated cities in other territories.

• Journal of Korean Society of Transportation
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• v.17 no.3
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• pp.31-46
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• 1999

In the middle of motorization, the traffic problems become serious social problems in Korea. The walking environment is not only a topic which restores the community spirit of a city or society but also a lever which renovates the future space of the city environment-friendly. Thus, the Purpose of this study is to suggest the new criteria of walkway level of service adopting the concepts of safety. convenience, comfort, environment, security, and continuity in addition to present pedestrian flow rate, and to provide basic data for walkway plan in Korea. In order to analyze the adequacy of the present walkway level of service criteria, the walkways of which service levels were A, C, E according to USHCM were selected as study walkways, and an interview surrey was conducted to compare the three service levels with those that pedestrians evaluate actually. Also, another interview survey was conducted to analyze the service conditions and satisfaction level at the walkways of high service levels(A and B). For the establishment of more reasonable walkway level of service criteria. the survey of pedestrian\`s consciousness for walkway service was conducted. Based on the survey results, the new criteria for the evaluation of walkway service were selected and the six levels of service for each criterion was analyzed: so the comprehensive criteria of walkway level of service were suggested.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.215-223
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• 2020

After the war, the circle literature movement took place in Japan around the 1950s. The subjects of the national movement, the Korean-Japanese, have produced and expanded their political rights and claims through circles and organs in conjunction with the literary movement. However, the results of analyzing the exchanges and conflicts between the political subjects of the Korean national movement and the literary circle movement as a concrete case to date are still insignificant. After liberation, the endless worries and confrontations to the post-colonialization of literary Koreans in Japan were analyzed as 'community with Republic of Korea and Japan', 'topic and creative language', and as 'conflict with Korean association in japan'. The process leading to dissolution was analyzed. The spirit of the era of Koreans in Japan in the 1950s identified in this paper is expected to suggest a new direction for the starting point of study of the humanities in Japan.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.240-245
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• 2016

The aim of this study was to examine the effect of teacher's leadership on human relationships in kindergartens and child care centers. The subjects were 215 teachers employed in kindergartens or child care centers in Chungnam and Daejeon Metropolitan City. Questionnaires, which required self-reporting by teachers, were used to examine teacher's leadership and teacher's human relationships. The data were analyzed by the frequency, percentage, Pearson's correlation, and stepwise regression. The results were as follows. First, the teacher's human relationship was positively associated with the teacher's leadership. Second, the teacher's task-oriented leadership, community spirit leadership, and aim of goal leadership affected the teacher's relationship.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.1-7
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• 2013

The reality which cannot protect existing tangible intangible modern cultural heritage in Daejeon is makes historical value and identity of a city weakened and then, this leads to absence of the foundation of urban regeneration based on the history. References as recording inheritance indicates characteristics or identity of the area and they represent the physical mental symbol of the area; images of diverse structures or sceneries with historical or cultural characteristics are contents of urban regeneration based on history and culture, which can be utilized as historical sources to verify realness of disappearing modern cultural heritage. Therefore, understanding and utilization of modern cultural heritage through this study on regional archiving can be deemed to be the first stage to bring community spirit, affection and pride to local residents. In this connection, this study intends to suggest a policy direction not only to maintain realness of modern cultural heritage through preservation and utilization but also to expect formation of settling and fellowship as well as cultural economical effect from the viewpoint of urban regeneration.

• Journal of Korean Clinical Nursing Research
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• v.18 no.2
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• pp.215-227
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• 2012

Purpose: This study was conducted to examine clinical nurses' perceptions on the nursing organizational culture and investigate the differences in their perceptions according to age groups in South Korea. Methods: Participants were 1,087 nurses from 25 general hospitals in South Korea. Data were collected from July 29 to September 30 in 2011, and were analyzed using descriptive statistics, ANOVA with $Scheff{\grave{e}}$ test, and factor analysis. Results: Nurses perceived nursing as an excellent professional job which progresses continually. Autonomy and individualized reward to their professional work, however, were reported not-satisfactory to them. They agreed that nurses are punctual, polite, honest, and responsible, while disagreeing in competitiveness. There were differences in perceiving cultural factors according to age groups. The subjects in their over 40s perceived 'professionalism', 'normative', 'strictness', 'rightfulness', and 'community spirit' strongly, while nurses in their 20s perceived 'conservatism' highly. Also, nurses' perception on the organizational commitment and job satisfaction were high in over 40s while turnover intention was high in other groups. Conclusion: Nurse managers need to assess the perception on nursing organizational culture in order to improve nursing work environment better. In addition, it is necessary to take into account seriously the generation gap to build supportive nursing organizational culture.

• Cross-Cultural Studies
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• v.31
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• pp.155-175
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• 2013

Meantime there has been a tendency to keep silent about the role of Afro-Ibero America Diaspora which contributed to the spirit of independence and the realization of country foundation ideology in the official history of Latin America. In some countries, although the collective resistance of Afro-Ibero America Diaspora, which intended to establish a liberal and equal society resisting against slavery and colonization system, was the foundation of independence and the establishment of a new country, their contribution has been difficult to leave an official trace in Caucasian criollo-centered history system. Along with the development of Hcienda in 17th Century, black slaves' collective resistance was developed mainly with el Virreinato de la Nueva Granada, the center of the Independence movement of Brazil and South America. The black people who escaped resisting against slavery formed communities and developed organized activities through various politics and social activities. However, such communities were mostly dispersed or destroyed by the colonial power, and the collective resistance of Afro-Ibero America Diaspora lost life. On the other side, in case of Colombia, a community of escaped black slaves which was formed in the early 17th Century is solely remaining in Latin America, moreover, Afro-Ibero America Diaspora's struggle for liberty and equality became the foundation for Comuneros revolution and Independence movement in the late 18th Century. Comuneros revolution which occurred in 1781 awoke self-awareness of liberty and equality, and became an ideological base for independence movement based on revolutional republicanism and philosophy of enlightenment. It is considered that South America's independence movement lead by $Sim{\acute{o}}n$ Boívar was a history that could not have started without historical base of Afro-Ibero America Diaspora's resistance against colonization system. Therefore, this study intends to discuss the role and achievement of Afro-Ibero America Diaspora in the process of independence of Latin America mainly with Colombia, which is the center of Independence movement of South America. Through this process, this study intends to revaluate historical contribution of Afro-Ibero America which has been relatively neglected meanwhile in the process of independence and the establishment of country.