• 제목/요약/키워드: Communication companies

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Study on Service Identity and Identity Framework

  • Kang, Hwa-Sun;Pan, Young-Hwan
    • 대한인간공학회지
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    • 제31권1호
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    • pp.33-40
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    • 2012
  • Objective: Service industry has become the most important industry among various economic activities, as the percentage of service related industry in advanced nations is over 60% of their GDP and the percentage of service industry in South Korea, a traditional manufacturing nation, now takes up over 60% of the entire economy. Background: Such industry paradigm shift has changed consumers from those that simply purchased products into groups of people that evaluate the companies that manufacture products, thereby further intensifying competition among companies and increasing the importance of integrated communication between companies and consumers. However, the excessive existence of sub-identities that have been developed for integrated management of the existing corporate identities, as well as the undifferentiated general management strategies by companies are creating confusion not only for consumers but also for various corporate interest parties. In addition, service identity strategy has become the most important strategy than any other sub-identity strategies in forming corporate identity at the increased importance of corporate service in the era of service industry. However, the current domestic circumstance is that the concept of service identity has not been well established through specific related studies. Method: Accordingly, the existing academic and field studies on the corporate identity(CI), brand identity(BI) and product identity(PI) used for the communication with consumers were reviewed in this study to establish and summarize the concept of service identity(SI) that appeared at the service economization. Results: The purpose is to examine the kind of change that could be brought about by SI for the corporate integrated identity strategy developed through the existing corporate, brand & product image in order to present a new direct in corporate identity strategy according to the industry paradigm shift through a SI centered new corporate identity framework. Conclusion: For preparing the new era of service industry, the corporate integrated identity strategy must be integrate with concept of service identity and which is essential to differential from other companies. Application: The proposed concept and framework of service identity on this paper will help to understand and clearly define why service identity is important factor of the new idea of corporate identities.

이공계 여대생과 기업의 NCS 기반 직업기초능력 중요도 인식 및 평가에 의한 R-WeSET 프로그램 운영의 시사점 (Operational Implication of R-WeSET Program through Women Students and Companies' Perception and Assessment on the Basis of NCS Key Competency)

  • 김현주;박성신
    • 공학교육연구
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    • 제21권1호
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    • pp.27-36
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    • 2018
  • This study aims to deduce operational implication of R-WeSET program through women students in science & engineering and companies's perception and assessment on the basis of NCS key competency. The significant results are as follows. Firstly, companies and women students in science & engineering share a similar perception on importance of NCS key competencies. The programs should be reviewed and improved for women students who are truly aware of companies' needs. Secondly, the main areas of NCS key competency that are poor in companies' perception are 'positive thinking & drive', 'creativity & challenge spirit', 'communication skills' and 'problem-solving skills'. To enhance these weak skills, activating the actual programs such as "Convergence Design Camp", "Field Adaptability Improvement" and developing the new communication program are required. Lastly, most of women students have attained the satisfying result from "Field Competency Reinforcement Program". Especially, "Industry Field Training" shared the great progresses on all skills of key competency, hence why the progressive model should be developed in the future. This study figures out who's the right person for the 4th Industrial Revolution era, producing a meaningful result in order to change in the higher education system of women students and to grow human resources who will contribute to the community and company.

정보시스템 구축·운영을 위한 IT 외주용역기반 보안관리 강화에 관한 연구 (A Study on Enhancing Security Management of IT Outsourcing for Information System Establishment and Operation)

  • 이은섭;김신령;김영곤
    • 한국인터넷방송통신학회논문지
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    • 제17권4호
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    • pp.27-34
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    • 2017
  • 최근 금융기관, 기업, 공공기관의 정보화사업 및 연구개발 등 IT 관련 용역사업을 수행하는 업체와 연구소의 관리 부주의로 인해 연구자료, 기밀문서 등 주요 보안자료들이 외부로 유출되는 사례가 빈번하게 발생하고 있다. 유출사례들은 외주용역 과정에 있어서 관련 자료를 무단으로 유출하거나 보관하는 등 정보시스템 유지보수업체의 보안관리 부실로 개인정보가 유출되어 피해를 발생시키고 있다. 이에 본 논문에서는 기업 정보화 사업 환경 조사를 통해 용역사업에 대한 유형 및 관리현황을 파악하고 외부 용역 업체를 활용한 개발 및 유지보수 수행 시 문제점을 분석 조사 하였다. 더 나아가 본 논문에서는 고려한 항목들을 설계의 바탕으로 하여 기업 활동에 집중할 수 있는 정보시스템 서비스를 제공하는 동시에 불법소프트웨어 설치 금지, 외부로부터의 바이러스, 해킹 등에 대한 침투를 원천적으로 방지할 수 있는 기업의 정보화시스템 구축을 위한 단계별 보안강화 방법론을 제시하였다.

초기 창업기업의 자금투자유치를 위한 온라인 클러스터링 플랫폼 연구 (How to inflow the Fund for Initial Start-Up Companies using the On-Line Clustering Platform)

  • 유순덕;최광돈
    • 한국인터넷방송통신학회논문지
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    • 제15권3호
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    • pp.181-189
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    • 2015
  • 본 연구의 목적은 초기 창업기업에게 민간자금이 유입되게 하는 방안 연구이다. 정부지원 자금 신청 시 수집된 기업정보의 활용방안 및 기업에게 민간자금이 유입할 수 있도록 생산자인 기업과 소비자인 투자자들을 연결하는 정보공유의 장인 플랫폼을 제시하였다. 경제 활성화 방안 중의 하나인 창업지원정책은 정부의 지원 자금 규모의 한계를 때문에 적극적인 민간의 자금 유입을 통한 지속적인 성장지원이 필요하다 이를 위해 본 연구는 정부가 보유한 기업정보와 기업에 투자하는 창업투자자가 교류할 수 있는 장을 마련하는 것으로 민간자금이 우수한 창업기업에게 흘러 들어 갈 수 있는 환경을 제공하는 플랫폼을 제안 하였다. 본 연구는 창업지원 등 관련연구 및 창업활성화에 기여할 것이다. 향후 연구방향은 창업기업 지원을 위한 자금지원이외의 다양한 지원 방안연구가 필요하다.

산업용 사물인터넷의 글로벌 기업 동향 연구 (A Study on the Global Companies Trend of Industrial Internet of Things)

  • 김홍한;송성일
    • 한국정보전자통신기술학회논문지
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    • 제12권4호
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    • pp.387-394
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    • 2019
  • 본 연구는 산업용 사물인터넷에서 가장 영향력이 큰 기업들이 분야별로 역량을 발휘하여 상위 경쟁력을 확보하고 있는지를 알아보기 위해 IoTONE에서 발표한 자료를 바탕으로 분야별로 선정한 기업들의 운영현황과 사물인터넷 플랫폼 및 특징을 조사하여 어떠한 강점이 있는지를 분석하고 확인하는데 목적이 있다. 산업용 사물인터넷은 제조업의 공장을 경쟁력 있는 스마트공장으로 만들기 위한 것만 아니라 비즈니스 활동의 전반적인 영역에서 필수적인 요소로 나타나고 있다. 기업전반에 산업용 사물인터넷을 적용하기 위해서 적절한 플랫폼을 적용하여야 한다. 세계적으로 많은 기업들이 산업용 사물인터넷의 플랫폼을 제안하고 있다. 산업용 사물인터넷의 커넥티드 머신, 사이버보안, 분석 플랫폼, 임베디드 컴퓨팅, 플랫폼 연결성, 하드웨어 연결성의 각 분야에서 가장 영향력이 있는 기업들의 강점을 분석하고 운영 현황과 플랫폼의 특징 등 동향을 알아보았다.

스포츠 스폰서십을 이용한 스포츠 마케팅 활성화 방안에 관한 연구 (A study on the Measure for Activiting Sports Marketing in using Sports Sponsorship)

  • 김용범;하준철
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2010년도 추계학술대회
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    • pp.399-416
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    • 2010
  • Recently, As a marketing communications strategy, many companies are involved in sports sponsorship. Companies use sports sponsorship to increase the company's image. Or sponsorship gives the company an image change. Businesses have to complement and improve the advertising effects complementary. A new form of sports sponsorship as a marketing vehicle, Companies will bring a new marketing strategy. In addition, the importance of sponsorship is even more greater. In this study, as a way of Sports marketing, Corporate image using a sponsorship affect recognize any on consumer's purchasing behavior. Study results, It proved that Corporate image using a sponsorship affect recognize on consumer's purchasing behavior. It will continue to grow the sports field. Companies is important a variety of communication channels with customers. In this competitive marketplace, To become a competitive business effectively should be communicate with customers.

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중소제조기업 생산정보시스템 적용에 따른 효과분석 (An analysis on the effects by application of production information system to small and medium sized manufacturing company)

  • 홍은수;김영국;강경식
    • 대한안전경영과학회지
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    • 제18권3호
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    • pp.137-145
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    • 2016
  • To promote the efficiency of production process of small and medium sized company, government conducts production information business that collects and analyzes information of production field automatically and helps process' controlling and supervising by supporting costs of purchase, installment, etc. of hard-software and network related to middle and small sized company intending e-Manufacturing of production field with computer and information & communication network. As a result, the number of middle and small sized companies that introduce and manage production information system is increased. Therefore, the purposes of this research are to arrange contents of production information system introduced to solve current problems of middle and small sized companies and analyze effects of small and middle sized companies' introduction through example companies.

패션업체 판매원의 자기결정성, 공유가치 및 커뮤니케이션 만족이 직무만족, 조직몰입 및 이직의도에 미치는 영향 (The effects of salesperson's self-determination, shared value, and communication satisfaction on job satisfaction, organizational commitment, and turnover intention in fashion companies)

  • 주성래;정명선
    • 복식문화연구
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    • 제24권6호
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    • pp.825-838
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    • 2016
  • The purpose of this study was to empirically examine the effects of salespeople's self-determination, shared value; and communication satisfaction on their job satisfaction, organizational commitment, and turnover intention in a fashion company. Questionnaires were administered to 475 salespeople who worked in fashion shop at the time of the study. The data was analyzed via factor analysis, correlation analysis, and a structural equation model. The results indicated that self-determination was extracted as autonomy, competence, and relatedness. Only the relatedness of self-determination factors was positively correlated with formal and informal communication satisfaction. In addition, recognizing hared value was positively correlated with formal and informal communication satisfaction; whereas, the practice of shared value was positively correlated with formal, but not informal communication satisfaction. Formal communication satisfaction was significantly correlated with job satisfaction and organizational commitment. Conversely, informal communication satisfaction was significantly correlated with job satisfaction, but was not related to organizational commitment. Finally, job satisfaction was significantly correlated with organizational commitment and negatively correlated with turnover intention. Moreover, organizational commitment was negatively correlated with turnover intention. The implications of this research for human resources management within fashion companies are discussed in the concluding section of this paper.

전자상거래 보험의 담보범위에 관한 고찰 (A Study on the coverage of e-commerce insurance)

  • 신건훈
    • 무역상무연구
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    • 제27권
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    • pp.129-161
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    • 2005
  • Todays, computers in business world are potent facilitators that most companies could not without them, while they are only tools. They offer extremely efficient means of communication, particularly when connected to Internet. What I stress in this article is the risks accompanied by e-commerce rather than the advantages of Internet or e-commerce. The management of e-commerce companies, therefore, should keep in mind that the benefit of e-commerce through the Internet are accompanied by enhanced and new risks, cyber risks or e-commerce risks. For example, companies are exposed to computer system breakdown and business interruption risks owing to traditional and physical risks such as theft and fire etc, computer programming errors and defect softwares and outsider's attack such as hacking and virus. E-commerce companies are also exposed to tort liabilities owing to defamation, the infringement of intellectual property such as copyright, trademark and patent right, negligent misrepresent and breach of confidential information or privacy infringement. In this article, I would like to suggest e-commerce insurance or cyber liability insurance as a means of risk management rather than some technical devices, because there is not technically perfect defence against cyber risks. But e-commerce insurance has some gaps between risks confronted by companies and coverage needed by them, because it is at most 6 or 7 years since it has been introduced to market. Nevertheless, in my opinion, e-commerce insurance has offered the most perfect defence against cyber risks to e-commerce companies up to now.

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전자상거래 보험의 시장현황 및 쟁점에 관한 고찰 (A Study on the Market Status and Issues of e-Commerce Insurance)

  • 신건훈
    • 통상정보연구
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    • 제7권3호
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    • pp.27-51
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    • 2005
  • Todays, computers in business world are potent facilitators that most companies could not without them, while they are only tools. They offer extremely efficient means of communication, particularly when connected to Internet. What I stress in this article is the risks accompanied by e-commerce rather than the advantages of Internet or e-commerce. The management of e-commerce companies, therefore, should keep in mind that the benefit of e-commerce through the Internet are accompanied by enhanced and new risks, cyber risks or e-commerce risks. For example, companies are exposed to computer system breakdown and business interruption risks owing to traditional and physical risks such as theft and fire etc, computer programming errors and defect softwares and outsider's attack such as hacking and virus. E-commerce companies are also exposed to tort liabilities owing to defamation, the infringement of intellectual property such as copyright, trademark and patent right, negligent misrepresent and breach of confidential information or privacy infringement. In this article, I would like to suggest e-commerce insurance or cyber liability insurance as a means of risk management rather than some technical devices, because there is not technically perfect defence against cyber risks. But e-commerce insurance has some gaps between risks confronted by companies and coverage needed by them, because it is at most 6 or 7 years since it has been introduced to market. Nevertheless, in my opinion, e-commerce insurance has offered the most perfect defence against cyber risks to e-commerce companies up to now.

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