• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.243-254
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• 2022

Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, has a significant impact on customers' electronic word of mouth intention (e-WOM). However, very few studies about this issue have been conducted so far, which reveal a gap in understanding buzz marketing from an academic perspective. Based on the results of a cross-sectional survey in Binh Duong city, this study investigates the efficiency and effect of buzz marketing on customers' e-WOM intention through mediating variables of message credibility. Data from 367 time-lagged individual samples were collected and analyzed by the structural equation modeling method (SEM). Results showed that creativity, clarity, and humor variables have a positive relationship with message credibility and then impact the intention to conduct e-WOM of social networks' users. Marketing campaigns employing the buzz technique should be launched with easy-to-understand and entertainable messages. Findings from this study also provide managers with a scientific understanding of buzz marketing and the effectiveness of this technique as well as reveal the potential for future studies to explore further in this area.

• Journal of Broadcast Engineering
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• v.27 no.7
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• pp.999-1010
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• 2022

The increase in vehicle purchases worldwide is having a very significant impact on the availability of parking spaces. In particular, since it is difficult to secure a parking space in an urban area, it may be of great help to the driver to check vehicle parking information in advance. However, the current parking lot information is still operated semi-manually, such as notifications. Therefore, in this study, we propose a system for detecting a parking space using a relatively simple image processing method based on an image taken from the sky and evaluate its performance. The proposed method first converts the captured RGB image into a black-and-white binary image. This is to simplify the calculation for detection using discrete information. Next, a morphological operation is applied to increase the clarity of the binary image, and a template mask in the form of a bounding box indicating a parking space is applied to check the parking state. Twelve image samples and 2181 total of test, were used for the experiment, and a threshold of 40% was used to detect each parking space. The experimental results showed that information on the availability of parking spaces for parking users was provided with an accuracy of 95%. Although the number of experimental images is somewhat insufficient to address the generality of accuracy, it is possible to confirm the possibility of parking space detection with a simple image processing method.

• International journal of advanced smart convergence
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• v.13 no.2
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• pp.142-147
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• 2024

The emergence of programs like Midjourney, particularly known for its text-to-image capability, has significantly impacted design and creative industries. Midjourney continually updates its database and algorithms to enhance user experience, with a focus on character consistency. This paper's examination of the latest V6 version of Midjourney reveals notable advancements in its characteristics and design principles, especially in the realm of character generation. By comparing V6 with its predecessors, this study underscores the significant strides made in ensuring consistent character portrayal across different plots and timelines.Such improvements in AI-driven character consistency are pivotal for storytelling. They ensure coherent and reliable character representation, which is essential for narrative clarity, emotional resonance, and overall effectiveness. This coherence supports a more immersive and engaging storytelling experience, fostering deeper audience connection and enhancing creative expression.The findings of this study encourage further exploration of Midjourney's capabilities for artistic innovation. By leveraging its advanced character consistency, creators can push the boundaries of storytelling, leading to new and exciting developments in the fusion of technology and art.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.203-211
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• 2016

The genetic code is a key to bio-informatics and to a science of biological self-organizing on the whole. Modern science faces the necessity of understanding and systematically explaining mysterious features of ensembles of molecular structures of the genetic code. This paper is devoted to symmetrical analysis for genetic systems. Mathematical theories of noise-immunity coding and discrete signal processing are based on Jacket matrix methods of representation and analysis of information. Both of the RNA and Jacket Matrix property also have the Element(Block) - wise Inverse Matrices. These matrix methods, which are connected closely with relations of symmetry, are borrowed for a matrix analysis of ensembles of molecular elements of the genetic code. This method is presented for its simplicity and the clarity with which it decomposes a Jacket Matrix in terms of the genetic RNA Codon.

• Journal of Distribution Research
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• v.9 no.1
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• pp.93-110
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• 2004

One of the most important things in channel of distribution is the management of intrachannel conflict. In this study, 1 tried to find out the major sources of conflict among distribution channel members of gasolin industry and home electronics industry which have two types of distribution channels - sales branch and agency. I also investigated how the level of conflict influences the business performance of the channel member. The results of the study showed that the imbalance of power, nonfulfillment of roles by manufacturers, nonfulfillment of roles by dealer, divergence in perceptions, intrachannel communication problem have positive relation but role clarity has negative relation with conflict. The results also indicate that the more power supplier exerts upon dealer, the less supplier and dealer practice their roles, and the more communications problem there is, there will be more conflict between channel members. I also analyzed the relationship between conflict and business performance and the result came out as expected: the more conflict there is the less business performance. Some difference was found between sales branch and agency on that aspect. Managerial implications and limitations of the study were also discussed.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.13 no.6
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• pp.575-589
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• 2020

Along with the exponential growth of data businesses, the importance of data containing personal information of use have also increaseing. Particularly, in Korea, as the Data 3 Act was implemented, companies can use personal information more actively through regulatory improvement and stipulation in case of using data containing personal information. In this situation as per the service use, self-sovereign identity technology has emerged that can minimize the provision of personal information in relation to real name authentication and provision of personal information. Recently, services and studies using blockchain have been actively conducted in case of using the self-sovereign identity function for clarity and verification of records according to the use of personal information. In this thesis, by analyzing the characteristics of domestic self-sovereign identity service and the current status and contents of research related to blockchain-based self-sovereign identity technology and we suggest a research direction based on self-sovereign identity technology to reinforce the sovereignty of personal information in the era of the 3rd Data Act do.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.2
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• pp.15-20
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• 2022

Colours are primarily composed of three properties - hue, brightness, and saturation, However, each property of colour is not independently visually recognised. Previous studies on saturation and brightness found that brightness was sensed differently depending on the degree of purity of the saturation; however, most of the psychophysical experiments used subtractive mixing. Therefore, fundamental research on colour perception based on display is needed. In this study, we conducted a psychophysical experiment and to investigate the visual characteristics of saturation and brightness based on a display with a self-luminous system. After selecting a certain brightness in the additive-mixed display, the experiment was conducted by adjusting the saturation of the main colours. Thus, by analysing the experimental results, we determined whether the results were the same as ones from subtractive mixing and whether the data are meaningful for the characteristics of colour perception. We also suggested future research directions.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.2
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• pp.337-348
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• 2023

As protecting organizations' information assets affects their substantiality, they are increasing their investments in policies, regulations, and technologies for systematic information asset management and protection. This study confirms the impact on information security(IS) compliance from the perspective of employees who apply IS policies to actual work. In particular, this study identifies mechanisms linked to IS policy awareness, sanction, justice, and IS compliance from the perspective of expanding deterrence theory. We applied 316 samples obtained from workers of organizations that applied IS policies and regulations to work and verified the relationship between mechanisms by using AMOS and SPSS packages. As a result of the verification, IS policy awareness had a positive effect on organization justice and compliance intention through the severity and clarity of sanctions. Individual justice sensitivity had a moderating effect on the cause and outcome of justice. The sanction-related mechanism presented in this study provides strategic implications for organizations that require active IS activities by insiders.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.1
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• pp.223-232
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• 2014

The feasibility of a virtual colored overlay is based on constraints of computer and user preference and it is evaluated for people with Scotopic Sensitivity Syndrome. We draw ${\alpha}$ and chromaticities of virtual colored overlay which will be implemented on IT devices by measuring optical characteristics of 2 representative film overlays and simulating them. We analyzed the influence of two illuminating conditions on the virtual colored overlay. We find that it is possible to get the multiple combinations of alpha and source RGB values to match a chromaticity which is presented in CIE-Luv color space under ideal white condition of display, a user can select one among them with respect to clarity and comfort. Under 100 lx difference of illumination conditions, the changes of chromaticities are negligible, but luminances are increased $37.8cd/m^2$ average(std 2.006) at high illumination condition.

• Journal of Korean Academy of Nursing Administration
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• v.10 no.1
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• pp.63-81
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• 2004

Purpose: To identify job satisfaction of hospital employees and the relating factors Methods: The study sample was a total of 1,031 healthcare workers(doctors, nurses, pharmacists, medical engineers, office workers, etc) at a tertiary teaching hospital. The data were collected using a questionnaire developed by a expert group. The questionnaire consisted of 21 items including job characteristics, organizational culture, and personal characteristics on the five Likert scale. Results: The overall satisfaction on job characteristics was 3.24 on the five Likert scale. The satisfaction of each item was 4.14 in role clarity, 3.26 in communication participating rate, 3.10 in work variety, 3.06 in autonomy, and 2.64 in workload. The overall satisfaction on organizational culture was 3.00. Particularly, the satisfaction on collaboration was 3.83, co-worker's support. 3.73, identity, 3.62, education/training opportunity, 3.12, pay, 2.62, welfare, 2.35, promotion, 2.34, and organizational conflict, 2.00. The level of satisfaction on personal characteristics was 3.00. In the satisfaction of each item, the score of disposition was 3.83, contribution to the hospital, 3.75, pride as a member of hospital, 3.70, and attitude on job performance, 3.68. The correlation between satisfaction and other variables was statistically significant with the exception of work variety. The satisfaction related significantly to loyalty index(r=.486, p=.000), autonomy(r=.415, p=.000), pride as a member of hospital(r=.411, p=.000), supervisor support(r=.364, p=.000). Conclusions: The results showed developing organizational strategy to promote job satisfaction can decrease the turnover rate and increase loyalty to the organization. It will contribute to enhance productivity in hospital.