• 한국IT서비스학회지
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• 제17권4호
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• pp.1-19
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• 2018

Effective internal communication is known to have a positive impact on business performance, but there is a lack of research on the effects of online channels for workplace communication. This study using regression analysis examines how task-technology fit, information richness, self-efficacy, perceived ease of use, and perceived usefulness related to online communication channels affect not only the satisfaction with the tools but also the effectiveness of them. Additionally, we verify how the organizational culture of online and offline communication shows the control effect. As a result, all five variables were positively correlated with internal communication channels satisfaction, and we found that the organizational culture of online and offline communication controls the relationship between online communication channels satisfaction and effectiveness.

• Asia Marketing Journal
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• 제21권2호
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• pp.73-98
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• 2019

As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life. Therefore, the management and application of WOM (word of mouth) practices will become more important than ever to companies. Currently, there are various types of communication channels for online WOM, and each channel has its own unique traits. Most of the previous research studies online WOM by examining the information inside a single communication channel, but this research chooses two different communication channels and analyzes the effects of online WOM with each channel's unique characteristics. More specifically, this research focuses on the expectation that the effects of information from Twitter and blogs on product sales may differ because Twitter and blogs, two different communication channels for online WOM, have their own unique traits. Our particular aim is to perform an in-depth examination on the effects of communication channel's volume and valence on product sales, two important attributes of online WOM. Furthermore, while most of the empirical research focuses on online WOM and analyzes its effect on markets of temporary experience goods, such as movies and books, this research highlights focuses on the automobile market, a durable goods market. The results of our analysis are as follows: First, regarding blogs, a positive valence significantly and positively affects the sales of products, and this result indicates that consumers are influenced more by the emotional aspect of a product presented in a post than by the number of blog posts. Second, regarding Twitter, the volume of online WOM significantly and positively affects sales, an indication that as the number of posts increase, the sales increase. Through this research, we suggest that even those firms that sell durable goods can increase sales through the management and application of online WOM. Moreover, according to the characteristics of communication channels, the effects of online WOM on sales differ. As a practical implication of this research, we suggest that companies can and should create marketing strategies appropriate to their targeted communication channels.

• Journal of information and communication convergence engineering
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• 제9권2호
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• pp.183-186
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• 2011

In this work, we consider imperfectness of feedback channels in the adaptive transmission scheme which was previously studied with an assumption of error-free feedback channels. New method of mapping the modulation index into the feedback channel symbols and quantifying feedback error over fading channels are proposed. The presented method and results are expected to offer valuable tools for the system designer to efficiently implement adaptive diversity schemes to compensate for the performance degradation due to feedback error.

• 유통과학연구
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• 제22권8호
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• pp.1-15
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• 2024

Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2003년도 하계종합학술대회 논문집 I
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• pp.525-528
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• 2003

This paper describes the effective and rigorous analytic method of multipath effect which results from insufficient isolation characteristics between adjacent channels in communication payload system. It is very important to analyze the multipath effect for verifying the performance of transponder subsystem that especially is consist of multi channels. Finally the multipath effect are analyzed by calculating the GR and GDR for two adjacent channels of Ku-band transponder subsystem on the Communication & Broadcasting Satellite(CBS).

• 대한전기학회논문지:시스템및제어부문D
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• 제55권6호
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• pp.279-285
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• 2006

Power line communication channels are very complicated and models for communication channels vary with the types of electrical equipment, devices and load fluctuations. So, modeling and analysis of power line channels for implementation of power line communication systems is a very important process. Power line channel modeling and simulation are performed based on power system transient simulation models and power system CAD tools to create precise and accurate models. In this paper, a channel modeling and simulation method is proposed for power line communication systems using PSCAD/EMTDC, in which a PN 63 sequence code generator is applied for impulse response of the power line channel in the simulation model.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권9호
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• pp.2942-2960
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• 2022

The core of cognitive radio is the problem concerning intelligent decision-making for communication parameters, the objective of which is to find the most appropriate parameter configuration to optimize transmission performance. The current algorithms have the disadvantages of high dependence on prior knowledge, large amount of calculation, and high complexity. We propose a new decision-making model by making full use of the interactivity of reinforcement learning (RL) and applying the Q-learning algorithm. By simplifying the decision-making process, we avoid large-scale RL, reduce complexity and improve timeliness. The proposed model is able to find the optimal waveform parameter configuration for the communication system in complex channels without prior knowledge. Moreover, this model is more flexible than previous decision-making models. The simulation results demonstrate the effectiveness of our model. The model not only exhibits better decision-making performance in the AWGN channels than the traditional method, but also make reasonable decisions in the fading channels.

• 한국인터넷방송통신학회논문지
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• 제17권2호
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• pp.33-38
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• 2017

본 연구는 현재 한국에서 가장 대중적인 인터넷 방송 Afreeca TV에서 나타나는 인기 채널에 대하여 탐구한다. 기술의 발전으로 인해 일반인이 장비를 통해 개인 방송을 할 수 있는 시대가 도래 하였으며, 이에 따른 다양한 학술적 논의가 태어나고 있다. 인터넷 방송은 기존의 미디어와는 다르게, 시청률의 개념은 존재하지 않으며. Afreeca TV는 특정 공식을 이용하여 인기 채널을 집계한다. 이러한 상황에서 본 연구는 Afreeca TV에서 나타나는 인기 채널을 1) 성별 2) 프로필 사진 3) 장르 4) 애청자 5) 팬클럽 6) 서포터 7) 방송시간 8) 누적 시청자의 방식으로 구분하여, 어떠한 특징이 있는지 살펴보도록 한다. 더 나아가, 인터넷 방송의 미래에 대해서 고찰한다.

• International Journal of Internet, Broadcasting and Communication
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• 제12권4호
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• pp.42-47
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• 2020

YouTube, the online video streaming platform, has become popular and influential around the globe. Due to the development of science and technology, people without expertise in filming can now easily produce their videos with unique content. Many people are more eager to become a popular YouTube creator because they can earn money by placing commercials or Products in Placement (PPL) in their video clips. However, it is yet unknown what genres of YouTube videos are popular. YouTube creators have their channels where they upload videos of a certain type of genre. This study investigates video genres of the top 250 YouTube channels in English-speaking countries (United States, Canada, United Kingdom, and Australia) using Social Blade, which is a research website. The ranking is set based on the number of times people watched a video ("Video Views"). We handsomely analyze popular genres of the channels and also the YouTube ecosystem, and it will be meaningful for today's new media era.

• Journal of electromagnetic engineering and science
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• 제7권1호
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• pp.35-41
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• 2007

An alternative solution to the problem of obtaining acceptable performances on a fading channel is the diversity technique, which is widely used to combat the fading effects of time-variant channels. The symbol error probability of M-ary DPSK (MDPSK), PSK (MPSK) and QAM (MQAM) systems using 2 branches from the branch with the largest signal-to-noise ratio(SNR) at the output of L-branch selection combining(SC), i.e., SC2 in frequency-nonselective slow Nakagami fading channels with an additive white Gaussian noise(AWGN) is derived theoretically. These performance evaluations allow designers to determine M-ary modulation methods against Nakagami fading channels.