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http://dx.doi.org/10.9716/KITS.2018.17.4.001

Analysis of Influential Factors between Communication Effectiveness and Satisfaction in Internal Communication Channels in Enterprises  

Ham, Soo Yeon (한양대학교 경영대학전문 대학원)
Kim, Jong Woo (한양대학교 경영대학)
Publication Information
Journal of Information Technology Services / v.17, no.4, 2018 , pp. 1-19 More about this Journal
Abstract
Effective internal communication is known to have a positive impact on business performance, but there is a lack of research on the effects of online channels for workplace communication. This study using regression analysis examines how task-technology fit, information richness, self-efficacy, perceived ease of use, and perceived usefulness related to online communication channels affect not only the satisfaction with the tools but also the effectiveness of them. Additionally, we verify how the organizational culture of online and offline communication shows the control effect. As a result, all five variables were positively correlated with internal communication channels satisfaction, and we found that the organizational culture of online and offline communication controls the relationship between online communication channels satisfaction and effectiveness.
Keywords
Corporate Portal; Internal Communication Channel; Task-Technology Fit Model; Technology Acceptance Model; Organizational Behavior; Communication Effectiveness;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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