Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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Analysis of Influential Factors between Communication Effectiveness and Satisfaction in Internal Communication Channels in Enterprises

기업 내 온라인 커뮤니케이션 채널의 만족도가 커뮤니케이션 효과에 미치는 영향 요인 분석

  • 함수연 (한양대학교 경영대학전문 대학원) ;
  • 김종우 (한양대학교 경영대학)
  • Received : 2018.08.03
  • Accepted : 2018.11.16
  • Published : 2018.12.31
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Abstract

Effective internal communication is known to have a positive impact on business performance, but there is a lack of research on the effects of online channels for workplace communication. This study using regression analysis examines how task-technology fit, information richness, self-efficacy, perceived ease of use, and perceived usefulness related to online communication channels affect not only the satisfaction with the tools but also the effectiveness of them. Additionally, we verify how the organizational culture of online and offline communication shows the control effect. As a result, all five variables were positively correlated with internal communication channels satisfaction, and we found that the organizational culture of online and offline communication controls the relationship between online communication channels satisfaction and effectiveness.

Keywords

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Competing Values Model of Quinn & Kimberly

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Research Model

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Moderating Effect Model

2017 Market Size of Corporate Portal in South Korea

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Operational Definition of Variables

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Characteristics of Specimens

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Eigenvalues and Explained Variance

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KMO and Bartlett's Test

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Results of Exploratory Factor Analysis

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Results of Construct Reliability

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Summary of Regression Analysis

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Results of Regression Analysis

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