• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.662-670
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• 2005

The purpose of this study was to find out the effect of color, tone, perceiver's gender on image perception of natural dyeing of cotton and mosi. The experimental materials developed for this study were a set of stimuli and response scale(The 7-point semantic). The stimuli was 20 fabrics manipulated with two kinds of fabrics(cotton, mosi), five colors(red, yellow, blue, green, purple) and two tone variations. The subjects were 412 adults in Daejeon and Kongju. The results were as follows: The perceived image of the stimulus material consisted of 4 dimensions (attractive, conspicuous, hand, weight) colors, tons, materials as well as perceiver's gender affected on some selected image dimensions color affected on the four image dimensions, tone affected on the conspicuous, hand and weight images, materials affected on the attractive and hand image and perceiver's gender affected on the weight image. Interaction effects existed among colors, tons and materials on the conspicuous image. In conclusion the results support gestalt theory in which the sum of the parts is bigger than the whole and design strategies for the Mosi fabrics should be developed on the basis of persuited design image as well as target consumers.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.39-50
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• 2005

The purpose of this research was to investigate the impression dimension and to elucidate the image perception depending on the tone of the Korean jacket and Korean skirt using the tone-on-tone coloration. As stimulators, the became same color by making the skirt and jacket red, yellow, and green at the same time. After the skirt and jacket became four kinds of tones, vivid, light, dull, and dark by altering value and fuing chroma in the assembled color, these tone-on-tone coloration stimulators $48(3\times4\times4)$ were used for the investigation of this study. Impression factor of the stimulus consisted of the 5 different dimensions(youthfulness and activity, attractiveness, gracefulness, concentration of attention, tenderness). Among these factors, youthfulness and activity, attractiveness were proved to be more important. In the tone-on-tone coloration of a Korean skirt and a Korean jacket, each dimensional image was affected by the character of color, also the evaluation of countenance showed the meaningful difference depending on tone. Thus, we can comprehend that the influence of tone as well as color affects the evaluation of an image.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.157-168
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• 2006

This research is to investigate the perception and satisfaction of high school students for Saenghwal Hanbok school uniforms. With this study we will be able to provide useful information for clothing companies as well as schools which are planning to introduce Saenghwal Hanbok as a uniform. The research subjects included 446 high school students of Chungcheong and Gyeonggi areas. The results of this study are as follows: 1. Male students evaluated Saenghwal Hanbok affirmatively in terms of its activity convenience. Female students, on the other hand, thought highly of it in such aspects as modern beauty, aesthetic color, distinction, symmetry, wearability, tidiness, color harmony, color unity, decoration details, and suitability for special occasions as well as modem daily life. 2. The satisfaction with Saenghwal Hanbok as a school uniform stayed, on an average, below a mid-level. It appeared that high schools with long history showed more interest than comparatively newly-established schools. Also, students with obesity liked Saenghwal Hanbok more than normal students. 3. The students' demand for price cut was highest among other demands of Saenghwal Hanbok school uniform. In addition, almost all items including wearability, material, color, activity convenience, and patterns appeared to need more improving.

• The International Journal of Costume Culture
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• v.13 no.1
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• pp.51-61
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• 2010

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

• Journal of the Korean Society of Food Culture
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• v.31 no.2
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• pp.131-140
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• 2016

This study analyzed the Food Neophobia Scale (FNS) and Korean food perception status of Southeast Asian workers living in South Korea in order to build up basic data to develop a desirable diet program. From our study, we found that FNS was higher in the order of Cambodian, Myanmar, Vietnamese, and Thai workers. Influential demographic factors for FNS were cooking possibility and place of residence. The mean scores of Cambodian workers ($3.46{\pm}0.63$) regarding "positive perception of cooking method, taste & color" about Korean food were the highest among the four countries, followed by Vietnam ($3.38{\pm}0.68$), Myanmar ($3.26{\pm}0.50$), Thailand ($3.09{\pm}0.64$)workers(p<0.01). The mean scores of Myanmar workers regarding perception of "difference in cooking method, smell & texture" and "difference in taste" were the highest among the four countries. FNS had a negative correlation with the factor "positive perception of cooking method, taste & color" regarding Korean food and a positive correlation with the factors "difference in cooking method, smell & texture".

• Journal of Sasang Constitutional Medicine
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• v.29 no.3
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• pp.262-270
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• 2017

Objectives The purpose of this study was to investigate the difference in color perception among Sasang Constitution in "The dress" which has been arousing controversy whether its color is blue/black or white/gold. Methods 85 participants classified as Sasang Constitution were asked to answer three questions about "The dress". They were asked firstly the overall colors of the dress, secondly the colors of the specific parts of it, thirdly color ranges they perceived as gold, white, blue, black, respectively. These process were run twice. Results and Conclusions The overall colors of the dress were perceived as blue/black more than white/gold, regardless of Sasang Constitution. And also the ratio between blue/black and white/gold were not significantly different among Sasang Constitution. But when a specific part(spot ii) shown, Soyangin perceived its color as blue more than Taeeumin in the first process. In the case of color range, Soyangin perceived range of black wider than Taeeumin in the second process.

• Korean Institute of Interior Design Journal
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• v.13 no.6
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• pp.158-166
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• 2004

This study aims to analyze how the color of Korean traditional architecture affects its plasticity. The researcher took (our distant and near photographs of each representative building of each use, measured the colors, and analyzed these using the color perception theory. The results are summarized as follows: 1. When perceiving the entire plasticity of a building, the color of Korean traditional architecture reduces the heavy feeling that may be brought about by the roof's weight, but stresses the solidity of the pillars. This color perception effect displays the visual stability and balanced plastic beauty of the building's facade. 2. When looking at a building up close, the building's color emphasizes the solidity of the major materials used to construct it through a contrast effect, and highlights the characteristics of each building, such as the dignity of its seal engraving, its magnificence, its simplicity, etc. 3. The color of Korean traditional architecture is a major factor that expresses plastic language as it displays topographical level differences and intercepts or opens view through the artificial division of space, etc., according to the building's use.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.140-145
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• 1997

A stuey to investigate the perception characteristics of color and brightness was conducted in a combined PC and TV monitor, The objective of this study is to suggest user's favorite color temperature in PC mode and user's favorite contrast in TV mode. Investigated factors were monitor coating(coatiog vs. non-coation)and screen brightness (30fL vs. 35fL)in first experiment and monitor coating and pucture movement(static vs. dynamic) in second experiment. The first experiment was conducted in TV mode. Twenty-three subjects (male 12, female 11) perticipated in this experiment. In first experiment, average color temperatures were about 8000K in all experimental conditions. In addition, there was significant difference between coating and non-coating screen at 0.1 level. In second experiment, average contrasts were obtained in all esperimental conditions. There was significant difference between coating and ndn-coating screen at 0.05 level, In addition, there was significant difference between static picture and dynamic picture at 0.1 level

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.40-50
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• 2012

This study aims at suggesting the applicability of color combination based upon the characteristics of environmental color perception and the nuance concept of Natural Color System(NCS). The results are summarized below: First, NCS is a scientific coloring system in consideration of the relevance between people, light and environment, to be based on a phenomenological point of view. NCS can be called a psychometric model reflecting our natural color sense. Second, the color triangle established by NCS is one of the methods of expression based on the human visual mechanism, which is classified by two attributes of hue and nuance, not by the three color attributes of hue, lightness and saturation. The nuance concept of NCS implies the impression, atmosphere and tone that are perceived in colors, which are related to lightness and saturation. Accordingly, this paper suggests that the coloring arrangement emphasizing nuance and tone is more useful than hue in color planning. Third, aesthetic impression in environmental color perception is inclusive of instantly perceptive nuance, which is connected with affordance. The affordance is revealed by the different relation of similarity. In this regard, a strong relationship is noticed between color combination and the sense of pleasantness. The hypothesis regarding the complementation and similarity of contrasting nature is judged to provide observers with aesthetic order. Finally, this paper also suggests four harmonizing methods in the NCS color triangle based upon equal blackness, equal whiteness, equal chromaticness and same nuance. At the same time, opposition and a different concept of hue, lightness and lightness are combined complementarily with the nuance value to suggest patterns of color combination.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.19-20
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• 2012