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Cinematic Methods of Expression in The Film (영화 <어톤먼트>에 나타난 영상표현방법)

  • Yoon, Soo-In
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.569-579
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    • 2016
  • , 2007 firm by Joe Wright, deals with tragic love of Cecilia and Robbie. While the 2001 novel of the same name focuses on Briony narrative the movie is seen through romantic relationship of two lovers. However, Briony's narrative in the movie helps to accent the two's love story. The director's emphasis on the love story is unfortunately from Briony tragic story. The continuous build up of misunderstanding and irreconcilable regrets begins to materialize and explodes in the middle of the film. The director manages to use just one day and uses the same location to illustrate the background of the characters as well as build up of the plot's misunderstanding. The study will focus on the beginning of the film that enabled the beautiful love story through effect and symbolic visual expression and techniques- especially the use of mise-en-scene, camera movement, framing, and lighting and how it emphasis and use of specific color and sound.

Case Study of Design Motifs of National Symbols in Countries Including Korea: Focused on Scarves and Neckties

  • Kyung, Nam-Jae;Keum, Key-Sook
    • International Journal of Costume and Fashion
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    • v.12 no.2
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    • pp.67-82
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    • 2012
  • 21st century is the Age of Culture, and a period that is represented by symbolism and imagery. This is no exception for the countries that want to enhance their image in the international community. In order for a country to improve its brand, it has to select a representative emblem, symbols and cultural items. The usual suspects for this are its name, flag, and anthem. Each of these items can elicit different types of symbolism. It can also be used to differentiate the country from others; however, these are not the only sources of symbolism at the country's disposal. Other popular tools include cultural heritage, both tangible and intangible, climate, natural environment, and its national character. A country can use these items to associate itself with certain images. The purpose of this study is to find an objective way to effectively boost Korea's brand. This will be done by comparing and contrasting the ways countries including Korea have used their national emblems to enhance their image. Data from each of the countries were collected and analyzed. The results of this study will become empirical evidence in researches aimed to develop fashion designs that use Korea's national emblem as its motif in order to improve its national brand Countries that were used for this research were United States, United Kingdom, Japan, France and Korea, and they were chosen because their national brand rated highly. The items selected for the analysis were scarves and neckties. This was because, compared to other fashion items, it was easier to sort out scarves and neckties that used motifs of national emblems as well as these two items having the highest usage rate of this type of motif. Group of experts looked through a combined total of 370 scarves and ties and they analyzed the following factors in the design: type of motifs, frequency, use of color, methods of expression and images.

Information Components of Social Commerce Websites -Focusing on Product, Price, Service, and Seller Information- (소셜커머스 웹사이트의 정보구성요소 -상품, 가격, 서비스, 판매원 정보를 중심으로-)

  • Park, Minjung
    • The Journal of the Korea Contents Association
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    • v.13 no.9
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    • pp.369-381
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    • 2013
  • The purpose of the study was to divide social commerce websites' information into components of product, price, service, and seller information, and to systematically analyze each component of information. A content analysis was used as a research methodology, and 100 webpages from social commerce websites were analyzed. As results, the social commerce websites provided basic information (front view, fabric contents, country of origin, care, color, size) for product information and emphasized price information, including discount rates, sales dues, product quantity, and the amount of products sold. They basically provided expected delivery date, delivery company, Q&A, and return/refund service for service information. In addition, they basically presented brand logo and brand name but need to add information about brand concepts, history and volume as seller information. This study suggested diverse theoretical and practical implications of social commerce information.

A Study on Consumers Home Fashion Buying Behavior and Preferences Based on Housing Size (거주평형에 따른 소비자 홈 패션 구매 행동 및 선호도 연구)

  • Kim, Chil-Soon;Park, Su-Youn
    • The Research Journal of the Costume Culture
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    • v.13 no.1
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    • pp.34-46
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    • 2005
  • The purpose of this study was to research buying behavior and home fashion preferences based on housing size. The target consumers were Korean women, aged 20~40s who reside in the Seoul & Kyunggido areas. We distributed questionnaires to 650 women. However, only 600 questionnaires were used for the statistical analysis. Data analyses were conducted with SPSS program on the frequency, Chi-square test, cluster analysis, t-test and ANOVA. The results of this study are as follows: 1. The considering factors for purchasing such as brand, trends coordinating existing furnishings with new products and functionality were significantly associated with housing size. The buyers who reside in bigger size homes. over 40 pyung place higher value on brand name, trends. or coordinating existing furnishing with new products than residents in smaller units. However, women who live in smaller units place higher value on functionality when purchasing home fashion products. Considering factors such as brand, trend, and materials were also significantly associated with segmented age group; 40~49 age group considered brand, trend, and materials more than 20~29 age group. The group who are highly interested in home fashion considered design/color, rand, coordination, and functionality than the group who are low interested in home fashion. 2. Residents in over 40 pyung homes buy home fashion products at department stores, while residents in less than 39 pyung homes buy them at discounted store. 3. Respondents preferred solid colors more than patterns. However, they favored character pattern for textile bedding products for their children. 4. there is also a statistical difference in preferences for types of window treatments between large ad small housing sizes. Residents living in over 40 pyung preferred tie-back/cottage curtain, while residents living in less than 29 pyung preferred Roman shade style.

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A Research on the Tailored Suit Wearing Conditions and Fit Preferences of Chinese Adult Women - Focusing on the age of 25-34 Resident in Shanghai - (중국 성인여성의 테일러드 수트 착용실태 및 맞음새에 관한 연구 - 상해지역 25-34세 거주자를 중심으로 -)

  • Kang, Yeon-Kyung;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.12 no.2
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    • pp.117-133
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    • 2008
  • In this research, female adults in ages 25 to 34 that reside in Shanghai, China, have been polled from 29th of December, 2007 to 2nd of February, 2008 in accordance with simple random sampling method. 210 women have been selected and polled. Of these, 10 who responded in appropriately were excluded and the remaining 200 were used in the final analysis. The questionnaires used in this poll were made up of ones that are about how they wear tailored suits and how much they are satisfied with them, and questions about demographical characteristics. SPSSWIN 12.0 Program was used as the analysis method in getting statistics and descriptive statistical analysis, t-test, and $x^2$ analysis have been performed. The summary about the Chinese female adults is as follows: 1. They prefer jackets with design, style, and quality that better fit them to the ones with a name brand and a lower price. 2. They prefer shoulder princess style jackets with short lapel color lengths and slacks with a basic style in waistline. 3. When wearing jackets they feel uncomfortable in all regions and were not satisfied. 4. All responded that they have an experience of having the jackets mended after purchasing them and a high frequency of mending was shown along the waistline, hips, and leg lengths.

The Effect of Vietnamese Mothers' Perception of the Korean Wave on Purchase Intention of Korean Brand Children's Wear (베트남 주부의 한류지각이 한국 브랜드 아동복 구매의도에 미치는 영향)

  • Hong, Keum Hee;Son, Sue-Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.5
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    • pp.627-637
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    • 2014
  • This study explored the product attributes Vietnamese mothers consider for the purchase of children's wear, the differences of product attributes between groups with different levels of conspicuous consumption, and the extent to which the Korean wave affects the purchasing behavior of children's wear brands. The results are as follows. First, the product attribute that Vietnamese mothers consider most when purchasing children's clothes is the comfort in physical activities. Fabric type and quality, sizing and fit, durability, color, child suitability, design, cutting and construction, price, fashionability, and maintenance and laundering are the other attributes (respectively) that influence the purchase of children's wear. Second, the high conspicuous consumption group considers brand, maintenance and laundering, durability, the reactions of others, and fashionability significantly more than the low conspicuous consumption group. Third, the purchase intention of Korean children's wear brands is affected by the perception of the Korean wave than the influence of the reference group or the tendency of conspicuous consumption. The results show that low prices and practicality were important considerations for children's clothing purchases by Vietnamese mothers; however, brand name and fashionability were more powerful predictors for the high conspicuous consumption group. Those with a high perception of the Korean wave also had a higher intention of Korean children's wear brand, which is indicative of the halo effect of the Korean wave. Thus, Korean children's wear brands that plan to enter the Vietnamese market should make active use of the Korean wave.

The studies on the Chang-Pu and physiological theories of "NanJing hoeju jeonjung" ("난경회주전정(難經滙注箋正)"중(中) 장부생리(臟腑生理)에 대한 연구(硏究))

  • Je, Kang-Woo;Yoon, Chang-Yeu
    • Journal of Haehwa Medicine
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    • v.15 no.2
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    • pp.75-93
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    • 2006
  • Chang San-roe re-explained the contents from the 30th question to the 47th question of "Nan Jing" which refered to the Chang-Pu and physiological theories as follows through the western theory which wss different from the tranditioonal chinese theory 1. "Nan Jing" refered to the circulation and the coming into being of Yeong-Wi. He denied that it was classified Yeong from Wi or Eum from Yang. 2. He denied that Sam-Cho was separated to three parts and the theory of "Sam-Cho is name only, not shape", using western medical theory. 3. He denied the view about "Left side is kidney, right side is Myung-Mun" because it was incorrect that kidney was separated to two parts which were Su and Hwa or Eum and Yang 4. Re-explaining the contents of "Nan Jing"- the portions of heart and lungs, the rising and falling of liver and lungs, the relationships of five viscera and sound color smell taste fluid, the relationships of five viscera and nine hole, the relationships of five viscera and O-Chu, the physiological difference of the old and the young owing to the deflection of Yeong-Wi Chi-Heol- he thought that viewing the human body using theory of Eum and Yang, Five elements(五行) was a far-fetched interpretation, so he denied the tranditional chinese theory which understood human body's organs, physiology, pathology. 5. He explained the contents of "Nan Jing"- the portions of the colon and the small intestines, the funtion of the six bowls, the corespondence of Chang-Pu, physical peculiarity of liver, the anatomical aspects which were the sizes, weights, volumes and shapes of the Chang-Pu and the alimentary canal, Chil-Chung-Mun, Pal-Hoe-Hyeolthrough western anatomy and physiology in detail.

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New Record of the Damselfish, Chromis analis (Pisces:Pomacentridae) from Korea (한국산 자리돔속 어류 1 미기록종, Chromis analis)

  • KIM Yong Uk;KO Joung-Rak;KIM Jin-Koo
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.27 no.2
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    • pp.193-199
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    • 1994
  • During the course of taxonomic study on the genus Chromis from the southern coastal waters off Cheju Island during April-August 1993, eight specimens have been classified as Chromis analis(Cuvier) for the first time in Korea, and thus described here as new to the Korean fish fauna. Damselfish, Chromis analis was originally described by Cuvier and Valenciennes(1830) from Ambonia, Indonesia. Chromis notatus is the only species to date in the genus Chromis distributed around Korean waters, according to Chyung(1977). Chromis analis is distinguished from Chromis notatus by three spiniform procurrent caudal rays, a deeper body and a golden or brown yellowish body and fin color. Norang-ja-ri-dom is proposed as the Korean name for Chromis analis.

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The Taxonomic Study of Gudgeons of the Subfamily Gobioninae(Cyprinidae) in Korea (한국산 모래무지아과(Cyprinidae) 어류의 계통분류학적 연구)

  • KIM Ik-Soo
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.17 no.5
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    • pp.436-448
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    • 1984
  • The taxonomy of gudgeons of the subfamily Gobioninae in Korea is reviewed and keys to supraspecific taxa (subfamilies and genera) of the subfamily Gobioninae are provided, as well as the synonyms and distribution of the species or subspecies. Abbottina springeri, poorly known in Korea is redescribed with the extention of its known morphological characters and geographical distribution. Squalidus sp. occurring rivers of the Yongdokoship, the Hyongsan, and the Hoeya in the Gyongsangbugdo and in the Gyongsangnamdo differs from three previously described species from Korea in the numbers and structure of lateral line scales, color patterns on the body sides, and eye diameter etc. The genus name of Gonoprcktopterus mylodon should be transferred from Gonoproktopterus to Hemibarbus, because the species is more similar to Hemibarbus longirostris or Belligobio eristrigma than to Gonoproktopterus, an Indian genus of Barbinae. The korean gudgeons of the subfamily Gobioninae are grouped five possible phyletic series, as follow ; Hemibarbus, Pseudorasbora, Sarcocheilichthys, Gnathopogon, and Pseudogobio group. The genus Gobiobotia is not placed in the subfamily Gobioninae but in the subfamily Gobiobotinae in relation to 3 pairs of mental barbels and some osteological characters.

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A Study on the Actual State of High School Girls' Clothing in Everyday Life -Especially on Spring and Summer Wear- (여자 중.고등학생의 의복생활 실태에 관한 조사연구 -봄.여름 의복을 중심으로-)

  • 남상우
    • Journal of the Korean Home Economics Association
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    • v.26 no.2
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    • pp.39-47
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    • 1988
  • The aim of this study is to grasp the actual state of high school girls' clothing after liberalization of their uniform and to provide the reasonable guidance materials in clothing for both schools and homes. These are the results of the study 1. In the aspect of the favor of clothing and the interest in about clothes. a. They were fond of wearing "T" shirts, blue jeans in summer and pants and jackets in spring as their school wear. That implies that they enjoy wearing active and practical clothes. b. In the aspect of color, majority of them favored blue or similar colors, Also they had the tendency to love soft, simple clothe and more students preferred cloth without pattern. c. In their choice of them, they seldom paid attention to the informative-label are not their chief interest. d. More than half of girls prepare one or two suits in advance in a season, and they would prepare them deliberately This implies that their everyday life inclothing is based on the economic motive. 2. In the aspect of the purchasing clothes, a. Most of the girls bought them at the market and some of them at the direct-sales stall. b. when they purchased clothes, most girls were accompanied by their/mother and senior girls more often by their friends. c. The price and kinds of their favorite clothes such as "T" shirts and blouse was 5,000 won or so, and skirts, pants, one-piece and jackets are from the range of 5,000 won to below 10,000 won mostly. d. In regard to so-called brand-name items by popular designers, half of the girls responded that they wear some of such kinds of items because of superiority of sewing and longterm wearing, and the other half tend not to wear them due to high price.

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