• 동아시아식생활학회지
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• 제17권5호
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• pp.753-763
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• 2007

While the cognitive aspects of customer behavior have been a main subject of research, some researchers are now focusing on the emotional aspects. The influence of emotion on attitude and judgement has been accepted by many researchers, and most studies regarding emotion have focused on physical surroundings and emotional responses, based on Mehrabian & Russell's 1974 model. This study aimed to expand the scope of the model by including employee service. Here we examined the structural relationships between the physical surroundings and employee service of upscale restaurants, along with emotional response, and service loyalty. Physical surroundings and employee service were used as single factors, and we composed four different emotional responses: positive, negative, positive arousal, and negative arousal. While physical surroundings had impact on 'positive emotion' and 'positive arousal', Employee service had influence on 'negative emotion', and 'negative arousal' as well as 'positive emotion'. And 'positive emotion' and 'positive arousal' influenced service loyalty. Lastly, there was also a correlation between physical surroundings and employee service.

• 대한불안의학회지
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• 제10권2호
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• pp.95-102
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• 2014

Objective : Previous research showed that childhood trauma or domestic violence resulted in difficulties in controlling emotion and problem solving and vulnerability to psychiatric disorders. To understand the long term effect of childhood trauma, this study investigated their influences on cognitive processing of anger-evoking event and anger behavior among prisoners. Methods : All data were collected from 198 prisoners off our districts in Korea. After they consented to participate, prison officer distributed a questionnaire that included scales to demographic measure, childhood abuse (emotional abuse, physical abuse, and neglect), cognitive response of anger (attentional focus, suspicion, rumination, and hostile attitude) and behavior of anger (impulsive reaction, verbal aggression, physical confrontation, and indirect expression). For statistical analyses, SPSS 18.0 were used and path coefficients were evaluated from the structural equational modeling using LISREL 8.52. Results : Almost 50% of prisoners of our sample experienced one or more trauma during childhood. Then we tested the long term effect of childhood trauma on anger response by structural equation modeling. As expected, childhood trauma was associated with cognitive processing of anger-evoking event and anger behavior. More specifically, emotional abuse (${\beta}$=0.21, p<0.01) predicted suspicion which in turn associated with impulsive reaction (${\beta}$=0.73, p<0.001) and verbal aggression (${\beta}$=0.87, p<0.001). Emotional abuse (${\beta}$=0.24, p<0.01) also predicted hostile attitude which associated with physical confrontation (${\beta}$=0.80, p<0.001) and indirect expression (${\beta}$=0.80, p<0.001). Interestingly, physical abuse associated directly with impulsive reaction (${\beta}$=0.23, p<0.01) and indirect expression (${\beta}$=0.17, p<0.05). Neglect predicted rumination (${\beta}$=0.15, p <0.05) which associated with indirect expression marginally (${\beta}$=0.11, P<0.10). Conclusion : The results of this study, suggest longitudinal and harmful effect of childhood trauma on difficulties in controlling anger. Especially, it was revealed that childhood abuse related with processing anger evoking events more suspicious and hostile and then various anger-expressing behaviors.

• 한국의류학회지
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• 제32권2호
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• pp.328-339
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• 2008

The purpose of this study is to investigate the difference of the response to fashion ad and its effect between traditional ad and postmodern ad, to examine the difference of the response to fashion ad and its effects according to sensation seeking tendency, and to investigate the effect of the response to fashion ad on its effect. For the purposes of this study, two postmodern ads and one traditional ad were selected as stimuli and data were collected from 230 female college students. The results are as follows: 1) Postmodern advertisement was unique, impacting, hard-to-understand, sensory-stimulating, and fantastic, when compared to traditional advertising. 2) Consumers felt disgusted by confusion and shock coming from postmodern advertising, but at the same time, recognized its value as an advertisement and took more pleasure and fun from it. 3) Consumers with high sensation-seeking-tendency perceived postmodern ads more sensually and showed more positive response to the postmodern ads. 4) While subjective, emotional response affected the attitude toward advertisements, sensory-stimulating affected the attitude toward brand and purchase intention. Thus, cognitive response should also be considered significant to form brand equity in long term.

• 대한간호학회지
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• 제22권2호
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• pp.238-247
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• 1992

Immigration of Koreans to the United States has increased since the 1960's. Adjusting to life in the United States produces a great deal of stress for immigrants. Despite better economic opportunites, many see the U.S. culture as threatening to their family and cultural values. Differences in culture, language, expectations and social behavior can lead to misunderstandings between health care providers and clients. These misunderstanding can leaf to frustration on the part of each. The ultimate result of this is that often Korean-immigrants do not get their health care needs met and stress response symptoms can lead to disease if there is no appropriate care. To determine the health care needs and concerns of Korean-Americans, a health needs assessment is needed. Appropriate and adequate information about the health care needs of these individuals is important as it relates to American policy changes allowing greater numbers of immigrants to enter the U.S. The purpose of this prospective study was to describe Korean-American stress response. This study focused on the primary presenting problems for which subjects reported having sought care. These included a variety of stress-related symptoms, including peripheral manifestations, cardiopulmonary symptoms, central-neurological symptoms, gastrointestinal symptoms, muscle tension, habitual patterns, depression, anxiety, emotional irritability and cognitive disorganization. Of the 300 subjects who entered the study, 80% (N＝223) completed the questionnaire in full. Demographically, the percentage of females and males was 50% each and they ranged in age from 20 to 69 years. Ninety percent of the subjects were highly educated, 25% owners of business, 25% white collar professionals, 15% employed in sales or as skilled /unskilled labor, 30% had no occupation : and 5% were housewives or students. The SOS inventory is designed to quantify self-perception of behavioral, cognitive, and physiological components of the stress response. It consisted of 94 items divided into 10 subscales. The result of this study are as follows : The total mean 505 of all subjects (N＝223 was .8129 ; the mean 505 for male(N＝114) was .7665 and for females, (N＝108) .8594. The level of symptoms for central-neurologic and muscle tension was higher for than for males. The highest stress response of all subjects was emotional irritability symptoms(1.0644) : the lowest stress response of all subjects was peripheral manifestation symptoms.

• 한국실내디자인학회논문집
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• 제20권2호
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• pp.120-130
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• 2011

The purpose of this study is to propose cognitive ecological effects of fractal patterns in space design. This study investigated the perception and cognition problems regarding landscape patterns showing fractal properties from the cognitive perspective instead of the traditional speculative approach. In particular, the researcher has verified that fractal geometry theory and fractal pattern concept provide insight in space aesthetic values and cognitive effects. Research results are as follows. First, most environmentally-friendly fractal urban forms provide cognitive connectivity. In particular, this space provides a positive emotional response and preference to humans and displays self-organized complexity. This study found that such complexity of space form has characteristics corresponding to parallel cognitive structures of the human brain. Simultaneously, the researcher suggests that the fractal landscape pattern is an alternative for stiff and homogenized modern space. Second, fractal patterns provide hierarchical connectivity within the brain through continuous difference and repetition. In particular, self-similarities of fractal patterns administer significant visual grouping and coherence in human perception. It can be determined whether scaling coherence facilitates easier organization in cognitive organization. Third, fractal patterns in space design provide the basic method for achieving the connection between concept, construction, and urban factors. As a result, the researcher has suggested that scale distribution of geometrical factors, such as fractal patterns, an be a design method to connect various space typologies.

• 인지과학
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• 제25권4호
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• pp.385-416
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• 2014

본 연구는 외향성이라는 성격 특성에 따른 정서적 단어의 기억 수행의 차이를 연구하기 위해, 신호 탐지 분석법을 적용하여 기억 변별력과 재인 반응 편향을 분석하였다. 참여자들은 부호화 시에 제시되는 정서 단어에 대하여 정서 범주 판단과제를 수행하고, 이어서 재인 검사를 받았다. 또한 단어 재인에 미치는 과제의 난이도와 성격의 상호작용 조사하기 위해, 부호화와 인출 사이의 기간을 달리한 두 개의 실험이 수행되었다. 파지 지연기간이 짧은(5분) 저난이도 과제(Study I)에서는 특히 저빈도 단어에 대해, 외향성이 낮은 사람일수록 더 좋은 기억 수행(높은 d')을 보였으며, 재인 반응 편향에는 외향성에 따른 차이가 없었다. 특히, 외향성이 높을수록 오류 재인 후에 과신하는 경향이 높았다. 파지기간이 긴(한 달) 고난이도 과제(Study II)의 경우, 기억 수행은 외향성에 따른 차이가 없이 전반적으로 저조하였나, 고빈도-긍정 단어에서만 외향성이 높은 개인일수록 훨씬 자유로운 반응 준거(높은 적중률과 높은 오경보율)를 적용하는 재인 수행의 특성을 보이는 것이 관찰되었으며, 이런 긍정단어에 대한 자신의 재인에 과신하는 경향도 높았다. 본 결과는 기억 수행이 저조해질 때, 외향성이 높은 개인들이 내적 통제 과정에 더 취약해 지며, 이런 성격차이는 긍정단어의 기억의 재인 준거나 재인 반응에 대한 확신에 영향을 미칠 수 있음을 보인다. 즉 기억의 흔적이 약할 때, 외향성이 높은 개인들은 긍정적 정서가의 단어에 특정적으로 기억 보고와 확신 편향을 보일 수 있음을 시사한다.

• 복식
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• 제61권7호
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• pp.51-66
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• 2011

The study is intended to suggest the differentiated and subdivided indexes of the leisure fashion market and to provide the marketing strategy establishment and in-depth understanding of leisure fashion business by looking into the correlation between and among fashion involvement, clothing selection criteria and fashion information sources. This study was conducted by the questionnaire response method and the results were derived by using the SPSS 16.0 statistics program. The results of the study were as follows; 1) As a result of researching the difference between the leisure activities consumer groups and fashion involvement, there were significant differences in emotional and cognitive involvement. In the tour activity group and social activity group, emotional involvement was found to be higher than the cognitive experience while in the hobby and sports activity group, both involvements were equally as high. 2) As a result of researching the difference between the leisure activities groups and clothing selection criteria, it was found that the intrinsic and extrinsic criteria were high in the hobby and sports activity group and that the intrinsic criteria was high in the tour activity group and social activity group. 3) In the difference between the leisure activity groups and fashion information sources, it was found that media source, observation source and experience/personal source were high in the hobby and sports activity group. In addition, the experience and personal source were high in the social activity group. 4) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources, it was found that the emotional involvement, intrinsic criteria and observation source were higher in the group of females than males. 5) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources depending on the ages of leisure activities consumers, it was found that the emotional involvement and observation source were high in the group of 20-24 yrs old consumers and that the emotional involvement, intrinsic criteria and observation source were high in the group of 25-29 yrs old consumers. Also, in the group of 30-34 yrs old consumers, the emotional involvement, observation source and experience/personal source were high.

• 생물치료정신의학
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• 제24권3호
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• pp.129-141
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• 2018

Suicide is a behavior that is intended to cause death by itself and requires medical treatment, resulting in suicidal attempt or completion. Suicide causes loss of life, damages the body, costs a lot of medical expenses, and causes families to fall into sorrow and suffering therefore this suicide is a huge loss to family and society. There have been attempts to reduce and prevent suicide by understanding the mechanism of suicide. The mechanism of suicide can be thought of as psychological mechanism and biological mechanism. In the past, if we considered the psychological and biological mechanisms separately, the development of neuroscience now connects and integrates these two. Psychological factors affect biological factors and biological temperaments also affect perception or thinking about the situation and increase psychological vulnerability. Distant factors in suicidal behavior-such as childhood adversity and family and genetic predisposition-increase the lifetime risk of suicide. They alter the response to stress and other processes through changes in gene expression and regulation of emotional and behavioral characteristics. Distant factors affect the biological system and consequently changes in these systems can increase the risk of suicide. In other words, the distal factor does not directly induce suicidal behavior but rather acts indirectly through developmental or mediating factors. These mediating factors are impulsive aggressive and anxious trait, and chronic use of substances. The mechanism of this disorder is the abnormality of the serotonin system and the abnormality of the lipid level. Proximal factors are associated with the onset of suicide events and include changes in the major neurotransmitter systems, inflammatory changes, and dysfunction of glial cells in the brain. A series of studies, including a variety of research methods and postmortem and in-vivo imaging studies, show the impairment of the serotonergic neurotransmitter system and hypothalamic-pituitary-adrenal axis stress response system for suicidal behavior. These disorders lead to suicidal behavior due to difficulty in cognitive control of mood, pessimism, reactive aggression, abnormality in problem solving abilities, excessive response to negative social signals, severe emotional distress, and cognitive dysregulation of suicidal ideation.

• 한국의류학회지
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• 제47권2호
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• pp.323-336
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• 2023

In the 21st century, fashion films are frequently used throughout the fashion industry. In particular, as videos have become an essential element and a communication tool of social media, they are becoming even more important in the world of fashion. In this study, different types of short-length fashion films (< 0:60) in current use were derived, and the effects of on the cognitive and emotional responses of users were analyzed using electroencephalogram(EEG) findings. EEG measurements were performed using Epoc+ on 31 healthy women aged 20-29 years after viewing six types of fashion films[fiction/well-made, fiction/user generated content(UGC), documentary/well-made, documentary/UGC, art/well-made, and art/UGC] in random order. The results demonstrate differences among four types of films. Specifically, alpha waves in the frontal lobe decreased more while watching documentary/UGC films than while watching art/well-made films. Gamma waves in the temporal lobe decreased more while watching fiction/well-made films than while watching documentary/UGC films. Furthermore, theta waves in the occipital lobe increased more while watching fiction/well-made films than while watching art/UGC films. These findings suggest that different types of fashion films can stimulate different parts of the brain that process thinking, cognition, emotion, and visual and auditory information and consequently evoke emotional responses.

• 벤처혁신연구
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• 제4권3호
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• pp.1-15
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• 2021

코로나19의 확산으로 인한 장기간의 사회적 거리두기로 대면접촉 레스토랑업체의 외식지형도는 포장, 정기구독 등으로 변화된 환경에 맞추어 생존전략을 실행하고 있다. 그러나 이러한 환경에도 고급레스토랑은 최상의 시설을 갖추고 고급서비스를 제공함으로써 기존 레스토랑과 차별화를 시도하여 높은 수익을 창출하고 있다. 따라서 본 연구에서는 고객의 고급레스토랑 서비스경험이 어떠한 경로를 경유하여 행동충성도를 영향을 주는가를 설명하고자 한다. 즉, 본 연구의 목적은 서비스경험이 인지만족과 정서애착에 미치는 영향을 확인하고, 또한 이들 구성개념과 관계몰입 및 행동충성도 간 관계를 확인하여 인지만족 및 정서애착의 인과적 역할을 설명하는데 있다. 이를 검증하기 위해 최근 고급레스토랑 이용경험이 있는 소비자 300명을 대상으로 대면인터뷰를 실시하여 자료를 수집하였다. 수집된 자료 중 부정확하거나 오류가 있는 응답지 25부를 제외하고 275부(91.6%)를 최종 분석에 사용하였다. 본 연구에선 SPSS 21.0 및 AMOS 20통계패키지를 사용하여 자료의 타당도와 신뢰도를 확인하고 연구가설을 검정하였다. 빈도분석으로 응답자의 인구통계특성을 확인 하였다. 구조방정식모형분석(SEM)으로 연구모형의 적합도를 확인하고 연구가설을 검정하였다. 연구가설 분석결과, 서비스경험은 인지만족에 긍정적인 영향을 미치었고, 인지만족은 정서애착과 관계몰입 및 행동충성도에 긍정적인 영향을 미치었다. 또한 정서애착은 관계몰입과 행동충성도에 긍정적인 영향을 미치었고, 관계몰입은 행동충성도에 긍정적인 영향을 미치었다. 그러나 서비스경험은 정서애착에는 영향을 미치지 않았다. 본 연구를 통해 호텔레스토랑과 같은 고급레스토랑에선 자사의 표적고객을 정확하게 선정하여 이들의 서비스욕구를 확인한 후 이에 적합한 서비스를 제시할 필요가 있다. 또한, 고객에게 우수한 서비스를 제공하여 인지적으로 만족을 유도할 뿐만 아니라 서비스에서 결정적인 진실의 순간(moments of true)을 확인하고 영향력(impact)을 파악하여 이에 적합한 대응방안을 제시함으로써 서비스에 만족한 고객이 정서적으로 애착심을 강화할 수 있도록 해야 할 것이다. 그리고 서비스경험으로 만족하여 정서적으로 애착심이 높은 고객에게 자사와 관계를 강화하고 지속적으로 유지하도록 해당 고객과 우호적인 관계를 형성하여 이들이 자사에 강한 소속감과 애착심을 갖도록 함으로써 표적고객의 관계몰입을 유도해야 할 것이다.