• 품질경영학회지
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• 제45권4호
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• pp.811-828
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• 2017

Purpose: In the meantime, studies on the measurement methods of service quality have mainly been conducted in views of the service recipients. In this study, we introduce a co-orientation model that compares the perceptions of service provider and recipient and examine the applicability in service quality field. Methods: In this study, we conducted a case study on the specific service called 'National R&D Project Plan Evaluation Service' to examine the applicability of the co-orientation model in the service quality field. Results: We could identify the phenomenon of how service providers and recipients perceive differently about specific services introduced in the case study. This study confirms that it can be used to identify problems in mutually oriented service quality activities and to take practical measures to improve them. As we have seen in this case study, the co-orientation model is expected to be of great help in exploring opportunities for quality improvement in the area of service quality. Conclusion: The service quality co-orientation model allows the service provider to distinguish between what they think of differently with the service recipient and what they have in common, so the service provider will be able to find the agenda of service quality improvement.

• 방사선산업학회지
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• 제9권1호
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• pp.37-46
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• 2015

This study examines mutual perceptions between general public and nuclear plant employees on understanding nuclear policy communication applying the co-orientation model. The total of 414 responses were analyzed including 211 of the general public and 203 of plant employees. Results indicate that agreement between general public and plant employees is relatively high, in that general public tends to have negative evaluation to nuclear policy communication, but plant employees tends to have positive one. In terms of congruence, general public perceive that plant employees might have more positive evaluation than themselves, and nuclear plant employees perceive that general public might have more negative evaluation than themselves. Finally, in terms of accuracy, general public accurately estimate how nuclear plant employees perceive on policy communication, whereas nuclear plant employees unaccurately estimate how general public perceive on policy communication.

• 한국IT서비스학회지
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• 제22권4호
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• pp.159-169
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• 2023

The digital industry area based on digital technology is specialized and rapidly changing. This kind of change lead to a gap of understanding arises between the digital industry and the public. The digital industry is a trend that cannot be reversed, thus efforts to reduce the gap in understanding are necessary for positive social development in the future. This study aimed to find clues to reduce the gap in understanding by measuring the difference in perception between the public and the digital industry. To measure the difference in perception, this study applied the mutual orientation model proposed by McLeod and Chaffee(1973), As a result of the study, both groups agreed that the digital industry would make a positive contribution to the Korean economy in the future. However, it was confirmed that there was a possibility of mutual misunderstanding due to different views on the digital industry.

• Asia pacific journal of information systems
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• 제16권4호
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• pp.179-202
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• 2006

The objective of this study is to identify the impacts of communication reinforcement on performance of learning in Web-PBL. Communication reinforcement is defined as the combination of information sharing and co-construction. As factors facilitating communication reinforcement, we propose learner's characteristics, task characteristics, and group characteristics. Learner's characteristics are collaboration-orientation, openness, holistic approach, and online community-orientation which reflects e-learning environment. Collaboration-oriented tasks as group projects were developed and given to groups with 5-6 members. The group characteristics are categorized into 'horizontal' and 'vertical', according to the patterns of communication between a group leader and members. To verify empirically the proposed research model, an experimental design was performed to learners who took on-line and off-line courses with group projects. We found important results as follows; First, field dependence has positive impacts on information sharing, and online community-orientation has positive impacts on co-construction. These results correspond with prior studies on relationship between field dependence and collaborative learning. Second, collaboration-oriented task directly impacts on information sharing, and indirectly affects co-construction, This result implicates that information sharing is pre-requisite of co-construction. Third, 'horizontal' was identified as a factor giving positive effects on information sharing and co-construction. This result implies that horizontal communication is very important to facilitate communication reinforcement.

• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.44-55
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• 2020

The degree of mutual understanding between nursing students and instructors regarding simulation-based education remains unknown. The purpose of this study was to identify the subjectivity of nursing students and instructors about simulation-based learning, and was intended to expand the mutual understand by employing the co-orientation model. Q-methodology was used to identify the perspectives of 46 nursing students and 38 instructors. Perception types found among students in relation to simulation-based learning were developmental training seekers, instructor-dependent seekers, and learning achievement seekers. The instructors estimated the student perception types as passive and dependent, positive commitment, demanding role as facilitators, and psychological burden. Perception types found among instructors included nursing capacity enhancement seekers, self-reflection seekers, and reality seekers. The students classified the instructors' perception types as nursing competency seekers, learning reinforcement seekers, and debriefing-oriented seekers. As a result of the analysis of these relations in the co-orientation model, instructors identified psychological burden and passive and dependent cognitive frameworks among students; however, these were not reported in the students' perspectives. Likewise, the reality seekers type found among the perception types of instructors was not identified by the students. These findings can help develop and implement simulation-based curricula aimed at maximizing the learning effect of nursing students.

• 산업경영시스템학회지
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• 제22권50호
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• pp.11-21
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• 1999

In this paper, an algorithm to generate the mounting position and orientation of SMD is proposed. For the proposed algorithm, we used the image captured from PCB and utilized image processing technique. Pre-processing technique, threshold level determination method, divided recognition of the SMD pattern on a PCB, calculating mounting position and orientation are related topics of this research. All of the related topics were reviewed and the results of this research were obtained from applying the algorithm to the real Surface Mounting Machine(model:MCUl/CPM) made by Samsung Electronics Co.

• 직업교육연구
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• 제33권3호
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• pp.37-56
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• 2014

이 연구의 목적은 D사(社) 건설사업관리자의 역량 모형을 개발하고, 역량 개발의 요구를 분석하는 것이다. 이를 위해 D사(社)의 우수 건설사업관리자 25명을 대상으로 델파이 방법을 활용하여 역량 모형(안)을 개발하였다. 연구 결과, D사(社) 건설사업관리자 역량 모형은 3개 역량군, 11개 역량, 60개 행동 지표로 구성되었다. 그리고 D사(社) 건설사업관리자 114명을 대상으로 설문조사를 실시하여 우수 집단과 평균 집단의 역량 수준을 비교 분석하는 동시적 구성 타당화를 통해 역량 모형을 검증하였다. 또한 각 역량의 필요 수준과 현재 수준을 조사 분석하여 역량 개발의 우선순위를 도출한 결과, 커뮤니케이션, 리스크 관리, 목표 의식, 고객 지향, 프로젝트 관리 역량에 대한 개발 요구도가 높은 것을 확인하였다. 이상의 연구 결과를 바탕으로 건설사업관리자의 역량 기반 인적자원개발에 관한 몇 가지 시사점을 제시하였다.

• Human Ecology Research
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• 제58권4호
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• pp.517-537
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• 2020

This study investigated how consumers and company employees differ in their perceptions of boycotts based on the co-orientation model. Regarding the reasons of boycotts, consumers take both consumer damage cases and unethical conduct equally seriously, while company employees take consumer damage cases more seriously than unethical conduct. Consumer perceptions of the necessity for boycotts was higher than company employees, while employees were more aware of the negative impact of boycotts than consumers. Based on the co-orientation model, we examined how consumers and employees estimate differences in their perceptions of boycotts. The results showed that consumers and company employees are not accurately aware of each other's perceptions. Lastly, logistic regressions were conducted to identify the factors affecting three types of participation: online opinion expression, personal non-purchasing, and persuading other people to join the boycotts. The results showed that male consumers are more likely to participate in online opinion expression; consumer perceptions of effectiveness of boycotts and the perceived severity of consumer damage increase the likelihood of participation in online opinion expression. Consumer perceptions of the necessity of boycotts and their opinion leadership increased the likelihood of non-purchasing. Finally, consumers with higher opinion leadership and female consumers were more likely to encourage others to take part in boycotts. In addition, consumers are more likely to persuade others to join the boycotts if they have stronger beliefs that companies will not seriously consider consumer problems.

• 문화기술의 융합
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• 제5권3호
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• pp.93-100
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• 2019

본 연구는 평판 개념을 국가 단위로 확대해 적용하는데 의의를 가진다. 이를 위해 탐색적으로 한국인을 대상으로 한국에 대한 평판을 측정하고자 하며, 상호지향성 모델 중 주관성 일치도를 적용해 외국인들이 한국의 국가평판을 어떻게 인식하는지 추정함으로써 향후 국가평판 제고를 위한 방안을 모색하고자 한다. 연구결과, 응답자들은 한국에 대한 국가평판 구성요인 중 '문화오락성'요인과 '타문화개방성'요인, '글로벌시민정신'요인에 대해서 긍정적으로 인식하고 있었다. 그리고 성별에 따른 국가평판 차이는 통계적으로 유의미하지 않았으나, 연령대별로 일부 국가평판 구성요인에서 통계적인 차이를 보였다. 특히 '문화오락성'요인의 경우, 20대 응답자들이 40대 이상 응답자들보다 상대적으로 높게 인식하고 있었다. 더불어 응답자들이 평가하는 한국에 대한 국가평판과 이들이 추정하는 외국인들의 한국에 대한 국가평판 간 인식 차이는 통계적으로 유의미한 결과가 나타났다.

• 광고학연구
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• 제25권1호
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• pp.179-201
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• 2014

본 연구는 확장된 상호지향성 모델을 적용하여 광고 창의성 평가에 대한 광고주, 광고 제작자, 소비자 간의 상호인식을 살펴보고자 했다. 이를 위해 창의성이 있다고 평가된 광고물을 대상으로 광고 창의성 평가척도로 타당성이 확보된 독창성, 적합성, 명료성, 상관성에 대해 광고주, 광고 제작자, 소비자 간의 객관적 일치도와 주관적 일치도, 정확도 등을 살펴보았다. 분석결과를 살펴보면, 객관적 일치도의 경우 광고주와 제작자 사이에서 비교적 높게 나타나고, 제작자와 소비자 사이에서는 비교적 낮게 나타났다. 주관적 일치도는 광고주 차원에서는 비교적 높게 나타나고 있으나 제작자 차원에서는 비교적 낮게 나타났다. 정확도의 경우는 제작자 인식과 광고주가 생각하는 제작자 인식, 소비자 인식과 제작자가 생각하는 소비자 인식에서는 높게 나타났으나 광고주 인식과 제작자가 생각하는 광고주 인식에서는 낮게 나타났다. 이 연구결과를 바탕으로 광고주나 광고 제작자는 광고 창의성에 대한 소비자의 생각을 많이 고려할 필요가 있다.