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http://dx.doi.org/10.17703/JCCT.2019.5.3.93

A Study on the Perception of Korean Country Reputation: Focused on the Co-orientation Model  

Moon, Hyo-jin (Dept. of Advertising&Public Relations, Semyung Univ)
Publication Information
The Journal of the Convergence on Culture Technology / v.5, no.3, 2019 , pp. 93-100 More about this Journal
Abstract
This study has implications for expanding and applying the concept of reputation to a national level. Especially, the purpose of this study is to measure Korean country reputation, and we find out how foreigners perceive Korean country reputation using co-orientation model. According to the study, respondents were positively aware of the 'cultural entertainment' and 'openness of other cultural' factors and 'global citizenship' factors among the components of the county reputation for Korea. In addition, although the differences in national reputation among respondents' gender were not statistically significant, they showed statistical differences in some national reputation components by age group. Finally, the respondents looked at the statistical difference between Korean evaluation and Korean perception of the foreigners's view for Korean country reputation.
Keywords
Country Reputation; Co-orientation Model; Congruency; Korean Country Reputation; t-test;
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