• The Journal of Information Systems
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• v.30 no.3
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• pp.65-91
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• 2021

Purpose In this study, we investigated the impact of perceived risk and switching costs on switching intention to cloud service based on PPM (Pull-Push-Mooring) model. Design/methodology/approach We focused on revealing the switching factors of the switching intention to the cloud services. The switching factors to the cloud services were defined as perceived risk consisting of performance risk, economic risk, and security risk, and switching costs consisting of financial and learning costs. On the PPM model, we defined the pull factors consisting of perceived usefulness and perceived ease of use, and the push factor as satisfaction of the legacy system, and the mooring factor as policy supports. Findings The results of this study as follows; (1) Among the perceived risk factors, performance risk has a negative effect on the ease of use of pull factors, and finally it was found to affect the switching intention to the cloud services. Therefore, cloud service providers need to improve trust in cloud services, service timeliness, and linkage to the legacy systems. And it was found that economic risk and security risk among the perceived risk factors did not affect the switching intention to the cloud services. (2) Of the perceived risk factors, financial cost and learning cost did not affect the satisfaction of the legacy system, which is a push factor. It indicates that the respondents are positively considering switching to cloud service in the future, despite the fact that the respondents are satisfied with the use of the legacy system and are aware of the switching cost to cloud service. (3) Policy support was found to improve the switching intention to cloud services by alleviating the financial and learning costs required for cloud service switching.

• Journal of Information Technology Services
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• v.10 no.3
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• pp.149-166
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• 2011

While the importance of adopting cloud computing service has been emerged, comparatively little research has been conducted on examining factors of an individual user's intention to switch toward cloud computing service. Hereafter, this study presents and empirically tests users' intention to switch to cloud computing. Our model posits that the characteristics of cloud computing such as collaboration support, accessability, trust to cloud service affect perceived value, which in turn, influences intention to switch. An experimental study using student subjects provided empirical validation for our proposed model. Survey data from 106 respondents was used to test the model using partial least square analysis. According to our results, the characteristics of cloud computing were found to have significant impact on users' intention to switch that partially mediated by perceived value. Based on our research findings, we hope that this research will stimulate researchers' interest in the emerging area of cloud computing adoption.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.11
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• pp.5269-5286
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• 2018

Task scheduling is one of the key issues in improving system performance and optimizing resource management in cloud computing environment. In order to provide appropriate services for heterogeneous users, we propose a novel task scheduling strategy with service differentiation, in which the delay sensitive tasks are assigned to the rapid cloud with high-speed processing, whereas the fault sensitive tasks are assigned to the reliable cloud with service restoration. Considering that a user can receive service from either local SaaS (Software as a Service) servers or public IaaS (Infrastructure as a Service) cloud, we establish a hybrid queueing network based system model. With the assumption of Poisson arriving process, we analyze the system model in steady state. Moreover, we derive the performance measures in terms of average response time of the delay sensitive tasks and utilization of VMs (Virtual Machines) in reliable cloud. We provide experimental results to validate the proposed strategy and the system model. Furthermore, we investigate the Nash equilibrium behavior and the social optimization behavior of the delay sensitive tasks. Finally, we carry out an improved intelligent searching algorithm to obtain the optimal arrival rate of total tasks and present a pricing policy for the delay sensitive tasks.

• Journal of Information Technology and Architecture
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• v.10 no.4
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• pp.509-516
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• 2013

Cloud services are recognized the essential IT infrastructure in the optimal smart society which is changing rapidly as a low-cost and high-efficiency. This service of starting from prominent overseas companies such as Google, Amazon, had influenced on the introduction of the service for the various policies of foreign governments, including the United States and the United Kingdom. Such countries adopting to the cloud computing and make transform to the cloud service of existing public service for the effective management of information resources. In this study, we have proposed the main determining factors of cloud adoption, the model of cloud governance for the adoption of public cloud service.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.155-160
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• 2013

The global recession circumstances, cloud computing has emerged as a new paradigm in the business IT sector. This paper explores the analysis of cloud service adoption Intension of Korean firms. Especially, we focus on Infrastructure as a Service (IaaS) among cloud services and apply TAM (Technology Acceptance Model) and VAM (Value-based Adoption Model) to analyze cloud service adoption intension The proposed exploratory model tests a number of hypotheses to understand the importance factors of IaaS adoption intension with TAM and VAM included additional cloud service characteristics such as scalability, agility, security, efficiency and reliability. Eventually, the findings of this study can not only help company users gain insights into IaaS adoption, but also help cloud service providers to develop their service effectively and improve marketing strategy in B2B cloud service market.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.79-90
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• 2019

As an increasing number of cloud service providers begin to provide cloud computing services, they form a competitive market to compete for users. Due to different resource configurations and service workloads, users may observe different response times for their service requests and experience different levels of service quality. To compete for cloud users, it is crucial for each cloud service provider to determine an optimal price that best corresponds to their service qualities while also guaranteeing maximum profit. To achieve this goal, the underlying rationale and characteristics in this competitive market must be clarified. In this paper, we analyze price competition in the multimedia cloud service market with two service providers. We characterize the nature of non-cooperative games in a duopoly multimedia cloud service market with the goal of capturing how each cloud service provider determines its optimal price to compete with the other and maximize its own profit. To do this, we introduce a queueing model to characterize the service process in a multimedia cloud data center. Based on performance measures of the proposed queueing model, we suggest a price competition problem in a duopoly multimedia cloud service market. By solving this problem, we can obtain the optimal equilibrium prices.

• International Journal of Computer Science & Network Security
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• v.24 no.1
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• pp.140-150
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• 2024

Database-as-a-Service is one of the prime services provided by Cloud Computing. It provides data storage and management services to individuals, enterprises and organizations on pay and uses basis. In which any enterprise or organization can outsource its databases to the Cloud Service Provider (CSP) and query the data whenever and wherever required through any devices connected to the internet. The advantage of this service is that enterprises or organizations can reduce the cost of establishing and maintaining infrastructure locally. However, there exist some database security, privacychallenges and query performance issues to access data, to overcome these issues, in our recent research, developed a database security model using a deterministic encryption scheme, which improved query execution performance and database security level.As this model is implemented using a deterministic encryption scheme, it may suffer from chosen plain text attack, to overcome this issue. In this paper, we proposed a new model for cloud database security using nondeterministic encryption, order preserving encryption, homomorphic encryptionand database distribution schemes, andour proposed model supports execution of queries with equality check, range condition and aggregate operations on encrypted cloud database without decryption. This model is more secure with optimal query execution performance.

• Journal of Information Processing Systems
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• v.10 no.2
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• pp.240-255
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• 2014

Cloud computing has increasingly been drawing attention these days. Each big company in IT hurries to get a chunk of meat that promises to be a whopping market in the future. At the same time, information is always associated with security and risk problems. Nowadays, the handling of these risks is no longer just a technology problem, with a good deal of literature focusing on risk or security management and framework in the information system. In this paper, we find the specific business meaning of the BMIS model and try to apply and leverage this model to cloud risk. Through a previous study, we select and determine the causal risk factors in cloud service, which are also known as CSFs (Critical Success Factors) in information management. Subsequently, we distribute all selected CSFs into the BMIS model by mapping with ten principles in cloud risk. Finally, by using the leverage points, we try to leverage the model factors and aim to make a resource-optimized, dynamic, general risk control business model for cloud service providers.

• Convergence Security Journal
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• v.17 no.3
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• pp.15-20
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• 2017

Cloud computing is a service that to use IT resources (software, storage, server, network) through various equipment in an Internet-enabled environment. Due to convenience, efficiency, and cost reduction, the utilization rate has increased recently. However, Cloud providers have become targets for attack Also, Abuse of cloud service is considered as the top security threat. The existing digital forensic procedures are suitable for investigations on individual terminals. In this paper, we propose a new investigation model by analyzing the vulnerable points that occur when you investigate the cloud environment with the existing digital forensic investigation procedure. The proposed investigation model adds a way to obtain account information, and can apply public cloud and private cloud together. Cloud services are also easily accessible and are likely to destroy digital evidence. Therefore, the investigation model was reinforced by adding an account access blocking step.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.9
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• pp.4197-4219
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• 2017

Cloud computing is a new service to provide dynamic, scalable virtual resource services via the Internet. Cloud market is available to multiple cloud computing resource providers and users communicate with each other and participate in market transactions. However, since cloud computing is facing with more and more security issues, how to complete the allocation process effectively and securely become a problem urgently to be solved. In this paper, we firstly analyze the cloud resource allocation problem and propose a mathematic model based on combinatorial double auction. Secondly, we introduce a trust evaluation mechanism into our model and combine genetic algorithm with simulated annealing algorithm to increase the efficiency and security of cloud service. Finally, by doing the overall simulation, we prove that our model is highly effective in the allocation of cloud resources.