• Korean Management Science Review
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• v.28 no.1
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• pp.11-24
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• 2011

In this paper, we develop a new conceptual framework for finding new business opportunities in the cloud computing environment. We propose a service model framework for cloud computing business. In the service concept of the proposed business model, we categorize customer needs and service offering value, while we analyze customer behavior for developing revenue model. In addition, we analyze cloud computing market drivers for finding an evolution path of the proposed business model. Finally, we develop cloud computing business strategies for Korean IT service industry.

• Journal of Information Processing Systems
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• v.16 no.6
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• pp.1281-1292
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• 2020

More and more cloud computing services are being applied in various fields; however, it is difficult for users and cloud computing service platforms to establish trust among each other. The trust value cannot be measured accurately or effectively. To solve this problem, we design a service-oriented cloud trust assessment model using a cloud model. We also design a subjective preference weight allocation (SPWA) algorithm. A flexible weight model is advanced by combining SPWA with the entropy method. Aiming at the fuzziness and subjectivity of trust, the cloud model is used to measure the trust value of various cloud computing services. The SPWA algorithm is used to integrate each evaluation result to obtain the trust evaluation value of the entire cloud service provider.

• Journal of Information Technology Services
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• v.14 no.2
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• pp.289-314
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• 2015

Recently, Most of the companies and government offices are under consideration about the adoption of cloud office service to actualize the smart work policies. Comparing with traditional office software, a cloud office service have the advantage of the method of payment and coming over the physical limitations. Many cloud office service users tend to adopt an official evaluated the service without doubt. However after deciding to adopt cloud office service, many users are faced with a variety of problems and difficulties practically. In this study, researchers carried out interview about those problems and difficulties after adopting a cloud office service. Consequently, there are several problems and difficulties such as compatibility, document security, document lost and maladjusted to the new graphic user interface between traditional office software and a cloud office service. A cloud office service have still several advantages not only a competitive price but also ubiquitous attributes. Thus, researchers need to study about what kinds of reason variables can solve those problems and difficulties. In existing research, DeLone & McLean have suggested information system success model. They use three independent variables which are system quality, information quality, service quality. Parameters are user satisfaction, intention to use and use. Lastly, dependent variables are net benefits. However in this study, we need to change the scope of measurement. In other words, we have to replace parameters with dependent variables. Simply, user satisfaction, intention to use and use is going to be dependent variables. There are several reasons why we need changing variables. First, we aim at giving a some suggestions to a cloud service providers which independent variables do not work to satisfy for the users. Second, we need to find out how to maximize cloud office service user's satisfaction and intention to use. Third, we should firstly know that relationship between independent variables and dependent variables. Finally, those research results give for the cloud office service provider to solve the cloud office service adopting problems and difficulties.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.107-118
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• 2012

Recently, as the clouding computing begins to receive a great attention from people all over the world, it became the most popular buzz word in recent IT magazines or journal and heard it in many different services or different fields. However, a notion of the cloud service is defined vaguely compared to increasing attentions from others. Generally the cloud service could be understood as a specific service model base on the clouding computing, but the cloud, the cloud computing, the cloud computing service and cloud service, these four all terms are often used without any distinction of its notions and characteristics so that it's difficult to define the exact nature of the cloud service. To explore and analyze the cloud service systematically, an accurate conception and scope have to be preceded. Therefore this study is to firstly clarify its definition by Delpi method using expert group and then tries to provide the foundation needed to enable relative research such as establishing business model or value chain and policies for its activation to set off. For the Delpi, 16 experts participated in several surveys from different fields such industry, academy and research sector. As a result of the research, Characteristics of the Cloud Service are followings : Pay per use, Scalability, Internet centric Virtualization. And the scope as defined including Grid Computing, Utility Computing, Server Based Computing, Network Computing.

• Journal of Information Technology Services
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• v.13 no.3
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• pp.201-219
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• 2014

This paper considers service deployment and priority optimization for multiple service-oriented applications sharing reusable services, which are deployed as multiple instances in the cloud. In order to handle variations in the workloads of the multiple applications, service instances of the individual reusable services are dynamically provisioned in the cloud. Also service priorities for each application in a particular reusable service are dynamically adjusted. In this paper, we propose an analytic performance model, based on a queueing network model, to predict the expected sojourn times of multiple service-oriented applications, given the number of service instances and priority disciplines in individual reusable services. We also propose a simple heuristic algorithm to search an optimal number of service instances in the cloud and service priority disciplines for each application in individual reusable services. A numerical example is also presented to demonstrate the applicability of the proposed performance model and algorithm to the proposed optimal decision problem.

• Information Systems Review
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• v.17 no.1
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• pp.1-18
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• 2015

Recently, the number of available cloud services are increasing dramatically because many IT companies have entered into cloud service market. Due to the reason, cloud service brokers are emerging as agents to solve cloud service selection problems and to support cloud service initialization and maintenance of unskilled cloud service users. In this study, NCloud24 case in South Korea and Right Scale case in the USA are analyzed as representative examples of the collaboration between original cloud service providers and cloud service brokers. The business models of two companies are analyzed using Business Model Canvas. The emergence of cloud service brokers are interpreted as unbundling process of IaaS (Infrastructure-as-a-service) cloud service companies. Based on the comparison with the two companies, we prospect future directions of cloud service brokerage.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.1-11
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• 2015

The growing company that provides high quality service to every customer by introducing a cloud-system organization. However, the information needs of diverse and different, so every cloud system, and acts as a barrier to entry for cloud services provide appropriate. Cloud services are becoming complicated and diversified depending on concerns about cloud security continues, the growing need of professionalism held by the cloud service(Cloud Service Brokerage) CSB companies. Thus, to analyze the various services, find my support legislation, security and compatibility issues, the services of the best new business through service offerings tailored to the environment, and will implement the necessary management services which brokerage (CSB) is. This study presents a brokerage(CSB) development model, and suggested policy measures that apply to the co-op that I am having difficulties in cloud services business models.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.1-23
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• 2013

This study examines whether key characteristics of cloud computing services would affect the intention of use for personalized cloud computing services. The research model was generated based on Technology Acceptance Model (TAM) with resistance variable, and verified statistically by undertaking a survey about the perception of personal users. As the results of this analysis, we could find the structural relationship among the factors affecting adoption of the cloud computing service. We found that the expectation of ubiquity as a representative function of the cloud computing service meaningfully affected the perceived ease of use and resistance, and that the relativeness with existing services also meaningfully affected the perceived ease of use, but not the resistance. In addition, the moderating effects of use experience in the path leading from the perceived ease of use and resistance to the intention of use were identified. This study will provide diverse implications for the companies providing personalized cloud computing services.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.5
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• pp.1245-1255
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• 2015

As cloud computing services become popular, the concern on the data security of cloud services increases and the efforts for the data security become essential. In this paper, we describe the pros and cons of cloud computing including the definition of cloud. Then, we discuss the regulations about the protection of user data defined in cloud promotion act. Previous studies related to the privacy protection and the entrustment of personal information in cloud computing are reviewed. We examine how to store the personal information depending on the cloud service model. As a result, we argue that the entrustment of personal information should vary according to the cloud service model and we propose how to protect the personal information on IaaS and SaaS cloud service models.

• Knowledge Management Research
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• v.18 no.4
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• pp.237-260
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• 2017

Recently, with the proliferation of smart phones and mobile devices and the increase in the speed of mobile Internet, IT services are increasingly used in smart phones and mobile devices in a different way from the past. That is, a cloud service that downloads and uses data stored in the server in real time is expanding, and as a result, the security due to the continuous Internet connection of the user becomes a problem. In this study, we analyzed the relationship between factors affecting the continuous use of personal cloud service by using technology acceptance model. In addition to the technology acceptance model, confidentiality, privacy, accessibility, innovation, and self-efficacy were extracted from the existing research with emphasis on the characteristics of the cloud service and security factors. Moreover, the difference of intention to use among genders was verified through structural equation modeling with survey data from 262 personal cloud service users.