• Science of Emotion and Sensibility
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• v.19 no.4
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• pp.71-82
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• 2016

As times change rapidly the lifestyle, personality, and values of men have changed diversely. Not only have preferences for men's clothing changed, men's fashion market has also grown, and novel, non-preexisting styles have come into place. Also, there are many studies on sensibility of women's fashion while studies on sensibility of men's fashion are insufficient. This study categorized common styles for men in their 20s into 7 different representative samples and investigated consumers' sensibility evaluations for each representative sample. Style 1 (suit), style 2 (rider jacket + skinny pants), style 3 (blouson + straight pants), style 4 (cardigan + half pants), style 5 (military jacket + straight pants), style 6 (loose fit jacket + skinny pants), and style 7 (baseball jumper + straight pants) were prepared in the evaluation questionnaire. The study compared male and female interest and knowledge of men's fashion, evaluated the sensibility difference depending on the men's fashion, analyzed whether there is a difference between preferred men's clothing and actual wearing of the clothing, and examined the preferred style in relation with the lifestyle. The results are as follows: First, men's fashion was diversified and subdivided, and interest and knowledge about men's fashion was greater for males than females. Second, sensibility of men's fashion had significant differences depending on the style, and it did not depend on genders. Third, there was a clear difference between the most favored style by the 20s and the actual style they commonly wear; the favored style and the actual worn style were consistent 66.1% of all the cases, inconsistent 33.9% of those. Style 3 had the highest preference and the actual wearing rate, and style 5 was the least preferred and worn. Fourth, the more extroverted lifestyle rather than introverted one, the more it was likely to prefer diverse styles.

• Science of Emotion and Sensibility
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• v.18 no.1
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• pp.79-94
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• 2015

The purpose of this study is to analyze the emotion and sensibility of fashion words in terms of words types, such as loanword and Korean words, Hangul in fashion product label and fashion manufacturing industry. We surveyed 200 persons in their 20s using the questionnaire on the stimulus of product tag label and fashion words with 15 adjectives. Based on daily usage of foreign words in fashion market, we selected 1 item label in 3 forms: 1) Hangul label written in loan words 2) Label written in English and 3) Label written in Hangul and 3 fashion words in 2 forms 1) loanword and 2) Hangul. And the label types and fashion words were analyzed and investigated in terms of consumer's sensibility, preferences and estimated product price. The results are following: consumers preferred loanword label than Hangul label, and they preferred loanword in English than that in Korean. They evaluated loanword more positively, such as refinement, gorgeous and elegant, etc. and estimated the product price of loanword label as higher. But in the sensibility of 'familiar' and 'stability', Hangul label was not significantly different to loanword written in Hangul. That is, label written in English is the highest in all the evaluation, and loanword label written in Hangul is next, and Hangul label showed the lowest result. Consumers showed the evaluation differently between loanwords and Hangul according to their degree in fashion involvement. Consumers of high fashion involvement evaluated the sensibilities of 'refinement', 'elegant', and 'gorgeous' of loanwords as higher, whereas they had tendency to evaluate the sensibilities of 'familiar' and 'stability' of Hangul as higher or similar.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.5
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• pp.921-935
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• 2016

This research analyzed the manual performance of firefighting protective gloves on global markets in order to suggest an evaluation method for firefighting protective gloves wearing comfort. We collected 13 types of firefighting gloves from domestic and international markets (7 types from Korea, 3 types form Europe, 2 types from the U.S and 1 type from Japan). We set the Don-Doff test as a basal requirement for moving toward to further manual performance tests that consist of: ASTM dexterity test, Minnesota dexterity test, Bennett hand tool test and ASTM torque test. All gloves were evaluated in dry and wet conditions, we included eight current male firefighters ($43.4{\pm}7.0yr$ in age, $173.1{\pm}4.4cm$ in height, $79.9{\pm}9.2kg$ in body mass) for the tests. Four gloves (1 Korea, 1 U.S, 1 Germany, and 1 Japan) out of thirteen firefighting gloves passed the Don-Doff test and had great subject preferences. There was no significant difference between dry and wet conditions on the ASTM dexterity test, Minnesota dexterity test, Bennett hand tool test and ASTM torque test. However, Japanese gloves had the greatest score and showed 3-4 times faster completion time on the ASTM dexterity test (p<.05), 1.2-1.5 times faster on the Minnesota dexterity test (p<.05), as fast as the bare hand on Bennett hand tool test (p<.05), and greater performance on the ASTM torque test compared to bare hand. In conclusion, Don-Doff test in wet conditions should be the first step for a mobility evaluation of domestic firefighting protective gloves; subsequently, a comprehensive test assorting ASTM, Minnesota, and Bennett test should be developed as a second step. The current ASTM torque test can be adopted as a third step. This three-step-method for evaluating firefighting protective glove mobility can be expected to expand into surveys of other safety gloves in Korea.

• Journal of the Korean Society of Costume
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• v.62 no.1
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• pp.14-28
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• 2012

'Beauty(美)' is pursued by many women. It has been expressed through fashion which has become more various as the society became wealthier. This phenomenon can also be found in the Salon Culture of the 17~18th Centuries and in the way that the free-style socialization without specific purposes began by women. Such 'salon culture' fashions have been reproduced in various methods by contemporary fashion designers as they met the trends or as they became the inspiration and source of ideas and were reinterpreted in various styles. Therefore, it is necessary to compare and analyze the studies and expression methods regarding that style's effects on contemporary fashion at a time when the women's salon culture fashion of the 17~18th Centuries is being naturally combined with or restructured to fit in with contemporary fashion. Therefore, the purpose of this study is to analyze, establish the concept of, and summarize the characteristics of the salon fashion style in order to provide fundamental scholarly information and a direction for the fashion design market by establishing a database on the characteristics of both eras based on the characteristics analysis results of the contemporary fashion style and salon culture era. Moreover, this study is also significant in that it will be a helpful tool for new design development to satisfy consumer needs, and in that the comparison analysis on the salon culture and contemporary fashion characteristics can be a useful tool to understand the fashions of both era. The study methods were, first, through a literature review to study the concepts and background of the salon culture. The second method was to setup a style analysis of a period of 4 years and collect visual data from internet fashion information web sites, such as collection books, to collect and analyze the data. Third, the analysis focused mainly on the results of the categorization of images with 20 fashion experts. Fourth, the details of the salon culture fashion style that are used the most in contemporary fashion were summarized and analyzed. Therefore, the results of this study are as follows The development of the socializing culture during the economically abundant era of the 17~18th Centuries became the stepstool for women to enter a new society and at the same time became the background of the development of the salon and related literature. For the characteristics of the salon culture fashion of the 17~18th Centuries, the changes were more significant in the details of the collars, necklines, sleeves, and robes, rather than in partial silhouette changes. It was found that the same fashion repeats in several-century intervals depending on the era changes; however, it has been reinterpreted newly based on consumer preferences and era situations instead of being reused exactly. Therefore, this study will become scholarly and fundamental data to establish the contemporary understanding of the fashion of the salon culture.

• Journal of the Korean Society of Costume
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• v.63 no.8
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• pp.143-155
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• 2013

The outdoor apparel market has been growing very fast recently, and consumers are spending more time doing outdoor activities for their leisure. As the outdoor apparel market is growing, it has started to combine functionality with style to provide more diverse designs and colors for all ages. The increase of interest in heathy life-styles, outdoor activities, and leisure has lead to a rise in demand for outdoor apparel. Now outdoor apparel have become a part of people's daily casual wear in addition to being worn for outdoor activities. This study is focused on a outdoor jacket design which is used as down-alternative material and the purpose of this study is to design outdoor jackets using a down-alternative fabrics that improve the thermal and lightweight effects for clothing comfort, and increase the satisfaction of wearing down-alterative outdoor jacket. The research of this paper was done by using a questionnaire survey. The survey was used to examine the male customers' outdoor activities, purchase behaviors, place, expense and design preferences. Then, down-like fabric was used to make the prototype down jacket and its design, function, and satisfaction with wearing compared with other brands down jacket products were analyzed. Although duck down fabrics are representative of outdoor jackets, they have many problems that need to be solved such as feathers falling out or its vulnerability to moisture. They have competitive prices compared to down jackets so down-alternative jackets are able to gain more proportion of its market share.

• Journal of the Korean Society of Costume
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• v.58 no.3
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• pp.131-148
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• 2008

Each stylistic period through history has its own unique look. The characteristic look of each period is completed and visualized with its prevailing ideologies, aesthetic consciousness and morality by means of 'form'. A period expresses its characteristics in accordance with form according to the widespread preferences of the time. Among the various cultural factors that form the look of the time, those that the period holds as ideal aesthetic values create the concept of 'ideal beauty' for that period. This study begins by establishing the conceptual definition of 'ideal beauty' and develops the premise that dress reflected ideal beauty. To attain the goal of the study, the selected objects are dresses represented in paintings, the actual garments from the Renaissance to Baroque periods and written references about art, art history, and history of costume. The results, based upon a theoretical study of the zeitgeist and aesthetic values of the 16th and 17th centuries, are as follows: first, ideal beauty influences the substance and form that constitute dress style. It is a byproduct of the spirit of time, the zeitgeist. The concept of ideal beauty is born within the lifestyle pursued by the ruling class and focuses on the body as an epitome of beauty, moral values, custom, lifestyle and taste as it becomes visualized via form. Second, the aspect of dress representing the ideal beauty of particular time varied according to the times. In both periods, power and dignity were used to achieve the ideal aesthetic values. In the Renaissance, power was expressed by the horizontal extension of dress (i.e. wide farthingales and sleeves) and in the Baroque period, by vertical extension (i.e. long and tall wigs, fontanges and trains). It can be said that fashion in both periods achieved an ideal, such as power and dignity, via the same means, by extending dress sizes, but the ways in which those ideals were portrayed in each period's dress yielded very contrary styles. It is understood through this study that ideal beauty influenced the dress style of the Renaissance and Baroque periods and played a decisive role in determining its forms and symbolic meanings.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.919-933
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• 2005

This study goes into the field of CosPlay that takes place in Korea, and directly observes the people who engage in CosPlays. Based on in-depth interviews, this research identified the reasons why the CosPlay aficionados participate in this practice and their cultural preferences. Ethnography methodology was used to understand the behavior of the cultural entities of CosPlays. Moreover, this research attempted to understand their daily formalities through their own perspective and language instead of superficial language. In general, CosPlay form that they manifest is classified into two main categories: those who enjoy posing by becoming their favorite characters and those like to wear the clothes of their favorite characters and go up on the stage to perform an act of animation or game where the applicable character appears. Some of these groups are: 1) 'Bishojo CosPlay' that CosPlays mostly Bishojo cartoon characters and wants to just stand out, 2) 'Aekyo' group that CosPlays merely for the sake of the enjoyment of wearing costumes instead of having the mania-like characteristics, 3) 'CosPlayer Group' who enjoy doing organized team CosPlay in order to present a performance, 4) 'J-Rock CosPlay' group that CosPlay Japanese visual rock groups and prepare to be among a professional CosPlay team, and 5) 'People related to Cospre.com' who try to make CosPlay rooted in as one of new cultures.

• The Research Journal of the Costume Culture
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• v.23 no.5
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• pp.778-792
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• 2015

The purpose of this study is to identify women (aged from 49~59), who have recently emerged as consumers, and their clothing preferences, and it suggests how to make jackets provide better fit and wearability. The results of the study are as follows. In drafting a pattern for size 66 tailored collar jacket with an X-silhouette, it was made with front waist length measuring B/4+1.5 cm, a back length of B/4+1.3 cm, an armhole depth of B/4, a hip ease of H/4+1.2 cm and a sleeve opening of 34.5 cm, to allow for easy movement. In drafting a size 66 high neck collar jacket, it was made with a front and back waist length measuring B/4+1.5 cm, an armhole depth of B/4, a hip ease of H/4+1.2 cm and a sleeve opening of 35 cm. In drafting a size 66 sports collar jacket with an A-silhouette, it was made with front and back waist lengths measuring B/4+1.5 cm, an armhole depth of B/4, and a side dart of 1.3 cm, to provide raglan sleeves. The last experimental jacket pattern improved the appearance and moving fitness evaluation especially for shoulder and arm movement. Based on analysis, jackets were made and subjected to an appearance evaluation using multi-modules to test the level of wearing satisfaction for each fabric and silhouette. the results of the multi-module wearing tests indicate that the preferred silhouettes caused less stressful situations in terms of both psychological and physiological signals.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.481-502
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• 2014

This study intended to identify the relationship between textile print designs for local apparel, and fashion trends. This was achieved by extracting trend key words and analyzing apparel textiles. The fashion trends and print trends from the 2010S/S season to the 2013F/W season as projected by two trend forecasters, the Samsung Fashion Institute and First View Korea, were extracted for a comparative analysis. In terms of clothing patterns, a total of 1,582 print designs purchased by local apparel brands targeting women in their 20s and 30s from print design companies including Italy's NEWAGE, MyDesign and England's Pattern, were analyzed. After classifying the designs according to the trend key words which had been extracted, the demands by season, trend dependency, and design preferences were analyzed to produce the following results. The major key words for textile print designs from the 2010S/S season to the 2013F/W season were Check & Stripe, Flower, Geometric, Natural, Ethnic, and Graphical. Patterns corresponding to those design key words were more prominent in recent designs. Considering the trends by season, the designs presented in the F/W season were found to be more likely to correspond to the trend key words than those in the S/S season. A general preference for nature-inspired designs was also found in the local print market.

• Journal of Fashion Business
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• v.6 no.1
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• pp.1-19
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• 2002

The purpose of this study was to suggest the most appropriate design concepts for sportive fashion product based on the analysis of consumers' acceptance of the recent sportive fashion trends according to their lifestyle. The subjects consisted of 295 males and females, between 17 and 35 year-old. A self-report questionnaire with 4 stimuli was employed for data gathering, and the data were analyzed by the methods of frequency, factor analysis, cluster analysis, and Pearson's correlation coefficient. The results of this study were summarized as follows: For the First, the recent sportive fashion trends were categorized into four groups; 'street- sportive' trend, 'futuristic-sportive' trend, 'ethnic-sportive' trend and 'urban-utility sportive' trend. Secondly, based on the result of cluster analysis on consumers' lifestyle, total four consumer groups were identified; 'pursuing sense' group, 'pursuing culture' group, 'pursuing utility' group, and 'indifference' group. Thirdly, the consumers relatively preferred two sportive styles among the four groups, typically representing 'urban-utility' trend and 'street' trend. The typical 'urban-utility' style was particularly preferred by the consumers who desired to express themselves as urban, modern, and luxurious. The typical 'street' style was preferred by the consumers who tried to express themselves as active and fashionable. Finally, preferences of the sportive trends according to consumers' lifestyle were interpreted as follows: the 'pursuing sense' group relatively preferred 'urbanutility' style and 'street' style, the 'pursuing culture' group preferred 'street' style and the 'pursuing utility' group preferred 'urban-utility' style, meaningwhile the 'indifference' group preferred 'street' style and 'urban- utility' style.