• Journal of the Korean Society of Clothing and Textiles
• /
• v.7 no.1
• /
• pp.27-35
• /
• 1983

The purpose of this study is to find out the relationship between needs and factors of clothing Selection. 400 women students from 4 universities and colleges in Seoul were selected and tested. And Hwang Jeongkyu's Needs inventory test sheets for need inventory test and the questionnaire based on Lee Eunju's study for factors of clothing selection were given to the sample. The test data was computerized to get the relationship. The results are as follows: (I) Behavior of clothing selection according to expression of individuality correlated significantly with achievement, aggression, dominance, emotionality, exhibitionism, sex, and autonomy at the .01 level. (2) Behavior of clothing selection according to utility correlated significantly with abasement, and affiliation at the .01 level. and with emotionality at the .05 level, (3) Behavior of clothing selection according to economy correlated significantly with abasement, affiliation, dominance, emotionality, and exhibitionism at the .05 level, and with achievement at the .01 level. (4) Behavior of clothing selection according to modesty correlated significantly with abasement, exhibitionism, and sex at the .01 level. (5) Behavior of clothing selection according to conformity correlated significantly with abasement, emotionality, and autonomy at the .01 level, and with dominance at the .05 level.

• Journal of the Korean Home Economics Association
• /
• v.20 no.4
• /
• pp.23-31
• /
• 1982

1. The Purpose of this study is (1) to analyze college women's clothing Interest. (2) to find out the relationship between Needs and Clothing Interest Field. 2. Results (1) Clothing Interest of Fashion and Shopping Field was highest in score. (2) The relationship between Needs and Clothing Interest field was as follows. (a) Clothing Interest of Construction correlated significantly with abasement, dominance, and sex atp＜.05, and with achievement, affiliation, and emotionality at p＜.01 level. (b) Clothing Interest of Design & Fashion correlated significantly with achievement, affiliation, aggression, dominance, emotionality, exhibitionism, sex, and autonomy at p＜.01 level. (c) Clothing Interest of Shopping correlated significantly with emotionality at p＜.05, and with affiliation, exhibitionism, sex, aggression, dominance, and achievement at p＜.01 level. (d) Clothing Interest of Management correlated significantly with affiliation, achievement, and emotionality at p＜.01, and with dominance at p＜.05 level. (e) Clothing Interest of Pscho. Aspect. correlated significantly with abasement at p＜.05, and with achievement, affiliation, aggression, dominance, emotionality, exhibitionism, and sex at p＜.01 level.

• Fashion & Textile Research Journal
• /
• v.1 no.2
• /
• pp.109-118
• /
• 1999

The purpose of this study is to investigate the effects of clothing shopping orientations on consumers emotions in clothing stores based on level of clothing involvement. For this purpose, factor analysis was used to identify shopper types by clothing shopping orientation and factors of consumers' emotions and multiple regression analysis was used in each level of upper 25% and lower 25% of clothing involvement to find out the effects of clothing shopping orientations on consumers' emotions. The results of this study can be summarized as follows; 1. 4 factors were found in clothing involvement. 2. 6 factors were found in clothing shopping orientations but 'recreational shopping orientation' 'economic shopping orientation' of high loading factors were used for multiple regression analysis, 3. 4 factors were found in consumers' emotions but 'pleasure' arousal' 'enervation' were selected for multiple regression analysis. 4. In the upper 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' influenced 'pleasure' and 'economic shopping orientation' did not influence 'pleasure'; it is founded that 'recreational shopping orientation' influenced 'arousal' and 'economic shopping orientation' did not influence 'arousal'; 'recreational shopping orientation' and 'economic shopping orientation' did not influence 'enervation'. 5, In the lower 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' and 'economic shopping orientation' influenced 'pleasure' and did not influence 'arousal'; it is founded that only 'economic shopping orientation' influenced 'enervation' negatively.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.8 no.1
• /
• pp.85-94
• /
• 1984

The purpose of this study was to see if a relationship existed between the level of modesty in clothing ana clothing values of male and female university students. The difference between sex was also investigated. A questionnaire composed of Engelbrecht's 'Modesty in relation to women's dress' and Creekmore's 'Measure of eight clothing values' was administerd to 1, 100 students and the data from 888 respondents (466 male, 422 female) was analyzed by t-tests. findings were as follows : 1. There was no significant difference between male and female in the level of modesty in clothing. 2. Each score of sensory, economic. social, theoretical, and religious clothing value of male students was significantly high and exploratory, aesthetic and politicalclothing value score of female students was significantly high at the .005 level of confidence. 3. Each score of sensory economic, theoretical and religious clothing value was significantly high in Modest group and exploratory, aesthetic and political clothing value in Immodest group was significantly high at .005 level of confidence.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.22 no.7
• /
• pp.901-910
• /
• 1998

The purposes of this study were 1) to verify the theoretical model of the influential factors of brand variety seeking tendency in clothing products by identifying the relationships among optimum stimulation level, fashion leadership, fashion innovativeness, brand variety seeking attitudes and brand variety seeking behavior and 2) to identify the relationships among research variables according to clothing items(suits, jeans, casual jackets, T-shirts, panties, stocking) and the level of clothing involvement. The data was collected from 457 female college students living in Seoul and suburban areas, and was analyzed by frequency, one-way ANOVA, SNK test, multiple regression and path analyses. The results of this study were as follows: 1) There were significant effects of optimum stimulation level and fashion leadership on fashion innovativeness, significant effects of optimum stimulation level, fashion leadership and fashion innovativeness on brand variety seeking attitudes, and significant effects of brand variety seeking attitudes on brand variety seeking behavior 2) There were significant relationships among the research variables in case of suits and jeans. The relationships between variables were differed according to clothing items and the level of clothing involvement.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.2
• /
• pp.298-310
• /
• 1996

This research is designed to study the sales promotion strategy and advertising program which can provide the effective materials to the clothing industry. The purposes of this study are as follows. First, After college students are classified according to clothing involvement level, the relations between clothing involvement groups sand demographic variables, such as, sex, residence, pocket money, and clothing cost are understood. Second, attitude toward the expression of awertising according to clothing involvement is analyzed. Third, attitudes toward the expression of advertising were analyzed according to demo- graphic variables. Subjects were 474 students of universtiy in Seoul. This study was conducted by means of a questionnaire survey and random sampling method was used. In order to test the attitude toward advertising, the questionnaire was made through pre test and validity test. Study results were as follows. First, Subjects were divided into groups ccording to the clothing involvement level, and it was proved that sex, residence, pocket money, and clothing cost were related. Second, there was significance in attitude toward the expression of advertising according to clothing involvement level. Third, sex, residence, pocket money, clothing cost, reasonable level of cost were relatively connectd with attitude according to the expression of the jeans advertising.

• International Journal of Human Ecology
• /
• v.7 no.1
• /
• pp.85-95
• /
• 2006

The purpose of this study was to examine differences in clothing shopping orientation among female adults according to their level of self-esteem and body cathexis. The subjects included 460 women ranging in age from 20 to 69, living in the Daegu area. The data was analyzed by frequency, factor-analysis, mean calculation, ANOVA and the Duncan-test using the SPSS-package. The overall results are as follows: First, clothing shopping orientation fell into five categories: 'hedonic', 'trend conscious', 'store-patronizing', 'economic', and 'independent' shopping orientation. Second, there were measurable differences in clothing shopping orientation related to one's level of self-esteem. Third, there was a significant difference in clothing shopping orientation according to the one's level of body cathexis. It appears that high levels of body cathexis do predict a tendency towards a more 'independent' clothing shopping orientation.

• The Research Journal of the Costume Culture
• /
• v.23 no.6
• /
• pp.972-986
• /
• 2015

This study seeks to explore the relationship between clothing adaptation and acculturation for married Chinese immigrant women. In addition, it aims to analyze the differences in their clothing consumption behaviors according to acculturation level. To achieve these purposes, a quantitative research study was conducted on 291 wives of Korean-Chinese multicultural families in Seoul and Gyeonggi. The data was analyzed using factor analysis, cluster analysis, ANOVA, and the Duncun test. The findings were as follows. First, the women were divided into three groups based on their level of acculturation, which was defined as 'assimilated', 'marginalized' and 'segregated'. Second, the relationship between their acculturation level and their clothing adaptation was identified. The marginalized group had the lowest level of clothing adaptation. Third, the groups' differences in clothing selection criteria were analyzed. The segregated group considered the practical aspects (price, color, quality) of clothing to be more important than the other groups. The marginalized group scored the lowest in valuing the aesthetic factors (design, style, trendiness) of clothing. Finally, conformity of clothing consumption varied significantly based on acculturation level. The assimilated and marginalized groups showed higher levels conformity than did the segregated group. Clothing purchase location also varied significantly between the three groups. The assimilated and marginalized groups preferred online shopping, but members of the segregated group preferred to carry out their shopping off-line. This study showed that clothing adaptation and clothing consumption behaviors play key roles in understanding the acculturation of multicultural families.

• Journal of the Korean Society of Costume
• /
• v.55 no.3 s.93
• /
• pp.33-46
• /
• 2005

The purpose of this study is to examine the mediate effect of gender on the differences of consumers grouped by the level of fashion interest. Data was collected from 280 men and women of their twentieth and analyzed using crosstab analysis, ANOVA, scheff'e test, x$^{2}$ test, and regression. The results are as follows. First, high interest groups showed little difference in the clothing shopping orientation and showed significant differences in the clothing purchasing behaviors(visiting store, time spent for shopping, and monthly clothing expenditure) between men and women. Second, low interest groups showed a lot of differences in both the clothing shopping orientation and the clothing purchasing behaviors between men and women. Third, several dimensions of clothing shopping orientation were more influenced from fashion interest level rather than the gender of consumers, and other several dimensions, visiting store, and the time spent for shopping were more influenced from gender rather than fashion interest level. These results imply that the gender of consumer has mediate effect on the behaviors of consumers grouped by the level of fashion interest, and the consumers of same fashion interest level must be approached concerning the gender of consumers.

• International Journal of Costume and Fashion
• /
• v.12 no.2
• /
• pp.33-40
• /
• 2012

The purpose of this study was to investigate the differences of clothing majors and non-majors in clothing knowledge and consumption behavior. Subjective and objective knowledge were compared and factors of clothing consumption behavior were analyzed across the two groups. The subjects of this study were female student who went to University in Seoul. Data from 150 college female students were analyzed using SPSS. Results indicated that clothing majors had significantly higher level of clothing knowledge. The differences were smaller for subjective knowledge levels than objective knowledge levels. Clothing majors tended to reform their clothes and coordinate their clothing items better than non-majors. They considered styles more importantly than brands but have some level of conformity. Among clothing consumption behavior factors, reform ability and coordination ability significantly affected clothing knowledge.