• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.11
• /
• pp.1491-1501
• /
• 2002

The purpose of this study was to set up an effective marketing strategy targeting college women by researching the relationship between weight control behavior and body exposure in clothing behavior. The results showed that 1) 85.5% of the college women participated in weight control behavior, and 53.5% of them wanted to lose more than 3kg of their weight. 2) College women were less satisfied with their body and thar showed less body exposure in clothing behavior according to the increase of weight control degree. The weight control parts and unsatisfied body parts were almost matched : thigh, abdomen, hip, calf, and weight. College women preferred clothing that exposed neck, legs and shoulder more than clothing that exposed many parts of their body at the same time. 3) exposure in clothing decreased according to the increase of weight control degree, except for the exposure of breast in clothing.

• The Research Journal of the Costume Culture
• /
• v.14 no.2
• /
• pp.320-333
• /
• 2006

The purpose of this study was to find out differences of visual evaluation according to perceiver's gender, clothing silhouette, and body exposure of the lingerie look. Subjects were 246 college males and females in Seoul. The visual evaluation of the lingerie look was divided into four image dimensions: elegance, individuality, fascination, and activity. Silhouette had significant influences on the perception of elegance and activity. The hourglass silhouettes were evaluated more elegant and active than the tubular silhouettes. The body exposure had significant influences on the evaluation of elegance, individuality, fascination, and activity. The shoulder and the back exposure were estimated high in fascination, the breast exposure low in elegance, and the waist exposure high in individuality and activity. Individuality, fascination, and activity had interaction effects by perceiver's gender and body exposure. Males estimated the waist exposure to be more fascinating than females, and females estimated the breast exposure to be less active than males. There were significant interaction effects in evaluating the 4 image dimensions according to the silhouette and body exposure. The shoulder and the leg exposure of the hourglass silhouettes were estimated more elegant than those of the tubular silhouettes. Dimensions of clothing image which influenced on preference of lingerie look were different between males and females.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.6
• /
• pp.853-863
• /
• 1999

the change of physical properties (thickness, weight, air permeability) and mechanical properties(abrasion resistance breaking load and displacement) of samples were determined after heat exposure by a RPP tester. The effect of exposure time and heat flux intensity on the changes and the relationship between physical properties and mechanical properties were investigated. FR treated cotton Kevlar/PBI and Nomex with different structureal characteristics were chosen for specimens. The changes of physical properties and mechanical properties were calculated based on their initial values before heat exposure. The longer exposure time and the high heat flux intensity the more changes of those properties. Heat flux intensity was more effective on the changes, The showed to be affected by an interplay of shrinkage and pyrolysis products loss. The changes of thickness and abrasion resistance showed to be higher for plain weave fabric and those of air permeabiliyt and breaking load and displacement for twill weave fabric. While FR treated cotton which have high RPP value experienced serious and detrimental changes after heat exposure Kevlar/PBI which has low RPP value showed no high changes. In conclusion it could be confirmed that when total performance of a protective clothing is estimated retention capability of physical and mechanical properties after heat exposure as well as RPP value must be considered.

• Journal of the Korean Home Economics Association
• /
• v.42 no.11
• /
• pp.137-150
• /
• 2004

The purpose of this study was to examine the effect of clothing color and exposure on stereotype formation of female appearance. The subjects for the research survey were 418 male and female university students in Taejon, Korea. The measuring instruments were a self-administered questionnaire and six written scripts which described a woman wearing clothing manipulated by clothing color and exposure variables. The collected data were analyzed using content analysis, T-test, crosstabs analysis, ANOVA, and Duncan's multiple range test. The results of this study were as follows. First, three dimensions (global image, appearance inference, and appearance evaluation) emerged from the subject responses. Clothing exposure had the greatest impact upon the stereotype formation of female appearance. The woman wearing exposed clothing was rated as 'sexy', 'confident', and 'glamorous' whereas the same woman wearing unexposed clothing was rated as 'slim', 'humdrum', 'ladylike', and 'neat'. Second, the gender of the subject played a role in forming stereotypes of women's appearance. The male subjects rated the woman wearing exposed clothing as 'sexy' and 'glamorous' whereas the 1em81e subjects rated the same woman as 'slim' and 'pretty'. Third, the male subjects evaluated the woman wearing expend clothing in much more negative terms than the female subjects did, indicating that men tended to use 'modesty' to evaluate the woman whereas women tended to use 'fashion trend' in addition to 'modesty' as the important criteria when assessing women dressed in exposed clothing. Fourth, the subjects judged the woman wearing exposed clothing to be an entertainer or prostitute in her early 20s. On the other hand, the subjects judged the woman wearing unexposed clothing to be either a university student or a professional business women in her mid 20s.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.5
• /
• pp.723-737
• /
• 1995

The purposes of this study were to investigate 1) the difference of cognitive evaluation on body exposure of female clothing, ann 2) purchase frequency and intention of wearing according to demographic variables. The instrument of this study consisted of response scale and stimuli. Thirty three items of 7.point Likert scale were developed to measure cognitive evaluation of the people who responded. The stimuli were 7 types of clothing, differing exposure parts and style on line drawing. The sample included 450 subjects, consisting of 231 in Seoul and 219 in Chun-nam Province. Statistics applied for analysis were frequency, percentage, mean, standard deviation, correlation, t-test, F-test, Duncan's multiple range test, factor analysis. The Results were: 1. Constructing factors of cognitive evaluation consisted of elegance, sensuality, attraction, individuality. There were significant differences in every factor on each types of clothing. 2. The evaluation toward each types of clothing was influenced by the subjects' sex, age, and residence. 3. Purchase frequency and intention of female subjects' wearing were very low, and there were significant differences on demographic variables.

• Journal of the Korean Society of Costume
• /
• v.23
• /
• pp.45-52
• /
• 1994

The aim of this study was to inspect the change of the evaluation scores of the clothing according to the numbers of simple exposure. Two cuts of slides representing a 29-years old female figure clothed either in formal suits or in casual were shown to 41 college female students majoring in clothing and textiles. Questionnaire consisted of 9-point bipolar semantic differentials was given out at 1, 3, 5, 7, 9 times of slide exposure. Results were : 1. The evaluation score was the highest after 3 times of exposure . At after 5 times of exposures the score decreased abruptly and increased slightly thereafter. 2. Th evaluation score of the formal suit was higher at the first exposure , but the casual acquired higher score after 3 times of exposure and maintained the superiority thereon. 3. The final score of evaluation of clothing was most similar with the score of after-7-times of exposure, but was almost similar with that of after -5-times of exposure.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.1 no.1
• /
• pp.91-107
• /
• 1999

The primary purpose of this study is to inquire into the characteristic of exposure presented in fashion, identify the correct concept of exposure from an aesthetic perspective, and grasp the contemporary meaning of exposure presented in fashion. As a result of study, the following findings were obtained: First, the surrealist style of fashion exhibited representations such as the relocation of the partial details, the harmonization of the natural and the artificial, the emphasis or expansion of each part of the body, and the like. It used highlighted the genital region with ornamentations or used the technique of paradoxically exposing the part of the body always covered. And it exbibited the paradoxical relationship of exposure and concealment by exposing the concealed part of the human body. Second, the post-modern style showed the complicated phenomenon that the values of several meanings such as the historic, the folk, and the like appeared in its fashion. It shares in spatiotemporal eclecticism, pluralistic characteristics and the like found in the post-modern culture. Third, the deconstructive style gets rid of the distinction between the external space and the private space by translating underwears into outer garments. It destroys clothing by tearing or perforating clothing whereby it represents the poor image. Coupled with women‘s psychology of exposure and the new generation’s way of thinking indifferent to others‘ eyes, this fashion of deconstruction occupies the great current of fashion. Deconstructive fashion gets away with the rule of ‘having to wear clothing to suit TPO(Time, Place and Occasion), the traditional norm of wearing clothing.

• The Research Journal of the Costume Culture
• /
• v.20 no.6
• /
• pp.854-868
• /
• 2012

The purposes of this study were to investigate the effects of clothing values, self-perceived physical attractiveness on sensuous clothing behavior(see-through, body emphasis, body exposure, skinny), and also to figure out if any causal relationships existed among variables and whether demographic variables affected these relationships. For data collection, a questionnaire was administrated to 500 female college students in Gwangju City, Korea. The results were summarized as follows. First, clothing values were divided into six factors: religious clothing value, political clothing value, exploratory clothing value, social clothing value, economic clothing value, aesthetic clothing value. Sensuous clothing behaviors were divided into four factors: see-through, body emphasis, body exposure, skinny. Overall clothing values had positive effects on sensuous clothing behaviors. Second, self-perceived physical attractiveness turned out to have significant effects on overall sensuous clothing behaviors. Third, clothing values turned out to have significant effects on overall self-perceived physical attractiveness. This study confirmed that clothing values and self-perceived physical attractiveness turned out to have significant effects on sensuous clothing behavior.

• Journal of the Korean Home Economics Association
• /
• v.46 no.1
• /
• pp.39-45
• /
• 2008

We analyzed the effects of regular Jjimjilbang(Korean sauna) exposure on the physiological responses in seven elderly farmers(Male=3, Female=4). Jjimjil training group took a bath in Jjimjilbang 8 times twice a week. Jjimjibang exposure was limited three times per day. Rectal temperature, total sweat rate, body fat (%), blood pressure, pulse, $Na^+$ concentration in sweat, and subjective sensation were measured during Jjimjil training exposure. The results are as follow: During Jjimjil exposure, changes of rectal temperature in male farmers were more stabilized than female farmers. The gradual decrease in total sweat rate and Na+ concentration in sweat was observed in both sexes. After Jjimjil exposure, the decrease in blood pressure was observed in both sexes, but not observed changes according to regular Jjimjil exposure. Subjective thermal comfort sensation was changed positively. In conclusion, the regular Jjimjil exposure has positive effects upon improvement in regulation of body temperature, blood pressure, and $Na^+$ concentration especially in heat tolerance.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.5
• /
• pp.913-924
• /
• 2001

The purpose of this study is to investigate the sensibility of body exposure in contemporary fashion. 31 kinds of costume samples have been selected from photographs in fashion magazines. Those were divided into part of exposed body, the way of exposure and kinds of exposure. I have measured them by using Semantic Differential method. The subjects were 120 male and 120 female in twenties. The obtained data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results of analysis are as follow; 1. Factor analysis has extracted four factors which consist of the sensibility of body exposure. These factors are Attraction, Activity, Boldness, Simplicity. 2. There were significant differences in design of body exposure and demographics. 3. Evaluative dimensions of the sensibility of body exposure were identified by Hard-Soft, Active-Elegant. 4. Preference was related to words which are buying desirable, attractive, simple, natural, active appealed by design of body exposure costume and buying desirable was related to words which are favorite, modest, beautiful, natural appealed by mood of exposure costume.