• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1037-1047
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• 2004

The purpose of the study is to investigate relationships between shopping orientations and receptive attitudes towards sales promotion activities by internet fashion companies. Futhermore, the study was to explore differences in shopping orientations and receptive attitudes towards sales promotion activities according to consumer groups who were classified by their frequency of buying fashion merchandise through the internet. A total of 954 questionnaires were administered to internet users, and 943 questionnaires were returned. Data was analyzed by SPSS 10.0, and factor analysis, Cronbach＇ $\alpha$ coefficient, ANOVA, Duncan＇s Multiple Range test and Multiple regression were used. The findings of the study were as follows: There were differences in shopping orientations and receptive attitudes towards sales promotion activities among consumer groups. Frequent shoppers had most and non-frequent shoppers had the least shopping enjoyment, fashion orientation, and receptive attitudes towards sales promotion activities than any other group. There were significant positive relationships between 3 factors of shopping orientations and 3 dimensions of receptive attitudes. All three factors of shopping orientations affected each three dimensions of receptive attitudes of internet fashion consumers towards sales promotion activities.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.1105-1113
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• 2002

The purpose of this paper was to understand the relationship of high school boy's satisfaction with a Korean traditional style school uniform and their attitudes and image evaluation to male regarding wearing school uniforms. A survey was administered to 128 male high school students. To find our factors of their attitudes and their images regarding wearing school uniforms, Varimax rotated factor analysis was adopted. The results showed that each few factors were identified in their wearing attitudes and images. Multiple regression analysis was to investigate the relationship between these factors and the satisfaction with their school uniform. As a result of this, if their satisfaction becomes greater, they tend to recognize the distinctive design of their school uniform and wear their school uniform on various occasions. In addition, the more they become satisfied with their school uniform, the more the students are comfortable with the uniform and recognize it as a symbol of status as well. The relationship between the factors of their wearing attitudes and satisfaction with their school uniform shows that of their satisfaction becomes greater, they recognize the school uniform as good looking, comfortable and as an intelligent image. The analysis of their attitudes and images indicates that the factor of a good looking images is correlated with all factors of their attitudes. Therefore the attitudes of high school boys toward wearing a school uniform have been changed and revealed to be different from previous research results.

• The Research Journal of the Costume Culture
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• v.7 no.3
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• pp.58-71
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• 1999

The purposes of this study were to investigate the differences inbrand identification ability, opinions on purchasing imported casual wears and purchase behaviors among the high school students grouped by the attitudes toward imported casula wears. Data were obtained from 452 high school students in Seoul by using self-administered questionnaires. Chi-Square Analysis and ANOVA by SAS statistical package were used for data analysis. The subject with favorable toward imported casual wears suggested higher price levels as appropriate price levels of jeans, were more positive about purchasing imported causal wears than the less favorable. Those with more favorable attitudes tended to purchase at individual stores and to have more experiences in purchasing imported brands, spent higher amount of monthly clothing expenditures, searched information mostly through the conversation with peers, and indicated design as the most important evaluative criteria used when purchase clothing. Most of the high school students relied on their parents as the sources of allowances to purchased clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.1
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• pp.101-112
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• 2013

This study conducted an empirical study on fashion cultural products that targeted foreign visitors to identify variables related to foreigners' purchase intention towards fashion cultural products. A total of 424 surveys were returned (with 393 deemed usable). The collected data was analyzed using SPSS 12.0 and AMOS 5.0 to provide the following results. The purchase intention model for fashion cultural products was verified along with an identification of a causal relationship where personal factors and attitudes lead to purchase intention. In particular, the effect of universalism and the exposure degree to Korea was greater than global-mindedness. Two factors (attitudes toward authenticity and towards aesthetic elements) exerted a significant effect on purchase intention; comparatively, the attitude toward authenticity showed a greater influence on the purchase intention.

• The Research Journal of the Costume Culture
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• v.6 no.3
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• pp.11-20
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• 1998

The purpose of this study was to investigate the clothing folk beliefs of Korea and to trace thought on rightness and wrongness implied in them. Data were collected from 1980's and selections were mae from them for the analysis of this research. Results and findings of this study can be summarized as follows: Clothing folk beliefs related to thought on rightness and wrongness appeared in various ranges and ways. They included clothing behaviors, attitudes, clothing habits, grooming, as well as clothing related activities such as sewing, laundary, ironing and pressing activities so on. They also included time, place, and occasions. It was found that behaviors, attitude, and habits against social norms and cultural values on social orders were regarded as not right., Those behaviors, attitudes, and habits were discouraged with clothing folk beliefs. Clothing folk beliefs were used as a means of educating and disciplining tool using or appealing human psychology. Also it was found that Korean clothing folk beliefs were functioned as means of transmitting social norms and cultural values from generation to generation. Thus, clothing folk beliefs can be regarded as one of the important cultural elements of Korea as well as means of socialization tool that contains so man information about Koreans.

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• autumn
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• pp.111-116
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• 2004

• Journal of the Korean Society of Costume
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• v.53 no.8
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• pp.11-20
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• 2003

The purpose of this study was to compare the Korean and Chinese university students' materialism and clothing attitudes. Self-administered questionnaires developed by researcher were used and the research periods were from Feb. 20 to Mar. 19, 2003. 429 Korean and 405 Chinese students's data was used for analysis. Cluster analysis, one-way ANOVA, t-test, and discriminant analysis were done. Korean students pursuited happiness more than utility and accomplishment, but Chinese students pursuited accomplishment more than happiness and practicality. The students were divided into the happiness pursuit, the utility pursuit, and the accomplishment pursuit. The group size of the utility pursuit and the happiness pursuit among Korean students and the utility pursuit and the accomplishment pursuit among Chinese students were larger. Korean students preferred fashionability, psychological dependence, sexual attraction of clothing more, but Chinese preferred conformity more. Utility and accomplishment of materialism, and fashionability and conformity of clothing were strong variables which discriminated Korean students from Chinese students, and total discriminating power was 77.1%.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.4
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• pp.460-468
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• 1998

The purpose of this study were 1) to identify the differences between homosexual and heterosexual men in clothing behaviors(fashion leadership, preference for up-to-date style and sexual attractiveness), lifestyle and sex-role attitudes, and 2) to investigate the relation- ships between clothing behaviors and lifestyle and sex-role attitudes. The data was collected via self-administered questionnaires from 183 adult men(88 homosexual, 95 heterosexual men) living in Seoul, and was analyzed by factor analysis, t-test, correlations and multiple regressions. The result of this study were as follows: 1. Two factors of fashion leadership. were identified: fashion opinion leadership and fashion innovativeness. Four factors of lifestyle were identified: appearance awareness, self-confidence, authoritativeness, and achievement. 2. The result of t-test between homosexual and heterosexual men in clothing behaviors and psychological characteristics, homosexual men showed higher scores in fashion innovativeness, fashion opinion leadership, preference for up-to-date style, and appearance awareness of lifestyle characteristics. 3. From the result of analyzing the effects of psychological characteristics on 4 variables of clothing behaviors, appearance awareness of lifestyle characteristics was found to be the most influential factor for all the clothing behavior variables in both groups.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.11-22
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• 2016

The purpose of this study was to analyze the statistical differences and the correlation between eco-friendly attitudes and clothing selection criteria according to gender and age. 150 people in their 20s to 50s were surveyed for this study. The results were as follows. The factors to eco-friendly attitudes were drawn as seven factors. The difference analysis result for eco-friendly attitude according to gender and age showed a significant difference. The results of factor analysis showed that there were four factors in clothing selection criteria. The difference analysis result of clothing selection criteria according to gender showed a significant difference. The analysis results for the effect of eco-friendly attitude on clothing selection criteria showed that the eco-friendly group recognized health and eco-friendly property as more important clothing selection criteria, but the non-eco-friendly group recognized aesthetic as more important one. The result of this study will help product planners in the clothing product development and the market segmentation according to eco-friendly attitude.

• Korean Journal of Human Ecology
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• v.23 no.4
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• pp.697-707
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• 2014

The purpose of this research is to examine the images and interest degree and purchase intension of consumer and images according to demographic characteristics for Hanji clothing products. 207 subjects evaluated images for Hanji clothing and attitudes and behaviors of consumer were analysed. For statistical analysis, frequency analysis, factor analysis, mean, pearson correlation coefficients, regression, crosstabs and ANOVA were used. The results were as follows: Image factors of Hanji clothing products were 'luxurious', 'practical', 'wellbeing', and 'traditional'. differences of according to the age and occupation were showed at 'practical', 'wellbeing', and 'traditional' image. Hanji clothing products having highest consumer interest degree and purchase intention were shirts, scarf and handkerchief and Hanji clothing products having highest experience of use was socks. interest degree, experience of use, and purchase intention for Hanji clothing products were increased at high age, office worker. For consideration of Hanji clothing products according to demographics variables, age of 20's-30's and students considered design and functionality and age over 40's and office workers regarded price and quality as important consideration.