Abstract
The purpose of this paper was to understand the relationship of high school boy's satisfaction with a Korean traditional style school uniform and their attitudes and image evaluation to male regarding wearing school uniforms. A survey was administered to 128 male high school students. To find our factors of their attitudes and their images regarding wearing school uniforms, Varimax rotated factor analysis was adopted. The results showed that each few factors were identified in their wearing attitudes and images. Multiple regression analysis was to investigate the relationship between these factors and the satisfaction with their school uniform. As a result of this, if their satisfaction becomes greater, they tend to recognize the distinctive design of their school uniform and wear their school uniform on various occasions. In addition, the more they become satisfied with their school uniform, the more the students are comfortable with the uniform and recognize it as a symbol of status as well. The relationship between the factors of their wearing attitudes and satisfaction with their school uniform shows that of their satisfaction becomes greater, they recognize the school uniform as good looking, comfortable and as an intelligent image. The analysis of their attitudes and images indicates that the factor of a good looking images is correlated with all factors of their attitudes. Therefore the attitudes of high school boys toward wearing a school uniform have been changed and revealed to be different from previous research results.