• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1228-1239
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• 1999

This research analyzes characterisation and classification of body types for the Chinese women and to compare the differences of body type with Korea women in university. The measurement has gauged in 1998 at Yeon-Gil University in China. One hundred of the Chosunjok college women aged 17 and 24 in China were measured for this research. In the results of frequency analysis a comparison of the anthropometric categories of the chinese women with those of the Koreans revealed that the Chinese women were shorter and more fat in body. In the results of factor analysis Both two groups factor 1 represented the degree of abesity while factor 2 indicated the stature and the arm length. For the Chosunjok the body types are classified into eight types but Korean has four types by cluster analysis The stature and weight varied according to types leading to a classification focusing on the body size determened by stature and weight factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.2
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• pp.281-289
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• 1993

Concept of the comfort and fitness becomes a major concern in the basic function of the ready-made clothes. Accordingly a more sophiscated classification of the human morphological characteristics is strongly required for the effective clothing construction. This research was performed to classify and characterize Korean adult males anthropometrically. Sample size was 1290 subjects and their age range was from 19 to 54 years old. Sampling was carried out by the stratified sampling method. Data were collected by the direct anthropometric measurement. 75 variables in total were applied to classify the bodytypes. Data were analyzed by the multivariate method, especially factor and cluster analysis. The high factor loading items extracted by factor analysis were based to determine the variables of the cluster analysis for the similar bodytypes respectively. In the part of the trunk, 19 variables from the data were applied to classify the bodytypes of trunk by Ward's minimum variance method. The groups forming a cluster were subdivided into 5 sets by cross-tabulation extracted by the hierarchical culster analysis. Type 3 and 4 in trunk were composed of the majority of 55.6% of the subjects. The Korean adult males had relatively well-balanced bodytypes in trunk.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.6
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• pp.1125-1137
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• 1996

The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.8 s.145
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• pp.1125-1135
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• 2005

The purpose of this study were to clarify differences in information processing type in relation to the consumer knowledge and involvement of apparel and to clarify differences in demographic characteristics in relation to the information processing type of consumer. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. Major statistical methods were Chi square test and discriminant analysis. The results were as follows: 1. Consumer knowledge was found to be significantly related to the classification of information processing type. Low knowledge group tended to process infarmation rationally but high knowledge group utilized both rational and experiential process. 2. Consumer involvement was found to be significantly related to the classification of information processing type. Low involvement group tended to process information passively. High involvement group utilized both rational and experiential process 3. Information processing type was related to consumer's demographic characteristics such as age, education level, marriage, and purchase expense of apparel

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.5
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• pp.741-751
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• 2009

In order to design and develop the various silhouette of pants pattern for standardized pants patterns, this study is to classify the pants style by the silhouette and to characterize each pants pattern which are classified. Recent 37 ready-made pants patterns of various style were collected in order to analyze their silhouette from April to July 2007. Measurement of each region of the pants pattern were compared and analysed. After analyse the standard deviation, coefficient of variance, minimum, maximum, range about the measurement of each region of the pants pattern, major pattern design factors were extracted. Five major factors are the angle of center front line and center back line, the crotch extension, the position of center back line against center front line, the curvature of center back line, and amount of waist dart. As a result, pants style were grouped as the culottes, formal, basic and tight style after considering the extracted design factors, and analysing correlation, degree of dispersion of the measurement by part. As the silhouette of pants classification from culotte to tight, the fits are closer to the figure, crotch depth increases, crotch extensions are shorter, and angle of the center back increases. The shape of the connected front and back center lines is U-shape for culotte and is closer to V-shape as the silhouette becomes tight.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.691-707
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• 2020

This study used big data analysis as informatics that identified keywords related to new-tro fashion; in addition, it conducted differences and types of classification according to demographic characteristics. First, it has been shown that two different generations, the Millennials and the older generation, coexist as important keywords in the context of new-tro fashion. Second, according to age, it has been shown that the keywords that appear in new-tro fashion are taken differently. In most regional keywords that differed in the classification, respondents in their 20s, 30s and 40s were classified as emotional, while those in their 50s or older perceived as factual phenomena. The results of eliciting keywords in new-tro fashion through big data analysis, keywords that reflect phenomena, design details and considerations, fashion styles, fashion brands, fashion items, social media, influence, and emotional adjectives. This study confirmed the meaning of new-tro fashion based on past that can give enjoyment to the new generation and memories to the older generation.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.315-323
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• 1992

The purpose of this research is the new experimental approach to the methodology of the costume history 'study. The basic frame is structured by the concept of the type. This is developed to the decoration type of the costume, originated by the classification of the decoration type of Ruskin. Using this, the researcher could analysis the decoration type of the costumes in the 19th century. In the result, the researcher could find that the change of the decoration type had the regular orientation of the oscillation through the periods. It is the experimental frame for the analysis of the styles. But it will provide the more extensive analytical frame on condition that catagorizations are completed. And it will be able to imply to the 20th century's costume.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.563-574
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• 1999

The purpose of this study was to provide basic information for obese boy's clothing construction that can reflect the characteristics of their bodies. The subjects for anthropometric measurements which were performed directly were obese boys of 9 to 11 year-old. To classify the somatotype and to analyze the characteristics of each somatotype 310 obese boys were examined. Data were analyzed by using multivariate method, By means of Ward the subjects were classified into 4 clusters according to the factor scores which were obtained from 6 factors providing the information of 54 items. 4 clusters were identified. 1) Type I was characterized by tall and obese type 2) Type II was characterized by short and small type 3) Type III was characterized by long and obese type of lower body. 4) Type IV was characterized by short and obese type.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.1
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• pp.119-128
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• 1993

This paper is to show the difference in body shape between 2 female groups; one group of 129 subjects is from 18 to 24 years old and the other group of 49 subjects from 25 to 29. Anthropometric somatotyping method by Heath-Carter and descriptive classification method by Sheldon are applied to classify somatotype. There is no difference in somatotype between 2 groups. The average somatotype is 443, which is the balanced type. By comparing the results of T-test, principal component analysis, and factor score, detailed differences in body shape between 2 groups are shown. The results of factor score for obesity factor of both groups are almost same and agree to somatotype results.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1332-1340
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• 2001

This study was designed (1) to examine the results of previous qualitative research on clothing-wearing motives by quantitative approach, (2) to explore the concept of clothing utility, utility-reduction and discard, and (3) to investigate the impact of clothing-wearing motives on consumer attitudes and consuming-behaviors. Date were collected by questionnaire from 443 collegiate students between August and September of 2000, and 396 questionnaires were analyzed. 3 groups were identified on the basis of clothing-wearing motives and named by extroversion group, introversion group, and least clothing-congnizing group respectively. This supported the qualitative results in part, especially in the direction of motives. Clothing utility-reduction factors were identified as appearance demage, social-psychological damage, and abandonment-causing damage. The 3 groups were responded on utility-reduction differently, thus clothing-wearing motive variable was determined as useful in fashion marketing.