• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.5 s.164
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• pp.729-741
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• 2007

In order to examine the characteristics of brassiere products for the 1924 generation brands on the market and grasp problems, we selected three 'comparative brassieres', each one from among the 1924 underwear brands with the highest recognition and sales profit, and then designed a 'sample brassiere' pattern(75A) with a similar shape to the comparative brassieres. We set up the "New Cup Grading Rule" with a view of reflecting the wearing effect that was varied according to cup sizes, graded the sizes of 75AA and 75B with this method, and made the sample brassieres in three sizes. We conducted the wearing evaluation and body measurements of 9 subjects after analyzing the patterns and characteristics of the sample brassieres and three comparative brassieres. As a result of the wearing evaluation, the sample and comparative brassiere 2, the dimensions and shapes were appropriate for the 1924 generation consumers and expressed an overall natural silhouette, showed satisfactory results in the entire evaluation questions. On the other hand, the comparative brassiere 1 and 3 that tended toward making a big change in the physical characteristics got unsatisfactory evaluations in the dimensions of the cups, clothing pressure, and bust silhouette. As a result of observing the variation in body dimensions by body measurements when nude and when wearing each brassiere and then summing it up with the score of the wearing evaluation, it was proven that too much change in body shape can create a negative image by upsetting the balance of the whole silhouette. Therefore, it is desirable to develop brassiere products with proper dimensions and clothing pressure that can make a physical change that harmonizes the overall bust silhouette and the position and shape of the breasts.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1786-1797
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• 2010

This study investigates the historical formation and characteristics of modern Korean consumption culture by reviewing previous literature about consumption spaces and conspicuous consumption in modern Korea. This study examined the historical formation and characteristics of three different periods of time: from 1876 to 1919, from 1920 to 1936, and from 1937 to 1945. In addition, the current study reviews previous literature related to advertising, poems, novels, historical events, and Orientalism. Based on this, the historical characteristics were also analyzed. The overall results were as follows: The first period from 1876 to 1919 was the beginning of modern Korean consumption culture, in which exotic goods such as foreign fabrics were preferred and consumed. In addition, clothing was simplified and westernized through modern reform. The second period of time, 1920 to 1936, was the development stage of modern Korean consumption culture that formed the foundation of modern consuming spaces where the recognition of the human form became more modern, and 'modern girls' styles appeared. The final period, 1937 to 1945, was the regression stage of Korean modern consumption culture, in which consumption decreased during the Sino-Japanese War and World War II. The results of this study' conclude that the leading-consumer items hold symbolic value as well as became signifiers within modern consumption spaces such as modern Korean department stores and that women were recognized as modern leading-consumers as shown by the dramatic increase in the number of products that targeted women.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.642-648
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• 2013

This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.105-114
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• 2008

This study aims on observing the social recognition and its aspects for men taking care of their outer appearances at current point where men are rapidly rising as the main consumer in the beauty industry while their interest for outer appearances are increasing. Therefore, we observed the overall trend and changes in social recognition for male looks by analyzing the contents of articles in fashion magazines that play the critical role of spreading the trend while suggesting and delivering the diverse trend changes to the public to correspond to the individual and concrete demands of certain class segmented into gender, age, hobby, and more. As a result, articles related to outer appearances were divided into fashion, cosmetic and skin, hair and scalp, body figure care, cosmetic surgery, and others, and among them, fashion category took up the highest ratio. Also, articles related to outer appearances increased even more according to the change in time, where articles related to fashion and hair increased while articles of other categories decreased.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.647-656
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• 2006

A purpose of this research was to analyze an effect of discount stores image on brand equity of fashion brand. One hundred ninety-four women living in Seoul and its suburb were surveyed for this study. For data analysis, descriptive statistics, factor analysis, multiple regression, and ANOVA were used for this study. As the results, first, discount stores image was classified into five factors such as convenience, service, store atmosphere, familarity, and easy use. Second, brand equity was divided into three factors such as brand loyalty, perceived quality and brand recognition. Generally, discount stores images were correlated with brand equity factor. Third, results revealed that service, easy use, convenience, and familarity were 32% of the explained variance in brand loyalty. Also, store atmosphere convenience, service, and easy use were 26% of the explained variance in perceived quality. Results revealed Store Atmosphere and easy use, and familarity were 21% of the explained variance in brand recognition. Based on these results, discount stores in private brand marketing strategies would be suggested.

• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.640-652
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• 2009

The purposes of this study were to provide information on customers for cosmetic companies to develop goods and promotion strategy by examining facial images of university women and their recognition level about cosmetics brand personality. The results were as follows; First, satisfaction level of university women with their lips and eyes was very high, while lowest in skins. Second, factors of brand personality of three kinds of foreign cosmetics brands and three kinds of domestic brands were sincerity, beauty, renovation, reliability and ruggedness. In beauty, reliability and ruggedness, they preferred foreign brands to domestic ones, while they preferred domestic ones in sincerity and renovation. Third, the satisfaction level with face had a statistically significant relationship to the importance of face and cosmetic brands, while the importance of face had to the beauty of the brand. In the interrelationship among facial images and the factors of brand personality, they had significant interrelationships, provided beauty and ruggedness, and reliability and ruggedness had no significant interrelationship.

• The Research Journal of the Costume Culture
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• v.16 no.3
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• pp.547-558
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• 2008

This study aims on observing the social recognition and its aspects for men taking care of their outer appearances at current point where men are rapidly rising as the main consumer in the beauty industry while their interest for outer appearances are increasing. Therefore, we observed the overall trend and changes in social recognition for male looks by analyzing the contents of newspaper articles from 1990 to 2005 that play the critical role of spreading new information trend while reflecting the interest of people of a certain era. As a result, articles related to male looks were divided into fashion, hair, skin and cosmetics, physical image, cosmetic surgery, trend related to male looks, and male oriented stores and sites, and among them, articles related to fashion and skin took up the highest ratio. Especially articles related to the trend took up the largest ratio as it reflects the properties of two industries launching new products. Moreover, articles related to male looks tended to increase generally according to timely changes, and rapidly increased especially since 2000.

• The International Journal of Costume Culture
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• v.5 no.3
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• pp.184-203
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• 2002

This study considers the fashion as an expressive object of mental value system in order to understand muitivocal value groups. Because the external behavior aspects and internal values of muitivocal value groups are getting more ambiguous in these days. This purposes of this study are as follows; first, this paper examines diversely how these groups affect modern fashion through analysis multivocal value groups after 1990s, and makes clear that various social, cultural, and economical values are important factors for changing symbolic standard connected with fashion. Second, it aims at expanding the positive recognition of the conflicts that exist among various values, and aesthetical recognition that overcome the discrepancy and such conflicts. For this aim, this paper analyzes the social and cultural aspects, aesthetic taste, life style of such groups focusing on Dink, Yiffie, Yettie, Bobos. We examine these groups' characteristics and their effect on modern fashion by categorizing them into Snob Look, Vintage Fashion, Unbalance Fashion, and Caports Look. This paper conducts the previous literature review and the practical analysis on periodical publications and Internet websites concerning fashion. Consequently, this kind of study is useful for providing a theoretical background that would explain the multilateralism in fashion, with uncertain in useful and culture, and changing the obvious confusion to another dimension of order.

• Journal of the Korea Society of Computer and Information
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• v.24 no.2
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• pp.85-93
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• 2019

The purpose of this study is to provide basic data for the development of clothing which can improve the satisfaction of male university students' body shape by classifying the perception of body shape and examining characteristics by type. The types of recognition of body shape of male college students were classified into five types: developed upper body with protruding under abdomen, normal body with long legs, developed under body with big skeleton, skinny body, and ladder type normal body. The actual body shape was classified into three. The Y type had a long chest length and a shoulder developed, and the lower body silhouette was plain and short. Type H was flat with little protrusion from the chest to the hip. Type X has a larger hip and longer hip length than the waist. Body type was classified based on bust, waist, and hip circumference, but recognition body type was classified based on visual characteristics. It is thought that ergonomic consideration is needed to cover the disadvantages of each body type considering the aesthetic part as well as wearing comfort in accordance with the trend of the fashion market nowadays that the slim fit is generalized. This study was limited to male university students in their early 20s in Chungbuk province. Therefore, we could not grasp attitudes and perceptions of male university students living in other provinces. Therefore, we should pay attention to the generalization of the results of this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.182-193
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• 1997

The purpose of this study was to investigate the actual state of introduction and distribution of import apparel and to identify which characteristics of import apparels were different from domestic apparels by analysing consumer's evaluation attitudeto import apparels comparatively. Inaddition, by forming consumer groups who prefered import apparels and who prefered domestic apparels consumer characteristics and factors of each group were investigated. Results of this study are summarized as follows; 1. The degree of recognition of domestic or import well-known apparel brands were both high as 79.1% was to national brandcomparing with 77.0% of import brands. Average holding articles of import apparels were increasing up to 2.08 per person. 2. Consumers gave better evaluation to import apparel in all its aspects. With respects of the economic value and thepractical value, domestic apparel brands were evaluated better than import apparel brands while import apparel brands were evaluated better than domestic apparel brands with respects of design, brand image, and quality value. 3. Consumer group who has preference to import apparel has the tendency of high degree of clothing expenditure and low degree of economical behavior in clothing life st)4e and high degree of brand preferency. Futhermore, such group was not affirmative to negative effect of purchasing import goodsand open-trade policy. 4. Core factors affecting the preference to import apparel were design evaluation attitude, general reluctancy to buying imports, brand-oriented clouting life style, and degree of prossession of import apparel, as enumerated in the order of importance.