• 복식문화연구
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• 제21권1호
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• pp.139-150
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• 2013

Fast fashion companies have generated enormous amounts of clothing and large quantities of unsold or short-lived clothing end up in the landfill. As if to counter fast fashion, sustainable fashion has arisen for environmentally friendly garments at different levels from the fiber stage to production stage. However it is still fraught with uncertainty of systems in the industry. Therefore, this study proposed a system to create re-valued clothing from recycled garments for retailers. The target companies are large-sized retailers like Levi's, Polo, Gap, or J-Crew which are consistently producing basic items such as Levi's 501 or Classic Polo shirts with middle-prices. At the material stage, this study recommended additional requirements of designing a garment with a long life cycle based on criteria of an ideal garment developed by Patagonia clothing company. Then, this study explored innovative ways that retailers might connect with consumers to allow direct interaction between them in terms of the process of collecting used clothes. Using recycled clothing as a source material, this study strove to offer a process of redesign where the concept of 'waste to fashion' is developed as reconstructions where old forms are transformed into new ones.

• 복식
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• 제60권9호
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• pp.106-119
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• 2010

The purpose of this study is to examine American students' perceptions of contemporary fashion design that incorporates Korean traditional costume. The findings, which are based on a survey of American students' aesthetic response to the fashion designs, are as follows. First, the impressions of American students about the fashion designs were affected by two major factors, Tradition and Trend. The Tradition factor was related to the impressions traditional, formal, elegant, classic, romantic, gorgeous, and natural, but was correlated negatively to the impressions dynamic, modern, and casual. The Trend factor was related to the impressions chic, trendy, and clear but not dandy. Designs with elongated shape had a positive score for the Tradition factor and designs with curvy line had a positive score for the Trend factor. Second, American students gave visual priority to the aspects of shape such as garment type and silhouette when they evaluated the designs. Color was less important than the aspect of shape in their fashion image perception. Therefore, they categorized the designs by similarity of garment types, and then sub-categorized them by color. The meaning of Korean traditional motifs or details was not significant to American students. Third, American students showed the tendency that the more they evaluated the designs to be gorgeous or trendy, the more they liked the designs. Furthermore, they liked the designs which have a positive score for the Trend factor.

• 한국의류산업학회지
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• 제18권5호
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• pp.564-576
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• 2016

This study analyzes and classifies dresses by fashion designers worn in 10 fashion show seasons for haute-couture finales over the last five years(from 2011 S/S to 2015 F/W). The analysis of dresses are divided into 6 sections: classic image brands, new launching brands, designer's image changing brands, continuous image brands, reentry collections brands, and non-continuous participated collection brands. In addition, fashion designer dress types based on this analysis are as follows. First, the type of individual image displayed positively appeals individual identity in fashion shows when wearing clothes like a fashion icon or model. Second, the type of personality orientation shows the personal image of the fashion designer rather than a brand image when expressing a favorite dress. Third, the type of reflecting the season trend shows seasonal trends by wearing a similar dress that match with the fashion show theme. Fourth, the type of consistent brand image means a dress by a fashion designer that meets a characteristic image of a brand that appeals to many people. Fifth, the type of original and typical fashion designer is a casual style(like a shirt and pants) that most people consider a fashion designers dress when leading and operating their own fashion show.

• 복식
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• 제65권1호
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• pp.150-163
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• 2015

Due to desire for more variation from male consumers within the men's fashion market in Korea, there has been an ongoing development of departmentalization of fashion styles. The Generation-X man, in particular, is the most active member of our current day society, and will be the principal agent in the senior market from here on forth. Thus, this study categorized their preferred fashion styles, and will seek to analyze the behaviors related to the pursuit of clothing of the Generation-X man. The qualitative investigations of the Q-method as well as the quantitative investigation of the SPSS 12.0 were used in conjunction as the method of study. Additionally, images and types resulting from the preceding first-year study entitled "The Type and Characteristics of the Modern Men's Fashion Images" were utilized as part of the surveys. As a result of the Q-method, which was used to derive the preferred fashion styles of the Generation-X man, they were classified into three categories: the classic suit preferring 'conservative class type', the polished, comfortable style preferring 'modern sophisticated type', and the adventure and variety seeking 'uninhibited individualistic style'. After analyzing the factors which influence clothing preference behaviors of these men, a total of seven causes were drawn from the results, including: conservative indifference to fashion, others conscious pursuit of fashion, the aim to show off brand name products, high involvement in the aspect of design, pursuit of TPO, pursuit of self-image, and conformity to fashion. The elements that revealed differences in the behaviors in pursuing clothing within the preferred fashion style types of the Generation-X man included the conservative indifference to fashion, and others conscious pursuit of fashion, which therefore shows that rather than enjoying the fashion lifestyle, these men possess a more conservative disposition instead.

• 한국의류산업학회지
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• 제22권5호
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• pp.551-560
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• 2020

Due to the nature of fashion design that responds quickly and sensitively to changes, accurate forecasting for upcoming fashion trends is an important factor in the performance of fashion product planning. This study analyzed the major phenomena of fashion trends by introducing text mining and a big data analysis method. The research questions were as follows. What is the key term of the 2010SS~2019FW fashion trend? What are the terms that are highly relevant to the key trend term by year? Which terms relevant to the key trend term has shown high frequency in news articles during the same period? Data were collected through the 2010SS~2019FW Pre-Trend data from the leading trend information company in Korea and 45,038 articles searched by "fashion+material" from the News Big Data System. Frequency, correlation coefficient, coefficient of variation and mapping were performed using R-3.5.1. Results showed that the fashion trend information were reflected in the consumer market. The term with the highest frequency in 2010SS~2019FW fashion trend information was material. In trend information, the terms most relevant to material were comfort, compact, look, casual, blend, functional, cotton, processing, metal and functional by year. In the news article, functional, comfort, sports, leather, casual, eco-friendly, classic, padding, culture, and high-quality showed the high frequency. Functional was the only fashion material term derived every year for 10 years. This study helps expand the scope and methods of fashion design research as well as improves the information analysis and forecasting capabilities of the fashion industry.

• 한국의상디자인학회지
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• 제11권1호
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• pp.77-85
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• 2009

In modem society, fashion is used as a means to express oneself. Colors in fashion are regarded as one of the important design elements and play a significant role. Today men's fashion trend represents to adopt diverse silhouettes, colors and various materials. They can choose diverse color for men's fashion. Brown has been popular colors for both man and woman. It usually represents the image of warm, comfort and classic. This research analyzed Brown whose diverse uses had been observed in fashion and the characteristics of Brown the color combinations in men's fashion through men's fashion collection from 2000 to 2008. The characteristics of color combinations with Brown analyzed two color combinations for the top and bottom as follows: First, the hue characteristics of Brown two color combinations were analyzed in men's fashion. Second, the tone characteristics of Brown two color combinations were analyzed in men's fashion. Third, the characteristics of color combinations were analyzed in the Brown top and bottom according to the hues in men's fashion. The Brown color combinations were analyzed according to the 10 hues and achromatic colors. As a result, 10YR was most used in both the top and bottom in F/W and S/S. As for the Brown color combinations of the 12 tones and achromatic colors in the top and bottom, dark grayish was the most used in S/S and F/W regardless of the seasons. The Brown color combinations in men's fashion were analyzed in terms of characteristics. As a result, 10YR and 2.5Y were most used. They were also of the highest frequency in the color combinations of Brown tops and bottoms.

• 패션비즈니스
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• 제10권5호
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• pp.1-14
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• 2006

The purpose of this study is to examine the style of Marlene Dietrich who was a Hollywood legend in 1930s and has influenced on modern fashion. The characteristics of Dietrich style showed androgyny, sensualism and exoticism. Dietrich has been famous for wearing tailored pantsuit on and off-screen with mannish gesture and had great effect on women's wearing pants. Her confident, sexy mannish style represented her androgyny glamourously and proved she had a taste for a classic. Her sensualism focused on her famous legs because she understood the sex appeal of woman's legs. She showed her legs by wearing pants and decorative stockings, or matching colors of stockings and shoes to make her legs look longer and sexier by illusion. Her exoticism against a backdrop of black and white image, was presented with luxurious, sensual fabrics such as furs, feathers and velvet, along with dazzling accessaries. Also she didn't forget to manipulate angles of camera and lights for the engraving figure of her own. Her charisma directed her fashion image in detail and made herself a fashion icon in 1930s.

• 복식
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• 제56권4호
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• pp.148-159
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• 2006

The purpose of this study is to understand continuity and discontinuity of the neoclassic style in early twentieth century fashion modernism. Researching relations in fashion between eighteenth to nineteenth century and twentieth century, the theory of 'linked solution' suggested by Kubler and Broadsky has been accepted. The results of this study are as follows: In early twentieth century fashion, continuity of the neoclassic style is considered as presentation of geometric form based on anatomical truth of the human body and moderation of decoration. Also simple construction to present practical purpose of the dress in honesty were continued. On the other hand, discontinuity of the style is found in the imitation of men's classic tailored suits and standardization of sizes and styles. These are considered to reflect such early twentieth century sociocultural contexts as equality of the sexes and mechanical aesthetics. Hopefully this study will contribute to the broadening of insight in fashion connecting traditions.

• 복식문화연구
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• 제13권1호
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• pp.87-101
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• 2005

Jazz derived from the blacks' work songs and made the frame of Jazz reaching blues and finally arrived at the recent time propagating itself as not only the blacks' music but all human being's music. This study has a purpose to suggest the Jazz image to the fashion design by examining the historical trace of Jazz which is one of popular music received by hearing sense. As for the result of the Jazz's effects by age, rhythmical beauty stressing dresses were in fashion by dance enjoying women in 1920's and dresses giving a mature atmosphere set the fashion in 1930's. in the beginning of 1990's, newly emerging Jazz was reflected to the popular culture along with the historical mode's fashion in the general society. The design's decided with two themes of Jazz Classic and Neo Fusion to modernly and naturally express the pursuit of strong color contrast which associated fast rhythm and lax image such as the counter melody of smooth Jazz. In that result, Jazz image with auditory feelings could suggest the various design motive and new idea to fashion design.

• 패션비즈니스
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• 제24권2호
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• pp.100-118
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• 2020

The purpose of this study was to identify the characteristics and meaning of collaboration with artists who have been with Louis Vuitton, focusing on bags, which are representative products of the luxury Louis Vuitton brand, -The research method was literature research and case studies. The theoretical study was based on previous studies and literature examine the concept and type in collaboration and to examine the trend in fashion and art collaboration. The case study was conducted after 2000 by collecting collaborative works between Louis Vuitton and artists based on their homepage, fashion information, and collection sites. Five artists and six artists(Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self and Jonas Wood), including Stephen Sprouse, Richard Prince, Takashi Murakami, Kusama Yayoi, and Jeff Koons, were analyzed for the art collaboration cases and contents that were conducted mainly on bags. This study found the following collaboration characteristics: first, classic image innovation: fun and lightness; second, deviating from the boundaries of fashion bags: the art of life, and third, building high-end luxury brand differentiation: scarcity and the introduction of authorism. It is expected that the basic data will be presented in the study of art collaboration design of fashion bags as well as academic data on the differentiation of luxury brands and the artisticization of products in the future.