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http://dx.doi.org/10.5805/SFTI.2016.18.5.564

A Study on the Style Types and Characteristics of Fashion Designers According to Pursuing in Brand Images of Haute Couture Fashion Show Finale  

Kim, Ji U (Dept. of Fashion Design, Chung-Ang University)
Jun, Yuh Sun (Dept. of Clothing and Textile, Chung-Ang University)
Kim, Young Sam (Dept. of Fashion Design, Chung-Ang University)
Publication Information
Fashion & Textile Research Journal / v.18, no.5, 2016 , pp. 564-576 More about this Journal
Abstract
This study analyzes and classifies dresses by fashion designers worn in 10 fashion show seasons for haute-couture finales over the last five years(from 2011 S/S to 2015 F/W). The analysis of dresses are divided into 6 sections: classic image brands, new launching brands, designer's image changing brands, continuous image brands, reentry collections brands, and non-continuous participated collection brands. In addition, fashion designer dress types based on this analysis are as follows. First, the type of individual image displayed positively appeals individual identity in fashion shows when wearing clothes like a fashion icon or model. Second, the type of personality orientation shows the personal image of the fashion designer rather than a brand image when expressing a favorite dress. Third, the type of reflecting the season trend shows seasonal trends by wearing a similar dress that match with the fashion show theme. Fourth, the type of consistent brand image means a dress by a fashion designer that meets a characteristic image of a brand that appeals to many people. Fifth, the type of original and typical fashion designer is a casual style(like a shirt and pants) that most people consider a fashion designers dress when leading and operating their own fashion show.
Keywords
fashion show finale; haute couture; fashion designer's images; clothing types and characteristics;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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