• Journal of the Korean association of regional geographers
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• v.13 no.3
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• pp.290-300
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• 2007

In this study, web document frequency of city place name is analyzed and it is used as the dataset for rank-size analysis. The search keywords are compared in the context of spatial meaning and the different domain corpus is applied. The acquired search results are applied for the further analysis. Firstly, the rank-size analysis is applied to compare the result between population and document frequency. Secondly, in case of correlation analysis, the significant changes are revealed when the spatial criteria for search keywords are increased. In case of corpus, COM, NET, and ORG shows the higher coefficient values. Lastly, the cluster analysis is applied to classify the list of cities that shows the similarity and difference. These analyses have a significant role in representing the rank-size distribution of city names that are reflected on the web documents in the information society.

• The Journal of Information Systems
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• v.26 no.3
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• pp.171-185
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• 2017

Purpose Recently, there has been an increase in attempts to analyze social phenomena, consumption trends, and consumption behavior through a vast amount of customer data such as web search traffic information and social buzz information in various fields such as flu prediction and real estate price prediction. Internet portal service providers such as google and naver are disclosing web search traffic information of online users as services such as google trends and naver trends. Academic and industry are paying attention to research on information search behavior and utilization of online users based on the web search traffic information. Although there are many studies predicting social phenomena, consumption trends, political polls, etc. based on web search traffic information, it is hard to find the research to explain and predict tourism demand and establish tourism policy using it. In this study, we try to use web search traffic information to explain the tourism demand for major cities in Gangwon-do, the representative tourist area in Korea, and to develop a nowcasting model for the demand. Design/methodology/approach In the first step, the literature review on travel demand and web search traffic was conducted in parallel in two directions. In the second stage, we conducted a qualitative research to confirm the information retrieval behavior of the traveler. In the next step, we extracted the representative tourist cities of Gangwon-do and confirmed which keywords were used for the search. In the fourth step, we collected tourist demand data to be used as a dependent variable and collected web search traffic information of each keyword to be used as an independent variable. In the fifth step, we set up a time series benchmark model, and added the web search traffic information to this model to confirm whether the prediction model improved. In the last stage, we analyze the prediction models that are finally selected as optimal and confirm whether the influence of the keywords on the prediction of travel demand. Findings This study has developed a tourism demand forecasting model of Gangwon-do, a representative tourist destination in Korea, by expanding and applying web search traffic information to tourism demand forecasting. We compared the existing time series model with the benchmarking model and confirmed the superiority of the proposed model. In addition, this study also confirms that web search traffic information has a positive correlation with travel demand and precedes it by one or two months, thereby asserting its suitability as a prediction model. Furthermore, by deriving search keywords that have a significant effect on tourism demand forecast for each city, representative characteristics of each region can be selected.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.93-101
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• 2017

This study investigate the effect of each type of search volume on the number of Facebook fans and the number of tourists. According to the hierarchy effect model, the effect of communication appears to be the sequentiality of cognition-attitude-behavior. Applying this theory, this study predicted that when consumers who have higher involvement and knowledge on specific cities through search behavior, they will be more active in information search through Facebook fan page subscription and will lead to direct tourism behavior. To verify the prediction, we examined the influences among search volume of Seoul shown in Google Trend, the number of fans of official facebook page named 'Seoul Korea', and the number of foreign tourists. As a result, the type of search keyword was divided into four categories: tourism attraction keyword, natural environment keyword, symbolic keyword, and accessibility keyword. The regression analysis showed that tourism attraction keyword and symbolic keyword have influence on Facebook fanpage 'Like'. In addition, facebook fanpage fan size have mediation effect between search volume and number of tourists. All in all, it would be useful to appeal to foreign tourists with a message that emphasizes tourism attraction and Korea-related contents.

• Spatial Information Research
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• v.18 no.2
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• pp.67-75
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• 2010

When people are shopping at a large shopping mall, they usually become to go around many stores for looking for better products and comparing them. In this paper, we design and implement a purchasing activity support system based on an Ambient Service Model that provides relevant stores information on map interface hierarchically through user contexts based search, to support such user's purchasing activities with the help of relevant information. In this system, users can search for relevant stores information through the system by Ambient Query which is created by their location and stores information with a mobile device. Then, users obtain relevant stores information provided in the form of hierarchy of keywords as a highly condensed summary and easily figure out the locations of the stores on a map interface. Moreover, users search additional other kinds of relevant stores information over the hierarchy of keywords. Eventually, users can obtain relevant stores information intuitively and conveniently without complex search processes. We implemented this system by integrating the subordinate technologies such as RFID, map-based, location-based and ontology technology. We also performed experiments on a well-known shopping region (Ilsan Lapesta shopping mall, Goyang-city Gyeonggi-do, Korea). Finally, we also confirmed that users' shopping activities were significantly improved by utility the present system.

• Journal of the Korean Society for information Management
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• v.40 no.3
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• pp.1-23
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• 2023

The purpose of this study is to analyze the characteristics of the integrated search services for integrated libraries operated by local governments in Korea. The target of analysis was integrated libraries operated by 25 local governments in Seoul, and the analysis elements were selected from service functions in 12 areas related to integrated search. The results of the study are as follows. First, the integrated library is an association of public libraries and small libraries in autonomous districts and provides integrated search services. The provided integrated search service function, types of bibliographic information, and facets are not diverse. Second, the records in the search results were mostly item types, not title types. Third, enrichment information supplementing book information consists of book introductions, related information, book-related keywords, and loan-related information. Fourth, integrated search shows the form of integrated OPAC based on integrated catalog DB rather than discovery-type search. It concentrates on providing an integrated search for catalog DBs distributed in public libraries or small libraries in the autonomous district. Fifth, most integrated libraries provide similar service types. Based on these results, improvement plans were proposed for domestic public libraries to expect discovery-type integrated search services.

• Journal of Service Research and Studies
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• v.12 no.1
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• pp.25-35
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• 2022

Covid-19, of which the first patient in Korea occurred in January 2020, has affected various fields. Of these, the tourism sector might havebeen hit the hardest. In particular, since tourism-based industrial structure forms the basis of the region, Gangwon-province, and the tourism industry is the main source of income for small businesses and small enterprises, the damage is great. To check the situation and extent of such damage, targeting the Chuncheon region, where public access is the most convenient among the Gangwon regions, one-day tours are possible using public transportation from Seoul and the metropolitan area, with a general image that low expense tourism is recognized as possible, this study conducted empirical analysis through data analysis. For this, the general status of the region was checked based on the visitor data of Chuncheon city provided by the tourist information system, and to check the levels ofinterest in 2019, before Covid-19, and in 2020, after Covid-19, by comparing keywords collected from the web service sometrend of Vibe Company Inc., a company specializing in keyword collection, with SK Telecom's T-map search site data, which in parallel provides in-vehicle navigation service and communication service, this study analyzed the general regional image of Chuncheon-city. In addition, by comparing data from two years by developing a tourism popularity index applying keywords and T-map search site data, this study examined how much the Covid-19 situation affected the level of interest of visitors to the Chuncheon area leading to actual visits using a data analysis approach. According to the results of big data analysis applying the tourism popularity index after designing the data mart, this study confirmed that the effect of the Covid-19 situation on tourism popularity in Chuncheon-city, Gangwon-provincewas not significant, and confirmed the image of tourist destinations based on the regional characteristics of the region. It is hoped that the results of this research and analysis can be used as useful reference data for tourism economic policy making.

• Spatial Information Research
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• v.18 no.4
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• pp.129-140
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• 2010

Large portal sites such as Google, NAVER provide Various services based on the map. Thus, interest and demand of users who want to obtain the region-related information has been increased. And services that combine the regional information with the map are provided currently at the large portal sites. However, the existing services of large portal sites do not provide enough detailed information and are inconvenient because acquisition process of related information is repeated. Therefore, the system that enables users to obtain detailed information related on the specific region synthetically and easily is needed. In this paper, we propose a system model using map interface and knowledge-processing in order to build the system that is useful for acquiring regional information. The model consists of 3-Layers: 'Regional Information Web-Documents Layer', 'Unique Regional Information Layer', and "Map-Interface Layer'. The Integrated Region~Related Information Searching System based on the model is implemented through the following 4-steps: (1) extracting the keywords that represent specific region (2) collecting the related web pages (3) extracting a set of related keywords and computing an association between the keywords (4) implementing a user interface. We verified validity on the model we proposed. knowledge-processing algorithm using affinity matrix, and UI that help users conveniently search by applying the system to region of the Goyang City. This system integrates regional information existing merely individual 'information' and provides users the 'knowledge' that is newly produced and organized. Users can obtain various detailed regional information and easily get related information through this system.