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Design and Implementation of Real-Time Support System for Purchasing Activities Based on Ambient Service Model  

Seo, Kyung-Seok (한국항공대학교 정보신공학과)
Lee, Ryong (일본효고현립대학 환경인간학부)
Jang, Yong-Hee (한국항공대학교 차세대방송미디어기술연구센터)
Kwon, Yong-Jin (한국항공대학교 항공선자 및 정보통신공학부)
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Abstract
When people are shopping at a large shopping mall, they usually become to go around many stores for looking for better products and comparing them. In this paper, we design and implement a purchasing activity support system based on an Ambient Service Model that provides relevant stores information on map interface hierarchically through user contexts based search, to support such user's purchasing activities with the help of relevant information. In this system, users can search for relevant stores information through the system by Ambient Query which is created by their location and stores information with a mobile device. Then, users obtain relevant stores information provided in the form of hierarchy of keywords as a highly condensed summary and easily figure out the locations of the stores on a map interface. Moreover, users search additional other kinds of relevant stores information over the hierarchy of keywords. Eventually, users can obtain relevant stores information intuitively and conveniently without complex search processes. We implemented this system by integrating the subordinate technologies such as RFID, map-based, location-based and ontology technology. We also performed experiments on a well-known shopping region (Ilsan Lapesta shopping mall, Goyang-city Gyeonggi-do, Korea). Finally, we also confirmed that users' shopping activities were significantly improved by utility the present system.
Keywords
Ambient Service Model; Purchasing Activity; Shopping Mall Navigation;
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Times Cited By KSCI : 2  (Citation Analysis)
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