• 한국의류학회지
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• 제34권2호
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• pp.212-225
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• 2010

This study investigates the dimensionality of perceived web site quality for fashion e-retailers to compare the differences in perceived web site quality between Korean and Chinese college students in the identification of the decisive web site quality dimensions for customer satisfaction and repurchase intentions. Data were collected from 300 Korean and 300 Chinese online apparel shoppers. The survey was statistically analyzed by factor analysis, T-test, and regression analysis. The perceived service quality dimensions were identified as product quality, economic efficiency, information quality, site design, and trust. The Chinese college students had significantly higher evaluations than Korean college students on information quality and trust. For Korean college students, product quality, economic efficiency, and trust were the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. For Chinese college students, product quality and information quality were identified as the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. Strategic directions for e-commerce business targeting Korean or Chinese college students are suggested in the conclusion.

• 건축역사연구
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• 제7권4호
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• pp.175-190
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• 1998

The formation of Chinese Town in Malacca of Malaysia and Singapore would explain that Chinese gradually played an important role of commerce and urban service according to the Western European advance to southeast Asia and the construction of colonial cities from the 16th century to 19th and massed residence in many cites of southeast Asia. Chinese was usually separated from the Western European by western colonial policy and city planning. Common architectural characteristics in Chinese towns of Malaysia can refer to the transmission of the Chinese architectural material, the combination of dwelling and commerce in a house and the space organization centered on a court or an air well in the narrow and long site, lying adjacent to street etc. The Chinese dwellings in Malaysia rooted with Chinese settlement in southeast Asia. The Chinese dwellings was not always a shop on 1th floor and a dwelling on 2nd floor before the 19th century. But as Chinese immigration and commercial activity progressed in earnest in the early of 19th century, the row house of Chinese for dwelling was autonomously changed to two functional shophouse for dwelling and commerce. Chinese row house can refer to the use of Malay regional material, change of symmetrical Chinese traditional housing type by the narrow and long site and the tendency of the eclectic elevation of Western and China. Another architectural characteristics of the shophouse is an appearance of the continuous verandah with a cover regulated by Stamford Raffles in Singapore. This regulation was applied to architecture in Chinese Town as Stamford Raffles constructed Singapore. It was spread to South China reversely and became the regulation of streetscape for the modern city. Shophouse of Chinese towns in Southeast Asia and south China can be understood by context of Chinese immigration, colonialism, housing type of commerce and dwelling and the Western European city planning.

• 대한지역사회영양학회지
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• 제18권1호
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• pp.25-44
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• 2013

This study aimed to analyze about the perception in obesity and body somatotype of university students in Korea and in China. This study provides the basic data of nutrition education for university student healthy weight program in China. The subjects were selected 240 university students of Korea and China. Two types of qualitative and quantitative questionnaires were used to analyze the attitude and body somatotype of subjects. The results of this study were as follows: The average BMI of Korean and Chinese male students was 22.3 and 22.5, respectively while the average BMI of Korean and Chinese female students was 19.8 and 19.7, respectively. In the past three years, the weight gain of Chinese students was higher than that of Korean students. Chinese students preferred the overweight body somatotype more compared to the Korean students. The overweight and obese students had more obvious insufficiency in body somatotype perception. The overweight and obese students had higher tendency to 'eat more meat', 'drink carbonated beverages', 'eat convenience food', 'take fast food' and 'drink alcohol' than the normal and low weight group. The major reasons for Korean students to control weight were 'appearance' and 'self confidence', while the major reasons for Chinese students were 'health' and 'employment'. From the results of associative group analysis (AGA), Chinese students had different semantic value of 'obese' than Korean students. Considering of the food transition status in China, it may be necessary to develop more suitable education programs for weight control for Chinese university students.

• 복식문화연구
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• 제19권5호
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• pp.903-916
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• 2011

The purpose of this study was to analyze the eroticism of the exposed body and clothing style of Chinese foreign students in Korea and to provide basic information required to design and develop a niche market for the Chinese. A Chinese professor translated 52 questions, which formed a preliminary survey given to 30 Chinese students. Following this preliminary survey, some questions were then revised. The surveys were conducted during 3 weeks starting from the 5th of October. Only 289 of 330 questionnaires were selected for statistical analysis. Data were analyzed statistically through Frequency analysis, Chi-square test, T-test, and Regression analyses in SPSS 12.0. The results of this study were as follows. First, we should consider men's breast, back, and neck line in order to develop the design of men's clothes, and the leg and collarbones for women's clothing. Second, it was suggested that we pay attention to the following articles of clothing to expand the erotic market for Chinese women's clothes: mini-skirts, side slit skirts, and tight-skirts for bottoms; blouses or T-shirts with a neckline scooped out deeply for tops; and see-through one-piece dresses with deeply scooped out backs.

• 한국식생활문화학회지
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• 제17권3호
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• pp.309-314
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• 2002

The purpose of this study was to investigate several aspects of eating out behaviors especially in relation to Chinese food. Self-administrated questionnairs were completed by 556 food-related major college students in Kangwon-do area. The results were as follows: 1. The frequencies of eating out were not significantly different by gender, type of residence, and the amount of spending money per month of the subjects. 2. Korean foods had a tendency to be selected as a first choice of eating out with both family and friends. The subjects preferred Korean foods, Western foods, Chinese foods and Japanese foods in order with their family but flour based foods, western foods and chinese foods in order with their friends. Japanese foods were not selected at all when they ate out with friends. 3. The 80.7% of male subjects and the 58% of female subjects liked Chinese foods. High calorie food was the feeling about Chinese foods for the male subjects and greasy food was for the female subjects. Taste was the most considered factor for choosing Chinese foods. 4. The 80% of subjects answered that Chinese food culture affected that of Korea. The 77% of subjects thought Chinese noodles were settled down to Korea. 5. Using MSG to Chinese foods was recognized as health-concerning factor for 67% of male subjects and 72% of female subjects.

• 한국수학교육학회지시리즈D:수학교육연구
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• 제19권4호
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• pp.247-265
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• 2015

Mathematics textbook plays a significant role in shaping students' learning of mathematics. Logic, rigor and abstraction as typical features of the formalization of mathematics, dominate mathematics textbooks around the world, which is regarded as one of the important origins of students' learning difficulties in mathematics. An innovative series of Chinese mathematic textbooks is presented in this paper. Supported by the supplementary materials excerpts from the textbooks, it gives a comprehensive theoretical analysis of the principles of design and implementation of this series of mathematics textbooks. The effectiveness of this series of textbooks is demonstrated by student achievement and secondary research data. It shows that series of Chinese mathematic textbooks has largely decreased students' learning difficulties in mathematics and enhance classroom teaching efficiency. It suggests that prioritizing the essence of mathematics and reducing abstraction is an important notion for mathematics textbook design and implementation.

• 한국의류학회지
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• 제32권7호
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• pp.1104-1115
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• 2008

The main purpose of this study is to analyze how differences in lifestyle affect the consumer decision making process on Korean and Chinese consumers. We conducted a survey on 210 female college students to gather the data needed. Through this study we were able to distinguish five different type of lifestyles; the confident, the charismatic, the vogue pursuing, the competitive, and the sociable. We also found out that the consumers of Korea and China with different lifestyles act differently throughout the decision making process. Chinese consumers were more influenced by advertising than Korean consumers. Korean and Chinese consumers also showed a difference in the perception of cosmetic prices, purchasing motivations, types of cosmetics, and where it was made from. Both Chinese and Korean consumers are influenced by salesperson more than any other marketing variables at point of purchase. The findings of this study are expected to help marketer make successful marketing strategy for cosmetics business in China.

• 한국식생활문화학회지
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• 제21권5호
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• pp.463-472
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• 2006

The purpose of this study was to investigate university students' attitudes and interests for ethnic food. The questionnaire developed was distributed to 60 students majoring in food & nutrition and 260 students taking a liberal course related with food culture in world. A total of 271 questionnaires were usable ; resulting in 84.7% response rate. Among 12 kinds of ethnic food, a large number of students had an experience in Japanese, Chinese, American and Italian food. Also Chinese, American, Japanese and Italian food were familiar with them, but the hope to eat for French, Spanish, Mexican and German food was too strong. Students knew kinds, characteristics, table manners and etc. for Japanese, Chinese, and American food very well and wanted to know the information about French food. as result of positioning for ethnic food by correspondence analysis, Spanish, English, French, Germany and Mexican food had a strong image in want to eat, wanted to know information about food and got a good feeling. Students perceived Vietnamese, Thai and Indian food as having an experience, Japanese, American and Italian food as well-know about food or restaurants, and Chinese food as being familiar. The findings would indicate trends for ethnic foods and their cultures in Korea and forecast the possibility of change in foodservice market.

• 한국산학기술학회논문지
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• 제21권9호
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• pp.509-517
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• 2020

이 연구는 중국인이 세계화로 편입되는 상황에서 나타나는 이민자, 유학생, 여행자의 네트워크 분석을 통해 중국 세계화 현황을 살펴보는 것을 목적으로 한다. 글로벌 네트워크에서 중국 이민자, 유학생, 여행자의 연관성을 제시하였다. 분석 방법은 UN의 이민자 데이터와 UNESCO의 유학생 데이터, 중국문화여행부의 여행자 데이터를 이용하여 중국 세계화의 관점에서 네트워크 및 QAP분석을 이용하였다. 분석결과 첫째, 이민이나 유학은 선진국으로 향하는 경향이 강했고, 여행은 아시아 지역에 대한 선호도가 높은 것으로 나타났다. 국가별로 태국은 여행자 네트워크에서, 미국은 이민자와 유학생 네트워크의 주요 목적지로 나타났다. 둘째, QAP 기반 통계적 상관관계 분석결과 중국 이민자들과 유학생들로 구성된 매트릭스 간 상관관계가 유의미한 것으로 나타났다. MR-QAP 분석을 통해 유학생과 이민자 네트워크가 높은 결정계수를 보여 두 변수 간 인과관계가 높은 것으로 나타났다. 이 분석을 통해 중국의 세계화에 따른 기회와 문제점을 검토하고 각국별 정책적 대책을 마련할 수 있는 실증적 근거를 제시하였다. 후속 연구에서는 중국 유학생과 중국 이민자의 국가 선택 요인, 중국의 세계화가 다른 나라들에 미치는 경제적, 사회적, 문화적 영향을 다각도로 분석하여 이 연구의 제한점을 보완할 것이다.

• 인삼문화
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• 제6권
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• pp.135-151
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• 2024

한국과 중국 대학생 소비자의 인삼 소비문화 비교를 위하여 그들의 인삼 제품구매현황, 인삼에 대한 태도, 그리고 인삼 제품에 대한 만족도를 살펴보고, 인삼제품의 구매 및 추천 의도를 조사하였다. 인삼 제품을 섭취한 경험이 있는 한국대학생 267명, 중국 대학생 318명을 대상으로 하였다. 조사 결과, 한국 대학생 소비자의 경우, COVID-19 이전에 비해 인삼 제품에 대한 관심이 증가하여 인삼 제품의 구매 및 추천 의사가 증가하였다. 또한 평소 인삼에 대한 만족도가 높을수록, 인삼구매 경험 빈도가 많고 인삼에 대한 사회적 혜택 태도가 높을수록, 그리고 연령이 높을수록 인삼 제품의 구매 및 추천 의도가 높은 것으로 나타났다. 중국 대학생 소비자는 가정 내에서 부모의 구매 정도가 한국보다 높고 사회심리적인 혜택에 대해 긍정적인 집단에서 구매 및 추천 의도가 높았으며, 한국에 비해 이미 20대도 관심이 높고, 친근감이 있는 것으로 보인다. 한국 대학생과 중국 대학생 소비자의 공통점은 COVID-19 이전에 비해 이후에 건강이나 안전, 그리고 환경에 대한 관심이 증대했고, 더불어 인삼 관련 제품에 대한 관심이 증가했다는 것이며, 다른 점은 개인별 경험에서 차이가 있었는데, 한국 대학생 소비자는 개인의 경험이 중요했고, 중국 대학생 소비자는 부모의 영향을 많이 받는 것으로 나타났다. 특히 COVID-19는 20대에게도 중요한 건강의 중요성에 대한 인식의 계기가 되며, 실제로 구매의도와 관련되었다. 이러한 결과를 중심으로 대학생 소비자를 위한 선호하는 제품으로의 확대, 그리고 가족의 영향 정도 및 소비문화에 따른 마케팅 전략의 차별화 등이 이루어져야 할 것으로 보이며, COVID-19로 인한 이러한 새로운 변화는 적기의 기회로 보인다. 즉, 건강과 안전에 대한 관심이 증대한 이즈음에, 제품의 섭취를 용이하게 하는 제품의 다양성과 융합화, 소비자의 대상별 소비가치에 부응하는 마케팅 매체 변화와 온라인으로의 확대, 그리고 소비자의 가족 유형, 예를 들면 단독가구 등으로의 변화에 부응하는 미래의 소비사회를 대비한 전략적인 준비가 필요하다.