• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.93-107
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• 2009

This study investigated consumer preferences for Internet medical information service in China using the multi-attribute utility theory. The multi-attribute utility theory is a compositional approach for modeling consumer preferences wherein researchers calculate the overall service utility by summing up the evaluation results for each attribute. We found that Chinese Internet medical information users consider the availability of information and quick response to be the most important attributes. Further, they think that the comment feature is less important as compared to other attributes such as costs and updates. In addition, we found that the Internet users having more Internet experience consider these attributes to be more important as compared to the people who are just beginning to surf the Internet. For any successful Internet business, Internet marketers should assess individual-level preference and accordingly organize a fresh campaign. As of now, Internet marketers need estimation methods to predict the market performance of new services in many different business environments. We believe that the multi-attribute utility theory is a useful approach in this regard.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.4
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• pp.113-134
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• 2007

This study deals with the role and responsibility of university library in multicultural society. For this purpose, centered the Chinese students in Pusan University, with internet questionnaire surveys on customer satisfaction to the current library portal service and set up a effective digital library evaluation model. In the meanwhile we borrowed evaluation methods and items from LibQUAL+ in part, a world wide famous model, and use Tsinghua University Library's evaluation statistic norms. To summarize the results of this survey, Chinese student's service satisfaction about Pusan University library is still fairly low. Undergraduate and graduate students(including doctor courses) group follows, undergraduates student's satisfaction level is lower than graduate. By analyzing simple satisfaction we can know that library portal service maintained low importance or influence to the user, to internet space user's satisfaction is a relatively high level. And compared with other dimension, statistic data show out that internet space user's satisfaction still maintained a relative high level.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.183-191
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• 2014

SNS uses the Internet as its base. It is created in order to achieve communication between the users. Up until now, most previous research were focused on the users of SNS. But, there are still a great deal of people who do not use or discontinuously use SNS. This is because users have natural resistance against SNS when using the service. In this study, time shortage perception, awareness of SNS, self-efficacy, suitability, information quality of SNS, subjective norm and privacy concern are considered as influence factors by previous research. An empirical study for Chinese students and internet users was conducted to identify how these factors influence perceived risk and perceived usefulness, and how this influence to user's resistance. This study can explain the reason why users don't use SNS and resist SNS use.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.3
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• pp.1429-1441
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• 2016

While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social connection, self-presentation and entertainment. Among them the most dominant reason for using Sina Weibo was found to be information-gathering. This finding suggests that Sina Weibo functions as a platform to search for information on social issues and interests. The study also found that these motivations were significantly different between male and female users. Interestingly, female respondents used Sina Weibo much more broadly than male counterparts, accessing it to satisfy all needs such as information gathering, accessibility to celebrity, social connection, self-presentation and entertainment. Based on these findings limitations and direction for future studies are discussed.

• Journal of the Ergonomics Society of Korea
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• v.32 no.3
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• pp.253-258
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• 2013

Objective: This study investigates user performance and user perceptions of dynamic Chinese text displays (Leading display and RSVP display) when users search for target information. Background: Today, information searching with dynamic displays is widely used in TV programs, on Internet advertisements, for traffic information systems, and more. Method: A human factors experiment was conducted to compare both displays. Eighteen subjects participated in evaluating two simulated interfaces for the leading display and the RSVP display. Results: The results show that the leading display was better in terms of search time and certain subjective measurements (Easiness, frustration, anxiety). The latter results are consistent with the conclusions of other research efforts showing that dynamic displays are more effective and efficient when reading information. Conclusion: The leading display is more useful for Chinese users in terms of both information searching and information reading. Application: This study helps design dynamic displays written in Chinese texts.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.10
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• pp.3831-3851
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• 2015

This paper is concerned with the problem of joint resource allocation and user-pairing in virtual MIMO SC-FDMA systems to improve service quality of experience (QoE). No-reference logarithmic model is introduced to quantify service experience for each user and the objective is to maximize sum of all user's mean of score (MOS). We firstly formulate the optimal problem into an S-dimensional (S-D) assignment problem. Then, to solve this problem, the modified Lagrangian relaxation algorithm is deduced to obtain the suboptimal result of joint user-paring and subchannel allocation. The merits of this solution are as follows. First, the gap between its results and the global optimal one can be quantified and controlled by balancing the complexity and accuracy, which merit the other suboptimal algorithms do not have. Secondly, it has the polynomial computational complexity and the worst case complexity is O(3LN³), where L is the maximum iteration time and N is the number of subchannels. Simulations also prove that our proposed algorithm can effectively improve quality of experience and the gap between our proposed and the optimal algorithms can be controlled below 8%.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.11
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• pp.5465-5480
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• 2018

Energy-efficient task scheduling on multi-core server is a fundamental issue in green cloud computing. Multi-core processors are widely used in mobile devices, personal computers, and servers. Existing energy efficient task scheduling methods chiefly focus on reducing the energy consumption of the processor itself, and assume that the cores of the processor are controlled independently. However, the cores of some processors in the market are divided into several voltage islands, in each of which the cores must operate on the same status, and the cost of the server includes not only energy cost of the processor but also the energy of other components of the server and the cost of user waiting time. In this paper, we propose a cost-aware scheduling algorithm ICAS for computation intensive tasks on multi-core server. Tasks are first allocated to cores, and optimal frequency of each core is computed, and the frequency of each voltage island is finally determined. The experiments' results show the cost of ICAS is much lower than the existing method.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.11
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• pp.3991-4010
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• 2021

The Question Similarity Measurement of Chinese Crop Diseases and Insect Pests (QSM-CCD&IP) aims to judge the user's tendency to ask questions regarding input problems. The measurement is the basis of the Agricultural Knowledge Question and Answering (Q & A) system, information retrieval, and other tasks. However, the corpus and measurement methods available in this field have some deficiencies. In addition, error propagation may occur when the word boundary features and local context information are ignored when the general method embeds sentences. Hence, these factors make the task challenging. To solve the above problems and tackle the Question Similarity Measurement task in this work, a corpus on Chinese crop diseases and insect pests(CCDIP), which contains 13 categories, was established. Then, taking the CCDIP as the research object, this study proposes a Chinese agricultural text similarity matching model, namely, the AgrCQS. This model is based on mixed information extraction. Specifically, the hybrid embedding layer can enrich character information and improve the recognition ability of the model on the word boundary. The multi-scale local information can be extracted by multi-core convolutional neural network based on multi-weight (MM-CNN). The self-attention mechanism can enhance the fusion ability of the model on global information. In this research, the performance of the AgrCQS on the CCDIP is verified, and three benchmark datasets, namely, AFQMC, LCQMC, and BQ, are used. The accuracy rates are 93.92%, 74.42%, 86.35%, and 83.05%, respectively, which are higher than that of baseline systems without using any external knowledge. Additionally, the proposed method module can be extracted separately and applied to other models, thus providing reference for related research.

• Korean Journal of Family Welfare
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• v.23 no.4
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• pp.613-632
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• 2018

The purpose of this study is to review Chinese policy on internet game addiction, and understand the level of internet game addiction, anxiety, and life satisfaction levels, and examine how game addiction affects life satisfaction with anxiety as a medium among male university students in China. In order to achieve the goals of the study, a survey was conducted on 240 male university students in Harbin, China. The research results are as follows. First, the internet game addiction level of male university students was at a relatively low level. Only 2.9% scored over 36 points, the litmus test for the category of clinical criterion, whereas the majority belonged to the general user group. Meanwhile, anxiety was at an intermediate level, along with a relatively high level of life satisfaction. Next, internet game addiction showed a positive correlation with anxiety, and a negative correlation with life satisfaction level. A negative correlation was found between anxiety and life satisfaction level. Lastly, anxiety was found to play a complete mediation role, as a mediator variable between internet game addiction and life satisfaction level. Based on the above results, policy and practical suggestions are proposed to improve the mental health of university students and to prevent and treat game addiction within China.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.69-91
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• 2012

The purpose of the study is to investigate the effects of direction of comments about online reviews and the credibility of web sites on brand attitudes toward restaurants. Also, the study compared two study results using Korean and Chinese on-line users to assess the feasibility of the application of on-line marketing developed in Korea to Chinese internet user contexts. The results show that the credibility of web sites and the direction of comments influence the brand attitude as hypothesized. Overall, the results from two country consumer groups are similar. However, there are unique results including the significant interaction effects between the direction of comments and the credibility of web sites only for Chinese on-line users on the brand evaluation tasks and for Korean on-line users on the purchase intention. The cultural value might cause these different results across the nations.