• Journal of Information Technology Applications and Management
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• 제14권1호
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• pp.75-97
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• 2007

Recently, the growth of the Internet shopping malls around the world has been increasingly accelerated based on the great advances of IT. Nevertheless, in China the Internet shopping malls have not rewed up relatively. Therefore, this paper has a purpose to discover the factors influencing the vigor of the shopping malls in China and mechanisms on interrelationships among the factors, focusing on customers' trust. To analyze the Chinese Internet shopping mall market from a wider perspective, our research model includes the antecedents from the aspects of shopping mall quality, customer characteristics, environmental features through reorganizing comprehensively various factors considered in the previous studies, and uses customer trust as an intermediate factor and purchasing intention as a dependent factor. It is expected that the implications of this study can help Chinese government agencies related to Internet shopping malls and managers for them make decisions on their policies and strategies effectively.

• 유통과학연구
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• 제14권11호
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• pp.139-147
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• 2016

Purpose - This study examines the effects of purchasing factors of consumers based on customer satisfaction and repurchasing intention buying through Internet shopping malls. The subject of this study are Chinese residents who have lived over a year in Korea. Research design, data, and methodology - In this study, former research related with internet shopping malls' customer satisfaction and repurchase intention was revised. Based on past research, the internet shopping mall purchasing factors divided to 4 factors; factors of product, price, service, and promotion. 5 hypotheses were made. They are

Product factors of internet shopping malls have meaningful effect to customer satisfaction,

Price factors of internet shopping malls have meaningful effect to customer satisfaction,

Service factors of internet shopping malls have meaningful effect to customer satisfaction,

Promotion factors of internet shopping malls have meaningful effect to customer satisfaction,

Customer satisfaction factors of internet shopping malls have meaningful effect to customer repurchase intention. Measurements developed 4~5 items to each factor and questionnaires were made. The survey was conducted on 1,000 Chinese people. Out of 292 surveys, 9 were excluded which responded nothing or were unfilled. Finally 283 surveys were used in empirical analysis with SPSS 22.0 statistical program. Hypotheses were verified by structural equation modeling. Results - The following conclusions are shown in the empirical study. First, the service and promotion factors of internet shopping mall have effects on customer satisfaction. Second, customer (Chinese people who live in Korea) satisfaction have effects on repurchase intention. Third, the products value and price level of internet shopping mall have strong effects on repurchasing intention. Conclusions - There are suggestions that Chinese customers satisfied with Korean internet shopping malls might increase their royalty to the shopping malls as possibility of repurchase arises. This study has differentiating points with preceding researches that subjected residents in Korea. But there are limitations that this study also used purchasing factors used in preceding studies. Also this study has limitations, such as generalization in global market circumstances because this study subjected only Chinese people and not global customers. Therefore, further study executed complementary with those limitations would be an interesting study.

• 복식문화연구
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• 제22권5호
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• pp.655-669
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• 2014

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.193-202
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• 2019

본 연구에서는 국내 유학생 중 가장 높은 비율을 차지하는 중국 유학생과 한국 대학생들 간의 인터넷쇼핑몰 이용 시 공통점과 차이점이 있는지 확인하고 이용 만족도에 영향을 미치는 속성이 무엇인지 파악하고자 한다. 그 결과를 토대로 중국 유학생들이 국내 인터넷쇼핑몰 이용과정에서 만족도를 높일 방안을 제시하고 국내 인터넷쇼핑몰을 운영 중인 기업에는 외국인 고객들의 이용 만족을 향상할 수 있는 전략을 조언할 수 있을 것이다. 연구결과, 첫째, 한국 학생들과 중국 학생들의 인터넷쇼핑몰 이용할 때에 경험했던 시스템 평가 요인 중 한국 학생들은 정보 품질이 중국 학생들보다 더 좋다는 결과를 나타냈으며, 중국 학생들은 한국 학생들보다 기능성이 더 좋다는 결과를 나타냈다. 둘째, 한국 학생들과 중국 학생들이 인터넷쇼핑몰 이용할 때에 경험했던 물류시스템 평가요소 중 신속성과 배송 품질은 모두 한국 학생들이 중국 학생들보다 더 좋다는 결과를 나타냈다. 셋째, 한국 학생들이 국내 인터넷쇼핑몰을 이용할 때에 소비만족도에 영향을 미치는 요인으로는 기능성, 배송 품질, 응답 신뢰성, 정보 품질, 신속성 모두 유의한 영향을 미치는 것으로 나타났다. 넷째, 중국 유학생들은 배송 품질을 제외한 기능성, 정보 품질, 신속성, 응답 신뢰성 등이 모두 만족도에 유의한 영향을 미치는 것으로 나타났다.

• International Journal of Contents
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• 제6권4호
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• pp.62-68
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• 2010

More and more researchers and practitioners in the field of e-commerce are paying attentions to the retention of online customers. However, only a few researches can be addressed in the context of internet shopping mall repurchase intention. This study aims at investigating and delineating the important characteristic factors which affect consumers' repurchase intentions by conducting an empirical analysis. In order to fulfill this purpose effectively, a comprehensive review of previous studies regarding information system success model was performed in order to render a stronger theoretical foundation for our study. Finally, based on the DeLone and McLean (2003) IS success model, information quality, system quality, service quality, customer satisfaction and repurchase intention were employed as five constructs in the research model and hypotheses on mutual relationships between these constructs were established accordingly. Structural equation modeling was employed to analyze the data collected from 204 internet shopping mall consumers in China. Our theoretical model exhibited a good fit with the observed data. The empirical results showed particularly strong support for the effects of information quality, service quality and user satisfaction. The findings of this research contributed to the extension of repurchase intention study in the context of Internet shopping malls. Our research also offered implications for practitioners in regards to devising internet shopping malls so as to increase consumers' repurchase intention to use these services.

• 경영과정보연구
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• 제37권2호
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• pp.23-42
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• 2018

중국인들은 인터넷 발전으로 인해 인터넷 이용자들의 증가와 온라인 쇼핑몰들의 수가 증가하고 있으며 이에 따라 중국 인터넷 쇼핑몰 이용자들이 쇼핑몰 웹사이트에 대한 만족과 불만을 경험하고 있다. 기존의 연구가 인터넷쇼핑몰을 이용한 고객들의 만족에 대한 연구가 주를 이루고 있었다. 이에 인터넷쇼핑몰을 이용자들이 불만을 제품에 대한 불만과 사이트에 대한 불만으로 연구하였다. 이 연구는 중국의 인터넷 쇼핑몰을 경험하고 인터넷 쇼핑몰에서 구매경험이 있는 이용자들을 대상으로 중국 7개 지역(베이징, 하얼빈, 심양, 간쑤성, 시안, 상하이, 호남성 지역)을 중심으로 설문 조사를 실시하였다. 인터넷 쇼핑몰 이용자들의 제품불만과 사이트불만이 쇼핑태도와 쇼핑성향에 미치는 영향을 연구하였으며 조절변수로 경제적 효익을 연구하였다. 제품불만의 경우 경제적 효익의 조절효과는 영향이 없었으나 사이트 불만의 경우 경제적인 효익은 조절효과가 영향이 미쳤다. 설문조사에 응답한 사람들 중 약 83%가 인터넷 쇼핑 이용경험과 인터넷쇼핑 구매 경험이 있는 20대와 30대로서 실증적인 연구가 될 수 있으며 중국의 인터넷 쇼핑몰 이용자들을 분석함으로 중국으로 진출할 계획을 세우고 있는 국내 인터넷 쇼핑몰을 운영하는 기업들에게 이론적 검토와 지침을 제시하고자 한다.

• 한국의상디자인학회지
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• 제15권3호
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• pp.51-67
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• 2013

This study aims to examine impacts of the Internet shopping orientation of Korean and Chinese consumers on their selection criteria of shopping malls and apparel products, frequencies and amounts of purchase, and information search in the Internet shopping mall. A survey was carried out with Korean and Chinese female consumers in their 20s and 30s who have the Internet shopping experiences. The results of this study were as follows: First, the Internet shopping orientation of Korean and Chinese respondents clearly showed factorial structures including the pleasure-conscious, fashion-conscious, price-conscious, and convenience-conscious orientation. From a result of the cluster analysis on four factors of the Internet shopping orientation, Korean and Chinese respondents were classified into three groups of the Internet shopping-unconscious, the Internet shopping-loyalty, and pleasure convenience-conscious. Second, there were significant differences in selection criteria of both the Internet shopping mall and apparel products among three groups of the Internet shopping orientation in Korea and China. Third, significant differences were identified in visiting frequencies, apparel purchase frequencies and amounts, payment methods, and information sources during the Internet shopping among three groups of the Internet shopping orientation in Korea and China.

• 가정과삶의질연구
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• 제30권4호
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• pp.105-117
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• 2012

This study examined Chinese students' satisfaction level regarding their Korean Internet shopping mall experiences and the measured factors were pre-purchase, purchase, delivery, A/S and security, additionally, evaluate the level of repurchase intention on Chinese students living in South Korea. To accomplish these goals, an online questionnaire survey was conducted between October 1 and 10, 2011. A total of 365 questionnaires were used for the final analysis. The analysis process involved many statistical methods such as frequency, correlation and regression. The results indicate the following finding: First, Chinese students normally visited and purchased from popular Internet shopping malls and the items that they purchased the most frequently were clothing and shoes, makeup, computer and electronics. Second, the Chinese students' satisfaction level regarding their Internet shopping mall experiences was not high. They were especially worried about security matters regarding their personal or financial information. Third, their satisfaction level with the delivery process has the largest influence on their repurchase intention. Also, their gender, the length of time they had lived in Korea, the length of time they spent on Korean Internet shopping mall websites, the amount of frequency of online shopping in Korea, and their satisfaction with their purchase, the delivery process, the A/S process and security affected their repurchase intention in different degrees. The conclusion provides valuable information for devising a strategic direction for improving the foreigners' satisfaction level regarding and repurchase intention on Korean Internet shopping malls.

• 한국컴퓨터정보학회논문지
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• 제18권6호
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• pp.81-89
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• 2013

현재 인터넷 쇼핑은 중국인들의 일반적인 소비채널이 되고 있으며 앞으로도 지속적으로 성장할 가능성이 매우 높다. 중국의 인터넷 쇼핑몰 시장이 급속히 성장하고 있음에도 불구하고 중국인의 고객만족도에 맞는 인터넷 쇼핑몰은 많지 않다. 한국의 인터넷 쇼핑몰 업체들이 쇼핑몰에 대한 품질평가와 고객만족도를 분석하여 중국 유학생들의 성향에 맞는 쇼핑몰을 구축한다면 국제 경쟁력을 강화시킬 수 있을 것이다. 본 논문에서는 중국 유학생들과 한국 대학생들의 인터넷 쇼핑몰 고객만족도에 대해 비교 분석하여 어떠한 차이가 있는지 분석하고 전역적 최적의 해를 구하는 다중 LS-SVM을 이용하여 중국 유학생들의 고객만족도 모형을 분석한다. 중국 유학생들의 고객만족도 분석은 한국 인터넷 쇼핑몰 업체들에게 유익한 정보로서 활용될 수 있을 뿐 아니라 국제 경쟁력을 강화할 수 있는 방안이 될 것이다.

• 한국의상디자인학회지
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• 제21권3호
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• pp.37-53
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• 2019

The purposes of this study were to investigate Chinese female consumers' shopping orientation and clothing shopping behaviors on the internet and to find the differences in internet shopping behaviors of consumer groups segmented by clothing shopping orientation. The subjects were 417 women in their 20s and 30s from the Gillim Province, China. The research method was a survey, and the questionnaire consisted of a clothing shopping orientation subscale, clothing, their shopping behaviors via the internet, and the subjects' demographic characteristics. For data analysis, a frequency analysis, a cross-tab analysis, a factor analysis, a cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. The clothing shopping orientation was derived using five factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Chinese female consumers were classified into three groups (hedonic group, ambivalent group, and practical group) by clothing shopping orientation. These three groups showed many significant differences in their clothing shopping behaviors on the internet. The hedonic group preferred the specialty and cross-border shopping malls, and considered product quality and trend as their main purchase motives. The ambivalent group considered the convenience of the purchase and trend as important motives as compared to the other groups, and they use more various product selection criteria. The practical group considered low price and convenience and the search simplicity of various products as major purchase motives. In addition, the hedonic and ambivalent groups had a higher purchase satisfaction and purchase intention from internet shopping than the practical group. This study suggested that clothing shopping orientation is one of the useful segmentation variables and fashion marketers needed to establish differentiated marketing strategies for each consumer group that is segmented by clothing shopping orientation.