• 만화애니메이션 연구
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• 통권50호
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• pp.23-42
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• 2018

2차원문화(二次元文化)는 현재 중국 콘텐츠 시장의 핵심 키워드이다. 중국에서는 2차원문화에 대한 이용자가 날로 증가하며 대중들의 관심이 고조되고 있다. 또한 콘텐츠 시장에서의 인기로 인해 많은 자본을 투자하고 있는 실정이다. 2차원문화가 주류문화로 부상한 이유는 주류 소비자층의 전환뿐만 아니라, 첫째로는 2차원문화가 ACGN(Animation, Comic, Game, Light Novel) 외에도 영화, 공연, 테마파크 등 많은 영역 까지 아우른 거대한 산업사슬을 형성하고 있는 것, 둘째로는 사회적 환경과 충성도가 높은 특정 수용자들로 인해 더욱 더 많은 사람들이 2차원문화 행렬에 가담하고 있는 것, 셋째로는 문화의 전파성이 강한 등 세 가지 특징으로부터 2차원문화 콘텐츠에 있어서 수용자의 역할을 찾아보았고, PEST(거시환경 분석)를 통하여 정치, 경제, 사회, 기술 등 네 가지 측면으로 중국 2차원문화 환경을 분석하였다. 또한 2차원문화 수용자들의 생태환경과 소통방식이 변화되면서 수용자는 능동적 참여자이자 콘텐츠의 재생산자로 부각되었는데, 이러한 수용자 콘텐츠 이용방식을 '탄막(弹幕)'현상으로 살펴보았다. 따라서 본 연구는 중국 2차원문화 환경에서 수용자 중심의 콘텐츠산업에 대한 적절한 발전 경로를 논의하는 시사점이 있다.

• 비교문화연구
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• 제39권
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• pp.355-380
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• 2015

China has been experiencing a series of changes after gradually opening up its society. Such changes have now seeped into almost every sector of the society, leading to overall change. While the political system has been maintained without much change, the structure of life for Chinese has undergone a shift, especially in the sectors related to industry or the economy. The Chinese have adopted capitalism in their own way, leading to fast growth in their industries. Those who were born in the 1980s amidst such change (so-called the post-80s generation) are now playing a major role in Chinese society. Understanding this generation can help understand some of the most important phenomena in today's China. Therefore the language used by this generation is in particular meaningful as language often reflects the society it is used in. This study focuses on the newly created words arising from the lifestyles of the post-80s generation to better understand how the China's move towards a more open society over the past three decades have brought about changes. The work culture and consumption styles of the post-80s generation are also showing some collective characteristics. As such, a review of newly created Chinese words related to this generation is expected to increase understanding of the overall Chinese society and Chinese culture of today.

• 한국의상디자인학회지
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• 제14권4호
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• pp.63-72
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• 2012

In this study, Characteristics of colors on Chinese traditional costume in Tang, Song, Yuan, Ming, and Qing Dynasty were compared. And general colors of Chinese traditional costume and the viewpoint of them were considered. The purpose of this study were to apt colors of Chinese traditional costumes to the sensory appetite of modern people for new things, and make the recreation inspired by new senses be applied into the fashion industry effectively. The results were as followed : Firstly, colors distribution of 5 dynasties were different. In the Tang, R(red) was highest, YR(yellow red) and Y(yellow) followed. In the Song, YR was highest, Y and R followed and PB(purple blue) was increased, In the Yuan, R, YR, PB, B were concentrated at low rates, and other colors were increased, In the Ming, Y, R and B were concentrated at low rates orderly, and other colors were increased, In the Qing, PB was highest and Y, R, YR, B, P(purple) were increased. Secondly, tons distribution of 5 dynasties were different. In the Tang, L(light) was highest, P(pale) and Lgr(light grayish) followed. In the Song, P(pale) was highest, Lgr, Gr(grayish) and Dl(dull) followed In the Yuan, Dp(deep) was highest, P and Lgr followed, and other tones were increased, In the Ming, S(strong) was highest, DI and V(vivid) followed. Thirdly, The general colors of 5 dynasty were R, YR, Y, B, PB colors with vivid, deep and light tones. Forth, the viewpoint of color on Chinese traditional costume was based on the Yin-Yang and the Five Elements theory. Based on results of this study, the successive researches will be carried out about the unique colors of each nation and application traditional colors to modern fashion industry in order to the unique cultural sense.

• 농촌지도와개발
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• 제16권2호
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• pp.285-304
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• 2009

The objectives of this study were finding out some methods about development of oversea agriculture in Korea. It is a tough task that faces us now. China is a big agricultural country, most agricultural investment country and the nearest located in Korea. So this study researches on the quality of farmers and characters of rural human resources in China. In China, agriculture industry is the basic industry among national economy developments. The majority of populations in China are living in rural region. Agriculture, villages and farmers are main issues in China. From this point, An analysis of Chinese farmers' characters and qualities; general conditions of farmers' knowledge of science and technology, their education level, quality of minds and sprit, and rural public health service situation in China. The result of this study is following; First, Chinese farmers' factors that low education level, big cultural differences between cities and country sides affect the development of China's agriculture as obstruction factors. Second, Practice conditions of farmers' science knowledge and technology are low level, output of higher rural human resources, low quality of minds and sprit and problems of agricultural extension service. It is negative influenced of agriculture and farmers economic development in China. Third, unsociable culture of the peasantry influences Chinese farming in the negative ways. Also, conventional notions of family are getting weaker, it makes connection of the kinship weaken. But, Chinese think that this kind of kinship is the most important thing in their life. Fourth, in the case of situations that the farmer's sanitation and health, low level of the medical service is getting worse than before relatively. And there are a lot of discordances between a planned childbirth policy and personal recognitions. Also, lacking of nourishment makes labor productivity falling tendencies. The medical industry falls short of the standard as compared to the number of farming people. Fifth, in the peasantry's consciousness of the legal system, this causes difficulties to farmers in the market. Shortage of the legal knowledge exerts a bad influence upon rural economy.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2017년도 춘계학술대회
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• pp.507-509
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• 2017

의료관광은 최첨단 의료 시설과 기술로 외국인을 유치해 단순히 시술이나 치료를 하는 것 뿐만 아니라 휴양이나 레저, 문화 활동을 관광과 연계하는 산업으로 21세기 건강 추구형 라이프 스타일 변화에 따라 블루오션으로 떠오르는 산업 분야 이다. 의료와 관광의 목적을 동시에 들고 입국하는 중국인들이 많다. 하지만, 의료관광에 대한 시스템이 제대로 지원되지 않고, 중국인을 위한 의료 보험혜택이 전혀 되지 않기 때문에 이러한 중국인들을 위해 안전한 병원과 가이드를 연결하고, 중국인들에게 제대로 된 정보가 제공될 시스템 개발이 필요하다. 본 논문에서는 병원과 중국인 관광객, 중개인 간의 효과적인 연결방법에 대한 의료관광 서비스 시스템을 제안하고자 한다.

• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.64-79
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• 2022

The concept of Virtual Character has been developed for a long time with people's demand for cultural and entertainment products such as games, animations, and movies. In recent years, with the rapid development of concepts and industries such as social media, self-media, web3.0, artificial intelligence, virtual reality, and Metaverse, Virtual Character has also expanded new derivative concepts such as Virtual Idol, Virtual YouTuber, and Virtual Digital Human. With the development of technology, people's life is gradually moving towards digitalization and virtualization. At the same time, under the global environment of the new crown epidemic, human social activities are rapidly developing in the direction of network society and online society. From the perspective of digital media content, this paper studies the production technology of Virtual Character related products in the Chinese market, and analyzes the future development direction and possibility of the Virtual Character industry in combination with new media development directions and technical production methods. Consider and provide reference for the development of combined applications of digital media content industry, Virtual Character and Metaverse industry.

• 복식
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• 제58권6호
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• pp.145-157
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• 2008

Vivienne Tam was born in mainland China and educated in Hong Kong and has worked mainly in New York. Within multi-cultural background, she has shown unique fashion designs where western styles and China esprit were harmonized.. This study analyzed the ethnic look featured on Vivienne Tam's design to identify how she has expressed her ethnic identity into fashion. Photos featuring ethnic appeal among her New York collection from 1996 S/S to 2005 F/W were analyzed in terms of shape/silhouette, color, fabric, motifs, detail and accessaries. She utilized frequently chinese motifs and patterns such as bamboo, panda, budha, flowers, letters, and masks. Secondly she modified the shapes of Chinese traditional costume like Quipao to render ethnic appeal. Color, fabric and detail like frog and embroidery also contributed to enhance China mood. Comparatively, she used western clothing items including shirts, blouses, skirts, pants, dresses, and coats and maintained the silhouette tight and fit so that most her designs look wearable and westernized.

• 융합경영연구
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• 제9권5호
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• pp.27-37
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• 2021

Purpose: By foreshadowing the historical background and cultural influence of Korean food and economic development in China, this paper demonstrates Chinese market entry strategies taken by TheBorn with its company history and CEO's background. Research design, data and methodology: The eclectic paradigm was utilized to analyze ownership, localization, and internalization advantages for TheBorn's first entry into the Chinese market. The research answers how TheBorn could expand its business in the early 2000s while most were skeptical about the globalization of Korean food. Results: First, possessing various restaurant franchises, food patents, and developments, and media use enabled to achieve a strong ownership advantage. Second, the Chinese market is conveniently located in South Korea. Thus, TheBorn could exercise direct management to its overseas restaurant to maintain the food quality and service. Lastly, establishing a sauce manufacturing plant and its branch company accelerated further expansions to other Chinese cities. Conclusions: Based on those success factors, TheBorn extended its business into different cities in China and emerged as a franchisor giant in the Korean restaurant franchise industry.

• 산업융합연구
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• 제16권4호
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• pp.9-17
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• 2018

중국 시간 명예 브랜드는 중국의 산업과 상업의 보물이다. 그것은 땀을 흘리는 여러 세대의 사람들에 의해 지어졌으며 매우 심오한 역사적, 문화적 유산을 가지고 있다. 오랜 세월을 거쳐온 브랜드에 관해서는 각 브랜드가 꽤 유명하다. 그러나 경제 세계화의 급속한 발전과 마케팅 환경의 거대한 변화로 인해 중국의 오랜 역사를 자랑하는 브랜드의 생존과 발전이 도전 받고 영향을 받았다. 중국의 오랜 역사를 지닌 브랜드를 더 탐구하기 위해 본 논문에서는 브랜드 커뮤니케이션의 기존 문제를 분석하고 브랜드 커뮤니케이션의 관점에서 중국의 시간 명예 브랜드의 현재 상황을 정교화함으로써 효과적인 해결 전략을 제시하고자 한다.

• 한국콘텐츠학회논문지
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• 제18권3호
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• pp.456-471
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• 2018

본 논문은 한, 중, 일 3국의 애니메이션 산업을 비교분석하여 중국 애니메이션산업의 현황과 문제점을 파악하고 중국 애니메이션산업의 해외 시장 수출 증대 방안을 찾는 목적을 둔다. 이런 목적을 실현하기 위해서 애니메이션의 개념과 특징 등 이론적 배경을 살펴보고 나서, 문헌연구 방법으로 한, 일, 중국 애니메이션산업의 논문 서적을 통해서 문헌자료의 정리 및 사례의 분석을 바탕으로 중국 애니메이션의 수출 증대방안을 제시하였다. 수출 증대 방안 내용으로는 첫째, 애니메이션 작품의 이익을 최대로 얻을 수 있고 파생작품을 다각적으로 생길 수 있기 위해서 산업 사슬을 개선해야 한다. 둘째, 애니메이션 산업의 전문 인력을 양성해야 한다. 셋째, 정부 측면에서는 애니메이션산업에 관한 법 및 제도를 보완해야 한다. 먼저 애니메이션산업과 제작자 보호를 위해서는 정부가 적극적인 자금과 정책으로 지지해야 하고 외국과의 정부의 합작관련 법규를 완화하고 적극적인 개방 정책이 필요하다. 넷째, 중국문화역사에 맞게 국제시장에서도 받아들일 수 있는 독특한 캐릭터를 개발할 필요가 있다. 다섯째, 홈페이지와 모바일 매체 등을 활용한 중국 애니메이션의 적극적인 홍보가 필요하다. 여섯째, 국제 교류를 강화하여 국제 공동제작으로 해외시장에 수출될 것이다.