• 제목/요약/키워드: Characteristics of the Design Expression

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현대 패션에 나타난 버내큘러 디자인에 관한 연구 -한국 디자이너를 중심으로- (A Study on the Vernacular Designs in Modern Fashion -Focused on Korean Designers-)

  • 주신영;전재훈
    • 한국의류학회지
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    • 제38권6호
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    • pp.796-809
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    • 2014
  • This study identifies formativeness and the Korean consciousness of the vernacular design in a Korean designers' collection in order to discover the internal characteristics of vernacular expression elements. The study is based on a theoretical review and an analysis of cases collected from Korean fashion designers' clothes. Research is limited to international collections of clothes presented by Korean fashion designers since 2,000. The process of Korean vernacular designs in fashion were analyzed for formativeness in form, color, pattern and detail. The research findings identified formativeness and Korean's consciousness of modern fashion designs that reflect vernacular designs as follows. First, they are round, flexible line and shape based on assimilated with nature, rhythmic curve to express life force and asymmetry based on an ecstatic world based on nature. Second, a white color explained the pure mind and racial peculiarities in regards to the five colors that expressed the thinking of traditional rituals such as prayers for comfort of life and ancestor worship. Third, there were patterns around shape of nature, praying, and Korea culture. Finally, there were skills of Korean traditional handcrafts such as embroideries, knit-works, gold foils, and quilts where clothes expressed the hardship of life and strong willpower to overcome. In conclusion, the clothing of Korean vernacular designs contains characteristics such as natural beauty, decorativeness, shamanism, and eclecticism.

자연유기체를 통한 산업제품 조형의 응용성에 대한 연구 - 제품디자인에 나타난 사례를 중심으로 - (A Study on the Application of Nature Organic Form for Industrial Products -Mainly around Examples of Product Design-)

  • 곽희준
    • 디자인학연구
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    • 제17권3호
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    • pp.91-100
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    • 2004
  • 자연은 끊임없이 신비한 산물들을 대량생산해내는 만물의 공장이며, 그 산물들은 끊임없이 변화하고 있다. 또한 자연은 인간이 살아가는 환경을 둘러싼 미적 아이디어를 끊임없이 제공한다. 그러므로 인간은 자연을 대상으로 시각적 관찰을 통해 표현하고자 하는 자연스런 충동에 따른 조형을 추구하게 된다. 자연에 대해 인간이 얻을 수 있는 미적 체험은 그 대상에 대하여 시각적으로 연구할 때, 연상에 따른 형상들을 의식적으로 떠올릴 수 있게 해주는 미학적 변형의 원천인 것이다. 수없이 변화된 자연물과 마찬가지로 의식적으로 경험되는 인 공의 산업 생산물은 자연물과 구조적, 형태적 질을 공유하며 조형적 균형을 위한 의미를 갖게 된다. 자연을 관찰하여 질서나 원리를 통해 디자인에 적용시키고자한 시도는 바우하우스 이후 디자인의 한 방법으로서 부분적으로 실천되어 왔지만, 자연에 대한 연구과정이 서로 분산된 영역에서 진행되어왔다. 최근에 이르러서 이러한 연구는 관련 분야간에 복합되는 입장에서 매우 중요시되고 있다. 따라서 자연유기체의 다양한 범주들을 본 연구에서는 단지 부분적으로 제품디자인 측면에서 고찰하지만, 종합적으로 디자인학적 조형성과 자연유기체의 조형학적 접근은 기본적으로 중요한 것이라 생각하여 본 소고에서 고찰해 보고자 한다.

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도시가로경관의 이미지 동질화를 위한 환경설계적 고찰 - 대구시 동성로를 중심으로 (An Environmental Study on the Image Identification of Urban Streetscape (The Case Study of Tongsung-Ro in Taegu City))

  • 이재익;박찬용
    • 한국조경학회지
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    • 제13권1호
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    • pp.109-121
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    • 1985
  • A study on the image identification of urban streetscape is valuable for illuminating identity that is not yet fully approached in the field of environmental design. This analysis of urban streetscape for image identification allows us to make a more detailed exploration of an important approaching methods in dealing with the structural characteristics of identity. As a matter of fact, the earlier indirect studies on this image identification were made by environmental designers, such as architectural and urban designer in the field of environmental perception and came to its environmental cognition & environmental pattern research with assistances by such researchers as K. Lynch A. Rapoport & Christopher Alexander. Through its environmental perception research, we can see its structural characteristics that is aesthetic & visual structural contents of physical environmental elements. And we can see its cognitive characteristics through the environmental cognitive research, that is continuity, territoriality, identity of place, uniqueness or individuality, meaning & symbolism. Through its environmental pattern research, we can see its physical, socio - economic, cultural and symbolic pattern identification contents, that is physical form of the city, style of the street, pattern of streetscape, socio- economic & geographical locality, arid life cycle, life style, common style of the behavior, cultural pattern of the activity, socio - cultural expression of the symbol. In these process, we can set up a set of the environmental design criterias from those three integral studies for identity. And for an environmental research, Tongsung-Ro around the CBD (central business district) in Taegu City was selected for a case study, because this streetscape is suitable for that approaching methods in this study.

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기업 브랜드 이미지 한국과 중국의 비교 연구 (Comparative Study of Corporate Brand Image in Korea and China)

  • 조옥룡;김병대
    • 한국콘텐츠학회논문지
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    • 제21권3호
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    • pp.364-374
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    • 2021
  • 치열한 경쟁 시장에서 브랜드는 사람들이 제품을 선택하는 중요한 기반이 되었으며 브랜드는 사람들의 지위와 힘의 상징이기도 하다. 따라서 브랜드 이미지 디자인의 중요성이 커지고 있다. 그리고 컬러는 감정의 표현이며 브랜드 이미지 중요한 요소로 브랜드 이미지의 커뮤니케이션 및 마케팅 환경을 개선 할 수 있다. 본 연구는 인터브랜드에서 2019년 한중 TOP 50 브랜드를 조사 대상으로 선정하고 각 브랜드의 홈페이지에서 브랜드 CI를 다운로드하여 Adobe Photoshop 프로그램과 HSB 시스템을 통해 이미지를 데이터화 한 후 브랜드의 컬러를 분석하였다. 한국과 중국 기업 브랜드의 컬러 특성을 분석 할 때 큰 차이가 없고 I.R.I 컬러 이미지 스케일을 분석 결과 한국 브랜드의 전체적인 디자인은 소비자에게 활기차고 고상하며 따뜻한 감성 형용사를 확인할 수 있다. 반면에 중국 브랜드의 전체적인 디자인은 소비자에게 엄숙하고 현대적이며 세련된 감성 형용사를 볼 수 있다. 결과를 바탕으로 본 연구는 기업이 자체 브랜드 런칭과 제품 개발시 컬러와 형태를 선정하는 것이 실무적인 시사점을 제공할 수 있다.

신장자치구 무슬림계 소수민족 여성쓰개에 관한 고찰 (A Study on Women's Headgear of Muslim Ethnic Minority in Xinjiang Uygur)

  • 강수아;조우현
    • 복식
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    • 제65권4호
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    • pp.124-136
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    • 2015
  • Xinjiang Uygur Autonomous Region is the area with the most Muslim populations in China and the costume of this ethnic minority group was influenced from its surrounding environment and religion. Headgear is one of the important costume elements of Muslim ethnic minority such as Kazakh, Kirghiz, Uzbek, and Tadzhik people, and each group has developed narious forms of it. Especially, we can notice characteristics of headgear in Xinjiang Uygur and four ethnic minority groups through women's headgear pursuant to motive of wear, classification of type, differences and comparability with other areas. Thus, purpose of this study is to investigate women's headgear of Muslim ethnic minority in Xinjiang Uygur Autonomous Region. Based on local data at the Xinjiang Uygur Museum, the study referred to Chinese ethnic minority costume and literature data as well as advanced researches related to Islam, and analyzed characteristics of women's headgear of four ethnic groups in connection with Muslim formation background in Xinjiang Uygur. Women's headgear of Muslim ethnic minority in Xinjiang Uygur can be largely divided into three types; cylindrical, conical and hood type. Headgear was influenced not only by natural environment and weather for protection of body, but also by Islam. Along with strong desire for decoration and expression of racial features, it was used as a means of race discrimination and representation of identity. The religion of Islam within these four ethnic groups grew in accordance with tradition of existing nomadic tribes and regional characteristics, and women's headgear developed in various ways added with religious precepts and nomadic features. Taking everything into consideration, it is found that women's headgear of Kazakh, Kirghiz, Uzbek, and Tadzhik people developed, adopting their own living style and features of minority races instead of remaining identical to the headgear type of Muslim countries in other area.

A Study on Formative Characteristics of the Metro Sexual in Men's Fashion - Focused on Male Consumers in their 10's~40's -

  • Moon, Sun-Jeong;Chung, Sam-Ho
    • 패션비즈니스
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    • 제15권6호
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    • pp.204-215
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    • 2011
  • This study was attempted to be a help in estimating changes of men's fashion in sociocultural environment by examining the diversified trends of domestic men's fashion through literature review, fashion collection analysis and questionnaire in various aspects. For data collection in this study, questionnaires were used, and these were corrected and supplemented after preliminary survey for male consumers from September 2009 to March 2010. Among total 460 copies, 431 copies were used in final analysis. First, among typical factors of changes in image of men's fashion, change of sexual role was shown as the most important factor. Contrary to men of the past, modern men are actively taking care of their appearance with changes of social values, which indicates that viewpoints on men have become flexible, such that the image of beauty does not apply just to women. Second, analysis on factors of image changes in men's fashion by age revealed that high mean values were obtained in factors of change of sexual role and trend with difference between groups, and factors of expression of individuality were highly rated without remarkable difference, and aesthetic factors were poorly rated without significance. Third, analysis on preference for formative characteristics of the Metro Sexual showed that feminine materials were negatively rated, and analysis on wearing experience revealed that several items become popular, indicating that wearing experiences are increasing in various areas. This study suggests a new viewpoint of cultural sexual consciousness of the youth that is continuously changing, and is meaningful in understanding emotional and rational lifestyle and cultural style of Metro Sexual, a recent phenomenon of men's fashion.

Deconstructionism in Issey Miyake's Fashion Design

  • Kwon, Hae-Sook
    • 패션비즈니스
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    • 제11권6호
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    • pp.87-100
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    • 2007
  • This study aims at analyzing the characteristics of deconestructionism expressed in Issey Myake's fashion who is one of the most creative designers in the world. Method and contents of this study are as follows. Through the review of literatures, three major categories such as interminacy of meaning, decentring, and intertextuality and eight subcategories have been identified as major features of deconestructionism. These subcategories for content analysis were selected to examine the characteristics of deconstructionism expressed in Issey Myake's design in depth. Interminacy of meaning was divided into unstructured and unconstructed factors while decentring into qualities of cross-gender, subculture, anti-fashion, and post-humanism. Lastly, intertextuality was classified into factors of disordered mixing mode and mixed styles. Materials for analysis were chosen from total 349 designs on the website,www.firstview.com, which carries Issey Miyake's collection from 2002 S/S through 2006 F/W. 2 fashion major analysts including the researcher participated in 1st analysis and two another fashion major analysts participated in 2nd analysis. The final level of consistency between analysts was over 97% for all categories. The data analysis quantitatively evaluates the frequency of each category and qualitatively evaluates the characteristics of design. The result is as follows. First, the avant-garde facets of inter-textuality are most prominent. In particular, Miyake has introduced the various novelly textiles to fashion and employed the mixtured styles, not to copy them but to create hybrid designs by using pastiches and mixing fashion styles. Moreover, he has used various fabrics in order to inflict shock and contrast but still create subtle harmony, thus enriching his fashion. Second, the indeterminacy of meaning is the second most frequently shown facet of Miyake's fashion design. Miyake has employed unconstructed expression techniques, which has projected unusual images free from basic forms of designs and also has used the unstructured styles which dismantle harmony and balance-the common rule of design. He has made a new attempt to acknowledge clothing as an expressive artwork by allowing clothes to take a complete form when a person actually wears them. He has demonstrated a unique perspective on cloth construction and presented a love for artistic collaboration in the development of his collections A distinct manufactured aesthetic is exaggerated, even hyperbolic. Thirdly, the aspects of decentralization were also shown in Miyake's design, however, it has been visibly decreased after 2002 S/S.

직장여성의 의복소비가치에 따른 패션트렌드선호경향 (Fashion Trend Preferences According to Clothing Consumption Values - Focusing on Career Women -)

  • 나수임
    • 한국의상디자인학회지
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    • 제6권3호
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    • pp.67-81
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    • 2004
  • This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.

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피터 줌터의 건축에 나타나는 물성의 감성적 표현 특성 분석 (Emotional Characteristics of Materiality Expressed on Peter Zumthor's Projects)

  • 류호창;김석영
    • 한국콘텐츠학회논문지
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    • 제17권1호
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    • pp.157-165
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    • 2017
  • 감성디자인의 중요성에 대한 논의 및 연구가 활발히 전개되었음에도 건축 재료의 물성을 통한 감성적 교감에 초점을 맞춘 연구는 상대적으로 많지 않았기에 피터 줌터의 작품을 중심으로 물성을 이용한 감성적 표현 특성을 분석하였다. 연구방법으로는 선행 연구를 통해 물성의 감성적 해석과 함께 물성을 통한 감성적 표현 특성으로 구축성, 지역성과 장소성, 시간성, 공감각성, 지속가능성을 추출하였다. 그 내용을 기준으로 줌터의 작품 중에서 물성의 감성적 특성이 두드러진 작품을 중심으로 실행 사례를 분석한 결과, 줌터는 창의적인 구축방식을 통한 구축적 표현, 지역의 재료와 구축방식을 적극적으로 사용한 지역성과 장소성의 표현, 오래된 재료와의 대비나 재료의 풍화작용을 이용한 시간성 표현, 오감적 체험을 동원하는 공감각적 표현, 재활용이 가능한 재료 및 구조를 활용한 지속가능성 표현 등을 활용하여 물성의 감성적 호소력을 고양시키고 있음을 확인할 수 있었다. 향후 사용자 감성에 호소하여 공간의 감동을 고양시키는 디자인 연구에 도움이 되기를 기대한다.

수의(壽衣)현황 및 한지수의(韓紙壽衣)디자인 방향에 관한 연구 (Study on the Current Situation of Shroud Design, and Direction for the Development of Hanji Shroud Designs)

  • 전양배;금기숙
    • 복식
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    • 제61권4호
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    • pp.92-102
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    • 2011
  • This study researches the current status of shrouds and analyzes the current status of the Hanji shrouds and sets its goal on suggesting the direction for a futuristic shroud design, suitable for the changing funeral culture. For this, the characteristics of traditional shrouds were studied, standard shrouds' and Hanji shrouds' current statuses were researched and analyzed to suggest the development diretion for design of Hanji shrouds. The results of the research showed that the Hanji shrouds are superior in cremation and burial, and the design expressions were more effective. Also the previously established shrouds were shown to have an increase in value through use of different materials, changing designs through various patterns, or through the added symbolic value. Thus the direction of shroud development designs based on the advantages of Hanji have been drawn out to as follows: First, traditional shrouds used the ceremonial dresses, such as official uniforms or wedding dresses, from the Tang dynasty which made it multicolored. Afterwards colors were limited with the use of hemp clothes shrouds but with the appearance of Hanji shrouds, the possibility for mulitcolors and patterns became larger. Second, Hanji is superior in its expression of colors and patterns, making designs with symbolic sides such as religion possible, to meet the demands of the customers. Third, Hanji shrouds are more environmentaly friendly than the standard shrouds in cremation and burial, and it presents a much better image of shrouds for the future society. Such development of Hanji shrouds design developments satisfies the distinct and gentrified demands of the customers and it looks to be able to suggest an opportunity for environmentaly friendly actions while preparing itself for the chaning market demands and values.