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http://dx.doi.org/10.5850/JKSCT.2014.38.6.796

A Study on the Vernacular Designs in Modern Fashion -Focused on Korean Designers-  

Joo, Shinyoung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
Jeon, Jaehoon (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.38, no.6, 2014 , pp. 796-809 More about this Journal
Abstract
This study identifies formativeness and the Korean consciousness of the vernacular design in a Korean designers' collection in order to discover the internal characteristics of vernacular expression elements. The study is based on a theoretical review and an analysis of cases collected from Korean fashion designers' clothes. Research is limited to international collections of clothes presented by Korean fashion designers since 2,000. The process of Korean vernacular designs in fashion were analyzed for formativeness in form, color, pattern and detail. The research findings identified formativeness and Korean's consciousness of modern fashion designs that reflect vernacular designs as follows. First, they are round, flexible line and shape based on assimilated with nature, rhythmic curve to express life force and asymmetry based on an ecstatic world based on nature. Second, a white color explained the pure mind and racial peculiarities in regards to the five colors that expressed the thinking of traditional rituals such as prayers for comfort of life and ancestor worship. Third, there were patterns around shape of nature, praying, and Korea culture. Finally, there were skills of Korean traditional handcrafts such as embroideries, knit-works, gold foils, and quilts where clothes expressed the hardship of life and strong willpower to overcome. In conclusion, the clothing of Korean vernacular designs contains characteristics such as natural beauty, decorativeness, shamanism, and eclecticism.
Keywords
Vernacular; Natural beauty; Decorativeness; Shamanism; Eclecticism;
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Times Cited By KSCI : 4  (Citation Analysis)
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