• 대한교통학회지
• /
• 제11권2호
• /
• pp.5-26
• /
• 1993

In order to analyze travel mode choice behavior, behavioral models including logit model, based on revealed preference theory, have been using easily measurable variables such as individual socioeconomic characteristics and physical attributes of travel modes. But some recent attitudinal models of travel choice behavior have implied that the negligence of individual psychological variables and individual choice constraints in travel mode choice might preclude better prediction of individual travel mode choice behavior. In this context, this study was attempted to reconstruct an attitudinal model(AM), especially focused on the decision rules in travel mode choice decision making process, consistent with the conceptual framework relating individual attitude and choice constraints to choice behavior. And to evaluate the strengths of the AM to other comparative models(logit, linear-additive, conjunctive, lexicographic model) in predicting travel mode choice bebavior, an empirical study of the mode choice in work-trip to CBD in Seoul was performed. According to the results the percent of correct prediction(PCP) derived from the AM was higher than those derived from comparative models by at least 7 to 20% in predicting travel mode choice. But each model produced a different prediction accuracy depending on market segmentation by travel modal users, individual socioeconomic characteristics, transportation system characteristics, and satisfaction levels. The finding that different groups divided by a certain criterion employ different decision rules supports the necessity of developing a choice model such as the AM combining compensatory and noncompensatory decision rules, and suggests that a proposed transportation system management plan or policy may have different effects on each group.

• Human Ecology Research
• /
• 제54권5호
• /
• pp.529-539
• /
• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• 한국지역지리학회지
• /
• 제12권2호
• /
• pp.265-280
• /
• 2006

본 연구 목적은 한국과 일본의 문화적 특성이 자국민의 해외여행 행태 및 여행사의 기업전략에 끼친 영향을 밝히는데 있다. 이와 관련하여 본 연구에서는 한국과 일본 관광객의 해외여행 행태, 여행의 진행과정, 여행업의 구조변화, 관광분야 해외직접투자 등에 대해 조사하였다. 한국과 일본의 국제관광에 있어서 뚜렷이 구분되는 특징은 높은 패키지여행 비중, 강한 민족적 연계, 대형 도매여행사 중심의 여행업 구조개편, 해외 현지지사의 설립과 리조트 및 호텔에 대한 해외직접투자 둥으로 요약된다. 호주여행에 있어서 한국과 일본의 이러한 두드러진 특징은 강한 집단의식과 언어 및 음식과 같은 문화적 특성에 의해 영향 받은 것으로 판단된다.

• 한국철도학회논문집
• /
• 제11권4호
• /
• pp.417-423
• /
• 2008

교통계획을 수립하는 계획가들은 그동안 출퇴근 교통수단의 전환을 촉진하는 정책적 노력을 지속적으로 추진해왔다. 본 논문은 경부축 고속철도 등장이후 지역간 통행체계의 변화된 통근행태를 분석해보고자 하였다. 연구에 사용된 데이터는 코레일의 2004년$\sim$2008년 간의 자료이다. KTX 정기권 이용자의 등장으로 인해 그동안의 정성적인 추정이 아닌 계량적인 분석을 통해 통근권 변화에 대해서 거리대, 시간대, 운임수준 및 기종점 통행패턴에 대해 분석하였으며, KTX로 인해 통근거리는 길어졌지만 통행시간 감소로 인한 편익을 인식하게 되면서 정기권 이용자의 통근권역이 확장되었음을 나타낸다.

• 한국의상디자인학회지
• /
• 제19권2호
• /
• pp.117-128
• /
• 2017

This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제10권
• /
• pp.139-158
• /
• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• 한국조경학회지
• /
• 제32권5호
• /
• pp.1-10
• /
• 2004

This study applied the leisure constraints and negotiation concept to the travel context, especially for traveling in national parks. More specifically, it tries to identify how constraints and negotiation impact a person's travel behavior. The population of this study is the people who intend to visit the national parks for their summer vacations. The data was collected through the panel study, which surveyed the same set of people before and after their trip. Among 527 samples, 39.7％ traveled what they planned without any changes. 24.7％ did not travel or postponed their trip, and 35.7％ enjoyed their vacation but with changes of destination, time or travel periods. These results support that people may use negotiation strategies to overcome their constraints in a travel context. However, there were no statistically significant differences in the impact of constraints on travel behavior among the three groups. The results also confirm that people have to overcome intra-, inter-, and structural constraints for visiting the national parks. Thus, the findings of the study suggest that the concepts of leisure constraints and negotiation is applicable to the travel contexts. Because of its exploratory characteristics, several limitations and cautions were raised.

• 대한지리학회지
• /
• 제46권6호
• /
• pp.781-796
• /
• 2011

우리나라 인구의 급격한 노령화 추세로 인해 노인 인구의 모빌리티는 중요한 사회적 이슈가 되어 있다. 본 연구는 청장년과 비교한 노인의 통행행태의 특성을 검토하고 세계에서 가장 빠른 노령화가 진행되는 우리나라에서 그러한 특성이 어떻게 변화하고 있는지를 살펴보고자 한다. 이를 위해 본 연구는 2002년도와 2006년도의 수도권 가구통행실태조사 자료를 분석한다. 연구 결과, 노인통행은 청장년과는 많은 측면에서 큰 차이들을 보이며, 노인 인구, 특히 65세에서 69세 사이의 '젊은' 노인 인구의 모빌리티는 크게 증가한 것을 알 수 있었다. 최근의 도시 대중교통체계 개편은 이러한 노인 인구의 모빌리티 증진에 영향을 미친 것으로 보인다.

• 한국BIM학회 논문집
• /
• 제9권4호
• /
• pp.75-83
• /
• 2019

Recent data development has made it possible to analyze each individual's daily commuting by using transportation card transaction. This research utilizes about 1 million observations from the subway line no.7 of Seoul metropolitan transportation data. By using such a massive dataset, the authors try to identify daily travel behavior of morning commute and its possible relationship between subway usage and socio-economic factors. There are 4 main types of users and their travel behavior, and top 15 stations with the most users for arrival and departure are selected. Accordingly, 15 stations have distinctive characteristics including population density and the number of businesses around stations. To identify this fact, the 4 most populated stations are selected and their socio-economic factors are examined. According to the analysis, the most departure stations are generally surrounded by hihgly populated residential areas, whereas the most arrival stations are stood within the job concentrated districts.

• 한국경제지리학회지
• /
• 제14권4호
• /
• pp.540-552
• /
• 2011

화물차량의 통행패턴은 여객통행에 비해 연구 성과의 누적이 상대적으로 적은 분야이다. 그럼에도 불구하고 도시 내 통행에서 화물차가 차지하는 중요성에 대한 인식이 증가하고 있으며, 자가용 화물 차주들의 능동적 사업 비율이 증가하고 있어 이 분야에 대한 더 많은 연구의 필요성이 대두된다. 본 연구는, 여객통행에서의 활동기반 수요추정 이론의 발달에 부합하는 화물통행에서의 의사결정 원리에 대한 연구의 기초로서, 화물차량 통행실태 조사의 자료를 분석하여 화물차량 톤급별 평균 통행 특성, 운행효율성, 도착지-도착지유형-적재품목 통행연쇄의 특성을 확인하였다. 분석 결과 이들 화물차량 통행 특성들은 톤급별로 분명한 차이가 있음을 확인하였으며, 그 자체 화물차의 톤급별 특징을 잘 보여주었다. 연구 결과는 화물차량 통행 관련 교통정책 수단 개발에 긍정적 기여를 할 수 있을 것으로 기대된다.