• Title/Summary/Keyword: Channel feedback

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Consumer's Behaviors in the Beauty Industry Omnichannel (미용산업의 옴니채널과 소비자행동)

  • Jho, Hae-in
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.287-294
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    • 2021
  • This research is a research on the convergence of beauty marketing businesses to find out the impact of omnichannel in the beauty industry on consumer behavior. The target was 299 copies of the self-answer questionnaire for male and female in their 20s-30s living in Seoul, using the SPSS21.0 program to analyze frequency, explore factors, correlation, and multiple regression analysis. According to the study, Omnichannels were related to consumer behavior, and the sub factors of Omni channels could be divided into exposure, benefits, review, reservation, and convenience. All sub-elements of Omni channels, except exposure, have a positive impact on customer satisfaction during consumer behavior, and all sub-elements of Omni channels have a positive impact on reuse intent during consumer behavior. Customer satisfaction has been shown to have a positive impact on reuse intentions. Therefore, it will provide good feedback for revitalizing the beauty industry. Therefore, research on omnichannel marketing strategies and activation of beauty platform are needed.

PR-Management and Branding of Media Channels with the Application of Social Networks

  • Shalman, Tatiana;Dobrianska, Viktoriia;Kokhan, Marianna;Pletsan, Khrystyna;Humenchuk, Anatolii
    • International Journal of Computer Science & Network Security
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    • v.21 no.7
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    • pp.70-76
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    • 2021
  • The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

Technical Considerations of Effective Direct Cortical and Subcortical Stimulation (효과적인 대뇌 직접피질자극 검사 및 피질하자극 검사의 술기에 관한 기술적 고찰)

  • Lim, Sung Hyuk;Jang, Min Hwan
    • Korean Journal of Clinical Laboratory Science
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    • v.54 no.2
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    • pp.157-162
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    • 2022
  • The purpose of the direct cortical and subcortical stimulation technique is to prevent false positives caused by transcranial electrical motor evoked potentials (TceMEP) in surgery on patients with brain tumors that have occurred around the motor cortex and to preserve the correct mapping of motor areas during surgery and the corticospinal tract. In addition, it reduces the trial and error that occurs during the intraoperative neurophysiological monitoring (INM) process and minimizes the test time, so that accurate information is communicated to the surgeon with quick feedback on the test results. The most important factors of this technique are, first, examination at a stimulus threshold of a certain intensity, and second, maintaining anesthesia depth at an appropriate level to prevent false positives from occurring during surgery. The third is the installation of a multi-level channel recording electrode on the opposite side of the area of operation to measure the TceMEP waveform and the response to direct cortical and subcortical stimulation in as many muscles as possible. If these conditions are maintained, it is possible to predict causes that may occur in other factors, not false positives, from the INM test.

Performance analysis of joint equalizer and phase-locked loop in underwater acoustic communications (수중 음향통신에서 위상고정루프와 결합된 등화기의 성능분석)

  • Kim, Seunghwan;Kim, In Soo;Do, Dae-Won;Ko, Seokjun
    • The Journal of the Acoustical Society of Korea
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    • v.41 no.2
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    • pp.166-173
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    • 2022
  • In this paper, the performance of joint equalizer and phase-locked loop in underwater communications is analyzed. In the channel where the Doppler frequency exists, it is difficult to recover the transmitted data only by the equalizer. To compensate for the Doppler frequency, the phase-locked loop is used. For removing the time-varying multipath and the Doppler frequency simultaneously, the equalizer and the phase-locked loop operate jointly. Also, if the initial Doppler frequency error obtained by Fast Fourier Transform (FFT) is compensated, the convergence speed of the joint equalizer and phase-locked loop can be improved. To verify the performance, lake and sea experiments were conducted. As a result, it was showed that the joint equalizer and phase-locked loop converges sufficiently in the preamble (known data) period regardless of whether the Doppler frequency is compensated or not. And, the bit error in random data period is not occurred. However, we can increase the convergence speed of the equalizer more than twice through the compensation of Doppler frequency.

Interannual Variation of the TOMS Total Ozone and Reflectivity over the Globe (전지구에 대한 TOMS 오존전량과 반사율의 경년 변화)

  • Yoo, Jung-Moon;Jeon, Won-Sun
    • Journal of the Korean earth science society
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    • v.21 no.6
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    • pp.703-718
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    • 2000
  • In order to investigate interannual variation of total ozone and reflectivity over the globe, Nimbus-7/TOMS data were used on the monthly mean and its anomaly for the period of 1979-92. This study also examined MSU channel 4(Ch4; lower-stratosphere) brightness temperature data and two model reanalyses of NCEP and GEOS to compare the ozone variation with atmospheric thermal condition. In addition, the MSU channel 1(Ch1 ; lower-troposphere) brightness temperature was used to compare with the reflectivity. The ozone showed strong annual cycle with downward trend(-6.3${\pm}$0.6 DU/decade) over the globe, and more distinct response to volcanic eruption than El Ni${\tilde{n}$o. The relationship between total ozone and MSU Ch4 observation, and between the ozone and model reanalyses of lower stratosphere temperature showed positive correlation(0.2-0.7) during the period of 1980-92. Reflectivity increased interannually by 0.2${\pm}$0.06%/decade over the globe during the above period and reflected El Ni${\tilde{n}$o(1982-83, 1991-92) well. Its variability in annual cycle was remarkably smaller in tropics than in higher latitudes. This is inferred due to cloud suppression and tropical upwelling regions. Reflectivity correlated negatively(-0.9) to the Ch1 temperature over the globe, but positively(0.2) over tropical ocean. The positive value over the ocean results from the effect of microwave emissivity which increases the Ch1 temperature with enhanced hydrometeor activity. Significant correlations between total ozone and the Ch4 temperature, and between reflectivity and the Ch1 Suggest that the TOMS data may use valuably to better understand the feedback mechanism of climate change.

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EEG based Cognitive Load Measurement for e-learning Application (이러닝 적용을 위한 뇌파기반 인지부하 측정)

  • Kim, Jun;Song, Ki-Sang
    • Korean Journal of Cognitive Science
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    • v.20 no.2
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    • pp.125-154
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    • 2009
  • This paper describes the possibility of human physiological data, especially brain-wave activity, to detect cognitive overload, a phenomenon that may occur while learner uses an e-learning system. If it is found that cognitive overload to be detectable, providing appropriate feedback to learners may be possible. To illustrate the possibility, while engaging in cognitive activities, cognitive load levels were measured by EEG (electroencephalogram) to seek detection of cognitive overload. The task given to learner was a computerized listening and recall test designed to measure working memory capacity, and the test had four progressively increasing degrees of difficulty. Eight male, right-handed, university students were asked to answer 4 sets of tests and each test took from 61 seconds to 198 seconds. A correction ratio was then calculated and EEG results analyzed. The correction ratio of listening and recall tests were 84.5%, 90.6%, 62.5% and 56.3% respectively, and the degree of difficulty had statistical significance. The data highlighted learner cognitive overload on test level of 3 and 4, the higher level tests. Second, the SEF-95% value was greater on test3 and 4 than on tests 1 and 2 indicating that tests 3 and 4 imposed greater cognitive load on participants. Third, the relative power of EEG gamma wave rapidly increased on the 3rd and $4^{th}$ test, and signals from channel F3, F4, C4, F7, and F8 showed statistically significance. These five channels are surrounding the brain's Broca area, and from a brain mapping analysis it was found that F8, right-half of the brain area, was activated relative to the degree of difficulty. Lastly, cross relation analysis showed greater increasing in synchronization at test3 and $4^{th}$ at test1 and 2. From these findings, it is possible to measure brain cognitive load level and cognitive over load via brain activity, which may provide atimely feedback scheme for e-learning systems.

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4-Channel 2.5-Gb/s/ch CMOS Optical Receiver Array for Active Optical HDMI Cables (액티브 광케이블용 4-채널 2.5-Gb/s/ch CMOS 광 수신기 어레이)

  • Lee, Jin-Ju;Shin, Ji-Hye;Park, Sung-Min
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.49 no.8
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    • pp.22-26
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    • 2012
  • This paper introduces a 2.5-Gb/s optical receiver implemented in a standard 1P4M 0.18um CMOS technology for the applications of active optical HDMI cables. The optical receiver consists of a differential transimpedance amplifier(TIA), a five-stage differential limiting amplifier(LA), and an output buffer. The TIA exploits the inverter input configuration with a resistive feedback for low noise and power consumption. It is cascaded by an additional differential amplifier and a DC-balanced buffer to facilitate the following LA design. The LA consists of five gain cells, an output buffer, and an offset cancellation circuit. The proposed optical receiver demonstrates $91dB{\Omega}$ transimpedance gain, 1.55 GHz bandwidth even with the large photodiode capacitance of 320 fF, 16 pA/sqrt(Hz) average noise current spectral density within the bandwidth (corresponding to the optical sensitivity of -21.6 dBm for $10^{-12}$ BER), and 40 mW power dissipation from a single 1.8-V supply. Test chips occupy the area of $1.35{\times}2.46mm^2$ including pads. The optically measured eye-diagrams confirms wide and clear eye-openings for 2.5-Gb/s operations.

Analyzing Comments of YouTube Video to Measure Use and Gratification Theory Using Videos of Trot Singer, Cho Myung-sub (YouTube 동영상 의견분석을 통한 사용과 충족 이론 측정 : 트로트 가수 조명섭 동영상을 중심으로)

  • Hong, Han-Kook;Leem, Byung-hak;Kim, Sam-Moon
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.29-42
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    • 2020
  • The purpose of this study is to present a qualitative research method for extracting and analyzing the comments written by YouTube video users. To do this, we used YouTube users' feedback to measure the hedonic, social, and utilitarian gratification of use and gratification theory(UGT) through by using analysis and topic modeling. The result of the measurement found that the first reason why users watch the trot singer, Cho Myung-sub's video in the KBS Korean broadcasting channel is to achieve hedonic gratification with high frequency. In word-document network analysis, the degree of centrality was high in words, such as 'cheering', 'thank you', 'fighting', and 'best'. Betweenness centrality is similar to the degree of centrality. Eigenvector centrality also shows that words such as 'love', 'heart', and 'thank you' are the most influential words of users' opinions. The results of the centrality analysis present that the majority of video users show their 'love', 'heart' and 'thank you' for the video. it indicates that the high words in centrality analysis is consistent with the high frequency words of hedonic and social gratification dimension of the UGT. The study has research methodological implication that shed light on the motivations for watching YouTube videos with UGT using text mining techniques that automate qualitative analysis, rather than following a survey-based structural equation model.

A 0.18-μm CMOS Baseband Circuits for the IEEE 802.15.4g MR-OFDM SUN Standard (IEEE 802.15.4g MR-OFDM SUN 표준을 지원하는 0.18-μm CMOS 기저대역 회로 설계에 관한 연구)

  • Bae, Jun-Woo;Kim, Chang-Wan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.3
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    • pp.685-690
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    • 2013
  • This paper has proposed a multi-channel and wide gain-range baseband circuit blocks for the IEEE 802.15.4g MR-OFDM SUN systems. The proposed baseband circuit blocks consist of two negative-feedback VGAs, an active-RC 5th-order chebyshev low-pass-filter, and a DC-offset cancellation circuit. The proposed baseband circuit blocks provide 1 dB cut-off frequencies of 100 kHz, 200 kHz, 400 kHz, and 600 kHz respectively, and achieve a wide gain-range of +7 dB~+84 dB with 1 dB step. In addition, a DC-offset cancellation circuit has been adopted to mitigate DC-offset problems in direct-conversion receiver. Simulation results show a maximum input differential voltage of $1.5V_{pp}$ and noise figure of 42 dB and 37.6 dB at 5 kHz and 500 kHz, respectively. The proposed I-and Q-path baseband circuits have been implemented in $0.18-{\mu}m$ CMOS technology and consume 17 mW from a 1.8 V supply voltage.

Improvement of DS Simple Reception System for Advance of Duty Rate on Meteor Burst Transmission Path (유성 버스트 전송로의 도통을 향상을 위한 DS 간이 수신시스템의 개선)

  • Kwon Hyeog-Soong
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.11A
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    • pp.1073-1080
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    • 2005
  • In spite of many advantages of Meteor Burst Communications(MBC) on its transmission channel, the fact that its duty rate is less than 10 percents is a considerable deficiency of MBC. To overcome with this deficiency without paying large cost, we use a direct sequence(DS) simple reception system. This method doesn't need to add the components for acquisition or tracking the signal so that it keeps the cost efficiency of the MBC. But it has a disadvantage that its duty rate shows a large decline by noise. For this problem, we adopt the proposed system applying a positive feedback circuit. The improvement by this method is more significant when the received signal is weak. Simulation results show as tl is l00ms, then the burst length would be increased by $35\%$ when the initial value of the received signal power increases by 3 dB, t2 is 135ms. If the power increases by 6dB the burst length would be 170ms thus increased by $70\%$, which shows a great enhancement. Suppose now that tl is 50ms and the power is increased by 3dB, then t2 would be increased by $70\%$ to 85ms, and increasing the power by 6dB it would be increased by $130\%$ to 115ms.