• 한국IT서비스학회지
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• 제14권2호
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• pp.1-14
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• 2015

As mobile distribution environment is changing rapidly and competition is more intensive in businesses today, technology based self service have been changed and developed. Among the change, financial institutes and consumers are interested in mobile banking services. This study attempted to investigate the impact of service convenience value on customer satisfaction and re-usage intention, and investigated the moderate effect of technology anxiety in the relationship between service convenience value and mobile banking service usage. For this study, data were gathered from respondents who have experience using mobile banking service and analyzed by structural equation model. A convenience value affected consumer satisfaction and re-usage intention toward mobile banking service. Also, this study found that the more technology anxiety, the less re-usage intention. The results show that management and investment to improve convenience value and to reduce technology anxiety make consumers' satisfaction and re-usage intention toward mobile banking service.

• 한국직업건강간호학회지
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• 제9권1호
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• pp.39-48
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• 2000

Hyperlipemia is the most leading risk factor of cardiovascular disease which is the main cause of death in Korea. However, there is a tendency to neglect the prevention and treatment since it has no specific symptoms. It has been reported that the level of serum-lipid can be lowered by the improvement of eating habits. Therefore, it is highly likely that the development of programs on the improvement of eating habits through behavioral theory is required to the community nursing practice. The theory of planned behavior, which assumes that human behaviors are determined by one's intention to carry out the behavior, can be characterized by the point that behaviors are not only individual factors but also social behaviors relating to subjective norms. It is widely recognized that this theory has a high predictability on health behavior due to it's simplicity clearness, and measurability as well as high quality of being general. Thus, the theory of planned behavior could be useful in developing a model of a health promotion program to the change of behaviors of the risk group of cardiovascular disease. Consequently, based on the theory of planned behavior, the purpose of this study is to develop an intention promotion program of the diet, and then to testify the effects. The sample of this study consisted of 26 industrial workers who had proved hyperlipemia from a medical examination in 1996 (experimental group 13, control group 13). The intention promotion program, which includes education, monitoring, pressure, counselling on the level of individuals, families and organizations, was conducted for 10 weeks The purpose of this program was to promoting intention of the diet through changes of the prerequisite factors of intention such as behavioral belief, outcome evaluation, normative belief and control belief. When it came to data analysis, the ${\chi}^2$-test and Fisher's Exact test were used to compare the general characteristics between the experimental and the control group, an independent t-test for the other variables. ANOVA was used to the test hypothesis, and the Pearson correlation test for variable's correlation. The results of this study can be summarized as follows ; 1) There was a significant increase in the intention(F=18.51, p=.00) of diet in the experimental group. 2) Diets(F=32.51, p=.001) in the experimental group were better carried out than in the control group. 5) There was a moderate correlation between the intention of diet and performance (r=.587. p=.003). From the results, it can be concluded that the intention promotion program is very effective, leading to the change of health promotion behavior. Above all, it is really valuable that the intention promotion program in this study regards health promotion behavior as a social behavior and that intervention was done on the level of family and organization. Consequently, when performing a health promotion program, social approach elevating the intention should go hand in hand in order to make the program effective.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.425-431
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• 2009

본 연구는 글로벌 스포츠 이벤트가 한국인이미지, 제품이미지, 구매의도, 방문의도에 미치는 영향을 규명하기 위해 수행되었다. 모집단은 국내 대학에 재학 중인 외국인 유학생을 대상으로 설정하였으며, 표본은 편의표본 추출방법을 통해 표집하였다. SPSS 12.0 프로그램을 이용하여 t-test, 회귀분석(Regression Analysis), 신뢰도분석(reliability analysis), 빈도분석(Frequency analysis), 확인적 요인분석(Confirmatory Factor Analysis)을 실시하였다. 본 연구의 구체적인 결과는 다음과 같다. 첫째, 글로벌 스포츠 이벤트 전 후의 한국인이미지, 제품이미지, 구매의도, 방문의도에 차이가 있다. 둘째, 글로벌 스포츠 이벤트 전 후의 한국인이미지, 제품이미지, 구매의도, 방문의도의 차이는 이벤트에 대한 관여도에 따라 다르게 나타난다.

• 한국IT서비스학회지
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• 제8권1호
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• pp.143-163
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• 2009

The study investigates the challenge of knowledge maintenance in the KMSs. Knowledge pieces are the embodiment of structures in an organization and need to be modified tuned to environmental change over time. Since the change of knowledge in the KMS is not made automatically, it requires user's active participation which is called maintenance action. This study shows that users are not voluntary in taking maintenance action with empirical data based upon knowledge pieces that are already established in the KMS. This article shows that the intention of maintaining KMS is negatively influenced by KM-related culture, organizational culture and the authority of knowledge piece rather than the organizational demography. An organizational culture has an influence directly upon the intention of maintaining knowledge but influence upon KM-related culture or the authority of knowledge piece, the influence indirectly related to the intention of maintaining knowledge. It can be argued that the organizational demography have only meager influence upon the intention of maintaining knowledge only by KM-related culture. This research has the implication that what factors are to be considered in maintaining knowledge pieces over time for the organization managers.

• 식품보건융합연구
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• 제3권1호
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• pp.1-7
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• 2017

The study has made theoretical system by thesis journals at home and abroad, material of the Association of Convenience Store Industry of Korea, materials of Statistics Korea and reference books. First, the study examined convenience store's brand image, cognized value, quality level, reliability upon brand, structural relation of purchasing intention, and designed models and theses. Second, the first questionnaire consisted of test items of precedent study, and inspected in advance to inspect reliability and appropriateness, and made correction and supplemented problems. Third, SPSS and AMOS statistics were used to conduct empirical analysis and to find out conclusion and implications. In this study, the subject was consumers who visited local convenience stores such as GS25, Seven Eleven and CU last 3 months to buy PB food. Consumers' consumption pattern and culture made change to be reasonable and practical owing to aging society, nuclear family, women's entering into the society, one person household consumer, and convenient and prompt buying to make different consumption pattern and to make change of commodity distribution pattern. Convenience store took action against change of the trend to expand business area by new distribution channels to get another growth source. Private brand (PB) food that was distributor's brand was expanded. The PB product has been competitiveness of food service industry.

• Korean Journal of Acupuncture
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• 제24권3호
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• pp.55-65
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• 2007

Qi intention. Temperature variations on the outer skin above measured at acupuncture points, PC8, LI4, and ST7. Results : The change of temperature in PC8 of the Qigong trainees were significantly higher than that of non-trainees ($0.97{\pm}0.20$ vs. $0.45{\pm}0.10$ respectively, p< 0.05 ). The change of temperature of the other acupoints areas was not significantly different between the two groups. Conclusions : Qi intention resulted in temperature change at the outer skin on the specific acupoints.

• 대한간호학회지
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• 제34권6호
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• pp.1092-1096
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• 2004

Purpose: A dance exercise program was performed to investigate the effects of exercise on exercise intention and exercise-related affect as these are important determinants of exercise behavior. Method: The subjects were overweight (23$\leq$BMI<25) or obese (BMI$\geq$25) postmenopausal women (n=14), who participated in an exercise program from May, 2003 through November, 2003 at one public health center located in Kyong-gi Province. Data was analyzed with an SAS PC program. Result: Exercise intention was significantly increased after the exercise program (t=-2.24, P=0.04). Exercise-related affect was also increased, but there was no statistically significant change (t=1.81, P=0.09). Conclusion: This study suggests that exercise participation can increase the level of future exercise behavior by increasing exercise intention and exercise-related affect.

• 간호행정학회지
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• 제12권1호
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• pp.94-103
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• 2006

Purpose: This study was conducted to evaluate customer satisfaction of general health examination service and to determine how the customer satisfaction affected to revisiting intention, their change of health belief, self-efficacy, and health promoting behavior. Method: Data were collected with questionnaires from 92 customers, who took general health examination at G University Medical Hospital having symptoms of hypertension, diabetes, high blood cholesterol, and obesity. Data were analyzed by the SPSS for windows 10.0 program. Result: Level of customer satisfaction were closely related to one of revisiting intention (r=.791, p=.000). 2) Through multiple regression analysis, factors that affect the customer' revisiting intention were found to be satisfaction in consultation of results (F=126.166, p=.000), examination environment (F=77.490, p=.001), and examination process (F=55.932, p=.024). It could explain 64.4% of customers' revisiting intention. Group displaying higher level of satisfaction showed highly increase in health belief following the examination, and the difference was statistically significant (t=-2.035, p=.045). They also showed a more improved health promoting behavior following the examination, and the difference was statistically significant (t=-2.316, p=.023). Conclusion: Health belief and health promoting behavior was improved following the general health examination. In addition, these changes were more significant in customers who displayed in a higher level of customer satisfaction.

• 한국컴퓨터정보학회논문지
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• 제21권5호
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• pp.111-117
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• 2016

The purpose of this study is to analyze the changes in turnover intention according to the level of Burn out and the mediating effect in fire officer. Higher levels of emotional labor and turnover intention resulted in higher levels of burn out(p<0.05). We used the logistic regression analysis to compare change of turnover intention according to the level of burn out. In logistic regression analysis, largest mediating factor were working days per week, the number of moving case per a day, physical condition, emotional labor and the odds(Likely to with high turnover intention) was down by 38.9% after adjustment for mediating factors. The results of this study indicate that emotional labor was negatively impact on burn out in fire officer. To reduce the burn out and the turnover intention, it is necessary to do more efforts to improve work environment (working days per week, the number of moving case per a day and emotional labor) and management personal factor(physical condition) for the fire office should be made to reduce such negative effects.

• 한국콘텐츠학회논문지
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• 제11권5호
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• pp.338-346
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• 2011

본 연구의 목적은 사회복지근무자의 이직의도 요인을 분석하여, 이들의 이직의도를 낮추는 방안을 모색 하고자 한다. 조사결과 이직의도가 있다는 응답이 더 높게 나타났으며, 이용시설과 기타시설에서 이직의도가 있다는 비율이 더 높게 나타났다. 이직의도 이유는 새로운 일에 도전하고 싶어서, 근무조건 열악(과도한 업무), 낮은 임금수준 등의 순으로 나타났으며, 생활시설과 이용시설 모두 근무조건 열악과 낮은 임금수준의 비율이 상대적으로 높게 나타났다. 이직 희망분야에서는 타 분야로의 이직보다는 사회복지분야 내에서의 이직을 더 희망하는 것으로 나타났다. 연구결과를 중심으로 사회복지근무자들의 이직의도를 낮추는 방안으로 근로시간 단축, 복리후생제도의 확대시행, 자기계발과 교육 프로그램의 다양화, 처우 및 지위향상을 위한 노력이 요구된다.