The Korean Journal of Food & Health Convergence (식품보건융합연구)

Korea Food & Health Convergence Association (한국식품보건융합학회)
권호 표지
DOI QR코드

DOI QR Code

The Effects of Selective Attributes for PB Food of Convenience Store on Purchase and Mouth-to-mouth Intention

  • Received : 2017.05.23
  • Accepted : 2017.06.17
  • Published : 2017.12.30
Download PDF
⟨ Previous Next ⟩

Abstract

The study has made theoretical system by thesis journals at home and abroad, material of the Association of Convenience Store Industry of Korea, materials of Statistics Korea and reference books. First, the study examined convenience store's brand image, cognized value, quality level, reliability upon brand, structural relation of purchasing intention, and designed models and theses. Second, the first questionnaire consisted of test items of precedent study, and inspected in advance to inspect reliability and appropriateness, and made correction and supplemented problems. Third, SPSS and AMOS statistics were used to conduct empirical analysis and to find out conclusion and implications. In this study, the subject was consumers who visited local convenience stores such as GS25, Seven Eleven and CU last 3 months to buy PB food. Consumers' consumption pattern and culture made change to be reasonable and practical owing to aging society, nuclear family, women's entering into the society, one person household consumer, and convenient and prompt buying to make different consumption pattern and to make change of commodity distribution pattern. Convenience store took action against change of the trend to expand business area by new distribution channels to get another growth source. Private brand (PB) food that was distributor's brand was expanded. The PB product has been competitiveness of food service industry.

Keywords

References

  1. Ailawadi, K., Neslin, C., &Gedenk, K. (2001).Pursuing the Value Conscious Consumer: Store Brands Versus National Brand Promotions. Journal of Marketing, 65(1), 71-89. https://doi.org/10.1509/jmkg.65.1.71.18132
  2. Bitner, Mary Jo(1990), "Evaluating Service Encounters: The Effects of Physical Surroundings and Employee responses," Journal of Marketing, 54(April), 69-82. https://doi.org/10.1177/002224299005400206
  3. Biyalogorsky, Eyal, EitanGerstenr, and Barak Libai(2000), "Customer Referral Management: Optimal Reward Programs," Marketing Science, 20(Winter), 82-95.
  4. Buttle, Francis(1999), "The S.C.O.P.E. of Customer Relationship Management," International Journal of Customer Relationship Management, 1(4), 327-336.
  5. Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93. https://doi.org/10.1509/jmkg.65.2.81.18255
  6. Crosby , L.A., Evans, K.R., and Cowles, D.(1990), "Relationship Quality in Service Selling: An Interpersonal Influence Perspective," Journal of Marketing, 52(April), 21-34.
  7. Crosby, Lawrence A. and Nancy Stephens(1987), "Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry," Journal of Marketing Research, XXIV(November), 404-411.
  8. Czepiel, John A.(1990), "Service Encounters and Service Relationships : Implications for Research," Journal of Business Research, 20(1), 13-21. https://doi.org/10.1016/0148-2963(90)90038-F
  9. DelVecchio, D. (2000). Moving beyond fit: The role of brand portfolio characteristics in consumer evaluations of brand reliability. Journal of Product & Brand Management, 9(7), 457-471. https://doi.org/10.1108/10610420010351411
  10. Doney, Patricia M., & Joseph P. Cannon (1997).An Examination of the Nature of Trust in Buyer-Seller Relationship. Journal of Marketing, 61(April),35-51.
  11. Engel, B., & Blackwell, R. Miniard (1990).Consumer Behavior.
  12. Engel, J. F., & Blackwell, R. D. (1982).Consurner behavior. New York: Holt.
  13. Fornell, Claes(1992). A National Customer Satisfaction Barometer : The Swedish Experience. Journal of Marketing, 56(January), 6-21. https://doi.org/10.1177/002224299205600103
  14. Fornell, Claes, Michael D. Johnson, Eugene W. Anderson, JaesungCha , and Barbara Everitt Bryant(1996). The American Customer Satisfaction Index: Nature, Purpuse, and Findings. Journal of Marketing, 60(October), 7-18. https://doi.org/10.2307/1251898
  15. Garbarino, E., & Johnson, M. S. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70-87. https://doi.org/10.1177/002224299906300205
  16. Garvin, D. A., & Quality, W. D. (1984). Really mean? Sloan Management Review, 25.
  17. Gutman, Jonathan(1982). A Means-EndchainModelBasedonConsumerCategorizationProcesses. Journal of Marketing, 46(spring), 63-66.
  18. Heinng-Thurau, Thorsten, Kevin P. Gwinner, and Dwayne D. Gremler (2002).Understanding Relationship Marketing Quality. Journal of Service Research, 4(3), 230-247. https://doi.org/10.1177/1094670502004003006
  19. Hoch, S. J. (1996). How Should National Brands Think about Private Labels?. Sloan Management Review, 37(Winter), 89-102.
  20. Holbrook, MorrisB. (1999). ConsumerValue:A frame work for analysis and research, Routledge.Journal of Marketing, 60(2), 31-46.
  21. Keller, K. L., & Aaker, D. A. (1998).The impact of corporate marketing on a company's brand extensions. Corporate Reputation Review, 1(4), 356-378. https://doi.org/10.1057/palgrave.crr.1540057
  22. Kotler, P., & Keller, K. L. (2009). Direccion de marketing Pearson educacion.
  23. Morgan, R. M., & Hunt, S. D. (1994).The commitment-trust theory of relationship marketing. The Journal of Marketing, 20-38.
  24. Oh, H. (2000). Diners' perceptions of quality, value, and satisfaction: A practical viewpoint. Cornell Hospitality Quarterly, 41(3), 58.
  25. Powell, T. C. (1995). Total quality management as competitive advantage: A review and empirical study. Strategic Management Journal, 16(1), 15-37. https://doi.org/10.1002/smj.4250160105
  26. Reynolds, Krisky E. and Sharon E. Betty(1999), "Commercial Benefits and Company Consequences of Consumer-Salesperson Relationship in Retailing," Journal of Retailing, 75(1), 11-32. https://doi.org/10.1016/S0022-4359(99)80002-5
  27. Rokeach, Milton(1973), The Nature of Human Values, New York: The Free Press.
  28. Rokeach, Milton(1973), The Nature of Human Values, New York:The Free Press.
  29. Teas, R. K.(1993), "Expectations, Performance Evaluation, and Consumers' Perceptions of Quality," Journal of Marketing, 57(4), 18-34. https://doi.org/10.2307/1252216
  30. Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2),139-153. https://doi.org/10.1007/BF02894350
  31. Woodruff, R. B., &Gardial, S. (1996). Know your customer. Cambridge, Mass., USA: Blackwell Business.
  32. Zeithaml V. A. (1988). Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(July), 2-22. https://doi.org/10.1177/002224298805200302
  33. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. The Journal of Marketing, 2-22.
  34. Zeithaml, V. A., L. L. Berry, and A. Parasuraman(1996), "The Behavioral Consequences of Service Quality,"
  35. Kim Dong-kyun, Ko In-gon (2010). A study on brand image and product attributes having influence upon purchase intention - Focused on big sized passenger cars, Enterprise management research (previous Dongrim Management Research), 36(0),215-231.
  36. Kim Yeong-jun, Jeon Yu-jeong (2015). Effect of coffee shop brand image upon customer satisfaction and revisit intention: Mediating effect of the gender, Food Service Management Research,18(2),239-255.
  37. Park Jeong-eun, Lee Seong-ho, ChaeSeo-il (1998), "A study on mediation having influence upon relation between service giver and consumers" Marketing Research, 13(2), 119-139.
  38. Shin Hye-won, Kang Seon-Ah & Lee Su-beom (2016). Effect of convenience store brand asset upon perceived value, attitude and behavioral intention: Focused on PB food buyer. Tourism Research Journal, 30(7),83-95.
  39. Yang Tae-seok, Han Gyeong-du, YooByeong-ju (2002). A study on local food service business' brand upon brand images. Food Service Management Research, 5(1), 111-140.
  40. Oh Dong-yun, Lee Su-beom (2013). Effect of consumption experience of franchise coffee shop upon perceived value, brand reliability and brand loyalty. Tourism Research Journal, 27(6), 99-116.
  41. Yoo Yang-ho (2014). Effect of hotel restaurant sales promotion manual quality upon perceived value, reliability and relational continuity intention. Tourism Management Research, 18(1), 243-263.
  42. Lee Sun-ryong (1996). Quality Management Theory. Seoul: Beobmunsa, 29.
  43. Lee Jong-jin (2008). Effect of consumer's cognition regarding coffee shop marketing mix activity upon brand asset: Focused on Starbucks ; master degree thesis Sejong University.
  44. Jang Dae-seong, Shin Chung-seob, Kim Min-su (2004). A study on relations between fast food franchise service quality, customer satisfaction and repurchase intention. Business Administration Research, 33(6),1711-1733.
  45. Jeongjin-u (2014). A study on effects of western food restaurant menu selection and design upon customer value and customer satisfaction. Korean Cooking Journal, 20(6), 69-79.
  46. Cho Jae-su (2014). A study on consumer reliability making factors at exchange relation; Focused on characteristics of the reliability and communication quality:. Advertisement PR Research, 7(3), 87-114.
  47. Jin Chang-hyeon (2011). Effects of consumer's cognition on distribution business brand on brand loyalty" The Association of Business Administration of Korea", 24(6), 3461-3480.
  48. Hong Wan-su, YooHye-gyeong, Jeon Su-yeon (2006). Brand control of family restaurant. Food service management research, 9(2), 255-275.
  49. Hwang Ye-jin& Lee Su-beom (2016).Effect of brand image, quality and perceived value of Dosirak product upon brand reliability and purchase intention. Tourism Research Journal, 30, 199-217.