• 제목/요약/키워드: Career Preference

검색결과 123건 처리시간 0.023초

여성구두의 상표이미지 평가와 상표선호도에 관한연구 (A Study on the Image Evaluation and preference of Brand Name of Women's Shoes)

  • 장윤정
    • 복식
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    • 제33권
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    • pp.27-39
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    • 1997
  • The purpose of this study was to classify the attributes of brand image criteria of women's shoes to compose the perceptual map of the brand by factor analysis and to examine the differences in brand preferences and purchase methods of shoes according to demographic variables. 10 brand names were selected for the study Samples were 271 women in Seoul Korea :143 were college students and 128 were career women.The data were analyzed using factor analy-sis multiple regression analysis one-way ANOVA Duncan's multiple range test x2-test t-test. The results of the study were the -followings: 1. Four segments of brand image attributes of women's shoes derived by factor analysis: F. 1. 'utility' F.2'appearance' ; F. 3 'sales promotion' ; F.4 'financial factor'. 2. As the result of draw up the perceptual map 'landrover' was high in utility but low in appearance 'Misope' and 'Mook' was low in utility but high in appearance. 'Fashion Leader' was in the nearest ideal direction to the utility and appearance. 3. The preference level of the shoes brand name was in order of the 'Fashion Leader'. 'Mook' and 'Soda' But consumers possessed 'Landrover' the most 4. There were significant differences among preference level of ' Landrover' and 'Misope' according to the social class. There were sig-nificant differences among possession level of 'Misope' and 'Soda' according to the social class 5. the middle and lower class consumers used an exchange ticket during the bargain sales more than upper class when they pur-chase shoes.

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직장여성의 의복소비가치에 따른 패션트렌드선호경향 (Fashion Trend Preferences According to Clothing Consumption Values - Focusing on Career Women -)

  • 나수임
    • 한국의상디자인학회지
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    • 제6권3호
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    • pp.67-81
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    • 2004
  • This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.

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치위생과 및 치기공과 학생의 DISC 행동유형이 전공만족도 및 직업선호도에 미치는 영향 (Effects of the Dominance, Influence, Steadiness, and Conscientiousness (DISC) personality type on the major satisfactions and job preferences of dental hygiene and dental technology students)

  • 김창희;김형미;최에스더;한민수;권은자
    • 대한치위생과학회지
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    • 제5권2호
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    • pp.85-96
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    • 2022
  • Background: This study was aimed at determining the relationship of the Dominance, Influence, Steadiness, and Conscientiousness (DISC) personality type with the major satisfactions and job preferences of dental hygiene and technician students. Methods: We enrolled 264 dental hygiene and technician students from a junior college in Chungcheong-do. A questionnaire survey was conducted to determine the DISC behavior type, major satisfaction level, and job preference of the participants. Statistical analyses were performed with the independent-samples t-test, one-way analysis of variance, and multiple regression. Results: Dental technician students had higher major satisfaction (p< .001) and preferred jobs with potential for growth (p= .020) or matching their vocation and interests (p= .013) compared to dental hygiene students. Factors influencing major satisfaction were grade (β= .160, p= .008) and a social personality type (β= .146, p= .070). Factors influencing preference for jobs with high growth potential were the personality type (β= .236, p= .001), grades (β= .157, p= .002), and major satisfaction (β= .429, p< .001). The conscientiousness personality type was conducive to preferencefor jobs with high growth potential. The steadiness personality type was conducive to preference for jobs aligned with vocation and interest (β= .249, p= .004). The conscientiousness personality type (β= .137, p= .041) and high major satisfaction (β= .193, p= .003) were conducive to preference for jobs with a satisfactory working environment. Conclusion: The results of this study could serve as a basis for customized career counseling and education programs according to personality types.

응급구조(학)과 학생의 취업진로선택 및 취업준비 현황 (Career Choice and Employment Preparation Condition for EMT Students)

  • 박소미;최은숙;김미숙;이경열
    • 한국응급구조학회지
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    • 제15권1호
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    • pp.65-78
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    • 2011
  • Purpose : We investigated the career choice and the employment preparation of emergency medical technology (EMT) students. The results of study will provide the base information about the consciousness for career choice and employment of the EMT students. Method : We conducted 1,586 surveys from 665 students at six four-year colleges and 921 students at seven three-year colleges, from Aug. 27th to Oct. 31st in 2010. The result was analyzed by SPSS 18.0 using description statistics, t-test, ANOVA, Scheffe and Pearson correlation coefficient. Result : The general characteristics showed male 50.2% and female 49.8%, and first grade 34.6%, second grade 27.4%, third grade 28.2%, and fourth grade 9.8%. The 53.9% of students had experienced the hospital training and the 44.8% did the fire station training. For the choice of job, there were the 61.8% student who hope to enter the employ in fire station or public service, while 25.7% students hope to be employed in hospitals. The reason for a wish job were 'majors-related job' in 18.2% students, 'employment stability' in 17.2% and 'hit on the aptitude and talent' in 16.7%, 'appropriate salaries' in 15.9%. In the questionnaire of the University what to assist you for job preparation, they chose the 'support for get major related license', 'support for officer exam preparation' and 'support of foreign language study' in 34.6%, 16.8% and 16.6%, respectively. For achieved licence, they had a driver's license in 53.9%, BLS (basic life support) provider in 20.3%, life guard in 16.2% and scuba in 8.8%. The statistically significant correlation was identified between the awareness of University that provides job information and one's career awareness (r= .203, p<.000), the awareness that University provide job information and one's confidence in employment (r= .236, p<.000), and one's career awareness and one's confidence in employment (r = .356, p = .000). Conclusion : The most of EMT Students are well conscious of the their future employment and has prepared career to be employed their preference job.

중학교 과학영재 학생과 일반학생의 직업가치관과 과학 진로지향도 비교 (Comparison on the Vocational Values and the Science Career Orientation between Middle School Scientifically Gifted Students and Non-Gifted Students)

  • 김수겸;유미현
    • 한국과학교육학회지
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    • 제32권7호
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    • pp.1222-1240
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    • 2012
  • 본 연구의 목적은 중학교의 영재학급 과학영재 학생, 일반학급 학생의 직업가치관과 과학 진로지향도를 비교하고, 과학영재 학생과 일반학생의 성별에 따라서 어떤 차이가 있는지 비교하는 것이다. 연구대상은 중학교 영재학생 85명, 일반학생 139명이며, 이들을 대상으로 직업가치관과 과학 진로지향도를 측정하는 설문을 실시하였다. 본 연구에서 얻은 결과는 다음과 같다. 첫째, 과학영재 학생과 일반학생의 직업가치관은 11개의 영역 중에서 다양성, 보수, 사회적 인정, 자율성에서 유의미한 차이를 보였다. 다양성과 자율성에서는 과학영재 학생이 유의미하게 높았고, 보수와 사회적 인정에서는 일반학생이 유의미하게 높았다. 둘째, 과학영재 학생과 일반학생의 과학 진로지향도의 전체 평균은 유의미한 차이를 보였고, 4개의 하위영역 모두에서도 유의미하게 과학영재 학생의 평균이 높았다. 셋째, 영재학생과 일반학생이 성별에 따른 직업가치관은 성별에 따른 주효과는 나타나지 않았고, 다양성, 보수, 안정성, 사회적 인정, 자율성 영역에서는 집단에 따른 주효과가 나타났다. 또한 집단과 성별의 차이 간 상호작용 효과는 나타나지 않았다. 넷째, 과학 진로지향도의 4개 하위영역에서 집단에 따른 주효과가 나타났고, 성별에 따라서는 '과학 진로 선호도' 영역에서만 주효과가 나타났다. 과학 진로지향도 전체 및 3개 하위영역에서 집단과 성별에 따른 상호작용 효과가 나타났다.

과학기술자와의 인터뷰가 과학 진로 지향 및 과학자 이미지에 미치는 영향 (The Effect of Interview with Scientist and Engineer on the Science Career Orientation and Image of Scientists)

  • 전화영;이진명;홍훈기
    • 한국과학교육학회지
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    • 제28권4호
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    • pp.350-358
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    • 2008
  • 이 연구의 목적은 현역 과학기술자와의 인터뷰 수행 평가가 과학 진로 지향도 및 과학자 이미지에 미치는 영향을 알아보는 것이었다. 고등학교 2학년 이공계 학생들은 인터뷰를 실시하고 파워포인트 프리젠테이션을 만들어서 수업 시간에 발표를 했고, 프리젠테이션 후에는 교사가 그 내용에 관련된 코멘트를 하였다. 프리젠테이션 발표는 매 수업 시간마다 한 명씩 1년 동안 계속되었다. 이 수행 평가를 시작하기 전에 과학진로지향도 검사와 과학자 이미지 검사(DAST; Draw-A-Scientist-Test)를 실시하였고, 프리젠테이션이 끝난 후 같은 검사를 다시 실시하였다. 연구의 결과, 과학진로 지향도 점수에서는 유의미한 차이가 나타나지 않았고, 세부 영역별로는 '과학 학습 선호'범주에서 유의미한 차이가 나타났다. 이는 고등학생의 진로 결정이 이미 상당히 견고하게 자리 잡았음을 의미한다. 그러나 과학자 이미지 검사에서는 유의미한 차이(p< 0.01)가 나타났다. 이는 학생들이 가지고 있는 정형화된 과학자의 이미지가 인터뷰 수행 평가를 통해 줄어들었다는 것으로 과학 관련 직업에 종사하는 과학자들에 대해 긍정적인 인식을 갖게 되었음을 의미한다.

승마바지 개발을 위한 디자인 선호도 연구 (A Study on the Design Preference for the Development of Horse-Riding Pants)

  • 이다은;권영아
    • 한국의류산업학회지
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    • 제17권1호
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    • pp.1-10
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    • 2015
  • The concern for living a healthier and more active life has increased and the target market for the leisure-sportswear will broaden. This study suggests ideas and directions to develop horse-riding pants that consider fit satisfaction, demand performance and design requirements. A total of 203 riders were surveyed in Busan, Jeju, and Gwacheon horse racing tracks from November to December 2011 and from September to October 2012. Frequency analysis, ANOVA, t-test, and ${\chi}^2$-test were performed for the statistical analysis of the data using SPSS Win 21.0 program. The results of this study are as follows. The satisfaction of riding pants showed differences according to gender, riding career, BMI, age, and riding level. Females showed lower satisfaction of pant length than males. Riders with 1-4 years riding career showed more satisfaction of the front waist circumference. The group between 10 and 20 years more strongly preferred a rubber band waist than the group over 30 years. Those underweight preferred no pocket on the back. The intermediate-high riding level showed more fit satisfaction than those at the high level. Beginners put more importance on hip cushion, while riders over an intermediate level put more importance to sewing durability. Basic pants with beige and/or black full patch attached to the velcro hem were preferred by most riders. In conclusion, it is confirmed that design strategies in segmented riding pants market are necessary.

유아의 성과 교사 변인에 따른 유아의 과학에 대한 태도 (5-year-old Students' Attitude Toward Science in Relation to Their Gender and Teachers' Background)

  • 조부경;고영미
    • 한국과학교육학회지
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    • 제24권5호
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    • pp.833-842
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    • 2004
  • 본 연구의 목적은 유아의 과학에 대한 태도가 어떠하며, 유아의 성과 교사의 학력, 경력, 과학적 소양에 따라 차이가 있는지를 알아보기 위한 것이었다. 유치원 교사 90명을 대상으로 기초 배경과 과학적 소양에 대한 질문지 조사를 실시하였고, 유아 180명에게는 "유아의 과학에 대한 태도"문항을 토대로 면접을 실시하였다. 연구 결과, 유아의 과학에 대한 태도는 긍정적이었으며, 교사의 학력에 따라 차이가 있는 것으로 나타났다. 유아의 과학에 대한 선호는 교사의 과학적 소양에 따라 차이가 있는 것으로 나타났다. 이는 유치원 교사들이 양성 교육과 현직 교육을 통해 지속적으로 과학적 소양을 함양하는 것이 중요하다는 것을 시사한다.

조리교육생의 약선 음식 이용 특성 및 교육 참여 의사 - 인구통계학적 특성을 중심으로 - (Current State of Usage and Education Participation Intention for Yaksun Food among Culinary Students - Focused on Demographic Characteristics -)

  • 송연미;조미나
    • 한국식품조리과학회지
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    • 제32권4호
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    • pp.503-516
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    • 2016
  • Purpose: The purpose of this study was to examine the current state of usage and education participation intention for Yaksun food according to demographic characteristics. Methods: The questionnaire for the survey was distributed to 300 students, who were enrolled in culinary education program at Seoul Institute of Technology and Education from September 5, 2014 to September 20, 2014, and 264 responses were used for analysis. Results: Awareness regarding Yaksun food was low, but the intention to participate in the Yaksun food class was high. The information searching route for Yaksun food was mainly television, radio or internet. Memil-jeonbyeong ssam was the most eaten menu item and Nokdu-Samgye tang was the most popular menu item. Among the different types of Yaksun food, vegetable dishes, steamed dishes, rice dishes and roasted dishes were preferred in this order. The most preferred educational institution for Yaksun food was the cultural center, and the most preferred educational period for Yaksun food was less than three months. The most important point in the Yaksun food class was practical application in real life. Also, the current state of usage for Yaksun food and the intent to participate in an education program for Yaksun food was statistically different according to demographic characteristics. With respect to the current state of usage for Yaksun food, the information searching route for Yaksun food was statistically different according to occupation, cooking career and lives and Yaksun cuisine type preference according to gender, occupation, income and households. Also, with respect to education program participation intention for Yaksun food, educational institution preference for Yaksun food was statistically different according to gender, age, occupation, cooking career, income and lives. Conclusion: Based on these results, this research concludes that for developing an educational program for Yaksun food, it is important to analyze the target customers' demographic characteristics and their needs. Furthermore, it shows that there is a need to develop various educational programs and menus for Yaksun food.

여고생들의 미래 직업과 연계된 정보과목에 대한 인식 분석 (Analysis of the recognition of Information subjects related to future profession of high school girls.)

  • 장혜주;김자미;이원규
    • 컴퓨터교육학회논문지
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    • 제21권2호
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    • pp.21-29
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    • 2018
  • 4차 산업 혁명으로 인한 직업위기에 대처하고 적응하기 위해서 인력 배출이 필요한 때이다. 본 연구는 여성들의 SW분야에 대한 적응력을 고려하여 여고생들의 정보과목과 프로그래밍 언어 인지 여부를 측정하고 미래 진로 교육에 대한 방향성을 제시하기 위한 목적이 있다. 목적 달성을 위해 여고생 300명을 연구 대상으로 하였다. 연구 결과, 정보과목을 배운 시기가 빠르고, 컴퓨터 자격증을 보유했으며 프로그래밍 언어를 인지하는 학생일수록 컴퓨터에 대해 자신감을 보였고, 프로그래밍 언어를 인지하는 학생이 정보관련 직업을 더 선호함을 알 수 있었다. 또한, 상관관계 분석 결과, '자신감'과 '선호도' 요인에서 '선호도'와 '동기' 요인에서 높은 상관을 나타내었다. 본 연구는 미래에 여학생들이 컴퓨터 관련 직업과 연계될 수 있도록 진로 교육에 대한 강조와 정보과목의 교육 시작 시점에 대한 중요성을 제시했다는데 의의가 있다.