• 제목/요약/키워드: Career Orientation

검색결과 138건 처리시간 0.025초

CRM 특성요인이 소비자 브랜드 태도에 미치는 영향에 관한 연구: 제품 관여도와 공익연계 메시지 표현유형의 조절효과를 중심으로 (The Moderating Effect of Product Category and Message Type on CRM (Cause-Related Marketing) and Brand Attitude)

  • 서현석;이종만;나윤규
    • Asia Marketing Journal
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    • 제9권2호
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    • pp.49-95
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    • 2007
  • 공익연계 마케팅 (cause-related marketing or CRM)은 기업과 제품의 이미지 향상이나 브랜드의 정신적·윤리적 가치를 구축하는 강력한 하나의 수단으로 점점 더 그 활용 가치가 높아지고 있다. 본 연구에서는 공익연계 마케팅 활동의 성과에 영향을 미치는 여러 요인들 중 공익의 특성, 제품의 관여도, 그리고 메시지의 특성에 따른 소비자 브랜드 태도에 대한 영향력을 검증하고자 한다. 연구의 검증을 위해 다음과 같이 크게 3가지 연구문제를 정선해보았다. 공익의 특성에 따른 소비자의 브랜드 태도는 어떻게 다른가? 공익연계 메시지 표현유형에 따른 소비자의 브랜드 태도는 어떻게 다른가? 마지막으로 제품의 관여도에 따른 소비자의 브랜드 태도는 어떻게 다른가? 이러한 연구문제들을 중심으로 공익의 특성, 제품 관여도, 공익 메시지 표현유형, 그리고 소비자의 브랜드 태도 간의 인과관계들을 나타내는 모델을 세우고 연구를 수행했다. 서울에 거주하는 20~40세의 직장인들과 학생들을 연구대상으로 총 400부의 설문지를 배포하고 이중 유요한 176부의 회수된 설문에 대한 데이터를 이용해 통계분석을 수행했다. 분석결과 연구모델 및 가설들이 잘 증명되었으나, 연구대상들은 공익의 특성의 차이점에 대해 인식을 못하는 것으로 나타났고 이는 우리나라 소비자들이 아직까지는 공익의 특성에 대한 차별적 인식보다는, 공익 그 자체에 대해 포괄적으로 인식하는 경향이 있음을 뒷받침 한다.

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병원 간호사의 선호근무시간대에 관한 연구 (A Study on Hoslital Nurses' Preferred Duty Shift and Duty Hours)

  • 이경식;정금희
    • 대한간호
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    • 제36권1호
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    • pp.77-96
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    • 1997
  • The duty shifts of hospital nurses not only affect nurses' physical and mental health but also present various personnel management problems which often result in high turnover rates. In this context a study was carried out from October to November 1995 for a period of two months to find out the status of hospital nurses' duty shift patterns, and preferred duty hours and fixed duty shifts. The study population was 867 RNs working in five general hospitals located in Seoul and its vicinity. The questionnaire developed by the writer was used for data collection. The response rate was 85.9 percent or 745 returns. The SAS program was used for data analysis with the computation of frequencies, percentages and Chi square test. The findings of the study are as follows: 1. General characteristics of the study population: 56 percent of respondents was (25 years group and 76.5 percent were "single": the predominant proportion of respondents was junior nursing college graduates(92.2%) and have less than 5 years nursing experience in hospitals(65.5%). For their future working plan in nursing profession, nearly 50% responded as uncertain The reasons given for their career plan was predominantly 'personal growth and development' rather than financial reasons. 2. The interval for rotations of duty stations was found to be mostly irregular(56.4%) while others reported as weekly(16.1%), monthly(12.9%), and fixed terms(4.6%). 3. The main problems related to duty shifts particularly the evening and night duty nurses reported were "not enough time for the family, " "afraid of security problems after the work when returning home late at night." and "lack of leisure time". "problems in physical and physiological adjustment." "problems in family life." "lack of time for interactions with fellow nurses" etc. 4. The forty percent of respondents reported to have '1-2 times' of duty shift rotations while all others reported that '0 time'. '2-3 times'. 'more than 3 times' etc. which suggest the irregularity in duty shift rotations. 5. The majority(62.8%) of study population found to favor the rotating system of duty stations. The reasons for favoring the rotation system were: the opportunity for "learning new things and personal development." "better human relations are possible. "better understanding in various duty stations." "changes in monotonous routine job" etc. The proportion of those disfavor the rotating 'system was 34.7 percent. giving the reasons of"it impedes development of specialization." "poor job performances." "stress factors" etc. Furthermore. respondents made the following comments in relation to the rotation of duty stations: the nurses should be given the opportunity to participate in the. decision making process: personal interest and aptitudes should be considered: regular intervals for the rotations or it should be planned in advance. etc. 6. For the future career plan. the older. married group with longer nursing experiences appeared to think the nursing as their lifetime career more likely than the younger. single group with shorter nursing experiences ($x^2=61.19.{\;}p=.000;{\;}x^2=41.55.{\;}p=.000$). The reason given for their future career plan regardless of length of future service, was predominantly "personal growth and development" rather than financial reasons. For further analysis, the group those with the shorter career plan appeared to claim "financial reasons" for their future career more readily than the group who consider the nursing job as their lifetime career$(x^2$= 11.73, p=.003) did. This finding suggests the need for careful .considerations in personnel management of nursing administration particularly when dealing with the nurses' career development. The majority of respondents preferred the fixed day shift. However, further analysis of those preferred evening shift by age and civil status, "< 25 years group"(15.1%) and "single group"(13.2) were more likely to favor the fixed evening shift than > 25 years(6.4%) and married(4.8%)groups. This differences were statistically significant ($x^2=14.54, {\;}p=.000;{\;}x^2=8.75, {\;}p=.003$). 7. A great majority of respondents(86.9% or n=647) found to prefer the day shifts. When the four different types of duty shifts(Types A. B. C, D) were presented, 55.0 percent of total respondents preferred the A type or the existing one followed by D type(22.7%). B type(12.4%) and C type(8.2%). 8. When the condition of monetary incentives for the evening(20% of salary) and night shifts(40% of. salary) of the existing duty type was presented. again the day shift appeared to be the most preferred one although the rate was slightly lower(66.4% against 86.9%). In the case of evening shift, with the same incentive, the preference rates for evening and night shifts increased from 11.0 to 22.4 percent and from 0.5 to 3.0 percent respectively. When the age variable was controlled. < 25 yrs group showed higher rates(31.6%. 4.8%) than those of > 25 yrs group(15.5%. 1.3%) respectively preferring the evening and night shifts(p=.000). The civil status also seemed to operate on the preferences of the duty shifts as the single group showed lower rate(69.0%) for day duty against 83. 6% of the married group. and higher rates for evening and night duties(27.2%. 15.1%) respectively against those of the married group(3.8%. 1.8%) while a higher proportion of the married group(83. 6%) preferred the day duties than the single group(69.0%). These differences were found to be statistically all significant(p=.001). 9. The findings on preferences of three different types of fixed duty hours namely, B, C. and D(with additional monetary incentives) are as follows in order of preference: B type(12hrs a day, 3days a wk): day shift(64.1%), evening shift(26.1%). night shift(6.5%) C type(12hrs a day. 4days a wk) : evening shift(49.2%). day shift(32.8%), night shift(11.5%) D type(10hrs a day. 4days a wk): showed the similar trend as B type. The findings of higher preferences on the evening and night duties when the incentives are given. as shown above, suggest the need for the introductions of different patterns of duty hours and incentive measures in order to overcome the difficulties in rostering the nursing duties. However, the interpretation of the above data, particularly the C type, needs cautions as the total number of respondents is very small(n=61). It requires further in-depth study. In conclusion. it seemed to suggest that the patterns of nurses duty hours and shifts in the most hospitals in the country have neither been tried for different duty types nor been flexible. The stereotype rostering system of three shifts and insensitiveness for personal life aspect of nurses seemed to be prevailing. This study seems to support that irregular and frequent rotations of duty shifts may be contributing factors for most nurses' maladjustment problems in physical and mental health. personal and family life which eventually may result in high turnover rates. In order to overcome the increasing problems in personnel management of hospital nurses particularly in rostering of evening and night duty shifts, which may related to eventual high turnover rates, the findings of this study strongly suggest the need for an introduction of new rostering systems including fixed duties and appropriate incentive measures for evenings and nights which the most nurses want to avoid, In considering the nursing care of inpatients is the round-the clock business. the practice of the nursing duty shift system is inevitable. In this context, based on the findings of this study. the following are recommended: 1. The further in-depth studies on duty shifts and hours need to be undertaken for the development of appropriate and effective rostering systems for hospital nurses. 2. An introduction of appropriate incentive measures for evening and night duty shifts along with organizational considerations such as the trials for preferred duty time bands, duty hours, and fixed duty shifts should be considered if good quality of care for the patients be maintained for the round the clock. This may require an initiation of systematic research and development activities in the field of hospital nursing administration as a part of permanent system in the hospital. 3. Planned and regular intervals, orientation and training, and professional and personal growth should be considered for the rotation of different duty stations or units. 4. In considering the higher degree of preferences in the duty type of "10hours a day, 4days a week" shown in this study, it would be worthwhile to undertake the R&D type studies in large hospital settings.

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해외 정보 교육과정에서 정보문화소양 관련 내용 요소 분석 (Analysis of Elements Related to Information Culture Literacy in Overseas Informatics Curriculums)

  • 양혜지;김자미;이원규
    • 컴퓨터교육학회논문지
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    • 제21권1호
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    • pp.1-10
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    • 2018
  • 한국은 2015 개정 교육과정에서 역량 중심 교육과정으로 개편하고, 정보교육을 통한 창의적 융합 인재양성을 강조하였다. 정보과 교육과정은 학습자가 정보기술 기반의 정보윤리 지식을 축적하여 윤리적으로 판단하고 실천할 수 있도록, 정보문화소양을 핵심역량으로 포함하였다. 본 연구는 정보문화소양을 육성할 수 있는 내용 요소 구성에 대한 시사점을 제공하기 위한 목적으로, 미국, 영국, 인도, 일본, 호주, 독일의 정보 교육과정에서 정보문화소양 관련 내용 요소를 분석하였다. 분석 결과, 첫째, 정보문화소양이라는 용어는 한국의 정보과 교육과정에만 포함되었다. 둘째, 각국이 공통적으로 포함하는 내용 요소는 (개인)정보보호, 정보보안, 저작권인 것으로 파악되었다. 셋째, 한국의 정보사회와 진로, 인도의 부상 피하기, 독일의 건강 보호, 환경 보호는 해당 국가의 교육과정에만 구성되었다. 본 연구는 해외 정보 교육과정 분석 결과에 근거하여 정보문화소양을 함양하기 위한 내용 요소 구성 개선에 방향성을 제공했다는 데 의의가 있다.

정보화사회에서 지역주민을 위한 진보적 인간자원개발의 방향성 연구 (The Advance Study of Human Resource Development Program Object for Community Peoples In information Society.)

  • 정종기
    • 한국컴퓨터정보학회논문지
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    • 제3권2호
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    • pp.217-227
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    • 1998
  • 정보화 사회에서 지역주민을 위한 진보적 인간자원개발의 방향성 연구는 정보화사회와 IMF 시기에 중요한 연구다. 인간자원개발은 지역사회에서 적시적소에 훌륭하게 대처할 수 있도록 하는 지역사회의 삶의 질을 높이는 사회보장의 한 과정이라고 할 수 있다. IMF 시절에 이 프로그램에 참여폭이 높아지고 있으며 특히 자신의 분신상승과 재취업과 기술 제고 등은 인간자원의 진보적이며 확고한 능력을 제고하는 것이라 할 수 있다. 이러한 분야는 정보화 사회에서 생산의 효율과 유익성에 중요한 전략적인 요소로 작용하고 있다. 역시 인간자원 개발은 국제적인 경영의 한 장으로 다이나믹한 요소로 작용한다. 과거 산업사회의 조직의 세 가지 요소는 바로 자본과 기술 노동이라고 하였지만 정보화 사회에서는 지식과 정보 및 창의력이데 이는 인간적인 능력이라 할 수 있다. 인간자원개발의 요소를 개인적인 개발, 경력개발, 동기유발, 이미지메이킹, 창의력개발, 교육 및 시간관리로 구성하였다.

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전통적으로 남성 주도적인 전문직 진출을 희망하는 여대생의 성격 및 가족환경의 특성 연구 : -법률가 및 의사직을 준비하는 미국 여대생을 중심으로- (Individual and Family Background Predictors of Nontraditional Career Orientation among U.S. College Women)

  • 김용미
    • 대한가정학회지
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    • 제27권3호
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    • pp.173-182
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    • 1989
  • 이 연구의 목적은 전통적으로 남성 주도적인 전문직 진출을 희망하는 여대생(이 연구에서는 법률가 및 의사직, 이하 비 전통적인 여성이라 부름)과 전통적으로 여성 주도적인 전문직 진출을 준비중인 여대생 (이 연구에서는 교사 및 간호사직, 이하 전통적으로 여성 이라 부름)을 구분 할수 있는 개인의 성격 및 가족환경의 특성을 검토하는 것이었다. 남성 주도적인 전문직에 진출을 준비하거나 그 분야에 종사하는 여성들의 특성에 대한 연구가 많이 발표되었으나 그 특징들의 중요성이 상대적으로 얼마나 비중이 있는지는 연구되어 있지 않다. 발단론적 환경이론(Developmental-Contextualism)과 직업 발달에 대한 역동적 상호관계 모델(Dynamic Interaction Model)이 본 연구의 이론적 체계를 이루고 있다. 이 연구에 포함성의 위치, 심리적 남성특성, 출신가정의 사회경제수준, 그리고 부모의 뒷받침과 이해였다. ANOVA 결과에 의하면 비전통적인 여성들이 자아존중감, 학교성적 성취도, 내적 통제성, 심리적 남성특성, 그리고 출신가정의 사회경제수준 면에서 전통적인 여성에 비해 훨씬 높은 수준을 나타내었다. 단계적 분별 분석 (Stepwise Discriminant Analysis) 결과에 따르면, 심리적 남성 특성, 내적 통제성, 학교성적 성취도, 그리고 출신가정의 사회경제수준이 위 두집단의 여성들을 분별하는 가장 뛰어난 특성들이었으며 전체 표본의 76.99%가 이 요인들에 의해 정확하게 분류되었다. 이 연구의 결과를 토대로 볼 때, 역동적 상호관계모델은 여성의 직업발달을 연구하는데 있어서 이론정립과 검사에 유효한 도구로 보이며, 이 연구에 포함한 변수들은 비 전통적인 여성들의 특성을 정확하게 묘사하는데 상당한 공헌을 하고 있었다. 마지막으로, 비전통적인 여성들의 직업발달을 연구하는데 있어서 "능력특성군(Competency-related traits)"의 변수들을 좀 더 정확하게 분류할 필요가 있으며, 이 변수들과 여성의 직업발달의 관계를 자세히 연구할 필요가 있다고 본다.요가 있다고 본다.

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건강가정현장실습 운영실태와 개선방안에 관한 연구 (A Study on the Actual Condition and Suggestions for Improvement in the Operation of the Field Practicum for Healthy Family)

  • 손여경;이송이
    • 가족자원경영과 정책
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    • 제13권3호
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    • pp.247-280
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    • 2009
  • The purpose of this study was to investigate the actual conditions of management of the healthy family field practicum and to present suggestions for its improvement. For this purpose, a preliminary investigation, survey, data analysis, interview as secondary source, and final data analysis were processed as research methods. The subjects of this study were the 42 supervisors in the centers which oversee the field practicum experience and the 12 supervisors in the centers which do not oversee the field practicum experience. 3 supervisors were interviewed to inquire about the reformation of field instruction in Healthy Family Support Centers. Analysis was made of the general characteristics of the above-mentioned 54 supervisors, including sex, age, academic background, certificate of qualification, class of position, and length of career related to the healthy family program. The environment of the field practice, such as the numbers of students supervised, time of field practice, practice hours, and so on, was examined in the centers which oversee the field practicum experience. The actual condition of operation investigated was divided into the preparatory stage, the early stage, the midterm stage, and the end stage. Research was conducted on the improvement of the field practicum, including the proper number of students supervised, adequate practice hours, interaction with universities or colleges, obstacles to the field practicum, and of practicum. The possibility and preparation of a further field practicum was conducted for 12 Healthy Family Support Centers, by inquiring about (a) the reasons for not overseeing the field practicum experience and (b) the needs of universities or colleges for a field practicum. The 54 supervisors surveyed suggested a particular need for improvement in human resources, the space of field instruction, system of field practicum, length of practice hours, orientation for students etc. This study investigated the actual conditions and suggested improvements of the field practicum in Healthy Family Support Centers. Therefore, its results should be meaningfully used to develop the Field Practicum for the Healthy Family and to conduct further studies.

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특수의복에 관한 실태조사 연구 -한국과 미국의 교과과정과 연구경향분석을 중심으로- (Comparative Analysis of Curriculum and Research Trends Related to Clothing for Persons with Special Needs between Korea and America)

  • 김찬주
    • 대한가정학회지
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    • 제27권3호
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    • pp.13-28
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    • 1989
  • With the purpose of identifying clothing for persons with special needs one of new directions in Clothing and Textiles, this pater comparatively analyzed current curriculum and research trends related to this field between Korea and America. Questionaire was distributed to 25 Korean colleges with Clothing and Textiles department and 4 American colleges known for special clothing study. Questions regarded the name of course, level (grade), number of credit houre, prerequisits and supporting courses, subjects of lecture and projects, way of managing lecture and projects, evaluation system, other special characteristics. Resources for analyzing research trends are Thesis and Dissertations in Clothing and Textiles, Research Journal of Clothing & Textiles/Home Economics Association, College Professors' research reports collection, of both Korea and America. Years of publications are 1972∼1986 (America), 1978∼1988 (Korea). Findings are as follows; 1. Clothing for special needs can be classified into various groups; Clothing for physically handicapped, mentally retarded, elderly, unusual-sized, pregnant/nursing mothers, institutionalized, protective clothing, uniform/career apparel. 2. Management of coursework related to special clothing has several common characteristics specially in America; Building-up coursework, problem-solving orientation, cooperative team-preject, interdisciplinary approach, client-versus-designer preference, community involvement. In Korea, a few school only has special clothing coursework and its scope of study was very limited. 3. Majority of research reports done with the subjects of special clothing had made for physically handicapped people and the elderly. Protective clothing and uniform have recently been paid much interests. 4. Researchers had mainly concerned on Design and Construction Aspects and nextly on social-psychological aspects. However, in America, selection and care aspects and marketing aspects of special clothing have been very procuctive issues recently. 5. Study on clothing for special needs has several opportunities to be stressed and improvements to be strengthened. Opportunities included active participation to the welfare of community society, strong publicity of accurate professional image, share with business and industry, interdisciplinary approach and new job market. Improvements were discussed in terms of strengthening supporting courses/prerequistes, intensifying interdisciplinary cooperation, provoking strong community involvement and securing financial support and research funds.

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가정과교육과정에서의 핵심개념: 관리 및 생애설계 (Core Concepts of Home Economics: Management and Planning of Life-cycle)

  • 남수정
    • 한국가정과교육학회지
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    • 제28권2호
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    • pp.51-59
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    • 2016
  • 본 연구에서는 교육부 고시 교육부 고시 '2015 개정 실과(기술 가정) 교육과정' 내용체계 중 "자원관리와 자립" 영역의 핵심개념인 "관리"와 "생애설계"에 대한 이론적 기초를 살펴보았다. 먼저 "관리"영역과 관련해서는 전통적인 가정관리의 이론적 토대인 체계이론에 대한 내용을 살펴보았으며 이러한 체계이론이 2015년 개정교육과정 내에서는 어떻게 반영되고 있는지를 진단한 결과 현 교육과정의 중학교 내용요소들은 중학생들의 실생활에서 직면하고 있는 생활관련 문제들을 통합적으로 포괄하고 있지 않으며 선별된 내용 요소들 또한 여러 가지 문제 상황 중에서 어느 정도 우선순위를 가지고 있는지 확신하기 어려운 부분이 있다. 다음으로 생애설계의 경우 진로지도에 부합하여 생애설계의 중요성을 강조하고 있기 때문에 발달과업을 비롯하여 가치관, 직업, 건강 등 매우 포괄적인 영역을 망라하여 생애설계의 대한 내용을 언급하고 있지만 2015 개정 교육과정에서는 국제적인 트렌드인 재무설계에 대한 중요성을 간과하고 있다는 사실은 다소 아쉬운 부분이다.

다차원 척도기법을 이용한 여성 기성복의 상품 이미지에 관한 연구 (A study on Brand Image of Korea Women's Apparel Market with Multidimensional Scaling)

  • 황선진
    • 복식
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    • 제15권
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    • pp.253-265
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    • 1990
  • This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

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일부 응급구조(학)과 학생의 병원임상실습 실태 및 만족도 관련요인 (Current status of clinical practice and associated factors with satisfaction among students in the department of Emergency Medical Service)

  • 최성수;박종;류소연;한미아
    • 한국응급구조학회지
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    • 제16권2호
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    • pp.9-22
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    • 2012
  • Purpose : The purpose of this study was to investigate the current status of clinical practice and associated factors with satisfaction among students in the department of emergency medical service. Methods : The study subjects were 498 students who finished clinical practice course in 9 universities. General characteristics, current status of clinical practice, frequency of some medical procedure and practice satisfaction were collected using self-administered questionnaire. The association between clinical practice and satisfaction was tested by t-test, ANOVA and multiple regression analysis. Results : Of 498 students, 257 (51.6%) subjects were male and the mean age was $22.1{\pm}2.01$. The overall satisfaction score of clinical practice was $96.76{\pm}18.04$. Male students had higher satisfaction scores than that of female. The students who were satisfied with the emergency room practice wanted to work in hospital or fire station and they had a tendency to take paramedic as their lifelong career. The students preferred to practicing in the emergency department that hire the paramedic. Conclusion : Gender, grades, future jobs, occupational views, practical places, agency orientation, departments, and educators were associated with educational satisfaction. The practice program considering the results of this study will help to increase the educational satisfaction in students of emergency medical service.