• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.19 no.5
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• pp.119-137
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• 2020

Over the last two decades, the attitudes to cars have changed from buying a car to sharing a car, especially among young people. Shared transport services and autonomous vehicles together can resolve the accessibility issue of shared transport services. Furthermore, they will make it possible to develop a new model of apartments without car parking. Therefore, the study estimated the demand for car sharing by young people and the running efficiency of car-sharing dealing with their car-based trip demand. The study chose nine apartment complexes for study sites where a majority of the residents were young people. The questionnaire survey was conducted to collect data on the trip demands of young people. The results showed that there are significant differences in the car-sharing use patterns and demand between the apartment houses located in the Capital region and non-capital region. Young people living in apartments in the Capital region used car sharing once per day per person for approximately 80 minutes per trip and tended to hire that between 8 AM and 10 AM. On the other hand, the young people living in apartments in the non-capital region used car sharing twice per day per person for approximately 200 minutes per trip. They tended to hire that frequently in the afternoon and evening as well as in the morning. The results also showed that a single car-sharing vehicle could deal with 3~4 trips per day in the Capital region and around 2 trips per day in the non-capital region.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.12 no.6
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• pp.643-656
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• 2019

The development of hot social networking services, including the Internet, has transformed rental car services into IT-based car-sharing services. The car-sharing service is a service that allows people to rent cars online without having to face-to-face. It has become the preffered service among young people who are accustomed to drinking and eating alone. Users can use their smartphones to book their types of cars and hours of rent, and then go to a nearby designated parking lot to use their reserved cars. You can open a designated car door with a smart phone and drive. It is a very convenient service to pay for the distance you drive. However, the car-sharing service already in use in business has the following problems: underage who do not have a driver's license may drive a car borrowed by an acquaintance, the status of a license registered at the time of join membership with a car-sharing company may change to a suspension or cancellation of a license while renting and driving, or even a drunk person may rent a car and drive. In this paper, the method to solve these problems has been studied and proposed. The proposed method is to reduce the cost of investment by a car-sharing service provider and to minimize user inconvenience. And, it was compared and analyzed with the existing method. For the method to be used efficiently, the active operation of the car-sharing company and the government's policies will have to be supported.

• Journal of Convergence for Information Technology
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• v.8 no.4
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• pp.127-133
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• 2018

In recent years, the interest and importance of the sharing economy is increasing, and car sharing services are being activated. This study examined the effect of shopping value perceived by consumers on brand loyalty and intention to use the car sharing service. The purpose of this study is to identify the effects of these relationships on utilitarian and hedonic shopping values. To verify this, data were collected from 364 car sharing users and analyzed using structural equation modeling. As a result, both utilitarian shopping value and hedonic shopping value had a positive effect on brand loyalty. Brand loyalty had a positive effect on intention to use. Therefore, this study can confirm that the use situation of car sharing service is a theoretical and practical point in suggesting shopping value considering consumption attribute. This implies that a consumer-oriented approach to the sharing economy is needed.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.2
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• pp.28-36
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• 2016

Recently, owing to the development of ICT industry and wide spread of smart phone, the number of people who use car sharing service are increased rapidly. Currently two-way car sharing system with same rental and return locations are mainly operated since this system can be easily implemented and maintained. Currently the demand of one-way car sharing service has increase explosively. But this system have several obstacle in operation, especially, vehicle stock imbalance issues which invoke vehicle relocation. Hence in this study, we present an optimization approach to depot location and relocation policy in one-way car sharing systems. At first, we modelled as mixed-integer programming models whose objective is to maximize the profits of a car sharing organization considering all the revenues and costs involved and several constraints of relocation policy. And to solve this problem efficiently, we proposed a new method based on particle swarm optimization, which is one of powerful meta-heuristic method. The practical usefulness of the approach is illustrated with a case study involving satellite cities in Seoul Metrolitan Area including several candidate area where this kind systems have not been installed yet and already operating area. Our proposed approach produced plausible solutions with rapid computational time and a little deviation from optimal solution obtained by CPLEX Optimizer. Also we can find that particle swarm optimization method can be used as efficient method with various constraints. Hence based on this results, we can grasp a clear insight into the impact of depot location and relocation policy schemes on the profitability of such systems.

• Journal of Korean Institute of Industrial Engineers
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• v.43 no.1
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• pp.72-82
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• 2017

Sharing economy is expected to grow high with the notable development of Internet technology. Despite this importance, however, existing studies so far have addressed the consumers for the services of sharing economy in limited perspectives and have not properly considered the recent advent of technology. Especially, car sharing service is one of the cases that have been changed rapidly with growth of the Internet technology. In this sense, the present study focuses on car sharing service and analyzes the effects of its service factors on consumers' attitude and intention to use. In addition, we examine differences in such effects between two types of services, business to customer (B2C) and customer to customer (C2C). Based on the analysis results, we discuss the guidelines for successful development of services in sharing economy.

• Daejeon Development Forum
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• s.39
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• pp.86-94
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• 2011

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.93-105
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• 2024

Car-sharing is a representative model of the sharing economy, and it is a service that rents or uses a car for the necessary time without owning a car. This industry is growing due to various factors such as technological advances, increasing awareness of environmental protection, and increasing demand for solving traffic congestion problems in cities. Accordingly, there is a need for a strategic approach for companies providing car-sharing services to respond quickly to market changes in order to expand market share and differentiate services. Accordingly, this study conducted a case study on open innovation activities between Gongcar and existing rental car companies, focusing on the research question "What effects do open innovation activities between car-sharing companies and existing rental car companies cause?" As a result of the study, it was confirmed that Gongcar have (1) the ability to actively respond to market fluctuations by establishing a flexible vehicle supply chain based on demand, (2) have significantly reduced growth capital expenditure (Growth Capex), and both cafe and rental car companies have (3) performed successful open innovation by improving key KPI indicators and recording financial performance. This study reveals how open innovation acts as a key business growth engine in the car-sharing industry, and its significance is found in that it empirically confirmed the successful implementation conditions of open innovation based on resource dependence theory.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.347-359
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• 2021

This study was intended to conduct a prospective study on the P2P Car-sharing service, which will be established as a new business model in the future, by identifying consumers' intention to accept the technology for the P2P-based Car-sharing service that will be introduced and spread in earnest in the future. The main results are as follows. First, the quality characteristics of the P2P Car-sharing service all have a statistically significant positive(+) effect on the perceived usefulness and ease of use of users, and among the quality characteristics, the service characteristics have a relatively strong effect on the perceived usefulness and ease of use, respectively. Second, both perceived usefulness and ease of use had a statistically significant positive(+) effect on users' intention to use P2P Car-sharing service, and ease of use was more dependent on intention to use P2P Car-sharing service. Third, the ease of use of the P2P Car-sharing service had a strong positive(+) effect on their perceived usefulness. As a result of this study, the most important factor to consider in establishing a P2P-based Car-sharing platform is to be constructed in the form of a universal design that prioritizes user convenience rather than usefulness and various functions of the service. It was suggested that UX design should be made, considering the surrounding clues, which are service environment elements.

• Journal of Distribution Science
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• v.15 no.8
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• pp.29-36
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• 2017

Purpose - This paper proposes some ideas with a view to reducing any possible accidents caused by unlicensed drivers and an illegal use of other's name, particularly by teenagers in consideration of easy and simple instruction on smartphone with very weak and mere consciousness on auto life. Research design, data, and methodology - This study analyzes some accident cases between cargo trucks and rental cars in South Korea, and unlicensed vehicle with unlicensed drivers who use rental cars collided with cargo trucks which were loaded a lot of goods to be delivered to buyer designated. In order to fulfill this research, a case study accompanied with literature survey was conducted. Ideal suggestion for the right growth on rental car industry will be realized by legislation of the law. Results - This paper classified bodily injury of the victim, property damage and damaged cargo arising out of the unlicensed who is driving on car sharing service in South Korea. Conclusions - For the purpose of reducing cargo accidents caused by unlicensed drivers and an illegal use of other's name particularly by teenagers, this paper proposes some ideas of Amendment of the law, Paradigm shift of car sharing company, Preparation by association side and Technical Complementary Measures in South Korea.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.13 no.1
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• pp.75-85
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• 2014

Existing car-sharing systems have difficulty meeting the demands of one-way trips and connecting to other sharing systems. Therefore, in this study, a multi-mobility sharing service management system that was able to meet the demands of the one-way and round-way trips and shared diverse transportation modes such as cars (electric car/gasoline car), electric motorcycles and bicycles was developed, and a field study was conducted in Kashiwa-no-ha, Kashiwa City and Nagareyama City, Chiba Prefecture, Japan. As a result of the field test, it was confirmed that this system supplied the one-way demands for 54.9% of total car trips and 43.9% of the user used multiple transportation modes by the common interface. In addition, this system contributed to reduce carbon dioxide emissions by sharing vehicles and using eco-friendly vehicles. The developed sharing system is expected to improve mobility by meeting more various types of traffic demand than existing car sharing systems.