• Archives of design research
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• no.16
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• pp.173-182
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• 1996

Recent Ci(Corporate Identification) booming in korea is representing the importance of managing corporate imge through design. This study aims to identify how corporations can establish desirable corporate image through the selection of basic elements (symbol, logotype, corporate color and others). One of the major reasons for the study is that the selecting procedure and evaluating criteria for basic elements are not well organuzed(or developed) yet. As the first step, the nature of managing corporato imnge, corporate identification and the needs of establishing process for CI basic system and field work. Then, the study suggested a systematic process for cstablishing basic systcm of corporate identity program. Finally, overall procedure and specific guidelines in each stage of the process in relation to the objectives of corporate activitice, basic corporate image strategios and the adoption patterns of CI have developed.

• Journal of the Institute of Electronics and Information Engineers
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• v.50 no.9
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• pp.77-84
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• 2013

There are lots of tries to make a combination between the technology development which is fast arisen and cultural phenomenon which imply in it. We called this research area as the cultural computing or cultural modeling. In this paper, we examine the cultural user interface design, especially cultural design structure based on the contents considering the research trend of the cultural modeling. To design of the contents based on the culture, there is a need to draw a structure of the cultural feature for the contents. To do this, we combine Hofstede's cultural dimensions model with the data of contents and then we suggest cultural index of content(CiCo). Furthermore, we draw national index of cultural content(NiCC), through conjoining CiCo with preference pattern of content consumption for the nations. Suggested CiCo and NiCC are based on Hofstede's model, however they are improved approximately 10% of the explanatory of model than the Hofstede's.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.60-61
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• 2000

자치단체 CI 도입 배경에는 세계화, 정보화, 흐름에 맞춰 자치단체가 발전하기 위해선 외부 환경변화에 능동적으로 대처하여 외부 환경과 우호적이고 긴밀한 관계설정이 필수적이라는 City Marketing의 관점이 대두된 데 있다. (중략)

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.64-65
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• 2000

본격적인 CI(Corporate Identity) 개념의 출발은 2차 대전 이후로 보는 견해가 지배적이다. 그 배경은 과학기술의 발달로 각기 다른 기업에서 생산한 동종 제품의 질적 차이가 거의 없어지면서, 제품을 생산 또는 판매하는 기업의 이미지가 고객의 주요 구매 동기요인으로 작용함에 따른 것으로, 기업의 호의적 이미지 재고를 위해서라 할 수 있겠다. (중략)

• Fashion & Textile Research Journal
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• v.17 no.4
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• pp.513-523
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• 2015

The purpose of this study is to develop house caddie uniforms design which reflects the CI and image of 'Golfzon County Sunwoon', a representative golf course in the Honam circle, to enhance a positive image of a golf course and improve house caddies' service quality and their working efficiency. Study methods were as follows. In literature review, the domestic golf industry, golf culture, and house caddie uniforms as one of golf course CI elements were investigated. In empirical study, the formativeness of domestic golf course CI and house caddie uniforms was analyzed. Then, house caddie uniforms were developed using CI which is the symbolic element of a golf course. A concept for uniforms design development was 'Golf & Culture Communication' to symbolically represent an image of IT-based total golf culture club. It was limited to female uniforms design for spring or autumn that is high in application. A symbol and a logo which are symbolic elements of a golf course were freely worn in the form of a brooch. Symbolism and practicality were reinforced using PB(v), R(v), YR(v), and Y(vp) colors only for a golf course. Functionality was improved by using UV protection materials and aesthetics was expressed by reflecting 2014-15 F/W trends.

• Archives of design research
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• v.18 no.1 s.59
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• pp.185-194
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• 2005

The objectives of this research are to examine the relationships among designers' characteristics, mutual communication, conflicts between CI designer and client, to test the impacts of conflicts and four type of resolution strategies on the performance of CI development, and to recommend proper strategies for successful CI process and output management. The survey results show as follows. First, CI designers' confidentiality on clients' internal information and creative designing ability were found to affect mutual communication between them. Second, proper communication was found to lessen the conflict level which in turn yielded the positive performance of CI development, especially for the clients' side. Third, it is suggested that the conflict level be first reduced and conflict resolution strategies be applied depending upon the conflict level and related party of designer or client position, respectively.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.34-35
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• 1998

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.11b
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• pp.60-61
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• 2002

• Archives of design research
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• v.14 no.2
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• pp.37-45
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• 2001

As we are aware that the image of corporation is so crucial to survive in this serious competition, so the importance of CI is constantly emphasized. The importance of CI has been started with the advent of Industrial Society in early 1900s, and now we are flooded with hundreds of CIs as this modem society shifts into ultramodern, diverse, and subdivided one. At this point, we could not say that the final purposes of CI are to represent the corporation, and let everybody know about it. The only way to survive in this situation where we are inundated with lots of CIs is to specialize and differentiate the image of corporation from those of others. The British Airways succeeded in making new CI with new and innovative ideas-daringly break from its old one-to cope with totally different market for the present and future. It did not follow the traditional way which relies only on the visual factor. It produced the original, symbolic, and individual images that could represent the countries where its planes go. And the individual images could be seen on the tail of the plane. A new Corporate Identity of British Airways with this original idea could obtain excellent results to draw a distinction between other corporations

• Journal of Communication Design
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• v.65
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• pp.170-181
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• 2018

Currently, urban identity is a corporate management strategy of the past, and it includes the unique history and cultural heritage of the region, and it is expected to enhance competitiveness and locality. In response, the city's identity design of 31 municipalities in Gyeonggi Province is moving away from the past, building a futuristic, concise and modern image, and building differentiated identity using geometric artificial motifs. However, despite the presence of urban identity in the past, Symbolmark's boundaries and benchmarks are becoming increasingly ambiguous as it replaces CI or acts as CI and BI by developing new BIs instead of renewals. Moreover, there are cases where the slogan containing vision is used as BI, which requires professional CIP management by presenting the status analysis and direction of municipal governments in Gyeonggi Province. Thus, in this study, the theoretical background analysis and academic study of 31 municipalities in Gyeonggi Province were conducted, and the final analysis space was analyzed by schematizing how the essential meaning of symbolism is expressed and interpreted.